พอดคาสท์ Affluent ชั้นนำ (2025)

1
9 Ways ChatGPT Saves you Time and Headaches 17:34

5d ago17:34

17:34

In this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you …

1
The 7 Levels of Brand Engagement for Outdoor Businesses 23:06

12d ago23:06

23:06

How do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury b…

1
Empowering Your Team to Take Better Project Photos 15:04

19d ago15:04

15:04

Great photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. Learn why quality photos are essential for attracting affluent clients, get practical tips your te…

1
5 Ways to Make your Yard Signs Work as Hard as You Do 12:21

26d ago12:21

12:21

Yard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired …

1
Sell More by Addressing Pain Points 13:50

1M ago13:50

13:50

In this episode of The Affluent Buyer Script Podcast, we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out. Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to …

1
5 Tips to Make Email Your Best Sales Tool 17:27

1M ago17:27

17:27

Email marketing is one of the most powerful tools in your arsenal—but are you using it to its full potential? In this episode, host Katy Doss dives into five tactical tips to turn your email strategy into a sales powerhouse. Whether you’re starting from scratch or tweaking an existing strategy, this episode has actionable advice to help you: Set cl…

1
12 Ways to Transform Your Website Into Your Best Sales Tool 20:48

2M ago20:48

20:48

Your website should do more than look good—it should work hard. In this episode of The Affluent Buyer Script Podcast, host Katy Doss is diving into 12 actionable ways to transform your website into a lead-generating, trust-building powerhouse for your luxury outdoor business. From improving page speed to crafting clear calls-to-action, optimizing f…

1
2025 Outdoor Trends to Supercharge Your Marketing and Sales 12:59

2M ago12:59

12:59

Feeling stuck saying the same thing in your outdoor marketing? Struggling to stand out from competitors? In this episode, Katy Doss of Script Marketing shares seven fresh outdoor trends for 2025 that will elevate your marketing and sales game. Discover how trends like outdoor wellness retreats, sustainable luxury, smart tech, all-season living, and…

1
Creating Target Personas to match your affluent buyers (Holiday Rerun) 22:47

2M ago22:47

22:47

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to? There’s a tried and true way to combat this problem – Target Personas. Today, Katy Doss of Script Marketing take…

1
Marketing Around your Business’s Seasonality (Holiday Rerun) 15:49

2M ago15:49

15:49

If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads? Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the…

1
Strategies for Finding – and Hiring – Top Talent in the Outdoor Space 18:41

3M ago18:41

18:41

Hiring top talent for your outdoor service business can feel like running through quicksand, but it doesn’t have to be. In this episode, Katy Doss of Script Marketing tackles one of the biggest pain points for luxury outdoor businesses: finding and hiring the right people. Whether you’re recruiting high-level professionals like designers and projec…

1
Step-by-Step Guide to Create your Unique Selling Position 18:16

3M ago18:16

18:16

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the power of a Unique Selling Proposition (USP) and how it can transform your luxury outdoor product or service business. If you’re struggling to stand out, wasting money on unfocused marketing, or chasing low-quality leads, the problem might be a fuzzy or non-existent USP.…

1
Save Time by Rethinking Social Media 12:24

3M ago12:24

12:24

In this episode of The Affluent Buyer Script, Katy Doss tackles a topic that may surprise luxury brands: why organic social media isn’t the magic marketing tool many think it is. Katy explains how affluent buyers don’t make snap decisions based on trendy TikToks or viral memes and how focusing on the right social media strategy can actually save ti…

1
Close More Deals with Non-Discount Incentives 11:09

3M ago11:09

11:09

In this episode of The Affluent Buyer Script, host Katy Doss tackles a common challenge for luxury outdoor product and service businesses: how to incentivize affluent buyers without relying on discounts. Katy explains why discounting can actually hurt your brand’s perceived value and offers creative, non-discount alternatives that focus on exclusiv…

1
20 Easy tasks you can do now to set you up for success in 2025 24:40

3M ago24:40

24:40

In this episode of The Affluent Buyer Script podcast, Katy Doss and Shelbie Wallace share 20 simple, actionable marketing tasks that can set your outdoor product or service business up for success in 2025. From asking for customer reviews and planning a photoshoot to organizing your marketing assets and updating your target personas, these tasks ar…

1
Shorten Your Sales Cycle with Customer Paths 23:01

4M ago23:01

23:01

In this episode of The Affluent Buyer Script podcast, host Katy Doss dives into the world of customer journeys and why they’re critical for driving sales. Learn how to create a well-crafted customer journey that leads affluent buyers from awareness to purchase, step by step. Katy explains why having multiple journeys tailored to different target pe…

1
Help Them Before They Hire You: Building Trust with Potential Clients Through Education 15:59

4M ago15:59

15:59

In this episode of The Affluent Buyer Script, we explore the power of building trust with potential clients by helping them before they ever hire you. Yes, you heard that right—offering value upfront through educational content like blog posts, social media tips, videos, and even podcast can position you as the expert they turn to when they're read…

1
Holiday Social Media Ads: Go all in or pull back? 19:54

4M ago19:54

19:54

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing, along with Script Senior Account Executive Shelbie Wallace, dives into the strategies you need for holiday social media ads. Whether you're a service-based business wondering if it's worth competing with Amazon and Temu, or a product-based business aiming to be the go…

1
Utilizing Print Marketing to Increase Sales by 28% 15:32

4M ago15:32

15:32

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into why print marketing is far from dead—especially when it comes to reaching affluent buyers in the luxury outdoor product and service industry. Katy discusses the unique power of print in a digital world, sharing how beautifully designed, high-quality print ma…

1
How The 95/5 Rule Leads to a Consistent Sales Pipeline 16:11

5M ago16:11

16:11

In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why b…

1
Boomer Buyers: How to Sell to the Wealthiest Generation 18:10

5M ago18:10

18:10

In this episode, we dive deep into one of the most valuable and often overlooked customer segments for outdoor product and service businesses: Baby Boomers. We explore who Baby Boomers are today, breaking them down into key sub-groups like Early Boomers and Generation Jones, and discuss why they are such a lucrative market. With 70% of the nation's…

1
Increase Ad ROI with Small Meta Audiences 23:59

5M ago23:59

23:59

In this episode of The Affluent Buyer Script, host Katy Doss delves into the power of targeting small, specific audiences in Meta digital ad campaigns for luxury outdoor products and services. Katy explains why less is more when it comes to digital ad targeting, particularly for affluent buyers who value quality and exclusivity. You’ll learn about …

1
Effective Landing Pages that Drive Sales to Affluent Buyers 20:10

5M ago20:10

20:10

In this episode of The Affluent Buyer Script, host Katy Doss dives into the essential role of website landing pages in driving sales to affluent buyers. She explains the importance of creating targeted landing pages that cater to different buyer personas and outlines the key elements every landing page should include, such as a compelling value pro…

1
Ai Discusses The Affluent Affect 8:17

5M ago8:17

8:17

My first episode where I let AI take the microphone.

1
Mastering and Maximizing Customer Reviews and Word of Mouth Marketing 19:28

6M ago19:28

19:28

In this episode of The Affluent Buyer Script, host Katy Doss delves into the critical role of customer reviews and how they can elevate your business through powerful word-of-mouth marketing. Katy covers three main areas: how to encourage positive reviews from your clients, the best practices for handling negative reviews, and how to leverage glowi…

1
Maximizing Meta Ads for Selling to Affluent Buyers 27:14

6M ago27:14

27:14

In this episode of The Affluent Buyer Script, host Katy Doss explores the art of maximizing Meta Ads to effectively reach and convert affluent buyers. Katy breaks down the key components of successful Meta Ad campaigns, focusing on three critical areas: defining your target audience, crafting compelling ad creatives, and understanding the essential…

1
Reduce Your Costs and Double Your Exposure with Complementary Partnerships 24:28

6M ago24:28

24:28

In this episode of The Affluent Buyer Script podcast, host Katy Doss explores the impact of strategic marketing partnerships for luxury outdoor product and service businesses. Katy breaks down how collaborating with complementary brands can expand your reach, enhance credibility, and maximize marketing efforts. Whether you're looking to share costs…

1
Beat Your Competition with Storytelling 22:18

6M ago22:18

22:18

Storytelling is a powerful tool when you’re selling to affluent buyers. In the world of luxury outdoor products and services, where affluent customers are discerning and expectations are high for anything you’re selling, even highlighting the benefits can fall flat. Crafting compelling stories that differentiate you from the competition and evoke e…

1
Creating Target Personas to Match Your Affluent Buyers 22:38

6M ago22:38

22:38

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to? There’s a tried and true way to combat this problem – Target Personas. Today, Katy Doss of Script Marketing take…

1
Marketing Around your Business’s Seasonality 15:40

7M ago15:40

15:40

If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads? Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the…

1
Pinterest and Affluent Buyers: The Ideal set for selling your high-end home products and services 9:27

7M ago9:27

9:27

Today we explore why Pinterest is the ultimate platform for reaching affluent buyers in the high-end home product and service industry. Katy shares compelling stats, explains how Pinterest functions as a visual search engine, and highlights features like Pinterest Predicts that can help businesses stay ahead of trends. She also provides actionable …

1
Your Outdated Logo: Honor History or Redesign? 6:05

7M ago6:05

6:05

Today we tackle a common dilemma for luxury home product and service companies: whether to honor history by keeping an old, outdated logo or to redesign it for a modern audience. We'll discuss the importance of a logo as the first impression buyers have of your business and how times and tastes have changed since many logos were first designed. We'…

1
Elevating Your Target Customers: Shifting Focus to Affluent Buyers 10:13

7M ago10:13

10:13

If you’ve been targeting anyone with a wallet since your high-end home product or service company was founded, this episode is for you. Today we discuss how to begin shifting your focus from targeting anyone and everyone to targeting affluent buyers, so you can increase your close rates and shorten the sales cycle. We’ll discuss: Understanding the …

1
Psychology 101: What Encourages Affluent Buyers to Buy 7:48

8M ago7:48

7:48

In this episode, we delve into the psychology behind why affluent buyers are willing to pay a premium for products and services, even when cheaper alternatives are available. Understanding these psychological triggers can help you effectively market your high-end home products and services. We'll explore three key behaviors of affluent buyers: Excl…

1
Are you treating your brand like a luxury brand? 9:02

8M ago9:02

9:02

In the home product and service industry, premium products and services are often sold like commodities. However, if you have high-quality products or services, it's time to elevate them to luxury status to attract affluent buyers. We'll explore how luxury brands focus on quality, experience, and exclusivity, and how you can apply these principles …

1
Born to Be, Do & Have It All in Life & Business the Magnate Way 46:01

1+ y ago46:01

46:01

In this segment the All Trades Magnate Authority, AliNICOLE WOW! shares the topic of Be, Do & Have It All In Life & Business the Magnate Way. Related Articles...The Benefits of Having a Be, Do & Have It All Brand & Empire: Why I Build Businesses That Allow Me to Do Everything I Desire & I Help Others Achieve the Same Build an Everything Business & …

1
Let Them Know Who You Are: You Are a Mutha F***ING Magnate Who Is Not to Be Played With 29:02

1+ y ago29:02

29:02

In this segment the All-Trades Magnate Authority, Majesty AliNICOLE WOW! shares a candid topic called Let Them Know Who You Are: You Are a Mutha F***ING Magnate Who Is Not to Be Played With. Mentioned Article... I Became the Mulan of Feminine Warrior Leader-preneurship in a Masculine Dominating Business World Mentioned Publication...Amazon.com: The…

1
Branding as a Magnate Michelangelo's David Style 45:29

1+ y ago45:29

45:29

In this segment the All Trades Magnate Authority, AliNICOLE WOW! shares the topic of Branding as a Magnate Michelangelo's David Style. Branding & Entrepreneurial Resources to Consider... ⁠The New High-End Branding Zone Effect: An Introduction To Discovering Your New High-End Expression For Your Life, Brand & Empire (VIP-Day Work-Space Planner)⁠ ⁠Th…

1
All In or Nothing with Your New NOW High-End Calling with an All-Trades Agenda 55:32

1+ y ago55:32

55:32

In this segment the All Trades Magnate Authority, AliNICOLE WOW! shares the topic All In Or Nothing with Your New NOW High-End Calling with an All Trades Agenda. Related Articles...I Became; Therefore, I AM: My Own Medium Wikipedia-Style Articles About My Evolution as THE MULTI-HYPHENATE MAGNATE Serving in Cross-Functional Authority Roles & Pioneer…

1
Repositioning Your Branding for New Levels of High-End Profitability Online 56:44

1+ y ago56:44

56:44

In this segment, the All Trades Magnate Authority, Majesty AliNICOLE WOW! shares the topic of Repositioning Your Branding for New Levels of High-End Profitability Online. Related Articles...Cross-Brand-casting-preneurship: The Key Cornerstone WOW! Factor for New NOW High-End Online Business Production Success The Benefits of Having a Be, Do & Have …

1
Making Your Best Next Magnate Move with Evolutionary Execution Using Multiple Trades & Talents 43:14

1+ y ago43:14

43:14

In this segment the All Trades Magnate Authority, AliNICOLE WOW! shares the topic It's Time to Make Your Best Next Magnate Move with Evolutionary Execution Using Multiple Trades & Talents. Related Resources... The Basics of Becoming a Brand Expression Empire Mini Info Training A Basic Introduction to Business Storytelling Evolution Mini Info Traini…

1
Practice What You Preach & Preach What Your Practice 19:19

1+ y ago19:19

19:19

In this segment the All Trades Magnate Authority, Majesty AliNICOLE WOW! share the topic Practice What You Preach & Preach What Your Practice. Related Resources to This Segment...A Basic Introduction to Becoming a Profitable Podcast Mentor & Coach Mini Masterclass A Basic Introduction to Launching Your Podcast within 24 hrs Mini Info Training A Bas…

1
Reconstructing Your Routines to Reposition for Higher Revenue Receptivity 24:20

1+ y ago24:20

24:20

In this segment, the All-Trades Authority Magnate, Majesty AliNICOLE WOW! shares the topic of Reconstructing Your Routines to Reposition for Higher Revenue Receptivity. Related Resources...The Ultimate Digital Empire Revenue Renovation Success Factor WHAT YOU WILL LEARN: Three critical areas to focus on to maximize your digital revenue * Auditing y…

1
Their Kings Have Already Fallen & You Are One Move Away from Your Ultimate Checkmate 13:35

1+ y ago13:35

13:35

In this segment, the All-Trades Magnate Authority, Majesty AliNICOLE WOW! shares the topic of Their Kings Have Already Fallen & You Are One Move Away from Your Ultimate Checkmate. Related Products... A Basic Introduction to Creating Your Own Competition Annihilation & Industry Domination Checkmate Factor for Online Business Success Mini Info Traini…

1
Leveling Up as a Multi-Trades King Bee Expert to Cross-Pollinate & Cross Dominate as an Industry Crossover Authority 22:08

1+ y ago22:08

22:08

In this segment, the All-Trades Magnate Authority, Majesty AliNICOLE WOW! shares the topic of Leveling Up as a Multi-Trades King Bee Expert to Cross-Pollinate & Cross Dominate as an Industry Crossover Authority. Related Products...The Ultimate King Authority C.R.E.A.M Currency Checkmate Factor Seminar https://majestyalinicolewow.gumroad.com/l/CREAM…

1
Money Is Speaking, Are You Listening? It's Time to Make Magnate Money Moves 12:24

1+ y ago12:24

12:24

In this segment, the All-Trades Magnate Authority, AliNICOLE WOW! shares the topic, money is always speaking but we have to listen and tune into our unique customized currency communication in order to level up to make magnate moves. Related Resources...Make Major Money Moves in Silence & Allow Your Currency Checkmate to Speak Volumes at the Right …

1
Life Is Like a Rubik's Cube on Your Journey to Wholeness 9:53

1+ y ago9:53

9:53

In this segment, the All-Trades Magnate Authority, AliNICOLE WOW! shares the topic, of how life is like a Rubik's Cube on your way to achieving wholeness. Related Product to Consider...The Rubik's Cube Wholeness Factor for Optimum & Opulent Well-being Mini Masterclass https://majestyalinicolewow.gumroad.com/l/RubiksCubeWholenessFactor If you would …

1
Life Is Like a University: It's Time to Take Your Life's Experiences & Create a University for Others 18:27

1+ y ago18:27

18:27

In this segment, the All-Trades Magnate Authority, Majesty AliNICOLE WOW! shares about taking your life's experiences and creating your own educational experience for others using your multi-skills. Related Products to Consider... A Basic Introduction to Launching Your Own Life Mastery Journey Institute Mini Info Training https://majestyalinicolewo…

1
It's Time to Make Multi-Trade Checkmate Domination Moves 9:53

1+ y ago9:53

9:53

In this segment the Magnate Majesty AliNICOLE WOW! shares about leveling up to dominate as an entrepreneur with a multi-trade checkmate intention. Below are related resources... The Ultimate Industry Crossover Checkmate Factor: How to Cross-Communicate, Cross-Pollinate & Cross-Dominate Online Using Media Chess Info Seminar https://majestyalinicolew…

1
Releasing the Chains & Breaking All Barriers Preventing You from Making Your Next Best Move 10:09

2y ago10:09

10:09

Are you ready to release everything that's holding you back from making your next best move? This segment is full of empowerment for letting go of the good for the great and bringing all-trades to the table to help you shift and move forward. If you would like to learn more about upcoming mastermind cohort events, VIP Consulting Intensives, or prod…

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Affluent พอดคาสต์

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