We’re going to do something totally different today! We’re going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: “Pattern Breakers: Why Some S…

We’re exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, we’ll explore four key strategies to reignite the connection with your quiet clients, each …

Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We’re going to go fast, so buckle up!

Whether you’re just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought. Book mentioned in this episode: Never Eat Alone by Keith Ferrazzi, Tahl Raz This book is packed with actionable strategies for building authentic, lasting relationships. Ferrazz…

We’re exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions. Book mentioned in this episode: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matte…

Seven Years, and we’ve got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and haven’t had the opportunity.

Today, we’re diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you’re a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It’s not just about putting your name out there; it’s about attracting customers, reinforcing your b…

It’s not the big things you do; it’s the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers. Books mentioned in this episode: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty an…

Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you’re just starting out or looking to get more bang for your buck, we’ve got you covered. Books mentioned in this episode: Building a StoryBrand by Donald Miller Content Inc. by Joe Pulizzi

Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship. Books mentioned in this episode: Mentor to Millions: Secrets of Success in Business, Relationship…

The world is constantly changing, your marketplace is ever-evolving, and those who can’t keep up will be left behind. Today, we’ll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding. Books referenced in this episode: The Lean Startup by Eric Ries Blue Ocean Strat…

As entrepreneurs, our to-do lists never end, and finding ways to manage our time effectively is crucial to our success. The relief that comes from effective time management can significantly reduce the stress of our daily tasks, leaving us feeling more in control. Here are six actionable tips to help you maximize your day. Books referenced in this …

Today, we’re exploring the future of small businesses and the trends every entrepreneur should watch. We’ll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends. Books referenced in this episode: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Ra…

Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving. Books referenced in this episode: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton Never Split the Difference: Negotiating As If Your Life Depended On It by Chri…

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We’ll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding. Books referenced in this episode: Made to Stick: Why Some I…

These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area. Books mentioned in the episode: The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Br…

Today, we’re exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent.

What is Quiet Hiring? It’s when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an…

Managing clients and employees effectively is crucial to success as a small business owner. Let’s dive into four actionable steps to help you strike the right balance, and we’ll finish with two book recommendations that can provide deeper insights.

Today, we're diving into how podcasting has transformed our businesses. With nearly seven years and 350 episodes under our belts, we've experienced firsthand the incredible impact consistent podcasting can have on a business.

Success doesn’t happen overnight. Whether you’re just starting out or looking to enhance your entrepreneurial journey, this episode is packed with insights and actionable steps to help you thrive.

Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you …

Whether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.

In this episode, we dive into the art of crafting articles that captivate readers and drive sales. Whether you're a small business owner looking to boost your content marketing strategy or an entrepreneur aiming to establish thought leadership in your industry, mastering the skill of persuasive writing is key.…

We delve into the essential steps of creating a dynamic email strategy, from crafting compelling stories for various audience segments to leveraging the power of Customer Relationship Management (CRM) systems for sustained growth. Additionally, we explore how different email formats can cater to diverse audience expectations, ensuring every communi…