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Sell With Authority

Predictive ROI

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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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The Rainmaker Family Show | Build Your Family Business

Chelsey & Stephen Diaz

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Chelsey and Stephen Diaz help pioneer family transformation through the journey of entrepreneurship. In their Rainmaker Family programs, they focus on helping moms launch a thriving Remote Business and then create systems to free up more time, location and financial flexibility for the family. Listen in for weekly insights and interviews with family-first entrepreneurs to aid you on your journey. Ranked #148 on the Inc 5000 list, and #2 in the category of education, these two are reshaping o ...
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The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from ...
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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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Real Estate Nerds

Scott Smith

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Tired of feeling out of your depth when looking over real estate deals? Learn from the pros in our Contract Forensics episodes. Real estate attorney Scott Smith will be interviewing professional real estate investors and CPAs as they break down deals. Learn the basics of contracts, tips and tricks for success, and some of the fine print and common mistakes that turn money-makers into money-pits. Listen in for great advice, big personalities, and great conversations about real estate investin ...
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Hey Rainmakers! Stephen and Chelsey here. Today, we're unfolding a story you might find a bit unusual but stick with us—it's about what we can learn from a caterpillar's journey. 🐛 Yes, that's right, a caterpillar! This tiny creature’s transformation into a butterfly is not just a miracle of nature but a profound metaphor for our own life and busin…
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I am super excited about today’s episode of Sell With Authority because we have a returning guest expert sharing his smarts — and if you’ve met him before, you already know how much value he brings. David Jenyns is the brains behind SYSTEMology, and a master at helping agencies implement operational systems that elevate their game. If this is your …
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Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emph…
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Jeff Helfgott loves scaling businesses by focusing on what makes them special – their people. Jeff is currently the CEO of Boardroom Styling Lounge, an upscale men’s grooming franchise that spans 46 locations across 8 states. Previously Jeff was the CEO of Empower Aesthetics (a rapid growth medspa platform backed by Shore Capital), which scaled 3x …
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Hey Rainmakers! Stephen and Chelsey here, and we just returned from an extraordinary experience that we can't wait to share with you! We spent three transformative days with John Maxwell, one of the world's foremost leadership experts, and we're here to pass on some life-changing leadership lessons that we learned from him and other visionaries dur…
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In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you’ve been in the game for a while, you know exactly what I mean. One minute, you’ve landed several new clients, and everything’s humming along. The team is busy, cash flow looks gr…
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Ambassador Ken Hackett was nominated by President Barack Obama on June 14, 2013 to serve as the U.S. Ambassador to the Holy See. The United States Senate confirmed Ambassador Hackett on August 1, 2013, and he was sworn in on August 20, 2013. Prior to his appointment, Mr. Hackett was President of Catholic Relief Services (CRS), an international huma…
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Have feedback or a question? Text us! Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck fr…
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Hey Rainmaker fam! Stephen and Chelsey here, and we’re thrilled to bring you something truly special on the Rainmaker Family Show this week—a Family Wealth Power Panel featuring some stellar minds in entrepreneurship. We just wrapped up our yearly online business bootcamp, and we had to share this powerhouse session from the final day! Today, we’re…
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Before I tell you about today’s expert on this episode of Sell With Authority, here’s an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We’d love for you to join us as our free guest if you haven’t RSVP’d yet! During these Zoom sessions, we’ll break down Predictive’s top strategies for helping agencie…
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Mark Bischoff is the President and CEO of Starnet Worldwide Commercial Flooring Partnership, the leading marketing network of independent commercial flooring contractors in Canada and the United States. His career in building products and construction services spans 32 years overall and 29 years in the commercial market. After a start at Sears in f…
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Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by…
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Hey Rainmakers! It's Stephen and Chelsey here. Today, we're thrilled to share a powerhouse conversation with Dedric and Krystal Polite, stars of the hit show "50/50 Flip" on Hulu and A&E. These visionary entrepreneurs have mastered the art of working smarter, not harder, especially in the realm of real estate, and they're here to share their incred…
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Before I tell you about today’s episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We’d love for you to join us as our free guest if you haven’t already RSVP’d! During these sessions, we slice apart Predictive’s best strategies for helping age…
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With over 𝐟𝐨𝐮𝐫 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of work experience in various organizations from Fortune 500 to technology startups, I view each one as something that can uncover new possibilities for growth and development. Through encountering different perspectives, I am able to share my expertise in the following areas: ✔️ Leadership and Strategy ✔️ Change Adoption ✔️ …
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Have feedback or a question? Text us! Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on …
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Head to OwnItTesting.com and use code RAINMAKER for the hookup! Hey Rainmakers! Stephen and Chelsey here. Today, we're tackling a crucial topic that hits close to home for many of us who juggle the roles of entrepreneur and parent: running your body like a business. Just like many of you, we've often let our health take a back seat while we focus o…
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This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table. But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy a…
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Stephen Strome retired as Chairman and Chief Executive Officer of Handleman Company, a New York Stock Exchange-listed corporation, in November 2007. Mr. Strome served as Chief Executive Officer for 17 years following his election in 1991. He was elected Chairman of the Board in 2001. He became a member of the Handleman Company Board of Directors in…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we're tackling an incredibly timely topic: "Right Thing, Right Season vs. Right Thing, Wrong Season - Know What Season You're In Or Else You May Not See The Results You Desire." This episode is all about understanding the importance of timing in achieving success, both personally and professi…
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For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…
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John Munsell is the co-founder and CEO of Bizzuka, a Inc 5,000 company and a clear force in the world of AI strategy. Through his proven methods, John has helped over 600 business leaders in the past year alone! His frameworks - AI Strategy Canvas™ and Scalable Prompt Engineering™, are transforming AI implementation across businesses and has become…
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Hey Rainmakers! It’s Stephen and Chelsey here, and today we’re going to turn your world upside-down with a fresh take on to-do lists, thanks to our incredible guest, Megan Sumrell. If you've ever felt overwhelmed by your endless lists, Megan's insights will change everyting! She gave tips on this episode we NEVER heard anywhere else! In this episod…
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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Jim Eickhoff is the President and CEO of Creative Dining Services based in Zeeland, MI. Jim joined Creative Dining in 2015 after 35 years of Senior Executive leadership experience from his time at Fortune 200 companies across the U.S., including the University of Phoenix/Apollo Education Group, Sallie Mae, HOSTS Learning, and The ServiceMaster Comp…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we’re super excited to dive into "The Proven Viral Content (PVC) Framework for Going Viral on Instagram." We've discovered strategies that are not only going to massively extend your reach and bolster your online presence but will also make your content resonate with your ideal audience—and a…
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For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…
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Tim Murphy is the CEO of APX Operating Company LLC, dba Boomers Parks, owned by Cerberus private equity ($60B AUM). Boomers Parks operates six family entertainment centers and two water parks in California, Florida, and New Jersey. Since becoming CEO in 2020, Tim led Boomers Parks from bankruptcy to profitability within a year, amidst a global pand…
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Hey Rainmakers! It's Stephen and Chelsey here, and in today's episode, we dive deep with Matt and Candace Gross about balancing the dynamics of family and business, especially through the use of Facebook ads. This conversation is packed with insights not just on personal growth but also on practical marketing strategies that have helped them and co…
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For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…
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Chelsea Jubilee is the co-founder, CEO, visionary, and driving force behind the company Energized Health, which is dedicated to helping Americans optimize their health at the cellular level. With over twenty years of experience in operating businesses, the Southern California native, along with her Co-founder husband John Jubilee, is pioneering cel…
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Hey Rainmakers! It's Stephen and Chelsey here, and today's episode dives into a topic many of us can relate to—feeling squeezed by life's pressures. Whether it's financial strain, business challenges, or personal transitions, we're discussing how to navigate these intense periods with grace and resilience. Join us as we share our own experiences of…
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Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…
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Dr. Matt Lucas has served in Christian non-profits for 20 years. Presently, he is serving as the CEO/President of Our Daily Bread Ministries, a global Bible engagement ministry with a staff of 700 serving in 32 offices to distribute hundreds of millions print and digital resources in 58 languages in more than 150 countries. Prior to ODBM, he served…
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Hey Rainmakers! It's Stephen and Chelsey here, and in today's episode, we're diving into a topic that sparks a lot of curiosity and debate: "Is This The Best Personality Test? We Think So..." We're talking about the DISC assessment—a tool that we believe is incredibly powerful for both personal and professional growth! We've seen firsthand how unde…
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Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…
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Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing t…
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Hey Rainmakers! It's Stephen and Chelsey here, and today we're diving deep into a crucial topic: "What Comes First? The Money or the Mindset?" We're unpacking how our beliefs about money can drastically shape our financial success and personal growth. In today’s episode, inspired by a thought-provoking conversation with a community member this morn…
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I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…
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John Rohde is the former CEO of RES Americas. He has more than 30 years of experience working in the energy market. He was Chief Executive Officer of the Renewable Energy Systems business in the United States and Canada, overseeing development, construction, operations & maintenance, and asset management for wind, solar, energy storage projects. Pr…
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Hey Rainmaker fam! It's Chelsey here, and today I'm excited to bring you a very special episode with the inspiring Rachel Earp, as we delve into creating boundaries in business and life. Rachel and her husband Dale have navigated the challenging waters of entrepreneurship while raising a family, and today, she shares the importance of setting bound…
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This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…
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Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer…
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're diving into something that the whole Rainmaker team has been learning about and integrating into our workflow: Deep Work. This method isn’t just about getting things done; it’s about revolutionizing how you work, potentially 1000x-ing your productivity! We’re sharing insights on how embra…
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…
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Ken Reali has gained significant and varied experience in his 33-year MedTech career. He has individually contributed and then led areas including product development, global marketing, business development, commercialization, and sales of medical devices. He has a strong background in ethics and compliance, market analysis, reimbursement strategy,…
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're tackling a question many of you have been asking: "Is this the easiest way to build a list in 2024?" We're diving deep into the power of ManyChat, a tool that's revolutionizing the way entrepreneurs like you engage with customers directly through automated DM marketing on platforms like I…
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For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…
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Since 2015, twin brothers Keith and Kyle Rossin have grown each mangrove by hand for all of MANG's Florida planting projects. As MANG keeps growing, we’re not only planting mangrove forests throughout Florida, we're also planting internationally in an effort to affect positive change in countries and coastlines affected by deforestation and polluti…
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Hey Rainmaker fam! Stephen and Chelsey here, and today we're tackling a topic that hits home for a lot of us—how to make scary decisions faster and easier. We all face big life choices, and sometimes the pressure and fear of making the wrong decision can be paralyzing. But don't worry, we've got some powerful insights to share! In today's episode, …
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