พอดคาสท์ Market Research ชั้นนำ (2024)

On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michae…

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The Role of Emotion in Marketing with Matt Celuszak of Element Human 35:03

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24d ago35:03

35:03

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creat…

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Cirrus Market Outlook: Q4 2024 - Credit Expansion Cycle to Broaden Leadership and Temper a Quality Bias. 31:56

1M ago31:56

31:56

In this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. Leadership will continue to be stress-tested as a more cyclical market leadership profile settles and the grumblings over NVIDIA’s (NVDA) deceleration in growth become louder. By the first quarter of next year, the …

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Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester 15:10

1M ago15:10

15:10

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling pla…

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How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane 20:15

2M ago20:15

20:15

On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)…

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Scaling Digital Qual with Eugene Murphy of Indeemo 28:34

2M ago28:34

28:34

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…

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Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

2M ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…

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Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

3M ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …

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The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

4M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

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Cirrus Market Outlook: Q3 2024 - Barbelled Mag-7 and Value to Close Strong in ’24! 31:58

4M ago31:58

31:58

in this episode, Satya Pradhuman outlines the firm’s framing of the current market environment in our latest Market Elevation Podcast. A combination of solid earnings for the market, notably strong for the AI segments, and easy credit allows for a pro-equity stance. The challenge for managing the portfolio as we close the year are twofold. The firs…

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Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

4M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…

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Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

5M ago

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On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not …

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Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally 22:18

6M ago22:18

22:18

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.Key Takeaways:(00:54) Technology’s inevitable impact on industries.(03:16) Alex’s shift to pioneering behavioral sciences.(…

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Cirrus Market Outlook: Q2 2024 - Dovish Fed & Stabilizing Profits Drive Markets Higher. 31:11

7M ago31:11

31:11

In this episode, we walk through the outlook for US equities. In short, a very constructive outlook is really set up for us in terms of looking out to the rest of 2024. Part of this has to do with these bottoming of the profit cycle, and also the easy credit backdrop that we see. In addition, we also see a Fed that's likely to be more dovish. The i…

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Unlocking the Secrets of Customer Satisfaction at the Point of Purchase 20:37

7M ago20:37

20:37

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.Key Takeaways:(01:39) Georgina’s journey from psychology to law.(03:00) Reliable consumer data is vi…

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Behind the Success of Field Agent with Co-Founder Rick West 38:43

8M ago38:43

38:43

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…

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Leading Through Innovation and Insight with Chris Havemann of RealityMine 28:15

8M ago28:15

28:15

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.Key Takeaways:(01:18) The beginnings of Chr…

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Restech with Patrick Comer and Sima Vasa 22:40

8M ago22:40

22:40

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…

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Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi 28:55

8M ago28:55

28:55

On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…

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Q1 2024 Market Crowding Spotlights Changing of the Guard Risks 39:42

9M ago39:42

39:42

While fundamentals remain constructive for the 2024 equity market outlook, intra-market rotations abound. The market’s thirst for AI tools and technology investments in 2023 played out in a dramatic fashion. A stabilizing profit cycle coupled with a supportive credit market allows investors to look more broadly at opportunities in equities. In shor…

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Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm 9:52

9M ago9:52

9:52

Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategiesโดย Phase 5

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A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi 22:53

10M ago22:53

22:53

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.Key Takeaways:(01:10) The origin of Zappi for efficient consumer insights.(02:22) Zappi’s evolution toward quality and meta analytics.(03:24)…

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Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter 29:36

10M ago29:36

29:36

On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.Key Takeaways:(01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.(02:17) Amishi’s career evolution, specifically her roles at Fri…

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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group 19:59

11M ago19:59

19:59

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.Key Takeaways:(02:25) The shift from consulting to data-driven retail strategies.(06:32) The importance of tactical decision-making in marketing and sales.(…

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Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight 31:57

12M ago31:57

31:57

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.Key Takeaways:(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.(13:49) Compa…

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Cirrus Market Outlook: Q4 2023 Soft landing and interest rate risk point to a Value tilt. 35:00

1y ago35:00

35:00

Soft landing and interest rate risk point to a Value tilt. A rebound in earnings expectations and better-than-expected economic data have been hinting at a stabilization in the profit cycle. While a bottoming profit cycle is critical to a fundamental shift away from Growth to Value, a spike in rates is the accelerant to a break in speculative strat…

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Riding the Wave of Industry Evolution with Matt Britton at Suzy 24:49

1y ago24:49

24:49

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.Sima and Matt discuss:- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.- Generational…

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The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq 30:27

1y ago30:27

30:27

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.Key Takeaways:(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.(12:22) How younger generations show greater willingness to use digital too…

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