พอดคาสท์ Coffee Education ชั้นนำ (2024)

1
AI, Generative Works, and Copyright Laws 50:33

13d ago50:33

50:33

If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright…

1
How Will Google's SGE Results Affect the Industry? 27:27

1M ago27:27

27:27

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due t…

1
SEO is Changing...But How? 1:05:48

2M ago1:05:48

1:05:48

SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to th…

1
How to Stay Safe and Sane in Social Media Marketing 56:54

2M ago56:54

56:54

Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life i…

1
The SEO Industry Stinks 24:19

3M ago24:19

24:19

Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, …

1
Goal-Setting for Personal and Professional Growth 54:37

3M ago54:37

54:37

Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected …

1
Challenges Faced by Social Media Marketing Pofessionals 51:55

3M ago51:55

51:55

Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus w…

1
Lessons on Customer-Driven Acquisition and Scaling a Business 1:04:50

4M ago1:04:50

1:04:50

In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven…

1
AI Prompts for Humans 14:24

5M ago14:24

14:24

Do you prompt people with the same level of detail as AI? Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication …

1
From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance 12:16

5M ago12:16

12:16

From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies and the impact they had on our da…

1
Overcome Your Fears of Speaking and Presentation 1:01:46

6M ago1:01:46

1:01:46

Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome thi…

1
Cultivating a Culture of Learning: Strategies for Engagement in Employer Training 52:04

7M ago52:04

52:04

Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights th…

1
Backward Entrepreneur 51:13

7M ago51:13

51:13

I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acqu…

1
Yesterday's Social Media News 52:21

8M ago52:21

52:21

Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X".…

1
Unlocking Transformation: Communication Skills for Personal and Professional Growth 58:22

8M ago58:22

58:22

We dive deep into the art of effective communication. Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home. With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how …

1
Pressing Pause on Social Media 50:29

9M ago50:29

50:29

Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notificat…

1
The Cost of Growing Food: Sustainable Agriculture Marketing 54:17

9M ago54:17

54:17

Learn more about your ad choices. Visit megaphone.fm/adchoicesโดย Matt Bailey

1
How to Advance Your Marketing Career 56:31

10M ago56:31

56:31

In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or…

1
Google's Antagonistic Relationship with Publishers 52:34

10M ago52:34

52:34

Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites. We discuss how publishers are now beginning to understand the importa…

1
Father's Day: Work-Life Balance as a Father and Entreprenuer 12:43

11M ago12:43

12:43

"How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integr…

1
Technology in the Classroom: Should Big Tech Be Involved In Your Child's Education? 48:25

11M ago48:25

48:25

How Big Tech Gets Into Your Kid's Classrooms If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids? Nolan Higdon joins Matt again…

1
What Does it Take to Be a Rockstar CMO? 50:27

11M ago50:27

50:27

Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate t…

1
Primal Branding: How Brands Build Passionate Fans 41:45

12M ago41:45

41:45

Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down th…

1
Cultivating a Book Reading Habit 22:19

12M ago22:19

22:19

In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even dec…

1
Are Social Media Skills Overrated? 17:49

1y ago17:49

17:49

"Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the most in-demand skills according…

1
Public Information and Crisis Communications 53:47

1y ago53:47

53:47

My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics! We dive into the unique…

1
When to NOT Communicate! 26:59

1y ago26:59

26:59

We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out! T recently started the Tiny Giants podcast, so Matt…

1
AI is the Genie...What's Your Wish? 27:03

1y ago27:03

27:03

AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or make your wish. I've now tried over 100 AI-powered programs and applications. Of this, I found 5-7 that were impressiv…

1
How a Mix of Journalism, Anthropology, Mistakes, and History Creates a Good SEO 44:49

1y ago44:49

44:49

Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their path into Search Engine Optimization. They have a wide-ranging conversation about the history of SEO, current search algorithms, search technol…

1
LinkedIn's 2023 Most In-Demand Job Skills Report 24:40

1y ago24:40

24:40

The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued…

1
The Nuance of Marketing the News: Digital Marketing for Publishers 50:56

1y ago50:56

50:56

Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having worked for Disney/ABC and then CondeNast for the past 11 years, John brings a unique viewpoint to the digital marketing world, and shows that SEO is still a driving, dynamic force for anyone wan…

1
How to Get Hired: Certification, Education, or Experience? 13:55

1y ago13:55

13:55

What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability." Learn more about your ad choices. Vi…

1
Marketing: Space, Technology, and Life in the UAE 54:02

1y ago54:02

54:02

Fellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months. Matt relates some of his…

1
What Can We Really Expect from AI? 48:23

1+ y ago48:23

48:23

What can we really expect with Ai? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Reporting from the 1 Billion Followers Summit, Dubai 1:00:39

1+ y ago1:00:39

1:00:39

Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen! However, this was not a business-as-usual conference. Greg explai…

1
How Should You Start Your Digital Marketing Career? 22:33

1+ y ago22:33

22:33

From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions. Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? That is a great question, and a lot of people ask this, …

1
Is Certification Better than a Degree in Digital Marketing? 18:59

1+ y ago18:59

18:59

What's the value of a certification? I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to roc…

1
Marketing the Metaverse 50:22

1+ y ago50:22

50:22

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really wan…

1
Why Don't We Teach History of Digital Marketing? 18:31

1+ y ago18:31

18:31

Those that don't learn from history are doomed to repeat it. So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we lear…

1
7 Digital Marketing Skills: Skill #7 - Presentation 16:46

1+ y ago16:46

16:46

The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience! However, for…

1
How Do You Create Social Media Content for the Biggest Show in the World? 47:59

1+ y ago47:59

47:59

My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal! Mohtab managed th…

1
7 Digital Marketing Skills: Skill #6 - Asking Questions 15:42

1+ y ago15:42

15:42

Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let's face it: Questioning is dangerous! In organizations where questions are dis…

1
Marketing to Affluent Hispanics 1:03:38

1+ y ago1:03:38

1:03:38

The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has signif…

1
The History of Search Engines 48:52

1+ y ago48:52

48:52

Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for his in-depth reporting of all things search. When looking for anything about Google or search technology, you'll find Barry's articl…

1
7 Digital Marketing Skills: Skill #5 - Business Acumen 16:50

1+ y ago16:50

16:50

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. In this episode, Matt brings his #5 skill…

1
Government Communications & Marketing 53:53

1+ y ago53:53

53:53

Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It's a different form, but still…

1
7 Digital Marketing Skills: Skill #4 - User Experience 21:44

1+ y ago21:44

21:44

A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience …

1
Let's Get Nice! 57:48

1+ y ago57:48

57:48

Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home,…

1
7 Digital Marketing Skills: Skill #3 - Analytics 22:27

1+ y ago22:27

22:27

At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar: What data is important? Can I trust the data? How do I turn data into actions or insights? How can we get past basic reports and find something meaningful? What surprises me even more is that these are very foundatio…

1
Marketing Space: The Final Frontier 59:08

1+ y ago59:08

59:08

Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention, but Izzy helps to market the research, development, manufacturing, and medical…

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