The LeadG2 Podcast is dedicated to helping sales organizations grow. Each week host Dani Buckley (VP/GM at LeadG2) discusses proven sales enablement strategies and real-life examples with experts and thought leaders from across industries.
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The Future of SEO in an AI World with Tom Winter
22:27
22:27
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22:27
In this episode, we’re discussing AI’s impacts on the world of SEO and what further changes can be expected down the road. We ask questions like: What does the current state of SEO look like with the advent of so many AI technologies? How can marketers adapt their strategies to stay ahead of algorithm updates driven by AI? And how has AI affected t…
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Developing a Strategic Gameplan for Your B2B Marketing Efforts with John Lenker
26:41
26:41
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26:41
In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts. We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis and why is it so important? And how do you strike the right balance between personalize…
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How a Solid Inbound Marketing Strategy Expanded a Company’s Reach with Hilary Dillard
16:13
16:13
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16:13
In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects. Here we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creatin…
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Breaking Down LeadG2's Inbound Marketing and Sales Enablement Strategy with Shaye Smith
30:56
30:56
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30:56
In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement! Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resource…
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How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams
24:37
24:37
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24:37
In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target. We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do…
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Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter
25:43
25:43
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25:43
In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training. You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what a…
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Cracking the Code of B2B Thought Leadership with Bill Sherman
21:25
21:25
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21:25
In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts. Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as …
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Unlocking the Secrets of SaaS and Service Partnerships with Barrett King
22:29
22:29
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22:29
In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your business. We ask questions like: What makes an effective partnership? For those exploring potential partnerships, how do you know you’re making the right decision? And, how do you measure the success of a pa…
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Crafting Powerful VBR's with Emily Estey
21:06
21:06
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21:06
In this episode, we’re exploring how to go about creating valid business reason’s (AKA, VBR’s) that are truly compelling, that clearly convey the reason why people should want to meet with YOU! We ask questions like: what are some top tips to think about when crafting a VBR? What are some common mistakes to avoid? And how should sales leaders go ab…
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Optimizing Sales Performance through Powerful Enablement Content with Phyllis Davidson
31:01
31:01
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31:01
In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them. Here, we ask questions like: Why is content important to prospects and customers? Does it make a difference? Why does sales content often remain unutilized by salespeople? What elements should be in place in order for sales to…
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Staying Ahead in the AI-Transformed World of SEO with Ross Raffin
19:50
19:50
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19:50
In this episode, we’re once again diving into the ripple effects we’re all feeling from the current AI boom. This time though, we’re homing in on it’s effects on SEO. How is AI impacting traditional SEO practices? What AI tools are already altering the way that SEO is done? What do those in SEO need to be thinking as new AI innovations continue to …
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Mastering Sales Enablement Content with Beth Osborne
24:21
24:21
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24:21
In this episode, we’re talking about how to create a sales enablement strategy that is actually helpful for your sellers and the prospect they’re interacting with on a daily basis. You’ll hear us ask questions like, what kind of companies need sales enablement the most? How do you go about building a solid sales enablement strategy? And how do you …
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Honing Your B2B2C Marketing Efforts with Sandra Pearce
23:22
23:22
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23:22
In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining your core message and identity as an organization. We ask questions like: how do you define B2B2C exactly? What are some of the top challenges to expect when implementing a B2B2C marketing strategy? And …
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Serving Your Audience Through Content with Chelsea Castle
21:39
21:39
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21:39
In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content truly valuable? What are the pros and cons of utilizing AI in content creation? And how can business leaders, sellers, and marketers stay current on the latest content creations trends? Joining Dani to…
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Utilizing LinkedIn as a Sales Leader with Matt Sunshine
28:37
28:37
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28:37
In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to develop their professional reputation on LinkedIn? What are some best practices and common mistakes leaders are making? What types of posts work well and how often should you post them? Joining me to answ…
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Navigating ABM as a Sales Manager with Elissa Nauful
24:22
24:22
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24:22
In this episode, we’re diving into Account-Based Marketing (or ABM), asking questions like: Why is ABM a strategy worth the consideration of sales leaders? What are the hurdles that leaders can anticipate when acclimating to an ABM strategy? And how do you determine what accounts to target in the first place? Joining Dani to help break it all down …
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Mastering Authentic Selling with Kendrick Shope
20:47
20:47
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20:47
In this episode, we’re digging into the world of authentic selling. What is it and how can you hone this in a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? Helping Dani explore what authentic selling is all about is Kendrick Shope, CEO at Authentic Selling Kendrick has so many awesome insights, suc…
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AI and Content Creation with Megan Skalbeck
21:31
21:31
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21:31
In this episode, we’re exploring the ever-changing role of AI in content creation. Are the current capabilities of AI tools all that they are cracked up to be? Is AI a boon to the content creation industry or a disruptor? Will ChatGPT replace us all?! Joining Dani to break it all down is Megan Skalbeck, Head of AI Projects at Verblio. Megan brings …
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Shifting to Virtual Sales with Lori Richardson
20:20
20:20
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20:20
Episode 26: Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces. In this episode, we’re discussing the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly. …
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Content Velocity with Chris Tweten
14:05
14:05
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14:05
Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the…
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Adjusting to a Hybrid Work Environment with Beth Sunshine
27:28
27:28
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27:28
Episode 24: While many may have been forced to adapt to remote and hybrid work a couple of years ago, it’s clearer now than ever that digital workplaces are here to stay. In this episode, we are talking about the hybrid work environment and how so many companies are continuing to adjust to workspaces in the digital sphere. Joining Dani, is Beth Sun…
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Account Based Marketing (ABM) with Shawn Cook
24:20
24:20
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24:20
Episode 23: In this episode, we are discussing all things Account Based Marketing (AKA? ABM). Often, sales and marketing are each toiling away in their own departments, siloed off from one another while performing their day-to-day duties. Well, with today’s topic those two departments will be working together that much more. Because ABM sees market…
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How CRM's Empower Sales Organizations with Ali Schwanke
20:34
20:34
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20:34
Episode 22: It’s well known that marketers and salespeople often have a hard time understanding each other’s world. So today, we’ll be discussing the ways in which CRM’s have the ability to bring both teams together so that everyone is operating on the same page. Joining Dani, is Ali Schwanke. Ali is the founder and CEO of Simple Strat, a Diamond H…
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Sales Enablement from "Both Sides" with Emily Hartzell
17:35
17:35
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17:35
Episode 21: We all know that providing salespeople with the right resources to use at the right times can transform an average sales organization into a stellar one. However, there are too many sales teams that are grinding away without a solid sales enablement strategy. In this episode, our guest has experienced sales enablement (and a lack thereo…
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Tips and Trends for Success in Virtual Sales with Kim Orlesky
31:49
31:49
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31:49
Episode 20: The topic of virtual selling is HOT right now – thanks to this little pandemic we’ve been in. How we sell has evolved and changed at a rapid pace in the last two years. Even prior to COVID rocking our world, more and more selling is happening online in industries where it was previously happening primarily in person. In this episode, we…
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Personal Branding and Thought Leadership for Executives with Marti Sanchez
31:06
31:06
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31:06
Episode 19: This topic is near and dear to our hearts because we really see thought leadership work here at LeadG2 and with our clients. In this episode, you will find that it’s not just about being seen as a thought leader – which is great! - but about how it can actually grow your business, drive revenue, increase leads, and so much more. In this…
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Benefits of a RevOps Strategy (Revenue Operations) with Natalie Furness
22:39
22:39
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22:39
Episode 18: RevOps is quite a hot topic these days and we find that it can be defined differently depending on who you talk to. Ultimately, it’s all about how you can maximize your organization’s revenue potential... and who doesn’t want to do that? In this episode, we’re going to get into what it is, why it matters, and how to do it well. In this …
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The Impact of Sales Enablement on Growth, Results, & Revenue with Charlie Riley
29:59
29:59
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29:59
Episode 17: If you have ever asked yourself, “what is sales enablement?” then this is the episode for you. Not only do we broadly cover the topic of sales enablement, but we also break down the concept’s four buckets (Strategy, Content, Technology and Training) all while discussing the undeniable impact that can been seen on growth, results, and re…
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Lead Nurturing Tips Using Sales & Marketing Automation with Tina Brinkley Potts
25:11
25:11
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25:11
Episode 16: When it comes to inbound marketing and lead generation, one of the most important questions you can answer is “We have leads, now what?” Too often organizations are investing heavily in lead generation but aren’t using automation to properly ensure leads are being followed up with, nurtured, and converted by marketing or sales. We have …
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Email Tips for Sales with Jay Schwedelson
29:25
29:25
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29:25
Episode 15: Email continues to be one of the most important and effective, but widely misused tools we have in sales. If you or your sales team are still using email the same way they did 2 years ago, let alone 5 or 10 years ago – then this episode is DEFINITELY for you! In this episode, Dani is joined by Jay Schwedelson. Jay is the founder of Subj…
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Building a B2B Content Strategy that Empowers Sales with Jason Bradwell
29:36
29:36
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29:36
Episode 13: This episode is all about building a content strategy that empowers your sales. In addition to covering “how to get started,” we also delve into best approaches to content strategy, funnels you should optimize for, targets and metrics of success, maximizing your results and minimizing your efforts and how content creation collaborates w…
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The Power of Relationship Building with Martha Orellana
28:14
28:14
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28:14
Episode 14: In this episode, we discuss how crucial of a role relationship building can play in your business selling smarter and faster. We talk about how to build relationships with different audiences, examples of programs based on relationships, how sales teams can nurture relationships to increase sales as well as tips and best practices for n…
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Building a World-Renowned B2B Blog with Matt Sunshine
31:57
31:57
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31:57
Episode 2: Here at LeadG2 and our parent company, The Center for Sales Strategy, we’ve seen how having a strategic and regularly updated blog has completely transformed the way we market ourselves and sell. We’ve seen the results firsthand – and that’s why we’re able to help our LeadG2 clients do the exact same thing with their blogs. In this episo…
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Implementing a Sales Playbook for Your Team with Harry Clark
30:29
30:29
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30:29
Episode 3: A sales playbook puts the right strategy and resources at the fingertips of salespeople, so that they can take the right steps, at the right time, with the right people. It helps your salespeople work smarter and faster so they can ultimately turn more prospects into customers. This is the secret to increasing new business revenue and ov…
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Using Video in the Sales Process with Chad Rogers
33:42
33:42
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33:42
Episode 4: As sales leaders are learning more about video, we think the question is not “Why should I be using video?” but “How should I be using video?” Here at LeadG2, we take video seriously in our sales process. It has proven to be a tried and true way to increase engagement, open rates, response rates, and conversions. So, join us in this epis…
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Slowing Things Down So You Can Speed Them Up with Tyler Rhodes
29:43
29:43
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29:43
Episode 5: Many people might ask, why would we EVER slow down the sales process? But, as you will see in this episode, there are a lot of reasons you NEED TO in order to have a stronger, smarter, and ultimately faster sales process. A strong and thoughtful discovery process can make all the difference in increasing conversions. In this episode, Dan…
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The Role of Inbound Marketing in Media Sales with Kevin James
33:02
33:02
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33:02
Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discov…
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Improving Complex Sales Processes with Marketing and Content with Jim Garstka
27:51
27:51
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27:51
Episode 7: Media companies and advertising agencies have a complex sales process, but so do many professional services and B2B sales organizations. What we’ve found is that companies with more complex services and sales processes can truly benefit from inbound marketing and sales enablement. So, join us in this episode where we break down how to im…
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How to Make Your CRM Work for You and Your Team with Elissa Nauful
28:40
28:40
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28:40
Episode 8: “We’ve had bad experiences with CRMs in the past,” “We have a CRM but we’re not really using it,” or “Our salespeople don’t use it the way we should.” The idea of using CRM’s can feel daunting for many teams and organizations, but they don’t have to be. The key is finding and using a CRM that sets your leaders up to fulfill their long li…
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Sales and Marketing Alignment: the Power Couple that Enables Sales Performance with Shaye Smith
33:15
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33:15
Episode 9: In this episode, we dive into "The Power Couple" that is sales and marketing. When in alignment, these two forces can be powerful for sales performance, specifically sales enablement, inbound marketing, and lead generation. In this episode, Dani is joined by Shaye Smith! Shaye is the Director of Marketing for The Center for Sales Strateg…
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An Era of Unintended Consequences=An Era of Amazing Opportunity with Mark Schaefer
29:57
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Episode 10: In this episode, we discuss how to strategically maneuver times of unintended consequences (through marketing and sales efforts) to bring amazing opportunities for companies to sell smarter and faster. In this episode, Dani is joined by Mark Schaefer. Mark is a globally recognized author, speaker, podcaster and business consultant. He i…
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The Power of Category-Focused Selling with Dean Moothart
30:52
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30:52
Episode 11: In this episode we talk about the power of category-focused selling, and how strategic initiatives targeting specific industries help organizations to grow their revenue. In this episode, Dani is joined, once again, by Dean Moothart. Dean is Director of Client Solutions at LeadG2 powered by the Center for Sales Strategy. Dean worked in …
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Win More Business by Being an Effective Educator with Stephanie Stoll
24:27
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24:27
Episode 12: In the B2B world, educating your prospects early and often can be critical to your sales process. So today, we are discussing tips and tricks in order to educate in the most effective ways possible. Because, like our guest says, “You need to know what keeps them (your prospects) up at night and how you and your solution can help them.” …
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What is Sales Enablement? with Dean Moothart
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31:05
Episode 1 launches with a conversation focused on "What is Sales Enablement?" where Dani Buckley digs into the basics of sales enablement along with an explanation of its "Four Buckets." She is joined by Dean Moothart, Director of Client Solutions at LeadG2, who shares real-life examples and case studies of how sales enablement directly supports hi…
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