'Scott & Steve in the Clubhouse’ is a podcast where you can join us while we talk about anything and everything. You can not only reminisce our sporting days but you can also join us, at the Clubhouse Bar, for a chat about everyday life. Be part of our community of likeminded people with a love of sport, beer and good banter. You give us your questions and we will provide the answers. We hope you enjoy your time with us. Welcome to our Clubhouse.
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Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.
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Cornhole Masters takes you inside the sport of Cornhole with in depth interviews of the players and in depth reviews of products. We will also take you inside what it takes to run a Cornhole club. Join us and get into the game and improve!
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The Games & Graps podcast is BACK! Discussing the latest goings-on in the world of wrestling & video games!
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A weekly Red Sox podcast breaking down the biggest stories surrounding the team in 5 minutes with expert analysis. Past guest are Steve Perrault, Jahmai Webster, Sarah Griffin, Chris Cotillo, Lauren Campbell and Jen McCaffrey. Hosted by a passionate Red Sox fan named Jake Iggy from IGGY Sports Talk. Support this podcast: https://podcasters.spotify.com/pod/show/bosoxtalk/support
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How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel - Part 1
34:00
34:00
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34:00
“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.’" – Simon Kringel This episode’s gues…
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How To Use AI in Modern Audio Branding: A Conversation with Steve Keller - Part 2
33:44
33:44
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33:44
“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half…
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How Audio Diversity Impacts Branding: A Conversation with Steve Keller - Part 1
39:08
39:08
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39:08
“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communiti…
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Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas - Part 2
24:11
24:11
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24:11
“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and anxiety by fireside chats over the radio during the war. And we still look to our presiden…
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Audio Dramas and Accessibility: A Conversation with Micah Thomas - Part 1
25:17
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25:17
“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the si…
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Music, Voice and the Healing Connection: A Conversation with Anna Bohuslavska - Part 2
23:11
23:11
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23:11
“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s…
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How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska - Part 1
23:48
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23:48
“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, …
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In the Clubhouse: Sound in Social Media - Part 2
30:21
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30:21
“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience…
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In the Clubhouse: Sound in Social Media - Part 1
34:58
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34:58
“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody tha…
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AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2
29:12
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29:12
“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there…
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The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1
30:57
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30:57
“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someon…
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How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2
30:43
30:43
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30:43
“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.” “Oh, absolutely. I totally agree wit…
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Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
31:59
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31:59
“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. Bu…
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Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
31:56
31:56
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31:56
“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying…
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Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
25:10
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25:10
“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination o…
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The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
24:01
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24:01
“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…
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The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
23:44
23:44
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23:44
“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…
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Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
33:35
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33:35
“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…
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Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
34:50
34:50
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34:50
“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…
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When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …
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Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
34:21
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34:21
“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…
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Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
34:35
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34:35
“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…
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Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
27:18
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27:18
“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…
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Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
32:46
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32:46
“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…
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Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
28:09
28:09
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28:09
“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…
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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
35:00
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35:00
“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…
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The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
32:48
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32:48
“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …
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Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
29:37
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29:37
“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sight. It directs. It helps direct sight. It helps inte…
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How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2
29:57
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29:57
“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or listening to the radio together. You know, it’s a much more solo experience than it was when we were growing up. And I…
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From Music to Marketing: A Conversation with Josh Butt - Part 1
30:10
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30:10
“Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ Turned up in two ads, you know, like it becomes a current. I mean, to me, it’s obvious pretty quickly.” -- Josh Butt This episo…
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The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2
19:42
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19:42
“I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t want to be on a podcast with somebody that has a very straight face and has a monotone voice and is not laughing. I think i…
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Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1
25:21
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25:21
“You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say this. You’ve I got people coming to me saying, you know, ‘I have a sports podcast, but I’m not making any money.…
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Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2
33:34
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33:34
“But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner for a while and then walk three steps and then sit in a corner for a while? You don’t know if somebody is going to, how somebody is going to play. And…
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From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1
40:04
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40:04
“I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get is like, you know, wind distortion and then the gain dipping every time there’s a thunderclap or something, you know, and it just soun…
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Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2
20:51
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20:51
“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content. And I think it's just like one of the easier ways to, like, look into your da…
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Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1
25:37
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25:37
“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re like, ‘Oh, the first board I ever used was a Mackie,’ and, like, we all learned on it. I, you know, we have them in my…
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Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
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31:52
“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and p…
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Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1
33:45
33:45
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33:45
“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it’s a tongue-in-cheek brand and it’s a tongue-in-cheek lyric, …
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Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2
32:43
32:43
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32:43
“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice heard and elevated throughout the world, that it can really change somebody’s life. I’ve had stories…
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The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1
32:16
32:16
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32:16
“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time to really pique someone’s interest, cause they’re like ‘This is different. What is this?’" “Yeah, that’s a really good option. Yeah, I like the…
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Exploring the Unheard: A Conversation with Andrea Cera - Part 2
31:51
31:51
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31:51
“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation." "You have to tune it out." "Yes, yes, and imagine the mental load to do that, to tune out these kinds of sounds, and, of course, imagine the poor people that are in the hospital as a patient …
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Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1
32:17
32:17
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32:17
“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it's a bike or like 'peeeeee,' like this, for instance. The Renault is more reassuring, more warm, it's welcoming, it's a little bit more, you know, it's less cold than other sounds." "Sure, yeah. Well, I guess maybe…
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Our Top 5 PS3 Exclusives (and much more!) | Something about... GAMES [Podcast]
1:29:10
1:29:10
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1:29:10
This week, we go over what we've been up to since our last podcast, talk about the PlayStation Portal and go through our top 5 PS3 Games!Check out Finn's Retro Gaming Channel: youtube.com/@TheFinnSteele Check out Sonny's VR Channel: youtube.com/@SonnyClubJoin us on Discord: https://discord.gg/F49nYHFBQEFollow us on Twitter: https://twitter.com/Abou…
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The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2
33:30
33:30
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33:30
“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it’s the difference between art and craft,’ said, ‘when you’re making your own music and you’re doing your own thing, it’s ar…
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The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1
35:40
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35:40
“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don’t know. I assumed some kids were, like, supe…
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The Clubhouse Podcast w/ Sonny G - Episode 29 - Killing Time
41:16
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41:16
Join Sonny G for a brand new episode of The Clubhouse Podcast!!!This week, Wrestle Carnival, Crown Jewel, the build to AEW Full Gear, CM Punk and much more!โดย Sonny, Finn & Steve
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Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2
31:13
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31:13
“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you need to know what gender they are? So I’m really pleased that the industry is heading in this direction, and I’m even more pleased …
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Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo - Part 1
37:54
37:54
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37:54
“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very exciting. And they had this new young marketing team too, and they were really receptive to new ideas, and they had this agency on boar…
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Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio - Part 2
23:50
23:50
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23:50
“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner body was saying to him ‘you're worth more than this.’ And so he was able to hear that within himself, and it helped really shift that mindset, and so now, he said, ‘I'm do…
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Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio - Part 1
26:20
26:20
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26:20
“It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s the biggest problem in this, you know, one of the biggest problems in the world. [It’s] that people don’t feel free to express themselves, to truly express who they are or what they want to say.” -- Danielle Soccio This episode’s guest i…
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