In this episode, we welcome Aimee Griffiths, a seasoned expert in the bedding industry with over two decades of experience. As a passionate sales leader and advocate for health and wellness, Aimee is on a mission to revolutionize sleep and help people live better lives. As founder of Rise Lifestyle, she curates luxury home products that optimize re…

For over 43 years, Pete Primeau has traveled more than two million miles to master the art of selling greatness in the furniture and mattress industry. Now, he's sharing his proven strategies to help you succeed before, during, and after the sale in his new book “Miles & Miles Of Retail Selling Greatness.” This is a very special book launch event t…

In this episode, we chat with Matt Smith, Owner of Snooze Mattress and author of Cereal Dadpreneur. A veteran of the mattress industry, Matt is known for his energy, creativity, and visionary approach to business. He shares insights on entrepreneurship, building a successful brand, and balancing family life with running a business. Tune in for an i…

In this episode, Pete Primeau reflects on the latest trends and key takeaways from the Vegas Market. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from industry pros. Plus, Pete shares actionable tips for stepping up your sales game in the mattress industry. Whether you're a newcomer or a se…

Producer Chris Stone takes over as host and puts Pete in the hot seat with some fun and interesting questions. Pete chats about his most embarrassing sales rep moments, shares practical tips for tackling Market, and drops some solid advice for anyone dreaming of opening their own mattress store. He dives into the importance of networking, taking cu…

In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren discusses his vision for transforming retail partnerships by offering superior products with faster delivery, using technology to improve both customer and partner experiences, ultimately boosting sales and profitability for ret…

In this episode, we’re joined by two industry veterans with deep expertise in the bedding sector: Steve Karns and Phil Carlitz. Steve is the Director of Sales at Bedding Industries of America, bringing more than 40 years of experience in the industry. His extensive background working with both large and small retailers gives him a unique perspectiv…

In this episode, we chat with Mike Salter, a seasoned veteran with over 20 years of experience in the Home Furnishings Industry. Mike is the owner of his own independent rep company and also runs Retailer Advantage, a company dedicated to providing promotional solutions for retail stores. Known for his positive energy, great sense of humor, and kna…

In this episode, we chat with Chris Taheny, a veteran of the mattress industry with over a decade of experience. Chris not only makes a special announcement, but also shares his expert insights on the latest trends shaping the industry, the challenges businesses face, and the innovative strategies driving consumer satisfaction. Whether you're inter…

In this festive episode, Pete discusses the importance of customer experience in the mattress and furniture industry, especially during the holiday season. He emphasizes creating a memorable, personalized shopping experience that stands out and influences purchasing decisions. Pete highlights the value of making customers feel understood and comfor…

In this episode, we sit down with Mark Klingenberg, the National Sales Manager for Personal Comfort/Instant Comfort. With an impressive background in the bedding industry, Mark brings a wealth of experience from both wholesale and retail sales of smart beds. He shares insights into the evolution of the sleep technology market, the growing demand fo…

In this episode, we’re joined by Michael Wipfler, the Director of Sales at Mueller Furniture and Mattress Co. With more than ten years of experience in the industry, Michael is known for his collaborative leadership style and empathetic approach. Tune in as we explore his insights on creating successful sales teams, cultivating a positive work envi…

Welcome back to "ASK PETE!", the must-listen podcast for everyone in the mattress industry. In this episode, Pete Primeau, drawing on over 40 years of experience, teams up with his producer Chris Stone to address your questions. Don’t miss this chance to hear Pete share his insights and personal anecdotes. So put on your headphones, relax, and prep…

The Pete Primeau Show is turning 200! Join us for a very special live celebration as we honor Pete Primeau, the legend who’s been the guiding light for mattress industry veterans, newbies, and everyone in between. For two decades, Pete has empowered business owners with actionable advice, insider knowledge, and an unshakable passion for helping oth…

In this episode, we sit down with Andrew, an 8-year veteran in the furniture industry, and currently a store manager at Slumberland Furniture. With years of experience under his belt, Andrew shares valuable insights on building a successful career in retail, emphasizing the importance of integrity, honesty, and a strong work ethic. He also discusse…

In this episode, host Pete Primeau, President of Primeau Furniture Sales, dives into the latest trends shaping the world of sales today. Pete shares his insights on how the furniture sales industry is evolving, the impact of digital transformation, and the strategies sales professionals need to adopt to stay ahead of the curve. Whether you're a sea…

In this episode, we sit down with industry veterans Greg Jent and Steve Houk to explore the dynamic world of mattress sales and marketing. Greg, owner of Discount Mattress and a sales representative for Puffy and BedGear, shares insights from his 23 years in the industry. Meanwhile, Steve, owner of Boise Mattress and the mastermind behind the Mattr…

Welcome back to "ASK PETE!", the must-listen podcast for everyone in the mattress industry. In this episode, Pete Primeau, drawing on over 40 years of experience, teams up with his producer Chris Stone to address your questions. Don’t miss this chance to hear Pete share his insights and personal anecdotes. So put on your headphones, relax, and prep…

In this episode, we chat with Kelly Charles, the Owner and President of The Big Mattress Outlet, who brings over 25 years of experience in the mattress industry. Kelly shares her insights on the latest trends in sleep technology and what to look for when choosing the perfect mattress. We also dive into her journey as a business owner and her passio…

In this episode, we welcome Karen Converse, an industry veteran with over 20 years of experience in both retail and wholesale. Currently thriving as an independent rep, Karen shares her insights on navigating the ever-changing landscape of the industry. We discuss her journey, the challenges she has faced, and the strategies that have contributed t…

In this episode, we welcome Steve Houk, the owner of Boise Mattress and the driving force behind the largest Facebook group in the mattress industry, The Mattress Industry Network Group. Just as a football coach strategizes to build a winning team, Steve has mastered the art of marketing and sales, creating a robust network that supports store owne…

In this episode, we welcome Michael Wipfler, the Director of Sales for Mueller Furniture and Mattress Co. With over a decade of experience in the industry, Michael is recognized for his collaborative leadership style and empathetic approach. Join us as we dive into his insights on building effective sales teams, fostering a positive work culture, a…

In this episode, we welcome Larry Levine, best-selling author of *Selling from the Heart* and co-host of the *Selling from the Heart Podcast*. With over 30 years of experience in B2B technology sales, Larry has a deep understanding of what it takes to thrive in today's challenging sales landscape. He emphasizes the importance of authenticity, helpi…

In this episode, we’re thrilled to welcome Brent Batterman, a seasoned expert with over twenty years in the mattress industry. Brent has made significant strides in transforming sales and product launches, notably through his work at Mattress Firm. He’s renowned for his leadership in training sales teams and for pioneering the first waterfall syste…

In this episode, we’re thrilled to welcome Gordon, Senior Regional Manager at Strategic Retail Group. With over 40 years of experience in the Home Furnishings and Mattress Industry, Gordon is a highly respected consultant with deep expertise in product development, marketing, sales, and management. His extensive background has made him a key figure…

In this episode, we’re thrilled to host Roy Osing, a visionary leader who propelled a startup to a staggering $1 billion in annual sales. Roy is the unique blend of author, entrepreneur, and executive leader known for his groundbreaking strategies and audacious approaches to business. With over 40 years of unparalleled executive experience, includi…

In this episode, we're joined by two remarkable guests. Scott Vaughn, the owner of Happy Zzz's Sit n' Sleep in Paducah and Benton, Kentucky, shares his journey transitioning from owning two America Mattress Stores to establishing his own successful business. Meanwhile, Scott Bidwell, a seasoned marketer and business expert with over two decades of …

In this episode, we sit down with Pete, a seasoned entrepreneur with over 29 years of experience in business ownership. Pete is dedicated to helping fellow entrepreneurs transform their frustrations into freedoms by cutting through the chaos and overwhelm of running a business. Through a variety of effective frameworks, Pete empowers business owner…

Pete and “Super-Producer” Chris Stone dig into the world of business and the mattress industry, covering a wide range of topics on the latest episode of “Ask Pete!” From Pete's personal journey and the importance of supportive partners to the impact of smart bed technology and the value of customer experience, this episode is packed with valuable i…

In this episode, we explore the world of sleep with Vernon Williams, better known as RJ, and Tara Day, co-owners of Jacksonville Bedding Mattresses and More. From transforming an old video game store into a thriving business to prioritizing customer satisfaction and offering personalized experiences, RJ and Tara share their journey and insights wit…

In this episode, we sit down with Chris Taheny, Senior Vice President of Sales at DreamFit, a seasoned veteran in the mattress industry with over a decade of experience. Chris shares insights into the evolving trends and challenges within the mattress industry, discusses the innovative approaches DreamFit is taking to meet consumer demands, and off…

In this episode, we sit down with Steve Karns, the Regional VP of Sales for Bedding Industries Of America, bringing over 42 years of invaluable industry experience. Steve shares insights from his extensive career as a sales executive, reflecting on his collaborations with numerous large and small retailers. Joining him is Phil Carlitz, who co-owns …

In this episode, we feature Darren Sparks, President of BedTech, and Justin Trumbo, a retail innovator. Darren Sparks aims to revolutionize retail partnerships by delivering top-quality products faster than competitors, leveraging technology to enhance both customer and partner experiences, leading to increased sales and profitability for retailers…

In this episode, we explore the world of mattresses with Larry, a seasoned veteran of the industry with over 38 years of experience. Larry's journey includes owning his own sleep shops and boasting a rich background in retail. His company serves as a trusted representative for several renowned mattress and furniture lines across multiple states. La…

In this episode of Money In Your Mattress, we sit down with Jeff Giagnocavo, Founder and Leader of The Big Ticket Life. With a staunch dedication to living and doing business on his own terms, Jeff shares insights from his entrepreneurial journey. He is a seasoned advocate for small businesses, draws from his co-ownership of Gardner’s Mattress & Mo…

In this episode, we explore the intersection of autism advocacy and the mattress industry with Doug Krinsky, Founder of Ante 4 Autism and Beat Autism Now. With over 40 years of experience in the mattress industry, Doug shares insights from his extensive career, including his role as Director of Sales at 3Z Brands. Join us as we uncover Doug's journ…

In today's episode, Pete is joined by producer Chris Stone as they discuss the crucial elements of aggressive marketing strategies, networking, understanding customer behavior, and the challenges of successful salesmanship and entrepreneurship. Pete highlights the importance of guerrilla marketing tactics and networking through groups like BNI and …

In this episode, we delve into the fascinating journey of Joe, affectionately known as "Joe The Finance Guy." With a background steeped in the Rent-To-Own industry, Joe's mission to assist consumers with less-than-ideal credit has led to a remarkable transformation. From his humble beginnings, Joe has emerged as an expert in retail, marketing, and …

In this episode, we sit down with Andrew Carrington, co-founder of Sleep Nerdz, and Keith Messenger, founder of Sleep Solutions Inc. With Andrew's remarkable journey through the mattress industry and Keith's passion for sleep health, they're revolutionizing our understanding of restful sleep. Join us as we delve into their combined expertise and in…

In this episode, we sit down with Blake Austin, a seasoned professional with over 12 years of combined expertise in sales and the fitness industry. As the founder and owner of MattressAI, Blake is on a mission to transform the way mattress retailers and customers interact with each other. Through his innovative software solutions, Blake aims to str…

In this follow-up episode, we continue our enlightening discussion with Karen Converse on the art of better sleep conversations. Drawing from her extensive 20 years of experience in sales, marketing, training, and retail business management, Karen shares invaluable insights applicable to everyone, regardless of their role in the industry. With her …

In this episode, we sit down with Mike, a seasoned sales and operations executive with over two decades of industry experience. Throughout his career, Mike has cultivated a reputation for fostering vibrant company cultures centered around performance and innovative thinking. With a track record of success in steering both medium and large-sized com…

In this episode, we're joined by two remarkable guests. Scott Bidwell, a seasoned marketer and business expert with over two decades of experience, brings invaluable insights from his work with non-profit and for-profit ventures. Meanwhile, Scott Vaughn, the owner of Happy Zzz's Sit n' Sleep in Paducah and Benton, Kentucky, shares his journey trans…

In this episode, we explore empathetic leadership with Jeff Giagnocavo, a lifelong champion of small businesses. With a successful entrepreneurial journey under his belt, Jeff shares insights from his latest endeavor, "The Space for Leadership." Through his experiences co-owning Gardner’s Mattress & More and pioneering innovative marketing concepts…

In this episode, we're joined by Clint Walling, a sixteen-year veteran in the mattress industry and a dedicated student of Sales, Marketing, and The Mattress Industry. Clint's executive-level experience positions him as an invaluable asset for companies fortunate enough to collaborate with him. Tune in as we explore Clint's deep insights into the i…

In this episode, Pete sits down with Andrea Waltz, the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. With nearly two decades of experience, Andrea has become a leading voice in shifting perspectives on failure, rejection, and the often-feared word, "no." Andr…

In this episode, Pete sits down with Brent Batterman, a seasoned professional with over twenty years of experience in the mattress industry. Renowned for his expertise in training and leading sales teams, Brent shares insights into successfully launching new products and brands during his tenure at Mattress Firm. Notably, he pioneered the first wat…

In this episode, Pete sits down with Tim McDonald, the Store Manager at At Home Furniture And Mattress Superstore. With years of industry experience under his belt, Tim's dedication to his craft shines through as he shares insights on enhancing store performance. Tune in as Tim discusses his strategies and continuous quest for improvement in the re…

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, is joined by his producer Chris Stone as he answers questions from you! You won't want to miss this episode where Pete takes the spotlight and shares his own thoughts. So grab your headphones, …

In this episode, we're excited to feature Alex Milstein, the Editor-In-Chief at Casual News Now and Bedding News Now, your source for bedding industry news. With a keen focus on delivering news often overlooked by mainstream journalists, Alex is dedicated to shedding light on important stories and perspectives within the bedding industry that may g…