How's your so-called career? The So Called podcast explores how and why we work. With each episode, we dig into the backstories behind the job titles, interviewing people at all stages of their careers – discussing their relationship with work and what work means to them. So Called seeks to inform, inspire and challenge your relationship with work and help you discover your own motivations for why and how you do what you do. Please subscribe and share the show.
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We're at the end of season 4, and it’s time to take a look back. I ask my guests, “What advice would you give to your younger self?” not to ask what they would change, but to understand what they’ve learned along the way. The final episode of season 4 compiles my guests’ answers to that question. I hope you find their advice both inspiring and moti…
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So Called: Steve Adelman, Nightlife Entrepreneur
15:42
15:42
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15:42
How much is enough? You don't need to be King of Everything, says Steve Adelman, Nightlife Entrepreneur. Instead, be King of Enough and spend time developing long-term relationships. Steve has ruled the nightlife realm for 30 years, but he didn’t begin his career as a nightlife entrepreneur. His career transition began as the result of a party at h…
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So Called: Erin Sorensen, Project Manager at Ethos Design/Remodel and Ethos Real Estate
14:05
14:05
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14:05
But what if it doesn't work? Failure is not the end of the world, says Erin Sorensen, Project Manager at Ethos Design + Remodel and Ethos Real Estate. She says when failure happens, take a step back, calm down, and figure it out. Erin is figuring things out daily at Ethos. Success in building and remodeling often requires the ability to combine kno…
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So Called: Sarah Cunningham, Principal and CEO of Ethos Design/Remodel and Ethos Real Estate
15:21
15:21
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15:21
Does what you do have integrity with who you are? For Sarah Cunningham, Principal and CEO of Ethos Design/Remodel and Ethos Real Estate, having that integrity of purpose is important for her to feel good about what she does day to day. More than designing and remodeling, Sarah's work is about building community and connectedness, which happens by d…
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So Called: Katie Bratland, Public Relations and Communications Expert
15:49
15:49
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15:49
When opportunity knocks, will you open the door? Make sure you take a close look at the opportunities you are given, advises Katie Bratland, Public Relations and Communications Expert. You can always say no after you consider an opportunity, but know the details before you make a decision. Katie almost missed out on a career-changing event when she…
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So Called: Eric Mraz, Owner/Operator of Cold Cactus Media Productions
18:45
18:45
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18:45
Can't find the light? There are people who want to help, including Eric Mraz, owner and operator of Cold Cactus Media Productions. Cold Cactus is producing Darkness to Light, a video series that aims to reduce the suicide rate in the Veteran community. Eric's media company is working on the first of a planned 22 episodes, connecting the series to t…
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So Called: Lisa Schelbe, Associate Professor at Florida State University, College of Social Work
17:20
17:20
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17:20
Where do you focus your efforts? Saying no might be the superpower you need to unlock your best work and concentrate on the things most important to you, says Lisa Schelbe, Associate Professor at Florida State University, College of Social Work. For Lisa, child well-being and prevention of child maltreatment are her areas of focus. In service of th…
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So Called: Jeff Vanek, Director of Human Resources at Utah's Hogle Zoo
17:21
17:21
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17:21
What's your cause? If you are working in a mission-driven organization, you need to win people's hearts and minds to advance that cause, says Jeff Vanek, Director of Human Resources at Utah's Hogle Zoo. Servant leadership is well-suited for mission-driven organizations, he says, because it can support and sustain a cause and culture over time. Jeff…
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So Called: Valerie Trapunsky, CEO and Founder of ChatterBoss
17:17
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17:17
Puzzled about what's next? Don't forget to enjoy where you are today, says Valerie Trapunsky, CEO and Founder of ChatterBoss. While she is often focused on how to build and improve her business, Valerie recommends taking a moment to recognize what's good about right now and to trust yourself to make the right next move. It took Valerie some time to…
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So Called: Clayton Moore, Retired Police Officer and Author
17:01
17:01
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17:01
What do we have in common? More than you might think, says Clayton Moore, retired police officer and author of the book Good Cop, Black Cop: Guilty Until Proven Innocent. Clayton believes that we can co-exist and even work together as long as we have respectful dialog and by respecting each other's experiences, feelings, and points of view. While C…
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So Called: Lance Davisson, Owner and Principal Consultant at the Keystone Concept
17:53
17:53
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17:53
What do you call it when you leave your dream job after just two years? An adventure, according to Lance Davisson, Owner and Principal Consultant at the Keystone Concept. Lance landed what he thought was his dream job right out of college, working for the Washington Department of Natural Resources. Not long after he started, however, life intervene…
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We're at the end of season 3, and it’s time to take a look back. I ask my guests, “What advice would you give to your younger self?” not to ask what they would change, but to understand what they’ve learned along the way. The final episode of season 3 compiles my guests’ answers to that question. I hope you find their advice both inspiring and moti…
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So Called: Linda Olson, Motivational speaker, Author, and Triple Amputee
17:32
17:32
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17:32
What’s next? None of us knows what’s going to happen, and life requires constant learning and adaptation, says Linda Olson, Motivational Speaker, Author, and Triple Amputee. Rather than being bothered by this uncertainty, we can prepare for change and then accept, adapt and innovate when it happens. Linda knows about adapting to change. When she an…
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So Called: Gary Buckmann, Coach, Author, and Inspirational Speaker
17:36
17:36
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17:36
What are you afraid of? Fear is a liar, here only to cause more fear, says Gary Buckmann, Coach Author, and Inspirational Speaker. Awareness of this fact can help you overcome and eliminate fear. Overcoming adversity is something Gary knows about first hand. As a competitive gymnast in college, a catastrophic injury left Gary paralyzed. He fought h…
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So Called: Evanann Whitaker, Marketing Manager at Red Aspen
17:47
17:47
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17:47
What are you waiting for? Push aside self-doubt, go forward, and believe in what you are delivering, advises Evanann Whitaker, Marketing Manager at Red Aspen. As the company has grown, Evanann has grown in her role, where she now feels empowered and confident in owning the solutions she brings to the table. Evanann enjoys the excitement of working …
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So Called: Caitlin Copple Masingill, Founder and President at Full Swing Public Relations
17:12
17:12
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17:12
What’s the common thread? Caitlin Copple Masingill, Founder and President at Full Swing Public Relations, is driven by a passion for justice and to make the world a better place, which led to her work in journalism, elected office, and as an entrepreneur. The common thread throughout Caitlin’s career is her personal mission to elevate women’s leade…
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So Called: Rebecca De León, Marketing Professional, Entrepreneur, and Podcaster
17:05
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17:05
What’s your story? Rebecca De León, Marketing Professional, Entrepreneur, and Podcaster, is interested in telling the stories that aren’t being told. As a journalist, Rebecca loved storytelling but was aware of the many voices unheard in the news media. Recognizing an opportunity, she launched her public relations firm to advocate for the underrepr…
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So Called: Luke Malek, Lawyer and Co-Owner, Smith + Malek Law Firm
16:49
16:49
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16:49
What’s at the top of that peak you’re climbing? Most often, it's more rock to scale, so you need to know why you’re doing it in the first place, says Luke Malek, lawyer and co-owner of Smith + Malek. The “why” for Luke and his firm is to change the world for the better through the practice of law. In his practice, Luke focuses on health care govern…
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So Called: Ali Rabe, Executive Director at Jesse Tree, Human Rights Attorney, and Idaho State Senate Candidate
19:14
19:14
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19:14
How are you strong? Looking inward to assess your strengths and using them to engage deeply with your organization will make you indispensable, says Ali Rabe, Executive Director at Jesse Tree and State Senate Candidate for District 17 on the Boise Bench. Ali's strengths have guided the evolution of her career, during which she has advocated for hum…
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So Called: Monica Pierce, Corporate Go-Getter and Freelance Writer
17:08
17:08
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17:08
Where do you see yourself in five years? Monica Pierce, Corporate Go-Getter and Freelance Writer, says a better question is “what kinds of opportunities are you setting up for yourself?” Answering that question led Monica to start her career as a writer even as she was working in the corporate world. This experience inspired her to write Leaning Ou…
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So Called: Tylar Bell, CEO, Gem State Gymnastics
12:26
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12:26
You won’t get what you don’t chase when it comes to your career, and the answer is always no to the questions you don’t ask, says Tylar Bell, CEO of Gem State Gymnastics. With that in mind, he recommends taking some risks when it comes to building a career that’s right for you. Before he became the owner of Gem State Gymnastics, Tylar was Director …
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So Called: Madison Warner, Leadership Development Manager at the Boise Metro Chamber of Commerce
18:25
18:25
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18:25
If you’re too comfortable in your role, it’s time to lean in to being uncomfortable - figure out what you don’t know and start learning. Madison Warner, Leadership Development Manager at the Boise Metro Chamber of Commerce, says challenging yourself is the key to growth and happiness in your work. And she should know. Just a few years after her gra…
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So Called: Brie Sandow, Nurse and Director of the Enterprise Resource and Staffing Center of Excellence, St. Luke's Health System
20:33
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20:33
Career paths aren’t always obvious, and it can take time and effort to find meaningful, engaging work. If you’re in that situation, Brie Sandow, Nurse and Director of the Enterprise Resource and Staffing Center of Excellence at St. Luke’s Health System, suggests staying positive and embracing the opportunity to contribute wherever you are. Brie fin…
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So Called: Gemma Gaudette, Host of Idaho Matters on Boise State Public Radio
20:09
20:09
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20:09
If you use all your energy thinking about what’s next, you may miss what’s happening right now. Gemma Gaudette, Host of Idaho Matters on Boise State Public Radio, recommends taking a moment to enjoy where you are, rather than focusing on where you’re not. When Gemma began her career, she was focused on the next move, the next raise, and the next ci…
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So Called: Jessi Roberts, Bosslady & CEO of Cheekys Brand
20:35
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20:35
How do you measure success? It's best done on your own terms, according to Jessi Roberts, CEO of Cheekys. Comparing yourself to others causes you to rush and miss out on enjoying the process of building and growing a business, a career, and your life. Jessi recommends setting your own standards for success and using them to guide decision making. F…
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So Called: Dr. Mary Barinaga, Assistant Clinical Dean at the University of Washington for Idaho WWAMI
19:22
19:22
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19:22
Burnt out? Lean in and be part of the solution. Saying “yes” to opportunities and experiences is a prescription to discover what fills your cup and lead a more satisfying life. For Dr. Mary Barinaga, that means teaching the next generation of Idaho physicians. Mary, assistant clinical dean at the University of Washington for Idaho WWAMI, has a uniq…
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So Called: Megan Blanchard, Training and Organizational Development Coordinator, City of Boise
19:16
19:16
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19:16
What are the things that excite you the most from your work experience? Reflecting on those common threads may help you discover the best career for you. That's how it happened for Megan Blanchard, Training and Organizational Development Coordinator for the City of Boise. For Megan, focusing on people first and developing leaders were the common th…
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So Called: Tara Malek, Co-Owner, Smith + Malek Law Firm
20:17
20:17
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20:17
Figuring out the "what" and "how" is often the easiest part of work. Identifying your "why" requires more effort but is ultimately worthwhile. Setting aside time to define your why brings clarity in thought and decision making, according to Tara Malek, co-owner of Smith + Malek Law Firm. Articulating your purpose - saying it out loud - creates comm…
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So Called: Kate Nelson, Director of Economic Opportunity at Jannus
19:40
19:40
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19:40
We learn some career lessons again and again, and sometimes we just need to get out of our own way. When this happens, Kate Nelson, Director of Economic Opportunity at Jannus, suggests that we be kind to ourselves, remembering that we may not get it right 100% of the time. More important is our ability to learn when we fail and practice persistence…
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So Called: Steve Wieland, Managing Partner at Mooney Wieland PLLC
20:40
20:40
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20:40
If every opportunity looks golden, you might need a better plan. If you can't distinguish the glitter from the gold, you'll run yourself ragged chasing anything and everything that comes your way. Steve Wieland, Managing Partner at Mooney Wieland PLLC, says your career plan doesn't necessarily have to be detailed or include a lot of numbers - it ju…
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So Called: Nate Lining, CPA and Senior Accountant at Coles Reinstein
22:07
22:07
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22:07
Are you open to considering different career options? Maybe a path you never considered would be a great fit for your strengths. Being open to possibilities is how Nate Lining, CPA and Senior Accountant at Coles Reinstein, found accounting. No matter your field, Nate recommends seeking out as many experiences as you can to develop skills and identi…
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So Called: Julie Triepke, Account Manager, PacificSource Health Plans
21:34
21:34
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21:34
Are you working in the job you imagined? It can be hard to say - the twists and turns on your career path can obscure the destination. Julie Triepke, Account Manager at Pacific Source Health Plans, didn't picture herself in the health insurance industry when she earned her college degree, but she transformed an entry-level job into a career with pe…
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So Called: Cole Pelosi, HR & Operations Manager and Facilitator
22:35
22:35
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22:35
Are you approaching every experience as an opportunity to learn? Whether you answer yes or no, it says a lot about you as an individual. Cole Pelosi, HR & Operations Manager at MetaGeek and Facilitator at MetaMeet, says that the ability to learn and grow from your experiences is an essential part of having a growth mindset. A growth mindset, candid…
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So Called: Blossom Johnston, Purpose-Driven Leader
24:41
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24:41
What's your purpose? Who are you and why are you here? If you don't know where to start, think about this advice: if you dive in, you've won. That's what Blossom Johnston, Purpose-Driven Leader, wants you to know - getting started may not be easy, but that first step is the most important one: dive in! Work on your life plan, and revisit it regular…
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So Called: Ben Price, President, SnapShot Postcard
24:59
24:59
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24:59
Is work-life balance a problem? If you view your job as a chore, the problem may be your outlook. Ben Price, President of SnapShot Postcard, says you won't make a job better by saying you hate it. Instead, change how you approach your job. Assess what it provides - and what it doesn't - and acknowledge that you may have to make some tradeoffs along…
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So Called: Advice to Younger Self, Highlights from Season 1
14:44
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14:44
I ask each guest on So Called “what advice would you give your younger self?” This question is not to ask what guests might change about their past, but to understand what they have learned along the way. This episode compiles the answers to the question "what advice would you give your younger self?" from season 1 of So Called. I hope you find the…
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So Called: Karen Bubb, Cultural Planner, City of Boise
30:00
30:00
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30:00
Are you excited about what’s next in your career? Are you filled with wonder about your field? Or are you just wondering what it’s all about? Whatever problem you’re trying to solve, the answer involves creativity – putting the pieces together in a new way. Karen Bubb, Cultural Planner for the City of Boise, says that creativity is an essential ski…
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So Called: David Arkoosh, Lawyer and Owner of Law Office of David Arkoosh
30:01
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30:01
Have you ever been frustrated that your career isn’t progressing as planned? Instead of focusing on a specific job title, salary, or industry, consider asking “Am I moving in the right direction?” David Arkoosh, Lawyer and Owner of Law Office of David Arkoosh, says that when it comes to your career, setting a cardinal direction rather than specific…
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So Called: Cristen Iris, Professional Writer, Developmental Editor, Book Collaborator, and Ghost Writer
30:01
30:01
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30:01
When it comes to maintaining the discipline to focus on what you want most, less is more. In short, editing is a way of life. Cristen Iris, Professional Writer and Editor, edits non-essential activities and practices to amplify her impact. Cristen discusses how she built her career by continuing to ask herself strategic “why” and “what” questions. …
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So Called: Tammy Adams, Certified Professional Facilitator, Chaosity LLC
29:32
29:32
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29:32
How well does your organization manage high-stakes conversations? It’s difficult to remain objective when you’ve got a stake in the game. To work through the conversational knots, you may need the help of a facilitator. And you’ll need to remain curious. Tammy Adams, Certified Professional Facilitator and owner/founder of Chaosity LLC, describes ho…
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So Called: Jim McColly, Physician Assistant, Boise VA
30:45
30:45
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30:45
Action, suspense, and thrills add drama, but they don’t necessarily help you make the right decision. The next time you’re pushed to act fast, you might want to take a breath instead. In short: Don't just do something - stand there. Jim McColly, Physican Assistant at the VA in Boise, Idaho, describes how he used this advice and his diagnostic skill…
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So Called: Laurie Buchanan, Holistic Health Practitioner, Transformational Life Coach, Author
30:38
30:38
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30:38
You may have heard the advice “When you’re in a hole, put down the shovel.” Similar advice holds true if you find yourself painted into a corner. The good news is that if you’re feeling trapped in your life or career, you have the materials and the means within you to find your way out. Laurie Buchanan, Holistic Health Practitioner, Transformationa…
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So Called: Ron Gambassi, Founder, Gem State Investment Advisors
30:23
30:23
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30:23
No risk, no reward. We hear this all the time when it comes to investing. But what about changing careers? Instead of looking only at the risk of making a change, consider the risk of not making a change. With careers or investing, risk free is return free. Ron Gambassi, founder and owner of Gem State Investment Advisors, a wealth management firm, …
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So Called: Rebecca Campbell, Director 3D Printing, HP, Inc.
35:41
35:41
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35:41
If you want something done, you might want to tell Rebecca Campbell it’s not possible. Achieving difficult challenges has been a lifelong theme when it comes to her work. But if you want Rebecca to take on your impossible project, you’ll have to make a good case because she's highly selective in taking on opportunities. Rebecca Campbell, Director o…
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