Welcome to "Amplify Your Authority." In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success. Join Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as she guides you through online marketing. ✅ This podcast is perfect for coaches, service providers, and course creators seeking to elevate their online business ...
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1
Master Video Script Copywriting for Short-Form Videos
26:49
26:49
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26:49
Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos. Why? Without preparation, it's easy to ramble and lose your audience's attention. Fortunately, mastering video script copywriting isn't difficult. It's a simple yet intentional process th…
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1
AI Evolution and Its Impact on Content Creators
18:05
18:05
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18:05
As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content. AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and tra…
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Marketing Innovation: Revolutionizing Relocation Services with Zack Cockfield
31:33
31:33
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31:33
Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services. As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities. In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation servic…
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1
Grow Your Online Business Without Burnout
22:00
22:00
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22:00
Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout. When you discover you're busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged. Some even question the vision and excitement they felt at the beginning of their entrepren…
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Captivate Your Audience with Crystal-Clear Website Copy with Kathy Farah
42:15
42:15
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42:15
Imagine if your homepage could capture attention and convert visitors into loyal clients. Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel. In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage. Whether you'r…
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1
Overcome the Limitations of Shortsighted Goals
37:48
37:48
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37:48
Welcome to a special episode of the Amplify Your Authority podcast, where you'll be challenged to overcome the limitations of shortsighted goals. It's a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way. Join me as I share my journey of pivoting during the p…
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1
How to Start a Podcast in 5 Simple Stepsde
38:07
38:07
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38:07
Are you hesitant to launch your podcast because the process seems overwhelming? This episode will give you the confidence to take the plunge. Podcasting is a powerful tool for content creation and community building. Whether you're planning to start your own podcast or become a guest on others, understanding the process and utilizing the right tool…
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Boost Productivity Through the Power of Habits with Marla Regan
41:51
41:51
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41:51
Imagine a day where every minute is meaningful—not just towards your professional achievements but also your personal life. You can boost productivity through the power of habits. My guest, Marla Regan, is a certified productivity strategist who understands the art of self-management. From the importance of starting your day with high energy to cre…
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Copywriting Tips to Make a Free Offer Irresistible
44:13
44:13
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44:13
Growing your email list is crucial for generating new leads, but you'll need these copywriting tips to make a free offer irresistible. If you've ever struggled to make your freebies work harder for your list-building efforts, this episode packs powerful insights and practical tips to elevate your strategy. In this episode, I'm joined by the incredi…
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1
Adapt and Thrive As a Coach
30:04
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30:04
If you're online, you've noticed the ebb and flow of the market, which has helped us develop the muscles to adapt and thrive as a coach. Many companies have survived and thrived when faced with the need to pivot. They've reinvented their strategies, exploring new avenues to connect with their prospects and clients. Their resilience is a testament t…
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1
How to Create High-Converting Opt-in Pages
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28:17
If you want to grow your email list, learning how to create high-converting opt-in pages is essential. Capturing the attention of a cold audience and transforming them into dedicated subscribers is no small feat for any solopreneur. Yet, you can seamlessly draw them into your ecosystem with a high-converting lead magnet. In this episode, we're unpa…
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Beyond Features: Crafting Copy with Emotional Appeal with Guest Kathy Farah
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48:45
Copywriting is not just about listing what your product can do; it's about understanding your audience's deepest needs and desires and weaving a narrative that speaks directly to them. Focusing on benefits gives every word you write the power to attract attention and transform interest into action. In this podcast episode, ConvertKit email strategi…
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Simple AI Content Creation Tips to Boost Productivity
28:35
28:35
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28:35
Implement Simple AI Content Creation Tips to Boost Productivity! We've all been there – staring at a blank screen and wondering how you'll find inspiration to write another piece of engaging content. Even as a certified copywriter, I've experienced copy constipation, and it's not fun. I can't wait to share some unconventional content creation strat…
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Where the Art of Story Meets the Business of Persuasion with Kelly Swanson
44:11
44:11
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44:11
Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience. This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience. Today, I am pleased to int…
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How Solopreneurs Can Start and Grow Their Company of One
47:36
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47:36
How solopreneurs can start and grow their company of one. Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind. In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr. Joe brings his extensive experience in technology and …
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Bullet Magic That Commands Attention and Action
42:02
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42:02
Short, bite-sized pieces of copy can pack a punch when written well. That's why I love bullets! We're zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience. So, grab your note-taking tools, and let's amplify your writing skills! In this episode, y…
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Linkedin Inside Secrets for B2B Growth
33:57
33:57
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33:57
Leverage LinkedIn's algorithm with these simple LinkedIn inside secrets for B2B growth! LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return. That's exactly why I've been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding…
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1
How to Choose An Online Marketing Coach
24:28
24:28
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24:28
Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship. Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn't mean we stop learning from mentors. When I took public speaking seriously, I hired a speake…
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How Experts Can Leverage Books to Build Their Business with Jonathan Milligan
50:24
50:24
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50:24
Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—"Don't become a writer." Despite the passion and joy found in the craft, those words shelved a dream. Fast-forward through the years, and my special guest, Jonathan Milligan, has not only self-published several books but also had Baker Books…
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Copy Tips to Create Powerful Lead Magnets with Kathy Farah
42:26
42:26
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42:26
Let's get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets. If you've ever scratched your head wondering, "How do I get more subscribers from my lead magnet?" then drop everything and tune into this episode → Convert Kit Email Strategist Kathy Farah joins me for th…
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1
How To Reverse-Engineer Free Lead Magnets
34:58
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34:58
Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success. It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy. In this podcast episode, yo…
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1
AI VS Human Touch: Striking the Right Balance
28:39
28:39
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28:39
AI VS Human Touch. How Do Content Creators Strike the Right Balance? We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch. Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content? It can unless you use my 12-step workflow that shows you how to use AI in …
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Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman
41:51
41:51
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41:51
Discover Infinite Content Possibilities with AI Assistance Content creation can lead to fatigue and burnout. If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode. Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest G…
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Headline Copywriting Secretes That Captivate and Convert with Kathy Farah
39:54
39:54
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39:54
Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today's "Amplify Your Authority" podcast, I'm joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We d…
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Level Up Your B2B Marketing with LinkedIn: Guest Michelle J Raymond
44:35
44:35
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44:35
Are you curious about LinkedIn and how it can benefit your business? Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages. With a wealth of experience and a track record of success, she's ready to share a treasure trove of insights far beyond the basics. While she's on her way to maki…
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Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman
35:34
35:34
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35:34
Whether you're a seasoned podcaster or just starting, finding the right tool to create high-quality content can be a game-changer for your brand and sanity. In this episode of "Amplify Your Authority," I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting. In this episode,…
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Episode #79 From Skills to Influence: Recognizing Your Authority
38:20
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38:20
Many talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment. Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader. In This Episode You'l…
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Three Needed Changes When Working Hard Is Not Enough
37:27
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37:27
Transformative Shifts for Sustainable Business Growth As we transition into the new year, I've been reflecting on the pivotal changes needed when working hard isn't working anymore. One crucial shift I've learned is to tear down negative beliefs and fears and build on a healthy foundation. It's not about working harder or pushing through; it's abou…
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2023 Marketing Shifts and Recommendations for Future Success
40:08
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40:08
As we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business. Technology continues to reshape marketing. Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a globa…
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Top Email Marketing Tips for Business Growth with Kathy Farah
43:09
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43:09
Email marketing remains to be a powerful business strategy for turning warm leads into customers. In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results. In this podcast, you'll discover the importance of ✅…
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1
Leaders Never Underestimate the Power of Gratitude
19:09
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19:09
In a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude. But what if I told you that gratitude could be the connection between personal fulfillment and business success? From building solid relationships to reducing stress and attracting opportunities, we can’t und…
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Flourishing After Adversity: Laura Broome's Journey to Resilience and Hope
38:44
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38:44
In today's episode, the remarkable Laura Mangum Broome is joining us. Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and business. Despite these challenges, she embodies resilience and transformation and has even written a book, "Flourishing A…
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The Fortune is Still in the Follow-Up: Maximize Your Marketing Efforts
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29:02
Are Your Marketing Strategies Falling Short? Discover the Power of 'Follow-Up' for Maximizing Sales Are you struggling to convert leads into profitable sales? You're not alone, and the issue may not be your strategy but your follow-up—or lack thereof. As industry thought leader Jim Rohn eloquently said, "The fortune is in the follow-up." In today's…
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Golden Hustle: Passion and Profit After 55
18:46
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18:46
Golden Hustle: Passion and Profit After 55 The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their intrinsic worth, daunted by societal age biases, or intimidated by technology. In this episode of Resilient Faith Online, host Marisa Shadrick delves into online entrepr…
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Clients, Connections, and Collaborations on LinkedIn
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39:13
We're diving into a topic many of you have been asking about LinkedIn. LinkedIn isn't a stuffy, suit-and-tie platform. It's a professional and engaging platform that has given me more success than any other social media platform. If you're a B2B business, check out this episode. In this podcast episode, you'll discover how to: ✅ Make authentic conn…
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Persuading Yourself to a Better Life [Guest Ray Edwards]
36:14
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36:14
A Sales Letter Can Transform Your Inner Dialogue and Save Your Life Book Release: "Read This or Die" In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformation, ultimately rescuing his existence. Prepare to hear a captivating conversation with the esteemed Ray Edwards, a renowned co…
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Finding Fulfillment in Helping Others through Business and Meaningful Work
41:29
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41:29
Refocusing our energy and rearranging how we spend our time can help us find more fulfillment as an entrepreneur. Today's guest, Dan Cumberland, created The Meaning Movement to support entrepreneurs in finding fulfillment and connection. In this episode, you'll discover: ✅ Learn the benefits of bridging the gap between ambition and the realities of…
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How to Create a High-Value Offer
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26:26
Creating a high-value offer helps scale revenue growth and serves customers with our best resources for success. Many entrepreneurs assume that increasing their marketing efforts will increase sales. However, the reality is that the offer itself plays a significant role in the success of any promotion. While many entrepreneurs think information alo…
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Strategies for Achieving Greater Work-Life Balance
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40:50
W E L C O M E T O R E S I L I E N T F A I T H O N L I N E P O D C A S T Building a business doesn't mean compromising your faith, family, and personal well-being. There's a way to achieve work-life balance. I N T H I S E P I S O D E Y O U ' L L D I S C O V E R: ✅ Celebrating the small wins can help build a supportive partnership. ✅ Collaborating to…
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Growing Your Online Business With 12 Non-Automated Activities
22:49
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22:49
Online entrepreneurs often focus on automated sales funnels, lead magnets, and email campaigns, believing they are the only keys to success. While these tactics certainly have their place, don't overlook the value of non-automated activities that can positively impact your business and personal fulfillment. In this episode, you'll ✅ Discover the 12…
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Reducing the Mortality Rate through Patient Advocacy
55:36
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55:36
Today's guest, Steve Reiter, founder of the NEVER Alone Project, will discuss why screened family members are the best option for patient advocacy. He'll share the patient advocates' role for family members needing hospital care. In this episode, you'll discover the following: ✅What is the value of mentors in your personal life and business? ✅How c…
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Best SEO Practices for Online Entrepreneurs
33:58
33:58
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33:58
As an online entrepreneur, your website is the face of your business and must be discoverable to potential customers. One way to achieve this is through Search Engine Optimization (SEO), a technique that helps improve the visibility of your website in search engine results. Guest expert Nick Jeong will share helpful information that will help incre…
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1
Copywriting is Your Business BFF
30:25
30:25
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30:25
Copywriting is not just for direct-response sales pages. Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It's all about effective communication. In this episode, you'll discover: ✅ How copy helps nonprofits lead volunteers, grow communities, and secure donations. ✅ How copy helps effective communicators get p…
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Will AI Tools Take Over Our Communication
24:19
24:19
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24:19
Whether a blogger, marketer, or business owner, you've probably heard about the benefits of using AI tools to generate quick and easy content. ❓ Should you write your content or rely on AI tools? ❓ Are there drawbacks to using AI tools? ❓ How do you know if AI-generated content is effective? In this podcast episode, we're going to take a look at AI…
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Choose the Activity That Will Turn Your Vision Into a Thriving Business
30:20
30:20
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30:20
Setting business goals is part of starting and running a business. Plans provide direction and help keep you on track. But how do you know you've picked the right goals? Before setting goals for the new year, I suggest carefully choosing your priorities. Then, consider the big picture and use tried-and-true activities to help you grow your business…
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Complexity Doesn't Equal Value
26:58
26:58
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26:58
If you believe complexity equals value, that's an unhealthy perspective. I spent excessive hours complicating my marketing and feeding a social media algorithm that controls my free content. Here's what I realized. Your skills, experience, and knowledge have unique value and should be seen and heard by many. Your time should be invested in a few op…
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1
How a Ministry Background Equips Online Startups
17:18
17:18
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17:18
I thought ministry and work were separate, and I never mixed the two. 🤔 Years later, I realized I didn't have to separate work and ministry because my work is an extension of my heart. 😊 ➡️ Mindset is an extension of faith. ➡️ Coaching is an extension of love and service. ➡️ Marketing is an extension of gifts and skills. As an online marketi…
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1
Best Productivity Tip for Online Creators
26:14
26:14
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26:14
One morning, I grabbed my toothbrush, squeezed some paste, and brushed my teeth. Immediately, the foul taste pulled me away from the webinar I was watching on my phone. I mistakenly grabbed my facial scrub tube, identical to my toothpaste tube. Yes, I exfoliated my teeth. Trying to fill every moment of your day can backfire. Similarly, creating an …
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The Pros and Cons of Starting a Membership Site
20:18
20:18
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20:18
As social media changes, our public platforms become vulnerable. When my Facebook Ads Manager got hacked, maxing out my credit card, I knew I could get it resolved, but it was such a pain. Then I was locked out of my Facebook account--twice! My Instagram account ended up with a copycat account pretending to be me. Okay, I'm slow, but the writing on…
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Heart-to-Heart Marketing Using Stories
31:05
31:05
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31:05
Many believe the only way to get clients is to make your promotional content ooze with hype and sales gimmicks. Stories help improve the content in several ways. The copy can become more relatable, engaging, and memorable. It can create a deeper connection with the reader and even persuade them to believe what seems impossible. A story builds trust…
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