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EveryBodhi Podcast

Jampal Norbu

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EveryBodhi is a podcast focused on classic Mahayana Buddhism for the modern meditator. Change is the only consistent thing in our lives. While we don’t always want what comes of change, we can learn to rise and meet the challenge by coming to know ourselves and our minds better. Through conversation with friends, interviews with generous teachers and his own contemplation, our host, Jampal Norbu, shares contemporary insights on ancient wisdom lineages. There has never been a better time to e ...
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It's Marketing's Fault

Eric Rutherford

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Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) yo ...
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jon Morris, founder and CEO of Fiscal Advocate, to explore the financial intricacies that professional service firms often overlook. Jon shares insights on the critical role of gross margins, emphasizing the ideal range of 50-60% for profitability and growth. He discus…
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In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Alex Nicorici, founder of Out of Ordinary, a Web3 consulting firm, and host of Out of Ordinary: a Web3 Marketing Podcast. They explore the misconceptions surrounding Web3, emphasizing its potential beyond just cryptocurrency. Alex shares insights on NFTs, blockchain technolo…
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing de…
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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the im…
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform. They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations. Nick shares insights on how brand…
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Another week, another dose of V N APE! Ape starts off the pod with a business proposal regarding "Pimping Dead Hoes". This one is for the necrophiliacs out there! ...Anyway! The boys then discuss several topics including: The connection between the subconscious & conscious, Pascals Wager, Joe Biden on vacation, viewing Ethics as "Behavorial Aesthet…
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges…
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On this episode of V N APE, the guys are joined by @MontanaTheProphet, an author + host of the "Montana Method Podcast"! We go right into it & discuss: How Montana got into podcasting, why he decided to write a book, why he believes in God, his experience on shrooms, whether morality is objective or not, "The Trolley Problem" which leads to a quick…
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, …
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of …
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V N APE sit down to discuss: Sex with a disabled shawty (because the guys do not discriminate!), the "struggle session" that Olympian Angela Carini went through which then leads into Ape talking about "struggle sessions" his father went through while living in Cuba, Holocaust deniers & Hitler, Anal Sex, The Epicureans & their view on romantic relat…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to foun…
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Jampal Norbu considers the examined, meaningful life beyond self indulgence and impulse. Our impulsive behavior is dictated by the self important rascal called ego, whose every action results in the five afflictive emotions. The Buddhist practice of Lojong trains us to spot and acknowledge those patterns. Seeing beyond those patterns we discover an…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audi…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked question…
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Another week, another episode of these 2 guys talking shit on a Saturday night. A couple hours before this recording, Donald Trump was shot at one of his rallies in Pensylvania so the boys give their quick thoughts on it! V N APE then discuss: Trap Lore Ross, Schizophrenia, the viral video of a man swiftly running away after nutting on a woman's le…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe …
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In the latest episode from the Anti-Communist boys, V N APE sit down to discuss: Adam22 interviewing Pop Smokes killer, Russia banning transgender people from adopting, Eric Weinstein & Terrence Howard on the Joe Rogan podcast, Antinatalism from the view of David Benetar, weird symbolism that were placed in music videos in the 2010s, Antisemitism r…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively. Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importan…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the cha…
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Back at our regular studio spot, them V N APE boys are back to give you their unfiltered opinions on all the shenanigans going on in the world! The boys discuss: a new trend called “Raw Dogging Flights”, a funny clip about LeBron playing chess, recruiting mail V received from the Church of Scientology, psychopaths, a quote from Soren Kierkegaard ab…
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Sit by a riverside in The Kingdom of Bhutan with Jampal Norbu as he reflects on the value of our Buddhist heritage and history. The people, places and surprises encountered along a pilgrim’s trail can illuminate many aspects of study, practice and experience. Lojong too connects us to the genuine heart of the spiritual path and the blessings of all…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized busines…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led busine…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the be…
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LIVE from The Booth Studios in Miami! V N APE sit down to discuss: A tweet that V made about Alex Jones not being responsible for anything Sandy Hook related, The Unabomber, Implicit Bias, A video where Jack Dorsey explains how social media algorithims are draining people of their “Free Will”, & end it off with a small deep dive into David Hume’s v…
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Jampal Norbu discusses the historical and cultural significance of the Deer Park at Sarnath, where the Buddha first turned The Wheel of Dharma. He emphasizes the unique context these teachings offer by acknowledging the root cause of all our suffering. Understanding this, we can proceed to cultivate a positive and meaningful existence.…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing. Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat. The conversation de…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conv…
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Back from a little hiatus, the boys are back to give you the coolest podcast in the world! Joined by Leonardo Dicappio & Tanget Man, the boys end up discussing: The President of Iran dying in a helicopter crash, Persona according to Carl Jung, Jordan Peterson not being direct on what he believes in, Ape & Ron remember Ron getting hypnotized by a ma…
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Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing. Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert. The conversation delv…
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Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode, Eric talks with Nelson de Miranda, Senior D…
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Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode of "It's Marketing's Fault," I had the pleas…
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Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode, we delved into the crucial aspects of SEO a…
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On this special day of 4/20, the boys are joined by one of their longtime good friends from high school, LYF3! As blunts are in rotation, the boys catch up & discuss: Apes LSD trip that LYF3 was apart of, funny highschool moments, the guy who burned himself outside the courthouse of Trumps trial, Chris Browns diss toward Quavo, Free Will, Adolf Hit…
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The Lojong mind training slogans don’t offer practitioners advice so that we might simply become nice or agreeable people. Mind training aims to aid us in genuine transformation, but we need to challenge ourselves to understand its deeper, nuanced layers. In this episode, Jampal Norbu is joined by Dharma teacher, Elizabeth Mattis Namgyel, in contem…
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Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform. Stephanie highli…
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Send us a Text Message. In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and b…
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On this episode of V N APE, Leo is back! The boys discuss: J. Cole's new tape "Might Delete Later" where he replies to Kendrick's shots on a song called "7 Minute Drill" which leads the boys to compare both artists (**BTW THIS WAS RECORDED BEFORE J. COLE APOLOGIZED TO KENDRICK AT DREAMVILLE FESTIVAL**). We then discuss: Milo Yiannopoulos, Boosie ge…
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Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes. Cody emphasized t…
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Send us a Text Message. In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility. Mickie emphasizes the im…
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On this episode of V N APE, the boys are joined by Heir! A Cuban-American rapper + podcaster who's from the Hialeah area as well! They end up discussing: Illegal immigration, China, why Heir believes in God, the moon landing being fake, the best rap album ever produced, moral dilemmas + so much more! Follow V N APE on Instagram & X (Twitter): @VNAP…
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Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fr…
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Send us a Text Message. Guest: Georgia Gibson, Co-Founder of Youni About the Guest: Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and more Graduated from Oxford University and saw the need for a centralized platform while organizing events through her various …
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Another week, another episode of V N APE YOU DUMMY!!!!! We begin the podcast with a valid question...what’s the best drug to beat off on? After that we discuss: Ryan Garcia's tweets about Bohemian Grove & aliens, Jake Paul Vs Mike Tyson, the Kellog CEO telling people to eat cereal for dinner, the suicide pod, and a tier list where we ranked the pos…
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Send us a Text Message. David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault. Key takeaways: Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings People perceive handwritten notes as one of the most personal forms of communication Automating handwritten notes hel…
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BACK from regular life & working...them V N APE boys are back to POD & give you that REAL S#!T! All jokes aside, welcome to EPISODE 71. We end up discussing: Joe Rogans most recent episode with Katt Williams, Allegations/lawsuits against Diddy arise again but this time from his producer who's ironically named "Lil Rod", the tragic suicide of Aaron …
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Send us a Text Message. Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing. Key topics covered include: What Pairzon is and how it works to connect online and offline customer data The importanc…
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Send us a Text Message. Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault. Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenge…
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Send us a Text Message. CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups. Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault. They discuss the CX Accelerator and ho…
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