In this show: a story of two marketers who need fresh topic ideas for their B2B content marketing campaign. They’ve tried brainstorming and got only stale, copycat ideas. Now they’re on deadline. Rachel has downloaded an "AI Ideation Bot" for content marketing. Dave is skeptical. We have some fun with artificial intelligence, then get down to the s…

Each show illustrates a problem using short role-play stories. Here's the reasoning behind this format. And how it relates to upcoming show 1.2, which is about content marketing ideation.

In the first show of this season a marketing manager is experiencing internal friction in her B2B content marketing program. Her mentor shows her a formula for two simple sentences that will reduce the friction – put an end to the contention, pushback and procrastination – and get the program back on track with consensus and commitment from the ext…

Content marketing can be very cost effective for B2B technology companies, but sometimes things go wrong. So, what’s crashing your marketing program, and how can you fix it? That's the subject of this season of the Debug Marketing podcast. Each show in this season takes on one common barrier and suggests uncommon ways to overcome it.…