))
What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Manage episode 405462590 series 3357863
เนื้อหาจัดทำโดย Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
…
continue reading
"Is this the best AI can get? Or is it the worst?
Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way.
The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”.
The problem is: Whose priority governs the AI experience design (“XD”)? Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’. There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category? And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent?
Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs.
It is not human centered, not user friendly, not customer centric.
But it saves Xfinity operational expenses, … or not! "
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
138 ตอน
แบ่งปัน
