Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
เนื้อหาจัดทำโดย Gene S. เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Gene S. หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
2184 Headlines May 19th, 2184 - Washington DC CAGW - The U.S. Court of appeals for the Federal Circuit in Washington D.C. has ruled against the appeal made by the advocacy group Citizens Against Government Waste.
เนื้อหาจัดทำโดย Gene S. เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Gene S. หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
2184 Headlines May 19th, 2184 - Washington DC CAGW - The U.S. Court of appeals for the Federal Circuit in Washington D.C. has ruled against the appeal made by the advocacy group Citizens Against Government Waste.
2184 Headlines May 19th, 2184 - Washington DC CAGW - The U.S. Court of appeals for the Federal Circuit in Washington D.C. has ruled against the appeal made by the advocacy group Citizens Against Government Waste.
2184 Headlines July 27th, 2184 - Arlington Virginia - After loosing a legal battle that has spanned the last two decades, Arlington National Cemetery completed the removal of all religious-based headstones today as ordered in the Supreme Court ruling.
2184 Headlines May 21st, 2184 - Williamsburg - U.N. President Bin Kalibah threw the switch to demolish the first group of buildings in the traditionally white historical area.
2184 Headlines June 8th, 2184 - New Hampshire - The New Hampshire state Supreme Court refused to hear the custody case of Mr. and Mrs. Paul St. Clair today.
2184 Headlines October 5th, 2184 - Pasadena California - One of the nations largest and oldest dating/match making services, eHarmony.com, had its offices raided yesterday and shut down by the government.
2184 Headlines June 9th, 2184 - Washinton D.C. - The Department for the Equal Treatment of Animals (DETA) is threatening to shut down a wildly popular new exhibit at the Smithsonian.
2184 Headlines January 14th, 2184 - Washington D.C. - The Office of Social Standards (OSS) announced the capture of their public enemy number one; Samantha Rodham.
2184 Headlines January 10th, 2184 - Redmond Washington - The owner/operator of Exidor Software was sentence today to five years in jail and a fine of $20 million.
2184 Headlines August 4th, 2184 - Culver City California - After almost six months of deep undercover work, Home Guard agents successfully raided and closed down a ring off illegal meat dens called "slaughter houses".
2184 Headlines February 13th, 2184 - Washington D.C. - Despite resistance from the Democratic party as well as resistance from within their own party, the Republican-dominated Senate passed a tax cut bill early this morning by only one vote.
2184 Headlines September 18th, 2184 - South Africa - In what many consider an enlightened ruling, the justices of the World Court decided unanimously not to prosecute a group of some 35 men charged with over 120 acts of murder.
2184 Headlines July 31st, 2184 - California - Over 200 homes were destroyed when their heat-shield enclosures failed yesterday during a controlled burn of the local forests and grasslands.
2184 Headlines July 29th, 2184 - Olympic ruling on intersexed athlete - The International Olympic Committee has made their final ruling regarding the controversial intersexed Australian athlete Glynis Hogan.