MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Welcome to Channel Chatter – Your Go-To Podcast for All Things Channel Sales & Marketing! 🎙️ Hosted by the ever-curious and relatable Kevin Sabourin, we dive deep into the world of channel professionals, interviewing industry insiders, MarTech gurus, and leadership pros. This isn't your typical stiff corporate talk—it's real conversations, sharing what works, what flops, and everything in between. Our goal? To help you level up in your career, discover new tools, and avoid the same pitfalls ...
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Weekly podcast on using martech to grow your business. Get ideas, tips, and strategies you can start using today.
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Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech. Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more. New episodes weekly. 🎙 @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube www.notyourmarketer.com 👨🏻💻 @albertolempira on any social network www.albertolempira.com
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Futurum Tech Webcast Leading tech analysts from The Futurum Group share weekly deep dives on the latest tech news, new products and services, mergers, earnings, regulations, and more. The Futurum Tech Webcast will keep you current on what’s happening in the tech space — from startups to industry leaders, emerging tech, and what’s ahead for industries across the globe, along with interviews with tech industry leaders and experts. Subscribe now and stay connected to this exciting journey into ...
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End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products. The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only pat ...
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Back To Marketing Basics, With Back Market’s New CMO
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51:54
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.
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Recruiting Top Talent in OPE: Insights from Paul Lingle
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47:41
In this episode of Channel Chatter, we’re joined by Paul Lingle, a seasoned recruiter and founder of TriPax Resources, who’s been placing top talent in the outdoor power equipment (OPE) and Ag industries for over 14 years! Paul spills the beans on what it takes to find and place the right people in sales and marketing roles, from territory managers…
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Pitching Performance, With Pinterest’s CRO
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45:05
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
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26:53
In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…
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Tech, Trust & Mowers: Inside the OPE Industry with Angela Raddant
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58:51
Ready to geek out on outdoor power equipment and the future of the industry? In this episode of Channel Chatter, Kevin Sabourin sits down with Angela Raddant, a 20-year veteran in the Outdoor Power Equipment (OPE) industry, to dive deep into the business of mowers, dealerships, and the customer experience. Angela shares her unique perspective on pr…
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Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
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44:49
Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.…
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How Storytelling Drives Success in Channel Sales with Glenn Hansen
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57:25
🎙️ In this episode of Channel Chatter, we sit down with the incredible Glenn Hansen! Kevin Sabourin chats with Glenn, a media and industry expert in the outdoor power equipment world, who’s here to share his journey from the motorcycle industry to power equipment—and why he’s fallen in love with lawnmowers and chainsaws. It’s a fun, insightful conv…
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The Main Scoop, Episode 27: Evolving DEI Strategies in the Tech Sector
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24:07
On this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Dr. Gloria Chance, founder and CEO of The Mousai Group, to discuss the current posturing of DEI initiatives across the technology industry, why diverse perspectives are key for creating non-biased AI models, and the importance of belonging and inclusivity.…
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Oracle Memories, With Omar Tawakol
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51:17
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.
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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
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1:19:38
In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…
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"Sales Masterclass: Gerhard Gschwandtner on Channel Success 📊"
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56:48
🔥 In this episode of Channel Chatter, we're thrilled to host the legendary Gerhard Gschwandtner, CEO of Selling Power Inc. 🎤💼 He’s interviewed celebrity icons like George Foreman, Seth Godin, Colin Powell and Jay Leno, and his insight into the art of selling is unmatched! Kevin Sabourin dives deep into the magic behind Gerhard's philosophy on maste…
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Ari Paparo, On The Ground In Virginia
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52:55
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
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Thinking Big with Jeffrey Hayzlett - Diving into everything from AI to Annihilation
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46:20
Overview: 🎙️ In this episode of Channel Chatter, we’ve got the one and only Jeffrey Hayzlett in the house! If you don't know Jeffrey, he’s a business celebrity, bestselling author, TV & podcast host, and the CEO of C-Suite Network. 💼📚 Kevin Sabourin sits down with Jeffrey to talk about the power of leadership, the importance of company culture, and…
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Adam Heimlich, Ad Tech Time Traveler
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52:08
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.
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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
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31:43
In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…
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The Main Scoop, Episode 26 — Microsoft and Mainframe: Combining Platform Strengths in Hybrid IT
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23:10
In this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Barry Wordell, Head and Global GTM for Sales and Strategy at Microsoft, to discuss the importance of leveraging both cloud and mainframe strengths for an effective hybrid strategy.
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Talking Advanced Audiences With NBCU’s Alison Levin
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Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.
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Strategies for Successful Mainframe Modernization - Six Five Podcast / Infrastructure Matters
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On this episode of the Six Five Podcast Infrastructure Matters, host Steven Dickens is joined by Astadia's Chairman and CEO Scott Silk, for a conversation on strategies for successful mainframe modernization. Astadia is at the forefront of helping organizations transition from legacy mainframe systems to modern cloud-based solutions, facilitating g…
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An AMA With Reddit’s New VP Of Ad Product
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52:36
It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
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31:43
If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…
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Enterprising Insights: Episode 35 – Fall Conference Season Preview
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31:40
In this episode of Enterprising Insights, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick provides a preview of his fall conference schedule, focusing on the events he will be attending, the key items he hopes to learn, and how these developments may impact the enterprise applications market. He will then move to the Rant …
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What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10
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In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how…
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Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
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AI Acceleration News from IBM at Hot Chips - Infrastructure Matters
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On this episode of Infrastructure Matters, Steven Dickens is joined by IBM's Chris Berry, Distinguished Engineer - Processor Development, and Susan Eickhoff, Director, IBM Z Processor Development for a conversation on the latest AI acceleration innovations unveiled by IBM at the Hot Chips conference. Their discussion covers: The key features of IBM…
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Let’s Live In A Data Democracy
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56:25
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.
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Stack or Pipeline? - Infrastructure Matters - Episode 51
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25:47
In episode 51 of Infrastructure Matters, hosts Steven Dickens and Camberley Bates discuss the latest developments in the data infrastructure industry, with a focus on the Future of Memory and Storage Summit (FMS). They highlight the importance of the tech stack for AI, the challenges faced by Intel, and the growing role of companies like Palantir a…
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5G Factor: Arrcus, T-Mobile, Ericsson Boost 5G Readiness
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26:28
In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review the recent key 5G-related moves made by players advancing 5G readiness consisting Arrcus landing $30 million in new investment including NVIDIA, T-Mobile launching the Partner Plus channel program at reducing 5G laptop and FWA price barriers, …
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The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9
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36:11
In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dyna…
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The Main Scoop, Episode 25: Driving Business Value Through IT Investment Strategies
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On this episode of The Main Scoop, Hosts Greg Lotko and Daniel Newman sit down with Patrick Moorhead, founder and CEO of Moor Insights & Strategy, to talk current IT investment trends across platforms and how to maximize business value through strategic investment.
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Hyundai’s New Marketing Direction
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1:03:01
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.
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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
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32:45
In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…
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Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications
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20:11
In this episode of Enterprising Insights, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the recent quarterly earnings from several enterprise application vendors and provides his take on how their results are reflective of some of the larger trends in the marketplace. Then, as always, he addresses his Rant or R…
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Earnings Take the Talk of the Pod Intel, Kyndryl, Commvault - Infrastructure Matters, Episode 50
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30:56
In episode 50 of Infrastructure Matters, Steven Dickens and Camberley Bates discuss recent earnings reports and trends in the infrastructure sector. They focus on Amazon Web Services' (AWS) impressive growth, Commvault's strong financial performance, Intel's strategic challenges and changes, and Kyndryl's turnaround efforts. The episode also highli…
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The Move Toward Better Measurement
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53:17
There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.
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Krista Gets Married and Outages, Outages and more Outages - Infrastructure Matters, Episode 49
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31:26
In this episode of Infrastructure Matters, hosts Camberley Bates, Steven Dickens, and Krista Case discuss various topics including Krista's recent wedding, the CrowdStrike outage, and its implications on cybersecurity, Microsoft's East Coast Azure outage, and the recent earnings reports of IBM and Google Cloud. Krista emphasizes the importance of c…
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Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM
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19:53
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Salesforce’s announcement on what it says is the world’s first LLM benchmark for CRM. He discusses the elements of the benchmark, why it’s important, and assesses whether the market will start to see other benchmarks from SaaS companies or third parties begin to come to mark…
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The Tech CEO's Perspectives on Marketing
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34:43
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage …
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Outsourcing Skill Gaps | DevOps Dialogues: Insights & Innovations
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16:09
On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Guy Currier, VP & CTO of Visible Impact at The Futurum Group and Scott King, Managing Partner at Sprinter Associates for a discussion on the impacts of outsourcing skill gaps. Our conversation covers: Challenges and complexity, tech stack issues, and the impacts of skill ga…
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AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”
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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
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29:17
In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…
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Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check
22:21
22:21
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22:21
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers’ use of the approach and discusses the challenges that are still facing the marke…
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How CIOs are Managing the Cost of DevOps | DevOps Dialogues: Insights & Innovations
15:48
15:48
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15:48
On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Alan Shimel, CEO and President of TechStrong Group, and Stephen Foskett, President of Tech Field Day, for a discussion on impacts of how CIOs are managing the cost of DevOps. Our conversation covers: Past, present, and future applications 24% of organizations have a desire …
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Three-Ply Vs. One-Ply Programmatic
49:36
49:36
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49:36
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).
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Enterprising Insights, Episode 31 – Market Insight Report Spotlights
20:35
20:35
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20:35
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses two Market Insight Reports that were recently published on FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms. He discusses the key issues within each market, pulls out key insights from the report, and discus…
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Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences
35:21
35:21
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35:21
On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between mark…
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Perspectives on VMware Transitions Plus NetApp and Druva - Infrastructure Matters, Episode 48
22:34
22:34
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22:34
In this episode of Infrastructure Matters, hosts Kirsta Macomber and Camberley Bates walk through the current perspectives of VMware transitions (or not) plus announcement from NetApp on Cloud and Druva’s offerings. Key topics include: NetApp announced Blue XP Workload Factory aimed at automating and managing cloud workloads like SQL, Oracle, and S…
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With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.
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Red Hat Virtualization and AI Impacts on DevOps | DevOps Dialogues: Insights & Innovations
17:39
17:39
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17:39
On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Senior Director of Market Insights, Hybrid Platforms at Red Hat, Stuart Miniman, for a discussion on Red Hat Virtualization and AI Impacts on DevOps Our conversation covers: Highlights of Red Hat Summit Impacts of Virtualization and AI on the market Additions of Lightspeed …
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5G Factor: OCI, AWS, Google Cloud Make Major Telco Moves
35:15
35:15
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35:15
In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review the recent key 5G-related moves made by the hyperscale cloud providers including Google Cloud and Motorola announcing a new multi-year relationship to bring GenAI to Motorola phones, AWS works with SK Telecom to test outbound roaming across it…
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Sports, Security AI and Infrastructure - Infrastructure Matters, Episode 47
27:46
27:46
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27:46
In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber discuss developments around security, AI, and more. Key topics include: The Futurum Group’s Cybersecurity Decision Maker IQ Data Infinidat’s InfiniSafe Automated Cyber Protection IBM’s Granite Model for AI IBM’s investments in Wimbledon Investments i…
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