Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
About the author & the story. I have always enjoyed an ice cold beer, especially on a hot summer day. Whether I choose a beer, a glass of wine or cocktail occasionally depends on my mood and the foods I am enjoying. My taste in beer leans toward the micro brews or European beers. While Coors was the old standby for my parents, I like to try different brews and steer clear of the US mass produced beers. Living on the Central Coast of California in wine country I tend to choose a local wine most often. For the next year I have vowed to try more beers, especially locally brewed and learn as much as I can. While guys may share a beer with us girls, the art of brewing and the fanaticism surrounding the beverage has been mostly the domain of men. I will pass along my adventures into the manly world of beer through this website. How it all started. It all started with the simple idea that having a kegerator in your home was “green” and one little step in decreasing the number of bottles and cans we send to the recycler. A while back, I saw a program on the Planet Green network about a couple in Brooklyn, NY that had installed a tap above their kitchen counter. I thought it was a brilliant idea to go green for any beer lover, thus the idea of putting a kegerator in our kitchen was born, which meant we might as well gut the kitchen and start over. Needless to say, my beer loving husband took the idea and ran with it. Not only were we able to find a place to hide the keg refrigerator, we designed our new concrete countertops so the tap could be above the sink and thus no mess. Many of my girlfriends have cursed me as their husbands are now ready to remodel just to have a tap in the kitchen. I found a used kegerator for a great price of $250 (saving about 400). The only problem with the kitchen remodel was that the access point for the kegs would be from the front porch so then we had to remodel the entrance to our home. More work – but in the long run it improved the look and feel of the house. Now with a tap in the kitchen and cold draught beer on hand I have a renewed fondness for beer. Good beer that is! The inaugural keg was Fat Tire Amber Ale by New Belgium Brewing Co. There is nothing better than an icy glass filled with draught beer. We had been buying Fat Tire in the bottles, but I still think it tastes better from the tap. Once we were all set up, I realized I had created a monster in my husband and not for the reasons you may be thinking. Having the kegerator has now led to home brewing. In less than a month, we have become setup with additional Cornelious kegs, large kettles for brewing, glass containers called carboys for fermenting and more. We have 2 batches brewing and eagerly await the day of tasting. While my husband is the primary consumer and brewmaster at our house, I am surprised at my interest in the process and the different types of beers and all that goes along with it. So for now I will share my adventures into the world of beer and brewing from a woman’s point of view. So far, it does appear that it is still very much a man’s world and we will see if they will let me into the club, even if it is only a temporary membership.…