พอดคาสท์ Data Driven Marketing ชั้นนำ (2024)

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Inside the Growth Strategies of Two of The Smartest Podcasters Alive 1:24:43

7M ago1:24:43

1:24:43

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the…

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Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes 56:54

7M ago56:54

56:54

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons…

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We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) 58:11

7M ago58:11

58:11

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are cas…

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6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) 1:06:05

7M ago1:06:05

1:06:05

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate t…

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The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) 59:21

8M ago59:21

59:21

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over ti…

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3 Creative Decisions That Dictate Your Show's Success… or Failure 48:50

8M ago48:50

48:50

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How oft…

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80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth 43:30

8M ago43:30

43:30

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the s…

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How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget) 1:01:06

8M ago1:01:06

1:01:06

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you…

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3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience 58:04

9M ago58:04

58:04

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to g…

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Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) 52:30

9M ago52:30

52:30

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing chann…

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Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth 36:58

9M ago36:58

36:58

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highes…

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The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds) 39:51

9M ago39:51

39:51

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options. This pattern shows up everywhere, and it's known as the Power Law.…

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Welcome to Podcast Marketing Trends Explained 3:39

10M ago3:39

3:39

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and ma…

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Data Driven Marketing พอดคาสต์

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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

1
Inside the Growth Strategies of Two of The Smartest Podcasters Alive 1:24:43

1
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes 56:54

1
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) 58:11

1
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) 1:06:05

1
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) 59:21

1
3 Creative Decisions That Dictate Your Show's Success… or Failure 48:50

1
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth 43:30

1
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget) 1:01:06

1
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience 58:04

1
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) 52:30

1
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth 36:58

1
The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds) 39:51

1
Welcome to Podcast Marketing Trends Explained 3:39

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