พอดคาสท์ The Digital Story ชั้นนำ (2024)

1
Tips for Showing Your Pictures on a 4K TV - TDS Photo Podcast 38:55

1d ago38:55

38:55

This is The Digital Story Podcast #973, Nov. 12, 2024. Today's theme is "Tips for Showing Your Pictures on a 4K TV." I'm Derrick Story. Opening Monologue Family gatherings, special occasions, wedding receptions, and photography workshops - these are all great opportunities to show your pictures on a big screen. But how do you set things up so they …

1
The Foundation of Ads that Sell... 40:32

4d ago40:32

40:32

Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of Br…

1
Post Mortem Lightroom: What Happens When the Subscription Ends? - TDS Photo Podcast 34:19

8d ago34:19

34:19

This is The Digital Story Podcast #972, Nov. 5, 2024. Today's theme is "Post Mortem Lightroom: What Happens When the Subscription Ends?" I'm Derrick Story. Opening Monologue For many photographers, their life's work is organized inside a Lightroom catalog. Most often, the software is part of an Adobe subscription for $9.99 a month. So what happens …

1
The iPad mini A17 Pro - Nimble Powerhouse for Photographers - TDS Photo Podcast 33:35

15d ago33:35

33:35

This is The Digital Story Podcast #971, Oct. 29, 2024. Today's theme is "The iPad mini A17 Pro - Nimble Powerhouse for Photographers." I'm Derrick Story. Opening Monologue Combined with iOS 18.1, the iPad mini A17 Pro is a compact photo powerhouse that fits in practically any camera bag. I've been putting one through its paces, and I have lots to r…

1
The Return of the Point and Shoot Camera - TDS Photo Podcast 32:11

22d ago32:11

32:11

This is The Digital Story Podcast #970, Oct. 22, 2024. Today's theme is "The Return of the Point and Shoot Camera" I'm Derrick Story. Opening Monologue Fujifilm and Ricoh knew it all along. There will always be a place in this world for a high-quality compact camera. They never wavered while the rest of the industry veered sharply in the direction …

1
New Camera Announcement! Never mind, it's for vlogging... TDS Photo Podcast 28:24

29d ago28:24

28:24

This is The Digital Story Podcast #969, Oct. 15, 2024. Today's theme is "New Camera Announcement! Never mind, it's for vlogging..." I'm Derrick Story. Opening Monologue It's always exciting when one of your favorite camera companies announces that there's something new coming. I started hearing rumors of a new sensor and other innovations. Then cam…

1
1200 Miles to Durango - TDS Photo Podcast 31:31

1M ago31:31

31:31

This is The Digital Story Podcast #968, Oct. 8, 2024. Today's theme is "1200 Miles to Durango." I'm Derrick Story. Opening Monologue Most folks aren't crazy enough to load up an EV in Northern CA and drive over a thousand miles to Durango, CO. But that's exactly what I did last week for our photography workshop. And it was amazing. Hear all about i…

1
Start With Your Bag, Then Work Backwards - TDS Photo Podcast 25:41

1M ago25:41

25:41

This is The Digital Story Podcast #967, Oct. 1, 2024. Today's theme is "Start With Your Bag, Then Work Backwards." I'm Derrick Story. Opening Monologue It's a law of nature that any horizontal surface in the home must have stuff on it. And so it goes for our camera bags as well. If there's room inside, we will put something there. So if you want to…

1
We Think a Picture Should Be of Something That Actually Happened - TDS Photo Podcast 34:43

2M ago34:43

34:43

This is The Digital Story Podcast #966, Sept. 24, 2024. Today's theme is "We Think a Picture Should Be of Something That Actually Happened." I'm Derrick Story. Opening Monologue I've been waiting for this AI shoe to drop, and now that it has, I'm loving this discussion. With the announcement of the iPhone 16, Apple put its stake in the ground regar…

1
Let's Get Real: A Smartphone-Only in Alaska is Ridiculous - TDS Photo Podcast 39:01

2M ago39:01

39:01

This is The Digital Story Podcast #965, Sept. 17, 2024. Today's theme is "Let's Get Real: A Smartphone-Only in Alaska is Ridiculous." I'm Derrick Story. Opening Monologue Alaska is geological wonder, seafaring history, indigenous culture, goldrush, hardship, wildlife, and wild west. It is truly bigger than the life most of us have ever experienced.…

1
2 Stories About Photography and Life - TDS Photo Podcast 22:27

2M ago22:27

22:27

This is The Digital Story Podcast #964, Sept. 10, 2024. Today's theme is "2 Stories About Photography and Life." I'm Derrick Story. Opening Monologue Very few things happen in a vacuum, and photography is certainly not one of them. This week I have two stories that illustrate the connectedness of our artistic passion with the world in which we live…

1
Print Black & White Like a Pro - TDS Photo Podcast 31:40

2M ago31:40

31:40

This is The Digital Story Podcast #963, Sept. 3, 2024. Today's theme is "Print Black & White Like a Pro." I'm Derrick Story. Opening Monologue Seeing a gorgeous black-and-white print emerge from your inkjet printer will make you fall in love with photography all over again. And you don't have to spend a $1,000 on a fine art printer to experience th…

1
Getting Ready for Alaska - TDS Photo Podcast 31:59

3M ago31:59

31:59

This is The Digital Story Podcast #962, August 27, 2024. Today's theme is "Getting Ready for Alaska." I'm Derrick Story. Opening Monologue In less than 2 weeks, I'm boarding a plane as the first leg of my trip to Alaska. I've never been there, and I want to be prepared for anything that I may encounter. Since I'm smack dab in the middle of my plann…

1
Zero Computational Photography with Process Zero - TDS Photo Podcast 30:46

3M ago30:46

30:46

This is The Digital Story Podcast #961, August 20, 2024. Today's theme is "Zero Computational Photography with Process Zero." I'm Derrick Story. Opening Monologue Are you ready to see what kind of pictures your iPhone captures with absolutely no computational photography applied? You might wonder how that could even happen. The latest version of Ha…

1
Roof Top Camping and Nimble Photography - TDS Photo Podcast 44:13

3M ago44:13

44:13

This is The Digital Story Podcast #960, August 13, 2024. Today's theme is "Roof Top Camping and Nimble Photography." I'm Derrick Story. Opening Monologue As I wandered through the campgrounds during my latest outing, I noticed some very impressive encampments that I'm sure required plenty of manpower to set up. Being the Nimble Photographer that I …

1
County Fair and Fabulous Olympics Photography - TDS Photo Podcast 37:54

3M ago37:54

37:54

This is The Digital Story Podcast #959, August 6, 2024. Today's theme is "County Fair and Fabulous Olympics Photography." I'm Derrick Story. Opening Monologue If the steamy summer doldrums have put your photography on ice, then a colorful county fair might provide the inspiration to get you back outside. Even though fairs themselves are timeless ac…

1
Quizzes Make Great Lead Magnets 20:39

1+ y ago20:39

20:39

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY'…

1
Getting your website to convert 21:19

2y ago21:19

21:19

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it …

1
Use Publicity to Stand Out in today's Digital Marketplace 41:02

2y ago41:02

41:02

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bi…

1
Stop Hiding and Step Out as The Brand of Your Business 21:03

2y ago21:03

21:03

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If y…

1
Comics, Novels, and Brand Storytelling 39:19

2y ago39:19

39:19

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sha…

1
Solopreneur Inc 49:06

2y ago49:06

49:06

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a sol…

1
Lead Gen and Marketing Funnels to Grow Your Business 51:23

2y ago51:23

51:23

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If y…

1
Brand Therapy 43:36

2y ago43:36

43:36

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the co…

1
Making Money as a Creative Person 38:55

2y ago38:55

38:55

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfa…

1
Maximizing Onsite Conversions and SEO 34:18

2y ago34:18

34:18

Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to g…

1
Finding Your Brand's True North 22:42

2y ago22:42

22:42

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This…

1
How a Commercial got over 100 Million Views and made Millions 55:35

2y ago55:35

55:35

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a bu…

1
Communicating to Make a Big Impact with YOUR Audience 59:50

2y ago59:50

59:50

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a …

1
Story of Advertising told by an Adman 41:50

2y ago41:50

41:50

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has c…

1
Two Women and a Cannabis Story 36:41

2y ago36:41

36:41

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail…

1
A Sense Meets Sizzle Brand Story 34:24

2y ago34:24

34:24

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a…

1
It's a Secret Brand Story 22:54

2+ y ago22:54

22:54

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. If you are wondering how to make…

1
Connecting to an Audience's Unconscious Mind 32:56

2+ y ago32:56

32:56

Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your…

1
Solving Problems Creatively 37:53

2+ y ago37:53

37:53

Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solut…

1
How to Tell the Right Story to the Right Audience 27:13

2+ y ago27:13

27:13

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage an…

1
Creative Financial Solutions for Businesses 1:01:12

2+ y ago1:01:12

1:01:12

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Mic…

1
How to Tell a Brand Story 28:19

2+ y ago28:19

28:19

Do you know how to structure a brand story? In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites. Ever…

1
Brand Story: Port and the Centuries old Kopke Name 44:05

2+ y ago44:05

44:05

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why h…

1
A Military Story - Transitioning into Civilian Life 44:55

2+ y ago44:55

44:55

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, b…

1
Brand Story: Da-Nada Changing the Story of Tequila 36:58

2+ y ago36:58

36:58

Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic produc…

1
How to Stand Out in Your Market 46:25

2+ y ago46:25

46:25

Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of t…

1
Brand Story: Saving the Planet One Purchase at a Time 44:14

2+ y ago44:14

44:14

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amoun…

1
How to Get More Time out of Your Day 46:49

2+ y ago46:49

46:49

Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to …

1
Brand Story: Making Everyday Moments Special with Gemma di Luna Wine 36:29

2+ y ago36:29

36:29

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lesso…

1
100th Episode: Making it to the Top by Being a Servant Leader 56:44

2+ y ago56:44

56:44

It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for c…

1
Brand Story: From Street Fighter to Boardroom Leader 51:15

2+ y ago51:15

51:15

Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and th…

1
Tips and Tricks to Email Marketing 39:10

2+ y ago39:10

39:10

Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from s…

1
All You need to Know about Brand SERPS 56:14

2+ y ago56:14

56:14

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want t…

1
Mentoring Start Ups to Success 40:50

2+ y ago40:50

40:50

Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in th…

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