Knock, knock, Neo. Think Agents are a thing of the future? Look again at the iconic movie, The Matrix—they've been hiding in plain sight. In the first episode of 2025, hosts Ron Tolido, Weiwei Feng, and Robert Engels venture down the digital rabbit hole of Virtual Twins with Morgan Zimmerman, CEO of NETVIBES at Dassault Systèmes. It’s a fascinating world where physical science meets data science, a world of both red and blue pills. Virtual Twins take the concept of Digital Twins to the next level, transforming static representations of products, devices, and systems into living, breathing "Dream Theaters" of simulations, predictions, and what-if scenarios. Fueled by AI and immersive technology, they don’t just capture life—they reimagine it. But what happens when Virtual Twins evolve to encompass entire organizations and industries? Imagine bending not just spoons, but entire realities. The Matrix has you—are you ready to see how deep the twin-powered innovation goes? You're in The Matrix ! Tune into our latest Data-powered Innovation Jam podcast episode now! Timestamps: 00:35 – Ron and Robert dive into the iconic world of The Matrix , drawing parallels to digital innovation. 04:55 – Morgan shares insights into Dassault Systèmes' legacy and the evolution of Virtual Twins. 10:00 – Exploring the connection between ontologies and their applications in the real world. 20:03 – How Digital Twins, Virtual Twins, and the Metaverse are transforming real-world use cases. 36:15 – Redefining interaction with the digital world in ways that feel natural yet futuristic. Connect with our guest Morgan Zimmermann and our hosts Ron Tolido , Robert Engels , and Weiwei Feng on LinkedIn.…
Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly free by mentioning this podcast during your free demo.
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Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky." We explore: 🎯 Why bounce rates remain high despite advancements in eCommerce. 🧠 The psycholog…
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PlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer Engagement
24:32
What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun. In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse ca…
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Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks. In this episode, we unpack: 🎡 Why spinners are the digital equiv…
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PlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans Love
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What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences. We explore: 🎤 The gamified strategies behind the Eras Tour’…
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In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and g…
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PlayAbly Podcast Episode 13: Crafting the Perfect Interactive Experience with PlayAbly’s Head of UX
18:22
In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer per…
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PlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John Cheng
14:37
In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and e…
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In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful con…
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In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can l…
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Black Friday Episode 1 of a 3 Part Series In this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out…
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In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, s…
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In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping ex…
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PlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROI
11:30
In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts ca…
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PlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEO
18:11
In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrat…
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PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer
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In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic soluti…
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In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and u…
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In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for…
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In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives,…
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