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The Marketing Automation Moment Podcast

Napier Partnership Limited

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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

Chris L. Davis: Marketing Automation Expert

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Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with s ...
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Podcast about how to run an effective RCM company, focusing on medical billing lead generation, RCM automation, technology, data, and analytics, including artificial intelligence for RCM. We also cover general medical billing management consulting and scalable process design. Written versions of these podcasts are typically available on our blog at https://voyanthealth.io/blog.
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In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly over. They break down Salesforce’s decision to cut 4,000 support roles while adding 5,000 sales positions, share key takeaways from Dreamforce, including AI agents and deeper Slack integration, and ta…
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In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new Marketing Technology Insights report, unpacking why small teams are struggling with complex tech stacks and why ease of use now tops the priority list. The conversation moves to AI, with a debate on whe…
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In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of scenery and face-to-face conversation. They dive into the latest in marketing automation updates, starting with HubSpot’s Breeze AI agents. The discussion explores the effectiveness of AI in B2B custome…
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Should You Offshore Medical Billing Patient Calls? The Hidden RCM Impact on Provider Relationships Are you struggling with the decision to offshore your medical billing patient calls? While the cost savings seem attractive, the impact on patient satisfaction and provider relationships could be more significant than you realize. This episode challen…
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In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns. They debate Adobe’s position in the marketing automation space and discuss the rise of AI-generated creatives. Also in the episode, they b…
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Are you considering hiring a business development specialist for your medical billing company but unsure if it's the right investment? Many practice owners find themselves at this crossroads, wondering if a dedicated biz dev person will actually deliver the ROI they promise. This episode challenges the conventional wisdom around hiring business dev…
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Maximizing ROI: Strategic Medical Billing PPC Campaigns That Actually Work Are you throwing money away on ineffective PPC campaigns for your medical billing company? Many billing services waste thousands on poorly targeted ads while wondering why they're not seeing results. This episode challenges conventional wisdom about pay-per-click advertising…
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Medical Billing Quality Control: Transform Your RCM Through Data-Driven QC Are you still reviewing random claim samples and wondering why errors keep slipping through? Traditional sampling in medical billing QC is not only labor-intensive but fundamentally flawed in catching systemic issues. This episode challenges the outdated sampling approach an…
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Navigating Medical Billing PPC in the AI Era: Is Pay-Per-Click Still Worth It? Are you pouring thousands into medical billing PPC campaigns with diminishing returns? As AI transforms search behaviors, many billing companies are questioning if their advertising dollars are being wasted in the digital void. This episode challenges conventional market…
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Maximize Your Medical Billing Profitability: The Power of Fractional Executives Is your medical billing company struggling to scale without adding full-time executive salaries to your overhead? The challenge of accessing high-level expertise without breaking the bank is something every growing billing service faces. This episode explores how medica…
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Unlocking Growth with Medical Billing Fractional Executives: Strategic Leadership Without the Full-Time Cost Are you running a medical billing company that's too small to justify a full-time executive team but desperately needs high-level expertise? This paradox leaves many billing companies stuck in operational mediocrity despite having significan…
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Is your medical billing company throwing money away on marketing that doesn't deliver results? If you're still operating with the mindset that "half my advertising budget is wasted," it's time to transform your approach to marketing investments and start seeing measurable returns. This episode challenges the century-old problem of unquantifiable ma…
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In-House vs. Outsourced: Strategic Medical Billing Marketing Management for Growth Are you struggling to generate consistent leads for your medical billing business while staying under budget? Many owners believe they need a full-time marketing manager, only to discover an expensive resource being underutilized after initial campaigns are launched.…
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In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers. The conversation continues with Microsoft’s new email marketing rest…
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Real-Time RCM Reporting: Why End-of-Month Closing Is Obsolete Are you still spending days or weeks "closing the month" before generating critical revenue cycle reports? Stuck in a cycle where invoicing is delayed because you're waiting for every last payment to post? There's a better approach that transforms both efficiency and cash flow. This epis…
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