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Welcome to The Enrollment Management Association's podcast series, "The Enrollment Spectrum." In each episode, hosts Peter Baron and Hans Mundahl will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join us as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.
 
Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university. Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics such as: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, ...
 
Enrollment Edge, a podcast hosted by enrollmentFUEL's Vice President of Client Services, Jay Fedje, serves as a helpful resource for enrollment management practitioners, higher education marketers, and graduate and adult recruitment professionals. On Enrollment Edge, you will hear from professionals and practitioners in the trenches with you. Twice a month, we’ll be talking to guests who can help you lead your teams, impact retention, gain new perspectives on enrollment, and succeed in your ...
 
Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists. Questions or comments? Email podcast@enrollmentresources.com
 
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show series
 
Karan Raturi, General Manager, North America at UpGrad joined the podcast to discuss the student and enrollment advantages of building global cohorts, especially in preparing students to compete in an increasingly global economy.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Please join us for a conversation with Dr. Mary Halpin Carter and Tom Olverson. Mary is the head of school at the Derryfield School in Manchester, NH where she has been for eight years. Prior to her appointment to head of school she was a teacher, director of admission, and assistant head for faculty and academic programs, in addition to other role…
 
One constant need that most enrollment managers face every recruitment cycle is building a quality pool of prospective student leads. As the availability of profiled prospect names on test-based lists are becoming less reliable, colleges are forced to be more creative in their search for qualified prospective student names. Which is why influencer …
 
Dr. Andrew Crain, Director of Experiential Professional Development at The University of Georgia Graduate School joined the podcast to discuss the student effects of the past year’s internship interruption and how higher ed can facilitate a strong and safe return of our workforce development partnerships this fall.…
 
Dr. Nathan Grawe, Author and Professor of Economics at Carleton College joined the podcast to talk about his new book, The Agile College, and the enrollment growth strategies higher ed needs to consider to successfully navigate the new demographic changes that are coming.โดย Eric Olsen: AVP of Marketing at Helix Education
 
For colleges and universities Athletic Recruiting is often viewed as the solution to various challenges - gender balance, increasing revenue, brand development, increasing enrollment to name just a few. However, balancing those solutions with the issues that often come with athletics can be daunting and persistent. Out of control discounting throug…
 
Joseph Fuller, Professor of Management Practice at Harvard Business School, joined the podcast to talk about the “Middle Skills” jobs employers have a consistently difficult time filling, and higher ed’s opportunity to serve and credential this critical market.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Peter Smith, Professor of Innovative Practices in Higher Education and Sr. Advisor to the President at University of Maryland Global Campus, joined the podcast to discuss The Presidents Forum’s Learners First Framework and what will be necessary to expedite its acceptance across higher ed.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Please join us for a conversation with Brandi Eppolito. Brandi is the Vice President of Marketing at SchoolAdmin, which is now a part of FinalSite, providing admission and enrollment solutions to independent schools. Prior to joining SchoolAdmin, Brandi was involved with marketing and content development for several for-profit organizations in Texa…
 
In the first of our Digital Marketing Series, Jay talks to Zosya Popik, a digital marketing expert and consultant to Fortune 500 companies. We discuss the use of digital marketing tactics, how digital is continually changing, the digital eco-system that colleges have to pay attention to, and how colleges must be brand-authentic and channel-appropri…
 
Dr. Robert Talbert, author and Professor at Grand Valley State University, joined the podcast to discuss why now is the perfect time for higher ed to embrace the flipped classroom.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Mark Schneider, Director of the Institute of Education Sciences (IES) joined the podcast to discuss the $1 million purse for entrants able to prove the outcomes “promise” of AI and machine learning, and his hopes for what this prize may help spur for educational research culture as a whole.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with Ann Snyder and Jennifer Hillen. Ann is the Director of Independent and International Schools at The Council for Advancement and Support of Education. Prior to joining CASE, she was the Director of Enrollment and External Affairs at Stuart Hall School. Prior to Stuart Hall, she was in corporate marketing. Jennifer is …
 
Across industries, hiring great people is the goal of managers. Yet, finding the right people to hire isn't easy. Hiring often comes down to who we "like" instead of who best fits the role. We talk with David Quick, Founder and Consultant of Helping Bulls Thrive, an agency that helps organizations make the right hiring decisions and keep those "rig…
 
Becky Klein-Collins, Vice President of Impact at CAEL joined the podcast to discuss whether or not “college” is the most obvious opportunity for adults to upskill today, and whether or not it deserves to be.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Wade Eyerly, CEO and Co-Founder at Degree Insurance, joined the podcast to talk about incentivizing prospective students with a guaranteed income promise post-graduation, and the massive enrollment and retention motivation potential in doing so.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with Jeff Selingo. Jeff has written about higher education for two decades. He is the author of two New York Times bestsellers, a contributor to The Atlantic and the Washington Post, and a special advisor at Arizona State University. Jeff has been a keynote speaker at our annual conference and has been on the show twice b…
 
Dr. Anne-Marie Núñez, Professor of Educational Studies at The Ohio State University, joined the podcast to talk about the ethical questions our society asks STEM technologists to determine for us today, and whether or not they have the global citizenship awareness to answer them well.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Eric Gibbs, President at Ouriginal, joined the podcast to talk about how higher ed can navigate the academic integrity issues that have always been with us but which have found new form during last year’s massive migration to online education.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Please join s for a conversation with Chuck English. Chuck is the driving force behind English Marketing Works where he has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing, and creative initiatives. Chuck has written numerous e-books, reports, and journal articles on …
 
Alison Zeringue, Director of Account Management at Search Influence, joined the podcast to discuss the broader trends we’ve been seeing from both tech companies and advertising platforms towards both user and data privacy, and how higher ed marketing teams need to respond to Apple’s iOS 14.5 update.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Enrollment Managers have to be skilled in so many areas—data analysis, technology, marketing strategy, staff development, and predicting the future. One skillset that is often overlooked, but is so important to an enrollment manager's success is the ability to Build Institutional Buy-In. We'll talk with Dr. Chris Romano, an enrollment veteran of 14…
 
Community colleges have traditionally focused resources to support student success and completion by providing services and delivery models that are responsive to the needs of their student body. As universities look to the future of their delivery design, community colleges can provide best practice and strategic models that could be adaptable to …
 
Nick Ducoff, author and CEO at Edmit, joined the podcast to talk about public distrust in higher ed’s value and all the new ways higher ed is working to demonstrate student ROI.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Susanna Mayo has spent the past 15 years of her career dabbling in almost every aspect of admission at Capital University. She found her passion for building Capital's CRM when she started her current role as Director of Admissions Operations and Technology. In her own words, Susanna has served as an IT adjunct within her own university as well as …
 
Julia Freeland Fisher, Author & Director of Education at the Clayton Christensen Institute, joined the podcast to talk about the future of the well-networked university and the best ways for advancement teams to engage with their alumni.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Amy Glynn, Vice President of Student Financial Success at CampusLogic joined the podcast to discuss new research on the financial reasons students are actually dropping out of college, and how we can create award letters that make sure we’re communicating our financial offer as clearly as possible.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with John Gulla and Grant Lichtman. John is the Executive Director of the Edward E. Ford Foundation which seeks to improve secondary education by supporting U.S. independent schools and encouraging promising practices. Grant is an internationally recognized thought leader on the transformation of K-12 education. He works …
 
Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …
 
Dr. Barrington Price, Vice President for Student Success and Engagement at Dominican University, joined the podcast to discuss social mobility strategies as a deliberate enrollment growth practice.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Brandon Busteed, President of University Partners and Global Head of Learn-Work Innovation at Kaplan, joined the podcast to postulate how higher ed gets to its first 1-million student university, and the perceived brand roadblocks in the way.โดย Eric Olsen: AVP of Marketing at Helix Education
 
We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Susan Emery, Suzanne Walker Buck, Nicole Oakes, Tim Fish, Kelly Page, and David Willows. What are …
 
Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …
 
Lesley Nichols, Executive Director of Professional Studies at Emerson College, returned to the show to talk about both the student and administrative friction removed from moving to a self-service enrollment platform for their continuing education programs.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Amrit Ahluwalia, Editor in Chief of The EvoLLLution (an online publication founded by Modern Campus), joined the podcast to talk about the results from their State of CE survey addressing the gap between what modern learners want and what higher education actually offers.โดย Eric Olsen: AVP of Marketing at Helix Education
 
We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Greg Martin, John Barrengos, Kevin Plummer, Kristen Mariotti, Ari Betof, and Kevin Folan! What are…
 
Dr. Amy Smith, Chief Learning Officer at StraighterLine joined the podcast to talk about pathway partnership agreements and new +2 models for higher education students and institutions.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with John Katzman. John is the founder and CEO of Noodle Partners which is transforming the way prospective students find and learn about degree programs. Before founding Noodle Partners, John founded and was CEO of 2U, which helps colleges and universities build and run high-quality online degree programs. Prior to 2U, K…
 
Under normal circumstances, Strategic Enrollment Planning can be challenging. Effective planning relies on predictable elements, like graduation rates, demographics, stable discount rates, brand strength, academic distinctives, and so on. Yet, with so many factors impacting the college search process, enrollment planning can be even more difficult.…
 
Dr. Andrew Stull, Associate Project Scientist at University of California, Santa Barbara, joined the podcast to talk about their team’s embodied instruction research, if there could be such a thing as too charismatic of an instructor, and how this research should influence our pedagogy.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Sheila Smith McKoy, Provost and Vice President for Academic Affairs at Holy Names University joined the podcast to talk about their Parent Promise Program, the growing trend of multi-generational simultaneous attendance, and the value of creative parent marketing.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Join us for a conversation with Dr. Rebecca Zwick. Rebecca is a researcher at ETS where she holds the title of Distinguished Presidential Appointee. She earned her doctorate in Quantitative Methods in Education at UC Berkeley and her postdoctoral fellowship was at the Psychometric Laboratory at the University of North Carolina at Chapel Hill. Her r…
 
Jon Reifschneider, Director of Masters Studies of the Artificial Intelligence for Product Innovation at Duke University joined the podcast to discuss how their artificial intelligence assistant empowers faculty to provide more personalized instruction.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Under normal circumstances, Strategic Enrollment Planning can be challenging. Effective planning relies on predictable elements, like graduation rates, demographics, stable discount rates, brand strength, academic distinctives, and so on. Yet, with so many factors impacting the college search process, enrollment planning can be even more difficult.…
 
Dr. Ann Buchele, Vice President of Academic and Student Affairs at Linn-Benton Community College, joined the podcast to discuss the big institution-wide lift and ROI return on establishing guided pathways and support for your students.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Please join us for a conversation with Brian Hargrove and Grant Gonzalez from Northfield Mount Hermon School. Over the past two decades, Brian has successfully held leadership roles both in education and in the private sector and has been the Head of School at NMH since 2019. Grant is the Assistant Dean of Faculty, a Social Entrepreneurship Teacher…
 
Lisa Branson joins our podcast today to discuss her expertise on all things name buying and prospect mining. She pulls no punches, and provides insight on just what it takes to succeed in this space. Lisa has over 22 years of experience in the higher education space, and has gained valuable insight along the way. In this episode Lisa and Jay have a…
 
Jaime Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio joined the podcast to discuss both the challenges, opportunities, and positive constraints of taking over a Marcomms division mid-pandemic.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Leslie Daugherty, Education Designer at Education Design Lab, joined the podcast to discuss their BRIDGES inaugural cohort and how creating workforce partnership pathways can help solve the rural student underrepresentation problem in higher ed.โดย Eric Olsen: AVP of Marketing at Helix Education
 
Dr. Derrick Gay is an internationally recognized diversity and inclusion strategist and has worked with over 500 organizations around the world. Dr. Gay began his career teaching and serving as a senior administrator in a number of independent schools across the country. His work has been featured in the New York Times, NPR, 60 minutes, El Tiempo L…
 
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