Daniel T Jester สาธารณะ
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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
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Takeaways Paula Watts has a degree in advertising photography from Brooks. She transitioned from general advertising photography to specializing in beauty. Defining a personal style can be challenging for photographers. Building a relationship with retouchers is crucial for successful post-production. Meeting deadlines is a priority in Paula's work…
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Summary In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The co…
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Summary In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares …
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Summary In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and l…
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Summary Welcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it’s a bit of a stretch, but we are cre…
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the s…
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Takeaways Photography can be a form of escapism and creating a world different from reality. Post-production and retouching are important aspects of photography, and each photographer has their own process and style. File management and communication with clients are crucial for a successful photography business. It is crucial to back up and protec…
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Summary Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, miss…
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Summary In this episode Daniel starts off by sharing a cautionary tale about a legendary brand that has fallen on hard times, followed by an interview with Everard Williams Jr. Head of the photo and imaging department at Art Center College of Design in Pasadena, Ca.โดย Daniel Jester
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Takeaways Miscommunication and lack of understanding about photography processes are common challenges within brands. The shift towards agencies and commercial studios can provide more support and creative freedom for photographers. Technology has made photography more accessible, but expertise and specialization are still important. Advocacy and c…
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Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. H…
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Takeaways The relationship between photographers and retouchers is crucial for creating cohesive brand imagery. Clear communication and transparency are key in the creative process. Having a trusted retouching team can help navigate tight timelines and limited budgets. Collaboration and mutual respect are essential for producing high-quality photog…
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Takeaways Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry. The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality. Consistency in imagery, including background color and lighting, became a crucial asp…
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Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. H…
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Takeaways Visual storytelling through photography is crucial for brands to effectively communicate their message. High-quality photography can help brands stand out in a crowded market. Having a clear brand identity and brand guidelines is essential for successful photography. Understanding the target demographic and their preferences is key in cre…
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Takeaways Fair compensation and licensing are crucial for photographers in the e-commerce industry. Freelance photographers working in e-commerce studios often face challenges with usage and licensing. The conversation around fair compensation and licensing in the creative industry needs to continue. Creative Supper Club is a networking event that …
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within th…
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Summary In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including disc…
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Summary In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance …
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Chapters 00:00 Introduction and LinkedIn 03:06 Niche Down in Photography 08:30 Defining the Niche 10:10 Choosing the Niche 14:45 Finding Clients in the Niche 17:43 Underrepresentation of Men in Portfolios 19:23 The Value of E-commerce Photography 25:23 Photography as a Job vs. Creative Fulfillment 28:08 The Anxiety of Shooting 29:37 The Emotional H…
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Summary About a month ago in the middle of May, Creative Force CTO Tejs Rasmussen and Daniel recorded a webinar discussing what they see as 5 potential and practical applications of AI tools and technology in the Ecomm Creative Production process. This episode is an edited down version of that webinar where the pair discuss 3 areas, Data Automation…
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Summary In this episode we’re throwing it back to 3 past episodes, each of the guests and clips featured were recently nominated as top e-comm studio professionals in 2023 . We’re going to hear from Clair Carter-Ginn from episode 25 when we chatted about the future of the content studio as we started seeing studios re-open after COVID. We’ll hear f…
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Summary The guest for this episode is Emily Morris, Photo Studio Manager at Sainsburys and founder of Ecommerce Studio Training Academy, or ESTA. Emily shares a bit of her background in fashion styling before discovering e-commerce photo studios and production, and what inspired her to start ESTA, to help students understand what a career in e-comm…
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Summary Back in episode 77 we talked to Rob Cohen of Vizio imaging about how his company came to be and how they leverage technology and automation to deliver quality product images to their customers. In this episode we catch up with Rob, who recently has moved his company to a completely 3D based workflow. Credits Produced by: Creative Force - cr…
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Summary We welcome back yet again Lauren Stefaniak Smith, who recently served as chair of Photo Studio Ops for Henry Stewart’s smash hit New York event, which is crazy to say was even bigger than London back in March, but it was. Lauren and Daniel tackled the subject of onboarding and training for creative team members, which has as many elements t…
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