Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
"Resistance training, meat-eating, and God-fearing” fitness duo Mike & Corrie-Beth Lipowski break down the science of exercise and a (mostly) carnivore diet, among other fitness and health-related topics. With a conversational tone and a healthy dose of humor, they provide listeners with insights and solutions to complex fitness topics in a simple, clever, and always entertaining way. A PURE PHYSIQUE PODCAST
"Resistance training, meat-eating, and God-fearing” fitness duo Mike & Corrie-Beth Lipowski break down the science of exercise and a (mostly) carnivore diet, among other fitness and health-related topics. With a conversational tone and a healthy dose of humor, they provide listeners with insights and solutions to complex fitness topics in a simple, clever, and always entertaining way. A PURE PHYSIQUE PODCAST
Struggling with weight gain, low energy, and frustration, Lori had tried everything —but nothing worked. Then, she completely flipped her approach and lost 27lbs, built muscle, and completely shifted her mindset around food and fitness—all while navigating menopause. In this episode, we dive into Lori’s journey, the strategies that finally worked, and how she broke free from the cycle of failed diets and frustration. If you’ve ever felt stuck, this one’s for you! 🔍 Discover Your Fitness Personality Type. Take the Quiz 💪 Take the 5-Day Challenge - https://purephysique.com/online Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
In this episode Mike and Corrie-Beth sit down with Dr. Kevin Gendreau, a board certified physician, obesity medicine specialist, and primary care doctor. Dr. Gendreau has a unique take on GLP-1 drugs like Ozempic and Wegovy, and where and how they fit in the health and weight loss conversation. If you have lots of questions about these drugs this episode will give you lots of answers. 🔍 Discover Your Fitness Personality Type. Take the Quiz Take the 5-Day Challenge - https://purephysique.com/online Connect with Dr. Gendreau 🌐 Website: https://kevingendreau.com/ 📘 Get the Metabolic Health Handbook! https://amzn.to/3WWouNQ Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
Beyond losing fat, gaining muscle, and feeling all-around awesome there are a number of unexpected benefits of a carnivore diet. This episode tackles many of those benefits including one that NO ONE talks about. 🔍 Discover Your Fitness Personality Type. Take the Quiz Take the 5-Day Challenge - https://purephysique.com/online Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
In this episode, we’re pulling back the curtain on how the Dietary Guidelines for Americans gets written every 5 years and why you should question them. 🔍 Discover Your Fitness Personality Type. Take the Quiz Take the 5-Day Challenge - https://purephysique.com/online Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
FIXED! "PROTEIN CALCULATIONS RESTORED" 28:25 - 30:10 In this episode, we’re pulling back the curtain on the exact fat-loss diet framework we use with our paying clients—and giving it to you for free. We’ll walk you through the proven steps that simplify nutrition, support your goals, and deliver real results without the guesswork. Whether you’re just starting out or looking to break through a plateau, this episode has everything you need to kickstart your fat loss journey and stay on track. Grab a notebook and get ready to transform the way you approach food and fitness! 🍽️ View the Nutrition Spectrum here 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
The two factors that determine whether we are nourished or malnourished are the number of nutrients in the foods we eat and how much of them our body uses. Not all foods are created equal and many of the ones we’ve been told to eat for the benefit of our health may be having the opposite effect. Nutrient Density List: https://pmc.ncbi.nlm.nih.gov/articles/PMC8936507/figure/F2/ 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
If ever there was a time to hit the reset button on your fitness or recommit to making major changes, now is the time. Here are 5 ways to make this year your fittest ever. 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/…
Today’s guest is Courtney Luna, a mom, chef, and passionate carnivore advocate. She’s experienced tremendous weight loss, transformed her health, and is now helping others do the same through her new cookbook. Her journey proves that eating animal-based doesn’t have to be boring—it can be simple, delicious, and life-changing. Get the ‘Carnivore in The Kitchen’ Cookbook here: https://amzn.to/4fSsupg 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/ Connect with Courtney Luna 📱 IG: @itscourtneyluna 📽️ YouTube: @courtneyluna 🌐 Website: https://courtneyluna.com/…
🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/
🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/
James is Associate Professor of Sport and Exercise Science at Solent University, and Director of Steele Research Ltd. He has extensive research and consultancy experience in physical activity, exercise, and sport; working with elite athletes across a range of sports, the general population across the lifespan, and both those who are healthy and living with disease. 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/ RESEARCH LINKS MENTIONED: https://pubmed.ncbi.nlm.nih.gov/34542869/ https://pubmed.ncbi.nlm.nih.gov/33424678/ https://pubmed.ncbi.nlm.nih.gov/38970765/ https://journal.iusca.org/index.php/Journal/article/view/101 https://journal.iusca.org/index.php/Journal/article/view/256 https://pubmed.ncbi.nlm.nih.gov/39590903/ https://pubmed.ncbi.nlm.nih.gov/35591809/ https://pubmed.ncbi.nlm.nih.gov/38060089/ Connect with James: 📱 IG: @james.steeleii 📱 X: @JamesSteeleII 🌐 Website: https://www.steele-research.com/ 🌐 Research Gate: https://www.researchgate.net/profile/James-Steele-14…
🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/
🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/
🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/
In this episode Mike and Corrie-Beth sit down with sugar addiction expert Michael Collins, founder of SugarAddiction.com , to uncover the truth about sugar’s impact on your body and mind. Michael shares his journey to living sugar-free and provides actionable steps to help you break free from the cycle of sugar dependence. Tune in to learn how to reclaim your health, boost your energy, and take control of your cravings for good! 🔍 Discover Your Fitness Personality Type. Take the Quiz Connect with ‘THAT FITNESS COUPLE’ 📱 IG: @thatfitnesscouplepodcast 📽️ YouTube: That Fitness Couple 🌐 Website: https://purephysique.com/ 👕 Get your PURE PHYSIQUE Swag: https://b9b8d3-2.myshopify.com/ Connect with ‘MICHAEL COLLINS’ 🌐 Website: https://www.sugaraddiction.com/ 📝 Take the Sugar Addiction Quz: https://sugaraddiction.com/quiz/…