พอดคาสท์ Sports Machine ชั้นนำ (2024)

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90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn 9:32

20h ago9:32

9:32

Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for enc…

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89 - 2 Low Time/High ROI Website Updates 8:36

8d ago8:36

8:36

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on inve…

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88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests 33:37

23d ago33:37

33:37

Send us a text In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectation…

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87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders 12:01

30d ago12:01

12:01

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By u…

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86 - Promotions That Work: ERAs Night - Taylor Swift Themed 32:47

1M ago32:47

32:47

Send us a text In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on tick…

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85 - Pricing Mini-Plans The RIGHT Way 13:24

1M ago13:24

13:24

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and max…

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84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson 45:19

2M ago45:19

45:19

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on th…

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83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts 22:55

2M ago22:55

22:55

Send us a text The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bl…

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82 - How To Measure Advertising Effectiveness The Right Way 13:12

2M ago13:12

13:12

Send us a text In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphas…

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81 - Driving Revenue and Retention with Wolf Cycle AI 29:48

2M ago29:48

29:48

Send us a text Jeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnershi…

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80 - First-Party Data vs Third-Party Data - What's The Difference 25:07

3M ago25:07

25:07

Send us a text In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email mark…

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79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby 27:46

3M ago27:46

27:46

Send us a text In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing eff…

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78 - What If Nothing is Working? How to Adjust Your Marketing Strategy 7:25

3M ago7:25

7:25

Send us a text In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses…

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77 - How to Turn Single Game Buyers Into Multi-Game Buyers 8:29

4M ago8:29

8:29

Send us a text Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year. To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or …

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76: Where To Look To Fix Your In-Park Attendance Issues 7:49

4M ago7:49

7:49

Send us a text The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket …

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75 - 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo 35:50

4M ago35:50

35:50

Send us a text In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for buyers and…

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74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks 52:00

5M ago52:00

52:00

Send us a text In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your…

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73 - 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ 40:10

5M ago40:10

40:10

Send us a text In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, eng…

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72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay 39:35

5M ago39:35

39:35

Send us a text In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses an…

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Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue 9:05

5M ago9:05

9:05

Send us a text In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains for clicks and conversions to optimize budge…

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70 - How Box Out Sports Makes It Faster to Create Social Media Graphics 33:32

5M ago33:32

33:32

Send us a text In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides d…

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69 - Hustle, Mentors, & Marketing with Travis Apple 20:45

6M ago20:45

20:45

Send us a text Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the…

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68 - Pros/Cons of Flex Plans 11:18

6M ago11:18

11:18

Send us a text In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, there are al…

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67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study 9:26

6M ago9:26

9:26

Send us a text Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, …

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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams 7:33

6M ago7:33

7:33

Send us a text In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticke…

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65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview 25:43

7M ago25:43

25:43

Send us a text In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of …

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64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State 46:53

7M ago46:53

46:53

Send us a text Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of int…

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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media 23:47

7M ago23:47

23:47

Send us a text In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTok shop, g…

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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions 33:22

7M ago33:22

33:22

Send us a text In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains the produ…

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61 - 2 Ways to Use AI To Help You Sell More Tickets 8:55

8M ago8:55

8:55

Send us a text In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights…

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60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades 28:36

8M ago28:36

28:36

Send us a text Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. …

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59 - How Data-Driven Messaging Drives More Ticket Sales 40:56

8M ago40:56

40:56

Send us a text In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, …

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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing 13:18

8M ago13:18

13:18

Send us a text In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, a…

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57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing 13:43

9M ago13:43

13:43

Send us a text Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and teams often choose the most popular games or games they want to sell out for these plans. The goal of mini-pla…

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56 - What's Working Now with META Ads with Ralph Burns 42:19

9M ago42:19

42:19

Send us a text In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasizing the i…

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55 - K.I.S.S. Your Way to Improving Your Marketing 6:19

9M ago6:19

6:19

Send us a text In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes t…

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54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors 27:57

9M ago27:57

27:57

Send us a text In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital platform …

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53 - How to Create A 30 Days to Opening Day Marketing Calendar 11:20

9M ago11:20

11:20

Send us a text In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media p…

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52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products) 45:12

10M ago45:12

45:12

Send us a text In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importance of cre…

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51- How to Use Testimonials to Sell More Tickets 10:14

10M ago10:14

10:14

Send us a text In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and…

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50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data 13:10

10M ago13:10

13:10

Send us a text In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 power forwar…

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49 - The Differences Between Boosted Posts & Meta Ads 14:26

11M ago14:26

14:26

Send us a text In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page. It's a quick and easy wa…

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48 - Brand Launching 101 with Ryan Foose from Fooser Sports 23:26

11M ago23:26

23:26

Send us a text In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of consid…

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47 - Texting Your Fans with Austin Noonan from Vozzi 25:11

11M ago25:11

25:11

Send us a text In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and examples of how…

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46 - The Pros/Cons To Adding Texting To Your Marketing 14:01

11M ago14:01

14:01

Send us a text In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the con side…

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45 - What is Remarketing & How Can You Use It To Sell More Tickets 11:56

12M ago11:56

11:56

Send us a text In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. The host explains the benefit…

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44 - 3 Ways To Collect More Email Addresses From Your Website 14:45

12M ago14:45

14:45

Send us a text In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, hig…

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43 - Black Friday/Cyber Monday Marketing Planning 10:29

1y ago10:29

10:29

Send us a text In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-pr…

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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success 46:12

1y ago46:12

46:12

Send us a text I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on social media to increase ticket sales 3. Selling out games at a community college Takeaways Schedule games on Saturd…

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41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson 28:57

1y ago28:57

28:57

Send us a text Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using …

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