Commerce Confidential is VML’s captivating take on business podcasts. Tune in to hear from a diverse array of business leaders, ecosystem partners, and commerce experts in Asia Pacific as they share their experiences, insights, and strategies for unlocking omni-channel growth. Whether you’re seeking immediate results or aiming to build an enduring brand, this podcast provides the roadmap for achieving success in the ever-evolving world of commerce.
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At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value ...
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2017 is VML's 25th anniversary. "VML 25@25" is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make up our growing VML family. VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Dell, Electrolux, Gatorade, the Kellogg Company, Kimberly-Clark, Microsoft, NAPA AUTO PARTS, New Balance, PepsiCo, Sprint, Tennessee Tourism, Wendy’s and Xerox. Founded ...
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Ryan Berman talks to thought leaders from around the globe in business, sports and entertainment to uncover what it means to be courageous in today's world.
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Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm. Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
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The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg. What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce ...
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Send us a text So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City. Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, l…
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Katie McKenna - Speaker, Leadership Coach, and Bestselling Author
43:19
43:19
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43:19
Katie McKenna, a professional speaker, leadership coach, and bestselling author, turned a life-altering accident into a powerful story of resilience. On a sunny morning in Brooklyn, Katie was run over by an 18-wheeler, an ordeal that she miraculously survived after 10 hours of emergency surgery. In her conversation with Ryan, Katie recounts that ha…
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Becky Blades // Blades & Associates
1:09:18
1:09:18
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1:09:18
Send us a text Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee. As you will hear into this episode of Kansas City Marketing Legends, Becky not only started a lot of things, but she finished a few as well. And how well she did finish. But as you will hear, after…
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Danita Johnson - President of Business Operations at D.C. United
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38:17
If you could pick up your phone right now and call the 18 year old version of yourself, what advice or feedback would you give that 1.0 person? On this episode, Danita Johnson, a member of Sports Business Journal’s 40 Under 40 and ESSENCE Power 40 Class of 2023, shares her answers. Danita, currently serving as the President of Business Operations f…
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The Power of Payments with Chetna Bastani, Head of Alliances & Channels at Stripe
27:27
27:27
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27:27
In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we dive into the transformative role of payments in creating frictionless commerce experiences. Our guest, Chetna Bastani, Head of Alliances & Channels for APAC at Stripe, joins us from Singapore to share her insights. From compressed commerce trends to the impo…
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Denise Lee Yohn & Steven Morris - Spirituality in the Workplace
54:02
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54:02
Courageous or Outrageous? Does spirituality have a place in the workplace? Denise Lee Yohn and Steven Morris, two of the most respected voices in brand leadership and corporate culture, believe the answer is a yes. Denise, an in-demand keynote speaker and bestselling author of What Great Brands Do, and Steven, a brand and culture-building expert be…
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The New Dawn of Customer Experience: Evolving Strategies, Accountability, and Collaboration in Modern CX
30:46
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30:46
In this episode of Human Centered, host Nick Brunker and Ben Geheb, VML's global chief experience strategy officer, discuss the evolving landscape of customer experience. They explore why CX index scores are at their lowest point, the challenges of measuring CX ROI, and the shift away from CX being owned by a single department. The conversation del…
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Jeremy Lowenstein - CMO at Milani Cosmetics
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52:22
Jeremy Lowenstein, a global brand strategist and marketing visionary, has been instrumental in catapulting Milani to the forefront of the beauty industry as the leading multicultural brand. His experience at beauty giants like Aveda and Sally Hansen has equipped him with a unique ability to craft compelling brand stories that resonate across divers…
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S07 E10: Astellas’ Tadaaki Taniguchi on how to challenge the status quo
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28:43
In this season finale of the EMJ GOLD podcast, Isabel speaks to Dr Tadaaki Taniguchi, Chief Medical Officer, Head of Medical and Development, Astellas Pharma, about how he strives to challenge the status quo in the pharmaceutical industry. The two discuss how Tadaaki’s time as a surgical oncologist has influenced his leadership style, how collabora…
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Walter Geer - Chief Creative Officer of Innovation at VML
41:04
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41:04
Sportbike racer, track & field All-American, multi-patent holder, biometric lab creator, The Wall Street Journal’s Marketers That Matter Visionaries, and Adweek’s 50 Most Important People are just a few of Walter Geer’s self-earned accolades. Currently the Chief Creative Officer of Innovation at VML, he has developed commercials, ad experiences, pr…
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Pasquale Trozzolo // Trozzolo Communications Group
51:47
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51:47
Send us a text Pasquale Trozzolo, without a doubt, founded one of our city’s premier agencies. Trozzolo Communications Group is an exemplary example of a family business. It also is a company that has recognized over the years how to grow through smart acquisitions and how to keep the principals of those they acquired to stay involved. On this epis…
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S07 E09: Taking control of customer experience
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10:55
In this penultimate episode of Season 7, Isabel and Jade sit down to discuss EMJ GOLD’s most recent features of the month – our infographic on optimising pharma’s customer experience journey and an article on how exactly to design this experience. Within the episode, the team explore how the industry may be missing out on insights gathered from HCP…
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A look through the Golden Arches with McDonald’s Philippines' Denise Halagueña - Head of Digital Acceleration
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42:39
In this episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, we take a deep dive into the digital landscape of one of the world's most iconic brands with Denise Halagueña, Head of Digital Acceleration for McDonald’s Philippines. Denise shares insights into the scale of McDonald's operations in the Philippines and the bran…
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Scot Chisholm - CEO, Founder, and Investor
57:35
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57:35
Be fierce with the fierce. Scot Chisholm is a four-time founder with over 20 years of experience in building and leading companies. He founded Classy, which he scaled to over $100 million in revenue and led significant strategic investments and acquisitions, including the sale of Classy to GoFundMe in 2022. Currently, Scot is building Highland, a p…
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S07 E08: ViiV Healthcare’s Harmony Garges on giving voice to people with HIV
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15:32
In this week’s edition of the podcast, Isabel and Jade share an interview with Dr Harmony Garges, Chief Medical Officer, ViiV Healthcare. She speaks with Dr Jonathan Sackier, Host, EMJ Podcast, who joined us in Reuters Barcelona where we meet our guest. Together, the two discuss Harmony’s decision to join the pharmaceutical industry, how treating c…
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Kevin Swanepoel - CEO at The One Club
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45:07
Kevin Swanepoel is CEO of The One Club, the world's foremost non-profit organization dedicated to supporting and celebrating the global creative community. Through The One Club, he directs prestigious award shows like the One Show, ADC Annual Awards, and Young Guns, as well as several education related initiatives. In his conversation with Ryan, Ke…
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S07 E07: Kyowa Kirin’s Danie du Plessis on the potential of patient partnerships
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29:35
In this week’s episode, Danie du Plessis, Executive Vice President, Pharmaceutical Operations, Kyowa Kirin, sits down with the EMJ GOLD team to share the value that patient partnerships can hold in the industry. Danie explores how patient partnerships have evolved over the years, what companies should be doing to get them to their best potential, t…
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Andy Fletcher // Fletcher/Mayo; Barkley
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44:59
Send us a text What’s it like to have your dad be your boss? Well, our guest today on Marketing Legends of Kansas City can tell us. Andy Fletcher worked for his dad at Fletcher Mayo and learned a thing or two there about the marketing business, especially in the agriculture arena. But Andy has stories to tell us as he became in his words, a nomad i…
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China's Commerce Evolution: Expert Insights with James Bay
40:57
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40:57
Welcome to the latest episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet. Today, we explore the dynamic world of commerce in China with James Bay, our Chief Commerce Officer for VML China. We discuss the booming e-commerce market in China, the evolving consumer behaviours, and the impact on platforms like Tmall, Taobao, …
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Molly Tschang - Founder of Abella Consulting and Say It Skillfully Inc.
46:42
46:42
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46:42
Molly Tschang helps senior management and their teams Win As One. She has helped executives navigate over 80 mergers and acquisitions and the human after-effects of intense change. In her conversation with Ryan, Molly shares her notion that to be a good leader is to be a good coach. She points out that good leaders really want to know the truth, an…
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S07 E06: AZ’s Stefan Woxström on why without health, we don’t have anything
40:41
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40:41
Tune in to the latest episode of the EMJ GOLD podcast as Isabel and Jade cross the halfway point of the season with special guest host Dr Jonathan Sackier of the EMJ podcast. In this episode, the team listen back to Jonathan's discussion with Stefan Woxström, Senior Vice President Europe and Canada, AstraZeneca at Reuters Events: Pharma 2024 in Bar…
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IN-Q - Poet, Songwriter, and Speaker
55:46
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55:46
“Defining myself / Is like confining myself / So I undefined myself / To find myself”. IN-Q is an Emmy nominated poet, multi-platinum songwriter, world renowned keynote speaker, and the best-selling author of Inquire Within. The Never Ending Now, his recent spoken word album and poetry journal, explore the importance of creativity for emotional and…
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Send us a text Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did. LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas City. Plus,…
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S07 E05: Sandoz’s Claire D’Abreu-Hayling on leading with love
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19:54
This week, Claire D'Abreu-Hayling, Chief Scientific Officer, Sandoz, joins Isabel on the podcast to share how leading with love rather than ruling with an iron fist is the best way to get results in the pharmaceutical industry. In this episode, Claire and Isabel discuss how she fell in love with science as a child, the leadership skills she has gai…
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The Art of Creative Commerce with Manuel Borde - VML's Global CCO of Commerce
46:53
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46:53
Welcome to the second episode of Commerce Confidential - APAC Edition, hosted by VML's Aadit Bimbhet, where we're diving into the exciting world of Creative Commerce. Joining us is Manuel Borde, Global Chief Creative Officer at VML and the mastermind behind some of the agencies best commerce cases like Oreo Codes. In this episode, Aadit and Manuel …
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Stephen "Shed" Shedletzky - Leadership Speaker, Author, and Coach
49:57
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49:57
Good leaders truly listen. Stephen Shedletzky, or “Shed” to his friends, helps leaders make it safe and worth it for people to speak up. A sought-after speaker, coach, and advisor, Shed has led hundreds of keynote presentations, workshops, and leadership development programs around the world. In his conversation with Ryan, Shed speaks on some of hi…
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S07 E04: How creativity and innovation are revolutionising medical education
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11:10
Join EMJ GOLD for a special edition of the podcast, in which Isabel is joined by Tim Uden, Creative Director, EMJ to discuss the new frontier of medical education tools and skills. In this episode, the two explore how new technological offerings, such as interactive articles, are transforming the space for medical content – enabling content creator…
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Brad Montague - Storyteller. Artist. Creator.
59:09
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59:09
Brad Montague is creator of the hit web series Kid President and author of Becoming Better Grownups, the New York Times best sellers Kid President’s Guide to Being Awesome and The Circles All Around Us. All of Brad’s work has been guided by one key phrase: ‘be who you needed when you were younger’. In his conversation with Ryan, Brad reflects on hi…
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Larry Wheeler // Boasberg Wheeler
1:06:10
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1:06:10
Send us a text There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his own publ…
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Pride Special: J&J's Edmond Chan on the value in being your authentic self
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18:18
As we approach the end of Pride month, Jade explores how the pharmaceutical industry can best support staff and patients who identify as part of the LGBTQ+ community. She talks with Edmond Chan, Senior Director, EMEA Therapeutic Area Lead, Haemato-Oncology, J&J, who shares his personal views on how the industry can improve health outcomes and encou…
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Eric Ryan - Founder Method Soap, OLLY, Welly & More
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43:36
Eric Ryan is a serial entrepreneur, investor, advisor, and father. He is the co-founder of multiple household brands including method, OLLY, Welly, Cast, and WILL Perform. Eric has been named an eco-leader by Vanity Fair, was PETA's Person of the Year, and can be found on Fortune’s 40 under 40 list. In their conversation, Eric gives listeners an in…
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Jodi Wellman - Speaker, Author, & Founder of Four Thousand Mondays
56:36
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56:36
Count your Mondays. Jodi Wellman is a Speaker, Author, and Founder of Four Thousand Mondays where she isn’t afraid to stare death in the face in the pursuit of living her most fulfilling life. As the author of "You Only Die Once: How to Make It to the End with No Regrets", Jodi tackles the lively topic of mortality to help people make the most of t…
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Send us a text Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency. He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the co…
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S07 E02: VML’s Nichole Davies on the good, the bad and the ugly in women’s health
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33:16
With Season 7 in full swing, Isabel dives deep into the fascinating world of women’s health with Nichole Davies, Chief Strategy Officer, VML, to uncover the truth behind why women live longer but in poorer health and how the industry can incite change. In the interview, they discuss the rise of FemTech, the challenge of funding and reimbursement, t…
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Artis Stevens - President & CEO of Big Brothers Big Sisters of America
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58:02
You can see it, you can be it. Artis Stevens is President & CEO of Big Brothers Big Sisters of America (BBBSA) – the nation’s foremost one-to-one youth mentoring organization. As the first Black CEO in BBBSA’s 100+ year history, Artis is spearheading a powerful mission to leverage mentorship as a transformative solution to society’s greatest challe…
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S07 E01: Almirall's Mercedes Diz on dreaming big and testing your limits
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15:39
The GOLD podcast is back and better than ever! Tune in as Isabel and Jade unveil GOLD's new brand identity 'EMJ GOLD' and enter Season 7 with new energy, new insights and on camera for the first time! But who is the season's first guest? Meet Mercedes Diz, Chief Marketing Officer, Almirall, who spoke to Jade at the Reuters Pharma 2024 event in Barc…
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Cheryl Goodman - Founder and CEO at FindGood.tech
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48:33
Get ready for an electrifying episode of The Courageous Podcast with your host, Ryan Berman! Today, we're joined by the brilliant Cheryl Goodman, a renowned tech expert and leading authority in artificial intelligence. In a world where many are fearful of AI's rapid advancements, Cheryl's insights and innovations offer a beacon of understanding and…
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Whitey Kuhn // Kuhn & Wittenborn
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1:05:56
Send us a text Hallmark is not just one of Kansas City’s most revered companies, but it has also contributed to the overall growth of the creative community in the city. One of the best examples of that is the partnership that developed between Whitey Kuhn and the late Dale Wittenborn. The two met while working at Hallmark and then one day they sta…
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Matt Gottesman - Founder, Writer, Podcaster
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51:34
The Niche is You. Matt Gottesman is a multidisciplinary creative, 2x founder, podcaster and writer with a background in helping some of the world’s most iconic brands (Louis Vuitton Moët Hennessy) realize their potential… digitally. His mission is to uncomplicate life and business and help millions do more of what they love at scale. In his convers…
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Tomorrow's Commerce with VML's Hugh Fletcher and Naji El-Arifi
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1:04:09
Step into the future with Commerce Confidential - APAC Edition, hosted by VML's Regional Commerce Director, Aadit Bimbhet. In our inaugural episode, we're joined by Hugh Fletcher, Global Thought Leadership Lead, and Naji El-Arifi, Head of Innovation at VML Enterprise Solutions, as we dive into the insights and trends that make our 7th edition of To…
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Mandy Salas - Speaker, Writer, Mom
1:07:25
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1:07:25
At 16, Mandy Salas was a nationally ranked soccer player, eagerly preparing to submit college applications and step into the next exciting phase of her life. All signs were a go to continue her soccer career — most likely at Stanford — until an event occurring during a summer trip to Argentina abruptly altered this trajectory. In her candid convers…
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Bob Bernstein // Bernstein-Rein
1:00:50
1:00:50
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1:00:50
Send us a text Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell. Bob Bernstein started his agency in 1964. The …
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Kirk Souder - Founder at Leadership for Impact
52:09
52:09
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52:09
Start with what brings you alive. Kirk Souder is the Founder at Leadership for Impact, where he guides people and organizations to free themselves from any self-created limitations and barriers, and connects them to the deep authentic energy underneath. In his conversation with Ryan, Kirk delves into the depths of his personal journey, from confron…
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Welcome to Kansas City Marketing Legends
29:20
29:20
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29:20
Send us a Text Message. Kansas City has a rich and colorful history when it comes to our Marketing, Advertising and Public Relations community. We talked for a while about how to start capturing the stories. We quickly decided we did not want to write a book, so we landed on an even better idea – let’s start a podcast! Our idea is simple. Let’s rea…
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Brian Dubow - Founder & CEO at Hit of Happiness
34:50
34:50
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34:50
When you appreciate the good, the good appreciates. These are the words of Brian Dubow who is the Founder and CEO of Hit of Happiness. In this conversation, Ryan and Brian unpack Ryan's week long “Happiness Challenge” which was a response to the World Happiness Report recently unveiling the United States now outside the top 20 in happiest countries…
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Revolutionizing Commerce: Balancing Technology and Humanity
32:18
32:18
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32:18
In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen …
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Amanda Dunks - SVP of Brand Strategy and Creative Development at Caesars Entertainment
41:10
41:10
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41:10
“If I’m not scared, I don’t know that I want to be doing it.” Amanda Dunks loves living outside her comfort zone. As Senior Vice President of Brand Strategy and Creative Development at Caesars Entertainment, she's been making waves in the gaming world for over 12 years. In her conversation with Ryan, Amanda shares her insights from navigating merge…
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Janelly Farias - Pro Soccer Player
57:03
57:03
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57:03
Leader. Fighter. Athlete. Believer. TV Personality. Purveyor of Human Rights. Mexican professional soccer star Janelly Farias is a powerhouse on and off the pitch. At 34 years old, she is thriving as a professional soccer player, defying odds and stereotypes in the male-dominated world of Mexican sports while currently playing center-mid for club J…
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Corey Jones - CEO at PrismWork
40:44
40:44
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40:44
In today's ever-changing work landscape, being adaptable is more important than ever. Corey and his team at PrismWork specialize in helping brands and leaders navigate the complexities of modern leadership, creating inclusive environments where everyone can succeed. Recently taking on his brave new role as CEO, Corey chats with Ryan about how he ba…
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Nick Bell - CEO of Fanatics Live
53:28
53:28
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53:28
Hailing from the UK, Nick Bell's childhood consisted of collecting soccer stickers of his favorite athletes. As an adult, he’s transitioned this passion to trading cards, reigning as CEO of Fanatics Live, the foremost platform for sports card breaking. Having previously held positions at tech giants Google and Snap, Nick delves into how he's using …
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