Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
An important topic presented by Moosaa Richardson at al-Masjid al-Awwal in Pittsburgh, Pennsylvania (USA) on 1446.03.04. For a transcript of this lecture and additional resources: https://www.bakkah.net/en/the-importance-of-aqeedah-creed-by-shaykh-ibn-baaz.htm
Moosaa Richardson responds to some of the recent nonsense coming from Dr. Tahir Wyatt during a Friday khutbah delivered at the "United Muslim Masjid" in Philadelphia (may Allah be gracious to its people and guide them away from such harmful misguidance). The khutbah, entitled: "Standing for Justice: Muslim Youth Are the Present!" was delivered on the 24th of Shawwaal, 1445 (May 3, 2024). In it, Dr. Tahir states about Muslim protesters involved in non-Muslim politcal activities in non-Muslim lands, at the time of Jumu'ah itself very near from the masjid, not attending Jumu'ah , claiming about such people: "As if Allah -'azza wa jalla'- is using them to show us what tawakkul looks like, what resiliance looks like, in front of our own eyes..." He said this about Muslims whom he described as "up the street, where we have Muslims in an encampment, up the street from us right now, at the University of Pennsylvania..." This khutbah is replete with misguidance, including Quranic Verses in praise of true believers being twisted and misapplied to these sinfully negligent Muslims, missing Jumu'ah without any valid excuse! Instead of admonishing them for neglecting one of their most essential duties as Muslims and directing them to repent and rectify their affair, he encourages them and praises them, even applying many Verses of Quranic praise to them specifically! This shows that Dr. Tahir's obsession with non-Muslim politics overtakes his most basic duties of reminding Muslims about essenital religious obligations. Be warned, and do not be a blind follower, deluded by fluffy academic qualifications!…
Moosaa Richardson offers these important reminders for those traveling to Germantown, Philadelphia for the summer Salafi conference. Delivered at Masjid Ibn Masoud in Cleveland, Ohio (USA) on 1445.12.25.
A tele-link with our brothers Faruq, Nafees, and those attending Masjid Jamaa'ah Ahlis-Sunnah in the Bahamas on 1445.11.26, Moosaa Richardson provides some brief reminders and benefits from the hadeeth of Jaabir ibn Sulaym (may Allah be pleased with him).