Rob explores topics around value investing and business.
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B2Boring: The Podcast That's Anything But Ordinary! Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing! Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, e ...
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1
RV Capital's First-Half 2024 Letter to Co-Investors
43:14
43:14
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43:14
In his letter to co-investors for the first half of 2024, Rob discusses: A new KVG for the Business Owner Fund His mentor Norman Rentrop A new investment in International Petroleum 3(!) new investments in China The promise and failings of ESG investing
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From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey
27:03
27:03
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27:03
In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shif…
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1
A Postcard from East Africa
33:09
33:09
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33:09
In mid-August 2024, Rob traveled to East Africa. He visited four cities (Nairobi, Mombasa, Kigali, and Kampala) in three countries (Kenya, Rwanda, and Uganda). In the postcard, Rob discusses what he saw and what he learned. The main topics discussed are the region's cities, economies, and stock markets, corruption, freedom, Chinese and Western mone…
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1
Winning Big with ABM: B2Boring With Kristina Jaramillo
26:27
26:27
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26:27
Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…
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1
Unleashing AI & Communication Strategies: B2Boring With Steve Vinall
32:45
32:45
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32:45
Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …
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Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue
18:11
18:11
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18:11
Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google C…
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1
Intent Data in Focus: B2Boring LIVE with Shanelle Rucker
30:03
30:03
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30:03
In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider t…
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1
Building Relationships and Balancing Strategies: B2Boring With Zach Diamond
33:04
33:04
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33:04
In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies. Key Highlights: Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through…
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1
Maximizing Marketing Impact: B2Boring With Robert Bramley
31:00
31:00
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31:00
Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market. Key Highlights: Tailored Campaigns: Strategies for marketing to di…
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1
Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett
18:49
18:49
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18:49
Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management. Key Highlights: Lead management operating systems for B2B marketers explained Trends and best …
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This is a talk Rob gave at Bob Miles' Value Investor Conference in Omaha on 3 May 2024. The talk is called Five Moat Myths and discusses five commonly held beliefs about moats that may be incorrect. Rob first spoke at the Value Investor Conference in May 2014 when he discussed the topic of valuation in a talk called Mistakes of Omission. Rob spoke …
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1
Cracking the Code to Marketing in Data Security: B2Boring With Greg Aquavela
23:47
23:47
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23:47
Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies. Key Highlights: Role of Marketing at Devo: Exploration of Devo’s data security pla…
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1
Balancing New Tech with Proven Tactics: B2Boring With Val Glover
27:31
27:31
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27:31
Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights: B2B Marketing Insights: Val and Ch…
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1
My 2024 Postcard from the USA
29:28
29:28
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29:28
Rob discusses a recent trip to the US and reflects on what he saw in the places he visited and what he heard from the people he met. If you would like to leave a tip to cover the cost of the postage stamp on this postcard, please use this link.
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When Strategy & Execution Intersect: B2Boring With Janelle Amos
24:48
24:48
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24:48
Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways: Balancing Strategy and Execution: Janelle emph…
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1
My 2024 Postcard from China
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21:15
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21:15
Rob discusses his recent trip to China. He reflects on what he saw when travelling through four megacities and what he heard in conversations with friends, fellow investors, business people, and artists.
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Introducing pharosIQ: B2Boring With Anna Eliot
21:19
21:19
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21:19
In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures. Key Insights: Vision is Key: Anna's approach was guided by a clear vision for the bran…
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1
Revving Up Creative Strategy & Channel Marketing: B2Boring With Matt Windham
25:34
25:34
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25:34
Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hyb…
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1
RV Capital's 2023 Letter to Co-Investors
36:31
36:31
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36:31
In his 2023 letter to co-investors, Rob discusses: The perils of reading too much into recent experience The current sentiment towards China A new investment in PDD Holdings
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1
A Marketing and Mental Health Mashup: B2Boring With Jolie Shapiro
27:12
27:12
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27:12
Join Jolie and Chris as they explore B2B marketing, the importance of mental health support in professional settings, and the evolving landscape of social media and generational differences. Their conversations weave through personal journeys, innovative marketing strategies, and the power of curiosity for growth. Key Points: Jolie's Professional P…
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1
Navigating Digital Marketing Beyond The Click: B2Boring With Adam Dolan
21:33
21:33
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21:33
Chris welcomes Adam Dolan, the co-founder of First Spark Digital, diving into B2B and B2C marketing. They talk about the complexities of digital marketing strategies, focusing on the critical role of tracking setup, messaging, and the agility needed to adapt to economic downturns. Adam sheds light on the effectiveness of Google Pmax campaigns, shar…
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1
Data Privacy, Presence, and the Path to Purchase: B2Boring With Zsuzsanna Blau
27:57
27:57
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27:57
Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact. Global Marketing: Understanding cultural nuances and ba…
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1
Billboards and Beyond: B2Boring With Jonah Katz
29:19
29:19
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29:19
Discover the untapped potential of out-of-home advertising in the B2B sector with Chris and Jonah. From strategic placements to measuring success, delve into how businesses stand out in an online ad-dominated world. Key Points: Strategic Impact: How out-of-home ads offer a unique, clutter-free way to capture B2B attention. Measuring Effectiveness: …
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1
Marketing With Purpose and Precision: B2Boring With Danielle Bruce
29:36
29:36
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29:36
Join Chris and Dani as they break down what's actually working in marketing right now. From using school lessons to help businesses make a difference to the real deal on brands standing up for what's right and how to not get lost in the noise on social media. They'll also share stories about AI in their own business and a clever marketing campaign …
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1
Capital Allocator Panel at RV Capital's 2024 Annual Gathering
48:09
48:09
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48:09
Rob Vinall moderates the Capital Allocator panel at RV Capital's 2024 Annual Gathering in Engelberg on the 14th of January 2024. The panel members are:Jason Matz: GHR FoundationThomas Berchtenbreiter: BTV BeteiligungsverwaltungSargent McGowan: UVIMCO (University of Virginia)
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Women-in-Investing Panel at RV Capital's 2024 Annual Gathering
51:01
51:01
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51:01
Amelie Vinall moderates a Women in Investing panel at RV Capital's 2024 Annual Gathering in Engelberg on the 14th of January 2024. The panel members are:Alex Douglas: InvestureFatima Dickey: Lagoda Investment ManagementSofia Hou: Investment manager from Boston
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Emerging Managers' Panel Discussion at RV Capital's 2024 Annual Gathering
42:01
42:01
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42:01
Rob Vinall moderates a panel at RV Capital's 2024 Annual Gathering in Engelberg on the 14th of January 2024. The panel members are:Tim Liu: Meditation CapitalFred Saland: Oxylus Capital Joan Esteve Manasanch: Gesinter SGIIC
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Rob & Andreas' Annual Q&A at the 2024 RV Capital Annual Gathering
1:32:11
1:32:11
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1:32:11
Rob Vinall and Andreas Lechner respond to the audience's questions about the development of the Business Owner Fund at RV Capital's 2024 Annual Gathering in Engelberg on the 13th of January 2024.
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Wix's Nir Zohar at RV Capital's 2024 Annual Gathering
57:34
57:34
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57:34
Rob Vinall interviews Wix COO Nir Zohar in front of a live audience at RV Capital's 2024 Annual Gathering in Engelberg on the 13th of January 2024
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1
Powering the Demand Gen Engine with the Right Fuel: B2Boring With Whitney Goldstein
33:37
33:37
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33:37
Chris welcomes Whitney Goldstein, Director of Marketing at Revver. With a decade of experience in B2B marketing, Whitney delves into the nuances of marketing strategies in today's dynamic business environment, sharing valuable insights from their role at Revver, a leader in the enterprise SaaS document management sector. Key Highlights: Persistence…
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Game of Phones, Emperor Palpatine & Evoking Emotion in Marketing: B2Boring With Rob Patey
32:45
32:45
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32:45
In this episode of the B2Boring podcast, guest Rob Patey, a seasoned B2B marketing expert with 23 years of experience, discusses various aspects of the industry. Patey, currently heading global marketing at Ballyo, shares his insights on the evolving landscape of B2B marketing and the integration of creative strategies in business. Key Highlights: …
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Softball Swings & Demand Marketing Wins: B2Boring With Chris Mitchell
33:23
33:23
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33:23
Host Chris Rack and guest host Christopher Mitchell from Google explore the evolving landscape of B2B marketing. This episode features Christopher, an expert in cybersecurity marketing, as they discuss the challenges and strategies pivotal to the industry today. They cover the effects of email restrictions by major players like Google and Yahoo on …
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Evolving Agency Landscape and AI's Impact in Marketing: B2Boring With Genesis Capunitan
40:39
40:39
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40:39
In this episode, Chris and Genesis explore significant changes in the agency world and the rise of AI in marketing. They discuss the consolidation of agencies and the challenges it brings, the transformative role of AI in enhancing agency productivity, and the evolving relationship between branding and demand generation. Key Highlights: Agency Cons…
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Data Gives Us Direction: B2Boring With Amber Bogie
34:14
34:14
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34:14
Join us as we explore innovative marketing with Amber Bogie, a distinguished marketing leader known for her boundary-pushing strategies. Key Highlights: Innovative Strategies: Amber's unique approach to Growth Marketing, ABM, ABX, and Demand Generation. Leadership and Collaboration: Insights into her leadership style and successful collaborations w…
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Cheerleading, Chess, and Making Stuff Happen: B2Boring With Hailey Rack
14:51
14:51
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14:51
Join us for a fun episode where CEO Chris Rack teams up with his daughter, Hailey, for a fun and engaging chat about marketing, school, and why she needs a phone! It's a light-hearted conversation between the eyes of both a seasoned professional and a savvy 5th grader. Hailey, a chess enthusiast, student council member, and cheerleader, opens up ab…
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1
15-Year Anniversary of the Business Owner Fund
20:27
20:27
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20:27
The topic of this memo is how hard it is to beat the market in the long term, why this is the case, and ten countermeasures an investor can take.
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Surfs Up! Diving into Marketing Communities, ABM, & Alignment: B2Boring With Brian Strauss
28:33
28:33
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28:33
Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen. In This Episode, We’ll Cover: The core values driving the Demand Co…
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Boiler Room Sales Dude... No Thanks!: B2Boring With DemandJen
27:53
27:53
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27:53
Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind "DemandJen". This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field. From redefining the essentials of sales methodologies and the crucial call for enriched educa…
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Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
34:05
34:05
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34:05
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies. Listen in as Chris and Steve discuss the power of personal branding, with a spotlig…
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Capturing Demand With Creativity: B2Boring With Michelle Liro
34:44
34:44
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34:44
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about: Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live competition? Michelle's been there, done that. Heal…
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Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano
33:53
33:53
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33:53
Join Chris Rack as he dives deep into advanced marketing strategies with our special guest, Javi. In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional methods hit a wall. Have you ever felt perplexed b…
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Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill
40:23
40:23
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40:23
Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl are here to prove it! This episode tackles pressing i…
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RV Capital's Letter to Co-Investors in the Business Owner Fund for the first half of 2023
33:53
33:53
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33:53
The podcast contains discussions of the following topics: A new investment in Interactive Brokers Increased investments in Meta Platforms and Ryman Healthcare Why the fund is concentrated in individual companies and what drives their weighting in the portfolio AI and Wix
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Impressions from my first trip back to China after the pandemic. Topics discussed include: The increasing liveability of China's major cities; City planning in China; China's decoupling from the rest of the world; Battery Electric Vehicles; Competition; Politics and Macro; and my response to the question: Is China Investable?…
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RV Capital's Letter to Co-Investors in the Business Owner Fund for 2022
27:35
27:35
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27:35
The letter contains a discussion of the following topics: An update on my health situation; A discussion of health data and privacy; A (I hope premature) post mortem of our investment in Carvana; Lessons learned from the Investment in Carvana; A defence of doing things differently.
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RV Capital's Letter to Co-Investors for the First Half of 2022
50:06
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50:06
RV Capital's first half letter for 2022 contains discussions of: Organisational changes at RV Capital; How I have dealt with the drawdown; Surging inflation; Rising interest rates and their implication for investing in long-duration cash flows; The fund’s exposure to tech stocks; War in Ukraine; and Taiwan and its implication for investing in Chine…
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Panel Discussion for Emerging Managers
51:33
51:33
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51:33
This is a live recording of a panel discussion for emerging managers at RV Capital's 2022 Annual Gathering in Engelberg, Switzerland on the 27th of March 2022. The members of the panel are Claudine Innes, who is responsible for manager selection at a single family office based in Bilbao; James Ferguson, Partner at Global Endowment Management, an in…
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Fireside Chat with MITIMCo's Joel Cohen and Rob Vinall
48:23
48:23
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48:23
This is a live recording of the fireside chat between Joel Cohen and Rob Vinall at RV Capital's 2022 Annual Gathering in Engelberg, Switzerland on the 27th of March 2022. Joel works at MITIMCo, the investment management company of Cambridge-based university MIT. Joel also started the website emergingmanagers.org. The interview contains lots of prac…
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Fireside Chat with ShawSpring Partners Founder Dennis Hong and Rob Vinall
42:04
42:04
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42:04
This is a live recording of the fireside chat between Dennis Hong and Rob Vinall at RV Capital's 2022 Annual Gathering in Engelberg, Switzerland on the 27th of March 2022. Dennis is the founder and CEO of ShawSpring Partners, a Boston based investment firm founded in 2014. The interview is also available as a video recording at https://youtu.be/vIg…
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Fireside Chat with Trupanion CEO Darryl Rawlings and Rob Vinall
51:45
51:45
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51:45
This is a live recording of the fireside chat between Darryl Rawlings and Rob Vinall at RV Capital's 2022 Annual Gathering in Engelberg, Switzerland on the 26th of March 2022. Darryl is the founder and CEO of Trupanion, a pet health insurer based in Seattle, USA.
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