What makes a brand? Brand equity, brand marketing, brand awareness, brand recognition... Enough! So many terms with no explanation. That's why this podcast exists. At Puck Creations, we're going to guide you through some of the most important terms in brand and marketing. More importantly, we'll explain why you need to define your brand and how storytelling can help to communicate a clear, consistent, relevant message that stands out. If you'd like to read the articles, go to https://puckcre ...