Who to hire for your Amazon Growth Team (Classic)

The PPC Den: Amazon PPC Advertising Mastery

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro - Who to hire for synergy

• 05:57 - Who’s the Nick Fury of your business?

• 07:54 - Do you have someone overlooking marketing, finance, and operations?

• 10:11 - Which superhero to hire to do your PPC

• 11:54 - Which superhero to hire to do your SEO

• 17:39 - Does your business hire for design, merchandising, optimizing?

• 18:16 - Which superhero to hire for merchandising & branding

• 22:20 - Which superhero to hire for optimizing/ A-B testing

• 28:27 - Which superhero to hire as your designer

• 34:14 - Who to hire for your Amazon operations

• 34:43 - Which superhero to hire for inventory management

• 40:39 - Which superhero to hire to do customer service

• 42:50 - Which superhero to hire to manage your finances

• 47:18 - Which superhero to hire for catalog troubleshooting

• 50:00 - Always be hiring - Avengers Assemble

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Where to find Michael, Michael Erickson Facchin
• Where to find Steven

• The masterpiece SEO collaboration playlist
• Org Chart for Avengers of Amazon
• The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It
• Traction: A Startup Guide to Getting Customers
• PickFu App
• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno