AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry. Most people are only exposed to the practices of their own organization without seeing how the rest of the industry operates. By following AttractionPros, you will gain the skills and knowledge needed to succeed and learn from the best of the best, whether you are the CEO or just beginning your career.
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Episode 352 - Melissa Oviedo talks about sustainable growth, building perspectives, and asking the right questions
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52:47
Melissa Oviedo is the Chief Business Officer of BMorrow Productions. Melissa brings a rich background in the attractions industry, having previously worked with Nassal, where she honed her expertise in project management and strategic development. Now, as the Chief Business Officer of BMorrow Productions, Melissa spearheads initiatives aimed at dri…
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Episode 351 - Denise Beckson talks about first jobs, recruiting as sales, and government relations
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46:50
Denise Beckson is the Vice President of Human Resources and Government Relations at Morey's Piers in Wildwood, NJ. With a wealth of experience spanning various roles within the attractions industry, including waterpark operations and lifeguarding, Denise brings a unique perspective to her current position. In this interview, Denise talks about firs…
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Episode 350 - Lessons from the AttractionPros Community
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48:22
The AttractionPros Podcast has reached another milestone! After nearly seven years, we are thrilled to reach episode 350. To recognize how far we’ve come since 2017, we put a call out to our audience to share what they have learned from the podcast that has helped them in their business, network, or career. With the hundreds of guests who have been…
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Episode 349: James Jensen talks about going into the future, transformational experiences, and fear is an illusion
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50:03
James Jensen is the founder and CEO of JUMP, the world’s first wingsuit base jumping simulator. If you have ever dreamed of flying like Superman, but don’t have the time, ability or finances to do it for real, this hyper-realistic simulation might be for you. Early in his life, James began oil painting like his father. Later when he discovered comp…
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Episode 348 - Steve Balliet talks about working for a purpose, from the bean to the bar, and transformational leadership
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48:33
Steve Balliet is the Senior Manager of Hershey’s US Owned Retail in Hershey, PA. In his role, Steve runs both Hershey’s Chocolate World locations, with one in Hershey, PA, and one in Times Square in New York. Steve began his career at Dorney Park as a seasonal supervisor where he found his passion for the business, particularly in leadership. Later…
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Episode 347 - Björn Ingi Knútsson talks about Icelandic tourism, conquering yourself, and managing logistics
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50:59
Björn Ingi Knútsson is one of the major reasons that Matt and his friends had such a positive experience in Iceland. He was the group's tour guide and was instrumental in either setting up or influencing many of the “Lessons from Iceland” Matt talked about in Episode 340. Bjorn is a native Icelander and has tremendous experience within the business…
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Episdoe 346: Zach Blutner talks about the interverse, layers in storytelling and creating a sandbox
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46:32
Zach Blutner is the Managing Director of Inter_. Zach has built his career in tourism, museums, attractions, and experiences, all in New York City. Inter_ is an AI-led immersive experience. The experience is led by “I,” who is from the future and has returned to tell guests what it has learned. Guests visiting Inter_ get to interact with projection…
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Episode 345: Minisode - Taking pictures for guests
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19:03
We’re in the business of creating memories that last a lifetime. While that’s a nice, feel-good statement, it’s also the attractions industry’s business model. Once a guest leaves an attraction, their biggest takeaway is the memory of their experience, and our goal is to turn that memory into action: planning to visit again and influencing others t…
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Episode 344: Jill Raff talks about expectations management, screening for values, and reacting vs. responding
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53:57
Jill Raff is the Founder and CEO of the Jill Raff Group, where she helps organizations work from the inside out by focusing on the employee experience, which leads to an excellent customer experience. Jill grew up in the restaurant business and is a columnist for Nation’s Restaurant News. Today, Jill helps companies attract and retain the right peo…
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Episode 343: Minisode -The Desperation Hire
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15:52
The “desperation hire,” also referred to as the “pulse test” or the need for “warm bodies” (please stop calling it that), is a challenge often faced throughout all areas of the industry, regardless of attraction type or geography. When staffing crunches hit, organizations scramble to fill positions quickly, which risks compromising standards and ex…
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Episode 342: Jon Pausley talks about generational loyalty, leading with positivity and familiar but better
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47:36
Jon Pausley is the CEO of Arnolds Park Amusement Park, a gem of a location found in the Northwest corner of Iowa. In addition to the amusement park, the property also contains a shopping and dining district, a scenic boat tour on Lake Okoboji, a beach, 3 museums and indoor and outdoor concert venues. Jon’s attraction industry story dates back to gr…
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Episode 341: Minisode - Out of Office
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12:41
Do you check your email when you’re out of office? That was the question discussed in this week’s “minisode,” where Matt reflected on his trip to Iceland and pointed out times when he responded to messages, even though his out-of-office reply suggested that he wouldn’t. This led to a conversation about how we, along with attractions industry leader…
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Episode 340: Lessons from Iceland
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46:01
Lessons from Iceland When you think about vacation spots, Iceland may not come up on everyone’s to-do list, but it did for Matt and a group of friends from his neighborhood. They wanted to experience the Northern Lights, Icelandic food and culture, and take in the beauty the country has to offer. In this episode, Matt and Josh discuss some of the e…
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Episode 339: Matt and Josh talk about premium experiences
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36:27
This episode started with a question about what we as an industry might be lacking compared to other industries. It just so happens that Josh and Matt were talking about premium experiences just before recording, so that happened to be on our minds. In this episode, we talk about possible enhancements attractions can make to premiumize both the gue…
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Episode 338: Deborah Eicher talks about building unique rides, mentoring young talent, and future-proofing
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54:02
Deborah Eicher is the International Sales and Marketing Director for RES Rides, a Swiss-based rides manufacturer known for creating unique experiences. Deborah began her career in the fashion industry after getting a business degree from the University of Iowa and later moved into banking and finance. When Deborah moved to Orlando to be closer to f…
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Episode 337 - Dr. Patty Mason talks about a holistic approach to finance, an abundance mindset, and transformational leadership
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51:28
Dr. Patty Mason is a tax expert & financial consultant who not only supports businesses through sound finance advice and guidance, but also consults with executives about business vision, leadership, and employee engagement. A CPA by trade, Patty is someone who enjoys figuring out complex problems and helping business owners make the best decisions…
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Episode 336: Matt and Josh talk about getting past the honeymoon phase, using feedback to drive growth, and moving the goalpost
53:21
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53:21
Recently, Universal Orlando shared additional details about Epic Universe, scheduled to open in 2025. The news of the upcoming park’s opening sparked a conversation about sustaining guest and employee experience initiatives on a continual basis. Grand openings are often accompanied by fanfare and confetti, but attractions are built for the long ter…
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Episode 335: Amanda Verhoff talks about the premium sports experience, understanding the buyer and singing the same song
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56:25
Amanda Verhoff is the President of the Association of Luxury Suite Directors, an organization dedicated to the premium and luxury seating industry that serves sports arenas, theaters and large-scale event spaces. Amanda studied sports management in college and upon hearing a guest speaker, who happened to be the founder of ALSD, raised her hand for…
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Episode 334: Jenny Williams talks about an effective media mix, non-profit marketing and tracking the right metrics
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50:24
Jenny Williams leads attend media, an advertising agency working primarily with cultural and non-profit attractions. As a Media Strategist, Jenny works with zoos, gardens, museums, and aquariums to align their efforts across media strategy and investing in advertising. Jenny began working in media in November of 2007, which is the same time that Fa…
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Episode 333: Dominic Wray talks about micro-businesses, breaking down silos and leaving the island.
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Dominic Wray is Parks Director for Vectis Ventures and he oversees all aspects of the operation for Blackgang Chine on the Isle Wight. Blackgang is the oldest theme park in the UK, opening in 1843. Dominic began his career in the property market as an estate agent, then transitioned to banking with a position at Lloyds Bank where he split his time …
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Episode 332: Steve Thomas talks about lessons from the oil field, guest centricity, and no paper signs
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54:45
Steve Thomas is the General Manager at Belmont Park in San Diego, CA. Steve’s background includes working in oil fields in West Texas and Eastern New Mexico until he decided to move back to his hometown of San Diego in 2017. At that time, Belmont Park had recently been acquired by a real estate developer who had a new vision for the park, which was…
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Episode 331: Jim MacPhee talks about navigating life, pushing a wet noodle, and emotional & relational intelligence
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55:14
Jim MacPhee is a retired Disney legend and renowned author of the book Engage, Inspire, Lead. Starting in the watercraft department on the Seven Seas Lagoon, Jim started with an hourly position and grew with the company, and through mentorship and personal growth, became one of the greatest leaders in Disney history. Jim spent 43 years with the Wal…
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Episode 330 - 2024 Resolutionary Episode
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Keep connecting with IAAPA in 2024! Join your colleagues and peers at the IAAPA FEC Summit from January 21st to the 23rd in San Antonio, Texas. Or, plan to celebrate the industry’s most significant achievements at the new IAAPA Honors event held in conjunction with the IAAPA North America Summit, March 3rd to the 5th in Las Vegas. We can’t wait to …
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Episode 329 - Jamie Flaherty talks about using technology to impact the guest experience, making feedback-based improvements, and riding the ride
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56:09
Keep connecting with IAAPA in 2024! Join your colleagues and peers at the IAAPA FEC Summit from January 21st to the 23rd in San Antonio, Texas. Or, plan to celebrate the industry’s most significant achievements at the new IAAPA Honors event held in conjunction with the IAAPA North America Summit, March 3rd to the 5th in Las Vegas. We can’t wait to …
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Episode 328 - Reggie Williams talks about being thrust into leadership, parallels between sports and business and listening to the pain
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55:51
Keep connecting with IAAPA in 2024! Join your colleagues and peers at the IAAPA FEC Summit from January 21st to the 23rd in San Antonio, Texas. Or, plan to celebrate the industry’s most significant achievements at the new IAAPA Honors event held in conjunction with the IAAPA North America Summit, March 3rd to the 5th in Las Vegas. We can’t wait to …
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Episode 327 - Matt and Josh recap the 2023 IAAPA Expo
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43:36
Keep connecting with IAAPA in 2024! Join your colleagues and peers at the IAAPA FEC Summit from January 21st to the 23rd in San Antonio, Texas. Or, plan to celebrate the industry’s most significant achievements at the new IAAPA Honors event held in conjunction with the IAAPA North America Summit, March 3rd to the 5th in Las Vegas. We can’t wait to …
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Episode 326 - Matt and Josh talk about the Hospitality Mentality
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40:37
Keep connecting with IAAPA in 2024! Join your colleagues and peers at the IAAPA FEC Summit from January 21st to the 23rd in San Antonio, Texas. Or, plan to celebrate the industry’s most significant achievements at the new IAAPA Honors event held in conjunction with the IAAPA North America Summit, March 3rd to the 5th in Las Vegas. We can’t wait to …
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Episode 325: Greg Fuller talks about taking care of the team, the Anakeesta experience and getting out of your comfort zone
55:05
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Greg Fuller is the General Manager of Anakeesta, a renowned mountaintop park in Gatlinburg, Tennessee. Greg started in the attractions industry at the age of 16, working in a warehouse at Six Flags. After completing his college education, Greg stayed with Six Flags, progressing through a diverse range of roles, like Park Services Director to eventu…
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Episode 324: Valerie Cockerell talks about being an expat, how to manage like a mother, and bridging the gender gap
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48:43
Valerie Cockerell is a Leadership Coach and celebrated author, best known for her new book, Manage Like A Mother. Valerie found her passion for working with people when she moved to London at 16. Exposed to diverse cultures, she developed a profound love for learning about people and their behaviors. Following this, she moved to Florida, where she …
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Episode 323: Michael Shelton talks about connecting members, IAAPA’s culture and 9 miles of aisles
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49:18
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49:18
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 322: Jenn Whitmer talks about creating positive culture with complex people, conflict as a posture, and the importance of rest
49:21
49:21
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49:21
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 321: John Dunlap talks about micro amusement parks, being the exact customer and attractions as a luxury
54:26
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54:26
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 320: Dave Carey and Kristen Seitz talk about tech that you forget, managing pain points, and entitlements vs. tickets
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1:00:56
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 319: Paul Ciesiun talks about solving the unsolvable, thinking like an inventor, and growing as a leader
46:36
46:36
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46:36
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 318: Adrea Gibbs talks about combining creative with operations, performing at work, and embracing diversity
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52:51
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 317: Brendan Walker talks about structuring and creating emotions, the formula for thrill, and failing positively
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48:18
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 316: Alessandro Zamperla talks about pure joy, embracing authenticity, and knowing where you’re from
49:20
49:20
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49:20
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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Episode 315: John O’Driscoll talks about growing the team, experiencing Irish history, and future-minded preservation
53:22
53:22
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53:22
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13-17, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge your…
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continue reading
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Episode 314: Kevin McNulty talks about social media strategy, connecting with people vs. logos, and using social media to drive culture
48:17
48:17
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48:17
Calling all thrill makers, fun creators, and AttractionPros! Get ready for the ride of a lifetime at IAAPA Expo 2023 - the global attractions industry’s premier event. Join us in Orlando, November 13th-17th, for a week of learning, networking, and exploring trends and new technologies. Discover innovative solutions for growth that will supercharge …
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Episode 313: Jonathan Benjamin talks about immersive illusions, learning from employees, and adapting to multiple cultures
50:24
50:24
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50:24
Jonathan “JB” Benjamin is the Chief Executive Officer of Museum of Illusions, an edutainment museum concept bringing guests into a fascinating world of illusions where nothing is ever quite as it seems. With experience at various global restaurant and hotel chains, retail outlets, and trampoline parks, JB brings extensive knowledge to a unique and …
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Episode 312: Mandy Sijbrandij talks about running it like you own it, the observation wheel experience and managing grief
51:55
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Mandy Sijbrandij is the Owner of Global Leisure Management (GLM), a third-party management company for attractions. GLM oversees the full operation of the business, including hiring employees, managing them, putting policies in place, and running the day-to-day operations, maintenance, marketing, along with accounting services. This allows the owne…
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Episode 311: Matt and Josh talk about what matters - Lessons from CNC23
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54:13
Coaster Nerd Con, or CNC23, took place from July 6-14, 2023. This is the annual trek where Matt and two friends take an epic journey to ride roller coasters, debate the best park food and experience the best the industry has to offer. This year, Josh got to join them at their first park, Six Flags Great America. From there, the trio went to Lost Is…
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Episode 310 - Sascha Czibulka talks about persistence, starting with safety and creating extraordinary attractions
51:58
51:58
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51:58
Sascha Czibulka is the Executive Vice President for Intamin Amusement Rides, one of the world’s leading suppliers of rides and roller coasters. Sascha began his professional career with Huss Rides, which he later left for the purpose of joining a startup until his plans changed again when Intamin offered him the role of Managing Director. What Sasc…
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Episode 309: Sondra Shannon talks about making heroes out of operators, guest-driven transactions, and building an inspirational culture
50:39
50:39
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50:39
Sondra Shannon is the CEO of Gatemaster Technology, one of the leading ticketing solutions for the attractions industry. Sondra’s career in the industry began with Q-Zar Laser Tag as General Manager, where she was a self-proclaimed “super-user” of Gatemaster in the late 1990s. When that facility was sold, Gatemaster’s founder recruited Sondra to he…
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Episode 308: Eric Bertch talks about building a city, creating new IP, and employees being part of the attraction
55:07
55:07
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55:07
Eric Bertch is the General Manager of Lost Island Themepark in Waterloo, IA. Having started his career as a lifeguard at Lost Island Waterpark in 1999, Eric worked his way up from checking pool chemicals to leading a team, and has served as the theme park’s general manager since the project began. Opened in 2022, Lost Island Themepark is one of the…
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Episode 307: Faith Mmbando talks about finding a niche, sustainable tourism and socioeconomic factors
51:06
51:06
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51:06
Faith Mmbando is the CEO of Best Northern Tours and Safari, a tour operator in Tanzania that offers hiking, safari and adventure experiences to guests from around the world. A few years ago, Faith decided to take a dormant family business and turn it into a world-class experience. Now, just 21 years old, she is making her mark in a male-dominated i…
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Episode 306: Dawn Foote talks about a rebel sense of creativity, stakeholder glue and creating emotions
52:11
52:11
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52:11
Dawn Foote is the Co-Founder and CEO of Katapult, a design agency that works with themed attractions and experiences across the globe. Katapult was formed by a group of university students who worked with nightclubs to put on live events. By the time they graduated, the co-founders were able to expand into other industries and sectors and began spe…
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Episode 305: Massimiliano Freddi talks about resistance, being close to the product and the power of word of mouth
53:05
53:05
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53:05
Massimiliano Freddi is the Founder and CEO of Wonderwood, an adventure park in Italy where “little ones can have grown-up adventures and grown-ups can become children again for a day.” Massi is also the Second Vice Chair of IAAPA and will be taking the reins as chair in 2024. In this fascinating and inspiring conversation, Massi talks about resista…
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Episode 304: Mpume Mabuza talks about music as an attraction, industry growth in Africa and barriers as opportunities
54:01
54:01
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54:01
Mpume Mabuza is the CEO of Downtown Music Hub, an iconic music heritage facility in the heart of Johannesburg, South Africa. Additionally, Mpume is the President and Board Chairperson of the African Association of Visitor Experiences and Attractions (AAVEA). Mpume began her career in the industry as a marketing executive at uShaka Marine World in D…
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Episode 303: Josh and Matt talk about cultivating experts, using your awareness of the guest and how to find answers
40:10
40:10
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40:10
There is a lot of talk these days about guests having autonomy and agency to create and curate their own experiences within our attractions. What about the other side of the coin, where guests may need the help and assistance of our expert employees to truly have the experience they want to have? In this episode, Matt and Josh explore the concept o…
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