พอดคาสท์ Marketing Management ชั้นนำ (2024)

1
What the Latest Research Says About Affiliate Bonus Packages 28:04

34m ago28:04

28:04

Do affiliate bonus packages still work in 2024? Today I share what the latest research reveals about affiliate bonus packages. You’ll learn the truth behind common myths surrounding bonus packages and learn the secrets to crafting irresistible offers that drive results. Affiliates and affiliate managers, this episode could be worth millions, so lis…

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202: How Do You Know If You Are Making The Right Decisions Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner Self-Employed 8:24

1d ago8:24

8:24

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the twelfth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regul…

1
Tips to Find High-Quality Reseller Programs 3:29

4d ago3:29

3:29

Welcome to today’s podcast, where we dive into the world of SEO reseller programs. If you’re a business owner or marketer, you know how crucial SEO is for your online presence. But handling SEO on your own can be time-consuming and less effective. So, what’s the solution? Outsourcing! Let's explore how to find the best SEO reseller programs. Unders…

1
American Innovation, American Vitality: A Conversation with Chris Buskirk 1:01:09

6d ago1:01:09

1:01:09

How can we restore America's frontier spirit, foster innovation, and stave off decay? Chris Buskirk sits down to discuss his new book America and the Art of the Possible: Restoring National Vitality in an Age of Decay. Along the way, he delves into the history of innovation from Augustan Rome to the Scottish Enlightenment to Silicon Valley, whether…

1
Interview mit Nora Feist Teil 2 über Storytelling im Employer Branding, Wertschätzung am Arbeitsplatz, Teamwork und Vertrauensurlaub 28:07

7d ago28:07

28:07

Im zweiten Teil des Interview sprechen Nora und Philipp darüber, wie wichtig und auch wertschätzend Teamwork am Arbeitsplatz ist. Wenn die Kommunikation stimmt, können ganz neue Möglichkeiten zum Einsatz kommen. So zum Beispiel auch der Vertrauensurlaub. Was genau dahinter steckt und wie das funktionieren kann, wird in der Folge besprochen. Hier fi…

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201: Taking Risks Impacts Your Mental Health Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Business Owner 20:48

7d ago20:48

20:48

Did you know that entrepreneurs or business owners have a greater risk of struggling with their mental health than non-business owners? Taking the leap to start your own business, investing your finances, and pushing yourself to reach the goals you set for your business can all contribute to these more significant risks. Your mental health is a big…

1
How to Give Your Affiliates What They Need to Succeed 28:36

8d ago28:36

28:36

What do the GREAT affiliate programs provide for their affiliates? If you are going to run a consistently growing, thriving affiliate program, it is YOUR responsibility to make sure your partners have everything they need to succeed. And I mean EVERYTHING. But what are the most important things you need to provide for them? That’s what this episode…

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200: Overcome Stress And Thrive Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner Or Self-Employed 11:21

9d ago11:21

11:21

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and today we are celebrating our 200th podcast episode. I wanted to create this landmark episode on a topic that the majority of the clients that I work with are struggling with, and I have a feeling you’ll b…

1
What are Competitive Analysis Tools for SEO? 1:31

11d ago1:31

1:31

SEO or Search Engine Optimization has become the buzzword of the town. This word has gained prominence more in the era of digital marketing. On the one hand, digital marketing has brought the entire marketplace on the virtual platform reducing the physical boundaries manifold. On the other hand, such virtual space has increased the competition many…

1
Elizabeth O’Brien Ingleson, "Made in China: When US-China Interests Converged to Transform Global Trade" (Harvard UP, 2024) 1:19:56

12d ago1:19:56

1:19:56

For centuries, the vastness of the Chinese market tempted foreign companies in search of customers. But in the 1970s, when the United States and China ended two decades of Cold War isolation, China’s trade relations veered in a very different direction. In Made in China: When US-China Interests Converged to Transform Global Trade (Harvard Universit…

1
199: Avoiding Pitfalls In Your Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 16:44

14d ago16:44

16:44

Strategy and a well-thought-out plan can help you and your business achieve the impact and success you set out to accomplish when you first started your business. Having a plan will keep you on course and avoid potential pitfalls you may find yourself experiencing when you don’t have a plan. When you have a well-thought-out plan, even if it is only…

1
How to Build an Army of Loyal Affiliates 35:11

15d ago35:11

35:11

How do you build an affiliate army? A program that isn’t reliant on one or two or even a few affiliates? In today’s episode, I’ll share exactly how you can build an army of hundreds, thousands, or even tens or hundreds of thousands of evangelist affiliates. LINKS MENTIONED IN THIS EPISODE Find Affiliates Now How to Turn Competitors into Affiliates …

1
Kevin Woodson, "The Black Ceiling: How Race Still Matters in the Elite Workplace" (U Chicago Press, 2023) 37:22

16d ago37:22

37:22

America's elite law firms, investment banks, and management consulting firms are known for grueling hours, low odds of promotion, and personnel practices that push out any employees who don't advance. While most people who begin their careers in these institutions leave within several years, work there is especially difficult for Black professional…

1
198: How Are You Dealing With Burnout Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:45

16d ago5:45

5:45

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the tenth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
197: How Being Patient Can Grow Your Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Business Owner 16:46

21d ago16:46

16:46

Patience is a virtue. Owning a business means you need to really hustle to be successful, and practicing patience may not be something you’ve thought about much in your business, but by being patient, you may just start to see better options you have available for your business. There will be many times in your business when you will need to plant …

1
Interview mit Nora Feist Teil 1 über Employer Branding, die Recruiting Journey und Storylistening-Sessions 27:49

21d ago27:49

27:49

In dieser Interviewfolge ist die Initiatorin des Content- und Community Hub "Fairgency" Nora Feist zu Gast. Mit Philipp spricht sie über den Ruf von Agenturen und in dem Zuge auch über Employer Branding. Darüber hinaus erklärt Nora, was es eigentlich mit der Recruitung Journey auf sich hat und erzählt von Methoden, die das Onboarding und das Mitein…

1
Got a Low-Priced Product? Here's How to Run an Affiliate Program 36:14

21d ago36:14

36:14

If you have a product that is a lower ticket item, it can be a challenge to run an affiliate program. The commissions are low, the margins are small, and there’s usually a lot of competition. So how do you get your program to stand out and keep your affiliates excited with low ticket offers? That’s what today’s episode is all about! LINKS MENTIONED…

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196: Overcoming Overwhelm Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 7:25

23d ago7:25

7:25

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the ninth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
History, Data Science and Journeys of Discovery with Francisco Ramos 1:00:48

27d ago1:00:48

1:00:48

I had the pleasure of talking to Francisco Ramos about how his study of history shaped his approach to data science, and public policy, and his efforts to scale institutionally driven social change. For Francisco, immersion in history began as a personal project of self-discovery. It evolved into a set of tools that he uses and perfects to understa…

1
Jennifer M. Black, "Branding Trust: Advertising and Trademarks in Nineteenth-Century America" (U Pennsylvania Press, 2023) 56:46

28d ago56:46

56:46

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets…

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195: Setting Boundaries To Prevent Burnout Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Self-Employed 16:41

28d ago16:41

16:41

Setting limits and boundaries in your business helps to prevent burnout in your business, especially if you are a solo entrepreneur and you are doing everything in your business on your own. You need to take time to enjoy your personal life as well, but many business owners have a hard time delegating or allowing others to help. I get it, it is har…

1
How Top Affiliates are Closing Sales in 2024 36:13

28d ago36:13

36:13

Today I’m sharing the secret strategies of top affiliates who are closing sales like never before in 2024. You will learn what sets them apart from the rest, with conversion rates 4-5 times higher than average affiliates. These strategies can make all the difference between being a weak closer and a strong closer. PLUS, if you have an affiliate pro…

1
Adia Harvey Wingfield, "Gray Areas: How the Way We Work Perpetuates Racism and What We Can Do to Fix It" (Amistad Press, 2023) 46:24

29d ago46:24

46:24

Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work—from getting a job to workplace norms to advancement and mobility—ignored and failed Black people. While explicit discrimination no longer occurs, and organizations make internal and public pledges to honor and achieve “diversity,” inequities p…

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194: Setting And Achieving Impossible Goals Whether You Are Starting A Business Or Side Hustle, Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Self-Employed 6:14

30d ago6:14

6:14

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the eighth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…

1
Teri Ann Finneman et al., "Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond" (Routledge, 2024) 42:28

1M ago42:28

42:28

Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This book argues that publishers mus…

1
193: Stop Missing Out On This Income Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 15:35

1M ago15:35

15:35

Every business owner wants to make sales. Generating sales and incurring revenue so that you have the funds you need to pay for your expenses and have enough net income so that you can enjoy the fruits of your labor is the dream of most business owners, but when you lose your focus on sales or are unsure how you should be getting additional sales, …

1
MxMmini über die Persönliche Inventur 9:08

1M ago9:08

9:08

In dieser Mini Folge geht es um die Persönliche Inventur, also über eine Bestandsaufnahme der eigenen Lebenslage. Was tut einem wirklich gut? Und was raubt einem meistens doch nur Energie und Nerven? Wie genau man bei einer solchen Inventur am besten vorgeht und was man mit seinen Ergebnissen dann machen sollte, erklärt Philipp anhand von drei Schr…

1
How to Find Affiliates Using Affiliate Program Leaderboards 17:50

1M ago17:50

17:50

Did you know that your top affiliate prospects are right there in front of your nose…IF you know where to look? I’ve used the strategy I’m sharing today to find affiliates who’ve made me and our clients over $100 Million in sales. Today I show YOU how to use affiliate leaderboards to find awesome affiliates for your program. LINKS MENTIONED IN THIS…

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192: What Causes Your Frustration Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:59

1M ago5:59

5:59

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the seventh episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regul…

1
Peter Cappelli, "The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face" (Wharton School Press, 2021) 56:25

1M ago56:25

56:25

The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of new normal. Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees wor…

1
191: Financial Basics For Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 15:52

1M ago15:52

15:52

Keeping up with your bookkeeping will not only help you with your compliance tasks, such as filing your tax return at the end of the year, but having this financial data will also help you make smart business decisions. In today’s podcast episode, you’ll learn about the most common financial mistakes and how you can prevent them in your business. U…

1
If Donald Trump Ran an Affiliate Program 25:34

1M ago25:34

25:34

Oh boy…this is gonna be a fun one. What kind of affiliate manager would Donald Trump be? What can we learn from him about being a great affiliate manager? LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 A…

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190: How Do You Handle Discomfort Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:43

1M ago5:43

5:43

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the sixth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
189: Understanding Your Competition Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 21:53

2M ago21:53

21:53

Learning about your competition will help you gain sales by making sure your product goes above and beyond what your competition has to offer. Competition isn’t bad; in fact, understanding precisely who your competition is will help you determine if your business is on the right path to success. In today’s podcast episode, we will cover who your co…

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Interview mit Manfred "Luigi" Lugmayr Teil 2 über das Recruiting von Franchise-Partnern und Marketingmaßnahmen 26:56

2M ago26:56

26:56

Im zweiten Teil mit Manfred "Luigi" Lugmayr erfahren wir einiges über die Marketing Maßnahmen von burgerme. Wie gut ist die Burgerkette hinsichtlich social media eigentlich aufgestellt? Das und was die Burgerkette auch in Zukunft plant, wird in dieser Folge zum Thema. Zum Schluss verrät Luigi auch noch von seinen größten Fehlern seiner bisherigen K…

1
How to Create Promotion Plans for Affiliates 23:40

2M ago23:40

23:40

If you want your affiliates to promote more often, more aggressively, and make more sales, you need to show them how. And one of the easiest ways to do this is to provide them with a clear plan for success. Tell them what to promote, when to promote, and how to promote by giving them easy-to-follow promo plans. I show you exactly how to create thes…

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188: Is It Time To Let Something Go Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 7:26

2M ago7:26

7:26

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fifth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
Cultural Insights, Historical Perspectives and Business Strategy with Charles Halvorson 1:03:57

2M ago1:03:57

1:03:57

On this episode of "Practical History," I talk with Charles Halvorson, a history PhD, author, and business strategist. With experience that spans work at the boutique cultural consultancy Gemic and the global strategy firm Accenture (where he is currently helping accelerate the energy transition with utilities and other energy ecosystem partners), …

1
Naomi Oreskes and Erik M. Conway, "The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market" (Bloomsbury. 2023) 1:03:28

2M ago1:03:28

1:03:28

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, in The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market (Bloomsbury. 2023), they unfold the truth about another disastrous dogma: the “magic of the marketplace.” In the early 20th …

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187: Make Money Doing What You Love Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 22:06

2M ago22:06

22:06

Using your passion for boosting profits in your business is key to your happiness and success, but you need to know how to propel your passion into your business. Focusing on what excites you and putting that energy to work for you to create a profitable business takes work, but when you have passion behind your every move, you are able to push thr…

1
How Sarah Williams 20X’d her Affiliate Sales and Won a $100,000 First Prize 47:55

2M ago47:55

47:55

In her first year promoting an affiliate offer, Sarah Williams made 9 sales. The next year, in the same promotion, she made 184…and won the $100,000 first prize. The crazy thing is…this was a last-minute promo…and she still won it! How’d she do it? Well, that’s what this episode is all about. LINKS MENTIONED IN THIS EPISODE Sarah’s site: launchyour…

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