The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!
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PPC Den: Amazon PPC Advertising Mastery


1
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
31:50
31:50
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31:50
Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Adver…
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PPC Den: Amazon PPC Advertising Mastery


1
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
28:55
28:55
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28:55
We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matter…
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PPC Den: Amazon PPC Advertising Mastery


1
How Do I Perfect My Amazon Inventory Management?
47:40
47:40
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47:40
If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the …
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PPC Den: Amazon PPC Advertising Mastery


1
How Do I Use Amazon Ad’s Console Export Feature?
19:17
19:17
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19:17
Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save yo…
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PPC Den: Amazon PPC Advertising Mastery


1
How Do I Get Started With Amazon DSP?
42:01
42:01
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42:01
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these ques…
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PPC Den: Amazon PPC Advertising Mastery


1
Why Amazon’s Search Query Performance Dashboard is Awesome
52:02
52:02
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52:02
There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times t…
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PPC Den: Amazon PPC Advertising Mastery


1
Common Mistakes With Amazon Product Listings and How to Avoid Them
44:46
44:46
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44:46
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a …
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PPC Den: Amazon PPC Advertising Mastery


1
Which Non-PPC Skills Make You Better at PPC?
39:15
39:15
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39:15
Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengt…
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PPC Den: Amazon PPC Advertising Mastery


1
New Keyword Research Approach: Gain New Clients for Amazon PPC
38:17
38:17
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38:17
There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-m…
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PPC Den: Amazon PPC Advertising Mastery


1
Why and How to Use New Bulk Sheet Features in Amazon Ads
28:07
28:07
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28:07
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.…
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PPC Den: Amazon PPC Advertising Mastery


1
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
34:09
34:09
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34:09
Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to c…
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PPC Den: Amazon PPC Advertising Mastery


1
How Do I Increase My Amazon Market Share?
37:01
37:01
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37:01
Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC De…
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PPC Den: Amazon PPC Advertising Mastery


1
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
40:57
40:57
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40:57
Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We…
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PPC Den: Amazon PPC Advertising Mastery


1
Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
27:18
27:18
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27:18
Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highl…
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PPC Den: Amazon PPC Advertising Mastery


1
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
35:32
35:32
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35:32
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special preque…
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PPC Den: Amazon PPC Advertising Mastery


1
Maximizing Your Search Term Use on Amazon Advertising
30:44
30:44
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30:44
Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den!…
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PPC Den: Amazon PPC Advertising Mastery


1
How to Forecast Your Amazon PPC Approach
33:56
33:56
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33:56
Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for…
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PPC Den: Amazon PPC Advertising Mastery


1
Brand Metrics: How Do You Make the Most of It on Amazon Advertising
46:54
46:54
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46:54
Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to …
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PPC Den: Amazon PPC Advertising Mastery


1
How to do Keyword Research for Amazon PPC: Back to Basics
48:50
48:50
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48:50
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looki…
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PPC Den: Amazon PPC Advertising Mastery


1
How to Be Good at PPC: 3 Questions
11:21
11:21
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11:21
To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highli…
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PPC Den: Amazon PPC Advertising Mastery


Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the la…
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PPC Den: Amazon PPC Advertising Mastery


1
Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]
45:03
45:03
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45:03
Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will de…
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PPC Den: Amazon PPC Advertising Mastery


1
3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]
36:01
36:01
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36:01
Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you …
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PPC Den: Amazon PPC Advertising Mastery


1
How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]
23:18
23:18
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23:18
If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and adva…
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PPC Den: Amazon PPC Advertising Mastery


1
What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]
30:01
30:01
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30:01
Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlig…
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PPC Den: Amazon PPC Advertising Mastery


1
The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]
16:33
16:33
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16:33
It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’l…
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PPC Den: Amazon PPC Advertising Mastery


1
Thank You for an Incredible Year! [AMZ PPC 149]
14:09
14:09
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14:09
It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of …
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PPC Den: Amazon PPC Advertising Mastery


1
Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]
38:15
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38:15
Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategie…
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PPC Den: Amazon PPC Advertising Mastery


1
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]
27:28
27:28
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27:28
Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holida…
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PPC Den: Amazon PPC Advertising Mastery


1
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]
16:42
16:42
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16:42
Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highligh…
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PPC Den: Amazon PPC Advertising Mastery


1
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]
31:53
31:53
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31:53
There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the…
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PPC Den: Amazon PPC Advertising Mastery


1
Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]
34:13
34:13
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34:13
Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy…
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PPC Den: Amazon PPC Advertising Mastery


1
How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]
47:11
47:11
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47:11
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples o…
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PPC Den: Amazon PPC Advertising Mastery


1
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
34:11
34:11
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34:11
Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners…
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PPC Den: Amazon PPC Advertising Mastery


1
How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
38:40
38:40
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38:40
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of…
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PPC Den: Amazon PPC Advertising Mastery


1
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
53:18
53:18
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53:18
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synerg…
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PPC Den: Amazon PPC Advertising Mastery


1
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
39:01
39:01
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39:01
Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad …
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PPC Den: Amazon PPC Advertising Mastery


1
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
41:37
41:37
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41:37
Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon…
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PPC Den: Amazon PPC Advertising Mastery


1
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
58:42
58:42
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58:42
Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recom…
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PPC Den: Amazon PPC Advertising Mastery


1
5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136
28:03
28:03
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28:03
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sal…
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PPC Den: Amazon PPC Advertising Mastery


Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlig…
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PPC Den: Amazon PPC Advertising Mastery


1
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
10:25
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10:25
A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do …
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PPC Den: Amazon PPC Advertising Mastery


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What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]
47:09
47:09
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47:09
Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with…
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PPC Den: Amazon PPC Advertising Mastery


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AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
36:44
36:44
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36:44
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a cam…
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PPC Den: Amazon PPC Advertising Mastery


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AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)
32:42
32:42
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32:42
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if…
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PPC Den: Amazon PPC Advertising Mastery


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AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
36:43
36:43
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36:43
Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and M…
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PPC Den: Amazon PPC Advertising Mastery


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AMZPPC #131: When to Pause an Amazon Advertising Campaign
33:53
33:53
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33:53
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they? Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre. We’ll see you in The Badger Den! Highlig…
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PPC Den: Amazon PPC Advertising Mastery


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AMZPPC #130: Your Guide to Amazon Prime Day 2021
32:42
32:42
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32:42
Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more. We'll see you in The Badger Den! 1:05 Intro 3:47 Prepari…
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PPC Den: Amazon PPC Advertising Mastery


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[Badger Bite #17] The Dreaded Amazon Keyword Constriction
11:00
11:00
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11:00
In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in you…
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PPC Den: Amazon PPC Advertising Mastery


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AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
39:58
39:58
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39:58
Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in…