พอดคาสท์ AB Testing ชั้นนำ (2025)

In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better t…

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Episode 212: AI and Engagement Surveys 45:57

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3M ago45:57

45:57

Once again, we ramble on topics we didn't plan on talking about.

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Episode 211: Leadership Stuff 43:48

4M ago43:48

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Welp - Alan asked Brent how it was going, he said it was review season, and then 40 minutes of babbling commenced

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Episode 4 - Troubleshooting Sample Ratio Mismatch 16:13

4M ago16:13

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In this episode, we re-purpose content from Webtrends Optimize's Help Centre that offers guidance on troubleshooting a common problem known as Sample Ratio Mismatch (SRM), where one variant in an AB test receives significantly less traffic than others. We outline several possible causes for SRM, including incorrect test location, flawed segmentatio…

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Episode 3 - Affinity Modelling: The missing piece to Personalisation 7:16

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Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. This podc…

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Episode 1 - An Introduction to TESTWORLD 1:03

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Welcome to Testworld: An AI's Take on AB Testing and CRO. This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easi…

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Episode 2 - Looking at GA4 Data Discrepancies 10:14

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GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data mig…

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Episode 210: Mailbag with ChatGPT 53:37

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We're lazy, so we let chatgpt kick us off with a mailbag question. Tangents followed.

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Episode 209: AI and Testing? 58:03

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It's hard to tell what we talked about in this episode. But it involved a sleep-deprived Alan, and Brent, the Cat-Lady.

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Episode 208: Brain Refactor w/ Dagna Bieda 55:28

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The wonderful Dagna Bieda joins us to talk about her new book, Brain Refactor. Buy the book at https://www.amazon.com/Brain-Refactor-Engineering-Fulfillment-Opportunities/dp/B0DB69G798/ and learn more about Dagna at https://www.themindfuldev.com/

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Episode 207: No, GenAI isn't replacing your team 47:42

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We talk about this article - https://stackoverflow.blog/2024/06/10/generative-ai-is-not-going-to-build-your-engineering-team-for-you/ - which is good, but hyperbolic at times.

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Episode 206: Crowd-Crash 48:41

7M ago48:41

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Just like millions of others, we feel the need to talk about crowdstrike - just a bit. Then we talk about leadership, engagement, and potential new podcasting ventures.

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Episode 205: We're Afraid of AI 42:52

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It's another episode of the AI Testing Podcast, where we discuss the advancements of AI, parallels to nuclear war, and what humans will do in the future. Links - OpenAI reportedly nears breakthrough with “reasoning” AI, reveals progress framework The Day After

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Episode 204: The Three Ways of Devops & MT 49:07

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We talk about a lot of stuff - because that's what we do. Somewhere in there, we talk about the overlap between the ways of devops and MT, and Brent threatens to rewrite the first principle.

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Episode 203: Podcast Alan 50:08

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We talk about "Podcast Alan", and a bit about Alan's day job. Once again, going with the minimal editing approach.

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Episode 202: The Return 50:09

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It's been a long break. Again. But there are reasons. This time, we take a mailbag question and talk about the challenges of organizational change.

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Episode 201: Aftermath 44:07

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In the aftermath of the episode 200 extravaganza, we talk about Fallout (the show), and take a mailbag question that evolves into yet more discussions on AI.

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Episode 200: IT'S EPISODE 200 1:05:24

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We recorded this episode live - sort of. We have guests. We have fun. We get bobbleheads. We talk about AI. It's EVERYTHING you could ask for on our 200th episode AND 10th anniversary.

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Episode 199: Ten Years Gone 43:42

11M ago43:42

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For the first time in ten years, Brent and Alan both listen to the very first episode of AB Testing (so you don't have to).

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Episode 198: Fiefdoms 47:36

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We talk about fiefdoms - but mostly we end up talking about the growth mindset.

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Episodde 197: Wait - Test is Alive Again 49:15

11M ago49:15

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Somewhere in the middle of a whole lot of tangents, we take a walk though James Whittaker's post on The Resurrection of Software Testing - https://medium.com/@docjamesw/the-resurrection-of-software-testing-634423cd8411

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Episode 196: A Chat with Kat Obring 45:34

12M ago45:34

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We had a great time with a wonderful guest. Big thanks to Kat Obring for hanging out with us. Sign up for Kat's newsletter here - https://katobring.podia.com/ You can find Kat on linkedin here - https://www.linkedin.com/in/katjaobring/ And even more about Kat and her business here - https://kato-coaching.com/…