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Scaling Deep with Lisa Princic

Lisa Princic

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Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.
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Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs…
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Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when …
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I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join h…
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You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/
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If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient …
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Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'…
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The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure o…
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The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/…
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Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they …
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This is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Faceboo…
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It feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making q…
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I've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown…
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We can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.
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This is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it…
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That's it! I'm not putting pressure on myself to get on all the socials just because i know it would be "good for visibility". I'm someone who likes to go deep on things, so trying to do broad, short fleeting things is counter-intuitive to me and takes up the bandwidth I have for the stuff I really like to do and in the quality way my brand reputat…
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As a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how I've helped them identify what's really going on and what they actually need to move forward. I'm current…
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Have you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks us through her origin story, the value of her membership and how she's grown it for the last 6 years. Thi…
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One of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership model, I firmly believe that as program guides and experts in our topic, we need to provide the foundational b…
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I first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership, La Arena. She shared her full story with us including her own journey of depression, shat she helps peop…
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Do you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audience. Listen to this episode to find out which of these traps you fall in and what the remedy is to get out o…
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My guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly, during a colleagues summit that she sponsored. In just 4 months she's grown her membership to almost 300…
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Do you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership containers that all work and might be a better fit for you depending on what topic you're teaching or helpin…
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Meg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type progr…
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This is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly succes…
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A couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs…
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My guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and wh…
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I'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep…
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Just because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Inst…
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Would you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is w…
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I'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and memb…
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In today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those w…
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One of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my V…
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Have you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people throu…
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Do you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so …
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I'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of …
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This is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recove…
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Do you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run…
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Love to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and…
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This is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it start…
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Have you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our …
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I loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a …
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This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I mad…
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Such a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be …
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The way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will con…
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This year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibilit…
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If you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not …
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Got a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. Wh…
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Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best t…
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