The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want. “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a pro ...
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Mandi Ellefson | Secrets for Scaling a Consulting Firm in 2024
39:38
39:38
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39:38
Scaling a consulting business is one of the hardest things you can do… But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024… Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency. In …
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Rewind: Evan Ryan - Save 4+ Hours this Week with Simple AI Automation
40:53
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40:53
AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work… And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you…
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Jody Sutter | 3 Step Plan for Long-Term Growth
35:06
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35:06
Growing a business takes a consistent, sustainable approach… In this episode, as part of our series for marketing agency owners, we’ll unpack the Build Win Scale System™ with the inventor herself—Jody Sutter, founder of The Sutter Company. This system is a step-by-step process designed to help leaders of small marketing agencies identify and activa…
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Rewind: Work by Referral Only - Part 3
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29:50
Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away. Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month. Now, you might be thinking…”…
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Rewind: Work by Referral Only - Part 2
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33:41
This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here. Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model. In this episode, you’ll discover how to use your best ideas to mult…
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Rewind: Work by Referral Only - Part 1
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22:32
It's time to get refocused on the basics…block and tackling. In business development, that means referrals. Why? Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE. When surveyed, 64% of business owners say they get the majority of their business from refe…
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Geoffrey Kent | The 5-part Formula for Business Success
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45:19
The failure rate for small businesses is high—but it doesn’t have to be. My guest Geoffrey Kent believes the formula for success is out there…and in this episode, we’ll explore the 5 pillars of successful entrepreneurship. Geoffrey is a wealth of wisdom: a serial entrepreneur who has launched, scaled, and exited 20+ businesses in the last five deca…
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Little-Known Secret of Hall of Fame Keynote Speakers
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14:16
Every week, two or three business owners tell me they want to speak to get clients. They want to know how to unlock bigger and better stages…TED Talks or high-profile paid keynote opportunities. With thousands of people competing for the same speaking opportunities, what’s the key to getting in the door? A book. The National Speakers Association Ha…
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John Vagueiro | How to Scale a Services Firm (Success Story)
33:22
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33:22
It takes determination to scale a business… This episode’s guest, John Vagueiro, knows this too well—and he’s here to share his inspiring story. John started his business at 17 to help his struggling family. After 3 months of going door to door selling digital marketing services, he got his first “yes.” Now, his business, Adapting Social, serves cl…
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Gary Mitchell | How to be Nimble (Even in an Old Profession)
41:15
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41:15
What’s the future of the law firm model? With the transition to hybrid work and the rise of AI, like most industries, the law industry is being forced to adapt… In this episode, my guest Gary Mitchell will cover how attorneys building their practice can be nimble to overcome challenges. Gary is a top business coach for lawyers and law firms in Nort…
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Ali Katz | The Path to Financial Liberation
40:28
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40:28
Is financial freedom a trap? My guest Ali Katz believes we need to reframe it as “financial liberation…” And create an entirely new paradigm for legal, insurance, financial, and other professionals to find fulfillment in their careers. In this episode, she’ll share why the old business model is broken and how professionals can shift to a new model.…
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Alex Freytag | Incentivizing Your Team for High-Performance
37:09
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37:09
How do you incentivize your team to create more profit in the business? (And the answer is not “with a Christmas bonus…”) Alex Freytag is the author of “Profit Works” and an EOS implementer who helps entrepreneurs and leadership teams simplify and clarify their incentive plans. Alex believes in getting employees to think like an owner… When an owne…
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Gary Miles | The Problem with the Billable Hour
28:12
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28:12
What tools do lawyers (and other professionals) need to stop feeling stressed and overwhelmed and start enjoying the success and fulfillment they’ve always wanted? My guest Gary Miles has been practicing law for four decades, and now he works with lawyers to help them align their career with their values. Gary believes the billable hour is a flawed…
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Steve Lowell | The Art of the $100k Signature Talk
38:52
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38:52
What is the art of the $100,000 signature talk? If you’ve ever considered speaking as a way to land clients, today’s guest has some wisdom for you… Steve Lowell is on a mission to train people to craft their signature talk, scale their influence, and create more business through speaking. In this episode, he’ll share how you can get started with sp…
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Anton Anderson | Reimagine Referrals
34:16
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34:16
If you’ve ever wondered if there’s a better way to build your service practice, this episode is for you… My guest Anton Anderson believes the referral model is inefficient… He’s devised a model to grow your business by building relationships with allied professionals. Instead of viewing these professionals as competitors, Anton wants professionals …
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Steve Smith | Multiply Your Free Time
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32:30
One of the statements I hear the most from professionals is, “I love to practice my vocation, but I was never taught how to run a business…” Whether you’re an attorney, an engineer, or another professional who owns a business, you may be struggling to make the transition from owner-producer to owner-leader. But how can you free yourself up to do th…
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Carl Cox | A Strategic Plan to Get Unstuck
34:00
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34:00
Have you been trying to grow your business, but now you’ve hit a wall? To get past it, you need a strategic plan. In this episode, Carl Cox covers the 7 key principles for developing a strategic plan that actually gets achieved. If you want to multiply your revenue, free yourself up, and build a self-sufficient team, tune in… He’ll share: The reaso…
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John Jennings | How to Make Decisions in Times of Uncertainty
36:14
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36:14
Many people approach investing with fear and worry—and it costs them money. My guest John Jennings is here to change the way you think about investing. In his new book, The Uncertainty Solution, he outlines mental models to help investors make better decisions in times of uncertainty. These models will help you approach investing without fear (and …
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10x Growth is Easier than 2x
22:34
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22:34
I just read this book and I think it’s the most important book for entrepreneurs in the last decade… 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More By Doing Less by Dan Sullivan, with Dr. Benjamin Hardy This week on the podcast I share my key insights from the book and explain why I think you should read it. You’ll discover… Why …
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Brett Trembly | 24 Months to Freedom
40:52
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40:52
Last month, I took an 11-day vacation without thinking about work once… Meanwhile, the business had a record number of sales. This is possible for you, too—if you follow a strategic process to free up your time through hiring. My guest Brett Trembly is the CEO and co-founder of Get Staffed Up, the largest virtual staffing company in the US. He’s he…
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Elise Holtzman | A Framework to Get Clients Now
31:45
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31:45
The question that keeps lawyers up at night is: “How do I get clients?” All my attorney clients joke that they don’t teach you business development in law school… In this episode, we’re going to cover a framework for building a business development plan for attorneys. (And even if you’re not an attorney, these strategies will help you, too…) My gue…
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John Phillippe | Prospecting Hacks
29:03
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29:03
Want to land a deal today? What if I told you that in today’s podcast my guest shares a method anyone can do today, it costs nothing, and can land a high-ticket deal today? Would you want it? That’s exactly what John Phillippe, author of the new book Prospecting Hacks shares on today’s episode. If you want new, out-of-the-box ways to attract client…
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Karl Sakas | Work Less, Earn More
32:32
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32:32
The key to earning more? Working less. If you’re an agency owner, delegation is the path to winning back your time while growing your business. My guest Karl Sakas is an expert at elevating agency owners to a higher performance level so they can achieve time freedom. In this episode, he’ll break down the 4 stages of involvement for agency owners—an…
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Steve Fretzin | A “Sales-Free” Business Development Approach
33:24
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33:24
Many attorneys (and most other professionals, too) hate the idea of “selling” but want to build a business… They want to scale their practice to achieve freedom and control in their legal careers… Yet they struggle with “sales”—something they don’t teach you in law school. My guest, business development coach Steve Fretzin, is here to share a uniqu…
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Steven Pemberton | Driving Client Conversions with Virtual Events
31:45
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31:45
It’s time to finally convert all the fantastic leads on your list who haven’t taken the leap yet… The single best way I’ve ever found to generate a lead is a book… and for those leads that don’t convert immediately, the single best way to convert them into clients is with a virtual event. Think webinar, summit, or challenge. Virtual events are an e…
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Michael Chastaine | Free Your Time, Double Your Profits
24:54
24:54
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24:54
How can you instantly increase your law firm’s profitability? Free up your time. When you delegate tasks, you increase your capacity for billable hours and can double your earnings… This is the difference between firms that can be sold and firms that will be impossible to exit. Michael Chastaine built a profitable private law practice and successfu…
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Big Announcement: An exciting update after 6 years...โดย Steve Gordon
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Rewind: The Unbelievable Impact of a Book
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19:02
This is an excerpt from my newest book The Million Dollar Book. Click here to get your copy From Chapter 2: The Unbelievable Impact of a Book My First “Celebrity” Experience I’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of seve…
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Rewind: How to Write Your Million Dollar Book
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26:36
The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct …
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Rewind: A Book Launch Method for Immediate Results
18:54
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18:54
My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book… And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to …
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Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss
29:12
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29:12
Earned media is a game changer… It says to your future clients that you’re an expert and the media agrees. Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets… Podcasts… Big YouTube channels… Live streams… All have the impact of earned media. In this interview…
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Rewind: Davina Frederick - Why Niche Marketing is More Successful
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40:55
You’ve heard it before… “There’s riches in niches…” This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age. You’re going t…
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Rewind: John Curry - The Power of These 7 Principles Will Transform Your Marketing
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55:23
This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week… My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat. I think you’re really going to like this… Inside I share…
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Rewind: David C. Baker - Building a Business Based on Your Expertise
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45:39
One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a busines…
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Jay Baer | New Research: The Link Between Speed and Profit
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29:44
Time is the single most important element in customer experience… But most businesses don’t treat it that way. You might be losing opportunities you didn’t even know about because you were too slow. So how do you become fast enough for today’s consumers? Jay Baer is here to share key findings from his new research on the importance of speed in busi…
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Rewind: Blair Enns - Stop Selling Yourself Short with Clients
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36:09
Are you undercharging for your services? The truth is, most people do… But it’s time to take back the power in your relationships with clients so you can maximize your growth and profits… This week, we’re revisiting my interview with Blair Enns, founder and CEO of Win Without Pitching. Blair is a pricing expert who helps professionals revolutionize…
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The Unsexy Way to Profit from a Book
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26:47
Warning… this is the unsexiest (is that a word?) way to profit from writing a book. But it works. Recently, I appeared on the Garlic Marketing Show to discuss The Million Dollar Book and shared this strategy that only requires $5 and a few minutes each day… Yet it gets your book in front of ideal prospects and easily sells them on you and your firm…
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David Newman | A Sales Process for People Who Hate “Selling”
36:21
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36:21
Have you ever found yourself in the professional services sales trap? You know you have to sell to get clients, but you don’t like it… you want to focus on helping clients. And, the last thing you want to do is sound salesy… My guest David Newman has reframed the sales process for professionals to make it easy and comfortable. Today, David is here …
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Marcel Petitpas | 3 Numbers That Boost Profits
38:38
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38:38
If you want to run a profitable business, this episode is for you… When you understand how to measure profitability, you can use the data to discover ways to double your profits. But most business owners fall into the trap of tracking everything (which usually means tracking nothing meaningful)… There are three key numbers you should be tracking in…
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Rewind: How to Confidently Raise Prices (and Avoid Discounting)
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21:55
We all want to earn more money for the value we bring, but we’re afraid we’ll lose prospects if we raise prices… This mindset tricks you into underpricing yourself… This week, we’re rewinding back to a favorite episode that will help you raise your prices today—and finally earn what you’re worth. In this episode, we tackle some well-known, yet seld…
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Powerful Questions to Plan Your New Year
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13:37
It’s time to get clear on your vision for 2023… Everyone wants to make the new year better than the last… But if you don’t ask yourself the right questions, it’s easy to get stuck where you were before. In this episode, I share the powerful questions I use to plan my year. These questions help you visualize what you want—and what you need to do to …
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1
Dave Fink | An Old-School Marketing Technique (That Still Works)
32:26
32:26
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32:26
The best kept marketing secret is hiding where you least expect it… In your mailbox. Direct mail marketing is still the best offline channel to convert clients… It’s an old-school marketing technique, but with new technology, we can give it a decidedly modern twist… In this episode, Dave Fink, founder and CEO of Postie, shares how his company has r…
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1
Mostafa Hosseini | The #1 Money Leak in Your Business
31:20
31:20
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31:20
Have you ever felt like money is leaking out of your business? You’re pursuing lead-gen in a few directions, but the revenue doesn’t come… I’ll go out on a limb and say…you have a follow-up problem. So many business owners skip the simple step of following up with leads… They’re losing so much money and they don’t even know it… Mostafa Hosseini is …
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1
Laura Posey | How to Plan to Win in 2023
39:34
39:34
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39:34
What if you could plan your entire year on one sheet of paper… As we prepare for 2023, it’s easy to get lost in the countless planning methods out there. But in this episode, we’re going to discuss a tool that actually gets results—and it couldn’t be simpler. It even has a roadmap that tells you exactly what projects you need to do at each stage of…
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1
Paul Ace | A Customer Service Approach to High-Ticket Sales
40:47
40:47
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40:47
If you’re a high-ticket course creator, it can be hard to hit the 7 figure mark… You want to scale, but you’re not sure what’s in your way… What if you could have a personalized conversation with every customer? You could stop guessing what stops people from buying… (And even change their minds before they leave your funnel)... But how can you give…
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1
What I’ve Learned After 300 Episodes
16:06
16:06
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16:06
Today we’re celebrating an important milestone—it’s the 300th episode of the podcast! 🎉🎉🎉 When I started the podcast 5 years ago, I committed to it for a decade. Now, we’re halfway through that decade. I thought it would be a great time to zoom out and reflect on the most important lessons I’ve learned. In this episode, I’m going to share my top in…
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1
Kim Butler | Creating Perpetual Wealth
29:02
29:02
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29:02
What if I told you it was possible to create perpetual wealth for yourself and your family? Many people are never taught about the product that makes this possible… Some financial planners (unless they’re top-tier) won’t even share this with you… But my guest Kim Butler has seen countless families build sustainable wealth using a specific strategy …
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1
Max Traylor | Habits for Maximum Creativity (& Higher Revenue)
38:02
38:02
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38:02
A new study of consultants has discovered proven ways to avoid burnout and maximize creative energy for consultants and professionals… And these behaviors correlate to higher revenue, too… The key finding is that you’re more successful when you build your business around your personal life… But what does that really look like? And how can you stop …
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1
Stu Heinecke | Want to Scale Exponentially? Grow Like a Weed
39:38
39:38
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39:38
Want exponential, hardcore business growth? You need to grow your business like a weed… Weeds scale faster than any business… They’re everywhere—and it’s hard to get rid of them… Imagine what would happen if your business grew like that… Stu Heinecke is here to share 8 strategies for unstoppable growth from his new book How to Grow Your Business Li…
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1
Mitchell Russo | Accelerate Progress by Getting Clear on Your Purpose
33:21
33:21
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33:21
In just 25 minutes, you can find your true purpose… When you know your purpose, you can align it with your mission… And accelerate progress in your business and personal life. Mitch Russo is here to give a demo of a 25-minute exercise from his new book Coach Elevation. This exercise can help you find your purpose, but it can also be a powerful tool…
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