พอดคาสท์ Enrollment ชั้นนำ (2024)

1
Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44

3d ago20:44

20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on …

1
Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:45

29d ago29:45

29:45

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to sha…

1
38. RNL's 2023 E-Expectations Report: Video and Personalization 30:12

1M ago30:12

30:12

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating auth…

1
10 - Sorry, No Budget - Future-Proofing Higher Education 31:45

4M ago31:45

31:45

The Enrollment Clinic presents a limited series titled "Sorry, No Budget" ...a higher education-ish podcast. I recorded this with my good friend Sam Fleischman. This episode was recorded one week before the AIRC Convention in Phoenix (2023). Sam and I were to conduct a panel discussion on Future-Proofing Higher education. We decided to record an ep…

1
37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 31:22

7M ago31:22

31:22

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and …

1
Live from AC23: EMA Podcast Hosts All in One Room! 48:48

7M ago48:48

48:48

Welcome to a special episode of the Enrollment Spectrum Podcast, where we broadcast live from EMA's 2023 Annual Conference in Las Vegas. In this unique episode, we have gathered all your favorite EMA podcast hosts under one roof. This includes Rebecca Malotke-Mmeslin and Lynne Macziewski from 'Confidently You,' John Gentile and Rohan Arjun from 'Di…

1
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:51

8M ago33:51

33:51

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and rec…

1
35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown 30:56

9M ago30:56

30:56

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to s…

1
34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge 23:38

9M ago23:38

23:38

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it …

1
Advice for New Admission and Enrollment Directors 40:17

10M ago40:17

40:17

Join us for a conversation with Andrew Weller and Brad Brown. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria, Virginia. Andrew has served in several leadership roles and was a member of EMA's inaugural Admission Leadership Council (ALC). Brad is the Director of Admissions and Enrollment Man…

1
Future Leaders 48:48

10M ago48:48

48:48

Please join us for a conversation with Quentin McDowell, Head of School at Mercersburg Academy (PA), Barbara Eghan, Founding Executive Director of Civic Lab at the Georgetown Day School (DC), Jill Thompson, Director of Admission at Phillips Academy (MA), and Christian Donovan, Head of School at Friends School of Baltimore (MD). Quentin, Barbara, Ji…

1
33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College 23:57

11M ago23:57

23:57

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enroll…

1
Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover 23:02

11M ago23:02

23:02

Join us for a special crossover episode of the Enrollment Spectrum Podcast and EMA's Impossible Questions Podcast. Guest co-host Ari Betof joins me today. Ari is the Co-Founder and Partner of Mission & Data and the host of EMA’s Impossible Questions Podcast. In this episode, we welcome Christian Donovan, Head of School at Friends School of Baltimor…

1
32. 8 strategies to prioritize for the next enrollment cycle 19:58

12M ago19:58

19:58

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilize…

1
State of the Independent School Enrollment Industry 2023 35:40

1y ago35:40

35:40

Please join us in welcoming Ari Betof and Sarah Enterline to the show! Ari is the co-founder and partner at Mission & Data where Sarah is an Institutional Research Consultant and Director of Institutional Research at St. Mark's School in Southborough, MA. Mission & Data is a firm dedicated to the effectiveness, health, and vitality of educational…

1
The Supreme Court's Upcoming Ruling on Affirmative Action in College Admissions 22:32

1y ago22:32

22:32

Please join us for a conversation with attorney Brian Garrett. Brian is counsel in the Litigation Department and Chair of the Education Law Practice Group at McLane Middleton one of New England’s premier full-service law firms with over 100 attorneys and 25 paralegals throughout offices in New Hampshire and Massachusetts. Most recently Brian spoke …

1
Plan Your Next Admission Event Like a Pro 38:31

1y ago38:31

38:31

Please join us for a conversation with Mary Birnie. Mary is the President of Birnie & Associates, Inc. For more than 20 years, Mary and her team have been coordinating meetings and events that meet strategic goals and make guests feel welcome. Mary is also EMA's partner for the annual conference and she works with many other associations in the ind…

1
31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific 28:46

1y ago28:46

28:46

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to…

1
Reimagining Tuition at Glen Urquhart School 31:18

1y ago31:18

31:18

Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS.…

1
Six More Marketing Ideas Made Easy 35:37

1y ago35:37

35:37

Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!โดย Hans Mundahl

1
30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University 34:45

1y ago34:45

34:45

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky. You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform…

1
Featuring the Confidently You Podcast 39:56

1y ago39:56

39:56

While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schoo…

1
9 - Besart Kunushevci, Founder and CEO of Crossplag 22:49

1y ago22:49

22:49

"The Enrollment Clinic" podcast welcomes Besart Kunushevci, a leading expert in the field of academic integrity and the founder of Crossplag, the world's first cross-language plagiarism-checking solution. In this episode, we dive into the world of EdTech and explore the challenges faced by K12 and higher education institutions in ensuring academic …

1
Five Marketing Tactics You Can Actually Use Right Now 44:01

1y ago44:01

44:01

Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you…

1
29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan Clues 16:45

1y ago16:45

16:45

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this y…

1
Optimized for Social Impact 52:14

1y ago52:14

52:14

Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science in…

1
Enrollment Lessons from Courtside | William Monts 40:06

1y ago40:06

40:06

On this Episode of the Enrollment Edge I talk to William Monts, Associate Vice President, Dean of Traditional Admission at Anderson University, in South Carolina. In a recent Octane article, William describes how coaching basketball was a perfect lead in to his life in Admissions and Enrollment. We'll talk about the valuable lessons he's taken from…

1
28. Serving students' needs at a nationally-known institution with Drew Granucci of UConn 31:54

1y ago31:54

31:54

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone cal…

1
Featuring the Different Perspectives Podcast 48:28

1+ y ago48:28

48:28

While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside indep…

1
Marketing your College with "a Lab Mentality" 47:51

1+ y ago47:51

47:51

On this Episode of the Enrollment Edge I talk to Dr. Dustin York, Associate Professor, Strategic Communication and Leadership at Maryville University in St Louis MO. Dustin is a Marketing Strategist and Marketing Big Thinker! We talk through some of the challenges college marketers face today in the era of extreme competition, the race to capture b…

1
27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis College 27:36

1+ y ago27:36

27:36

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices throug…

1
8 - John McLoughlin, St. George's University School of Medicine 27:27

1+ y ago27:27

27:27

In Episode 8 of the Enrollment Clinic, my guest John McLoughlin from St. George's University School of Medicine talks about enrollment in a highly specialized area of Higher Education; Medicine. Many of the challenges we face at traditional universities get amplified when you are enrolling students who are interested in a specific profile. We cover…

1
Episode 48—Succession Planning in Enrollment Management 39:24

1+ y ago39:24

39:24

On this Episode of the Enrollment Edge I talk to Kimberley Buster-Williams, Vice President for Enrollment Management at Northeastern Illinois University. Kimberley is conducting research exploring the state of retention and succession within higher education. Her findings are shocking but not all that surprising. Professionals throughout the indust…

1
26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public Health 26:05

1+ y ago26:05

26:05

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges the…

1
Episode 47—Who’s Got Your Back these Days? 48:07

1+ y ago48:07

48:07

On this Episode of the Enrollment Edge, I talk to Mike Wesner, the Founder, Owner, and Chief Imagination Office at enrollmentFUEL. Mike calls himself an Inversely Paranoid person. In other words, he’s always seen opportunity in the face of adversity. And if there is one word that describes college enrollment during these days, it’s adversity. Maybe…

1
25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain 31:13

1+ y ago31:13

31:13

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mi…

1
7 - Samira Pardanani 24:23

1+ y ago24:23

24:23

In this episode, Samira Pardanani - Associate Vice President, International Education & Global Engagement at Shoreline Community College - takes us through her experience in International enrollment, from when she started as an international student. We talk about the benefits that community colleges, like Shoreline, offer to international students…

1
Episode 46—Using Tik Tok to Recruit Your Next Class 23:02

1+ y ago23:02

23:02

On this Episode of the Enrollment Edge, I talk to Zana Berisha, Digital Marketing Specialist at enrollmentFUEL. Zana is a self-proclaimed Social Media-Guru – meaning she’s a consistent content user and coach for all things Social Media and her specialty is Tik Tok! College marketers need to communicate with their prospects through multiple channels…

1
24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School 22:08

1+ y ago22:08

22:08

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies…

1
Episode 45—Direct Admission: Unpacking College Access 36:24

1+ y ago36:24

36:24

On this Episode of the Enrollment Edge, Jay is joined be Robert Gould, Vice President for Enrollment Management & Stephanie Ruckel, Director of Admissions Operations at Augsburg University. For decades many colleges have taken on the challenge of real college access. More recently, Direct Admissions has moved from a regionalized experimental policy…

1
23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell College 26:50

1+ y ago26:50

26:50

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of co…

1
Episode 44—SEO and EAT: What College Leaders Must Focus On in 2022 [RE-UPLOAD] 53:33

1+ y ago53:33

53:33

By popular demand we're re-airing this highly downloaded episode! Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept …

1
22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridge 25:54

1+ y ago25:54

25:54

In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role _________________ Featured Case Studies ⤵️ 1️⃣ Illi…

1
6 - Enrollment trends, Leadership and International Students with George Kacenga 38:23

1+ y ago38:23

38:23

In this episode, George Kacenga, the VP of University Partnerships for M Squared Media / MSM Unify, talks about the recent trends in International Student enrollment; changes in student preferences on how they communicate with colleges and universities; and the marketing, enrollment support and global reach that MSM & MSM Unify offers to colleges a…

1
Live From AC22: Considerations for a Return to Admission Assessments 54:26

1+ y ago54:26

54:26

Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests: Dr. Keith Wright, The Enrollment Mana…

1
5 - Student Recruitment in Latin America with David Arango 23:15

1+ y ago23:15

23:15

In this episode of The Enrollment Clinic, my guest David Arango (Director of Recruitment, Latin America and Europe at Global Study Partners) and I discuss the Latin American market. We cover a range of topics from the intricacies of various countries, regions and cultures within Latin America to working with Global Study Partners and what higher ed…

1
Episode 43—Predicting Student Retention in the Admission Stage 40:27

1+ y ago40:27

40:27

On this Episode of the Enrollment Edge Jay talks to Dr. John Borum, Head of Engagement at Degree Sight. John has spent much of his career in Student Services and has built a specialty in building predictive models to predict student retention at his university. While Predictive Modeling looks at who among prospective student’s is most and least lik…

1
21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law 30:16

1+ y ago30:16

30:16

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person …

1
4 - Application FEES vs. Admissions Deposits, which is best? 12:42

1+ y ago12:42

12:42

I decided to record this short 12 minute episode because 1) there is no good research out there as to what works best FEES vs DEPOSITS, and 2) because I have been thinking and experimenting with this topic a great deal, so I have some data and results that I share in the podcast (it may be directional, but it is a good starting point. The experienc…

1
Episode 42—Enrollment Management: Looking ahead to the New Year 1:09:29

1+ y ago1:09:29

1:09:29

On this Episode of the Enrollment Edge, Jay talks to enrollmentFUEL’s President, Dr. Jacqui Elliott. One of many things Jacqui is known for is her intense travel schedule. Her passport is as thick as a Sears catalog! And along her journeys, Jacqui seems to find herself in continuous and ongoing conversations with Enrollment Leaders on every contine…

พอดคาสต์ที่ควรค่าแก่การฟัง

Enrollment พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

คู่มืออ้างอิงด่วน