First Person brings you B-sides from the most interesting people at the intersection of marketing, tech, and design. Hosted by Sonja Jacob.
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Product Marketing's Role in SEO & Content Strategy
41:06
41:06
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41:06
What role does product marketing play in the creation of content at B2B SaaS companies? Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my gues…
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Design by Experimentation: How Algert Sula Builds Memorable Brands by Rejecting the Status Quo
18:53
18:53
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18:53
Who is Algert Sula? He may very well be the most mysterious man in the startup space -- and that’s no easy feat, given that he’s been instrumental in creating and inspiring the visual identity of so many well-known brands in the tech space. So, on today’s episode of First Person, I’m bringing on the International Man of Mystery himself to talk abou…
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The Art & Science of Audience Building with Kamil Rextin
44:26
44:26
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44:26
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a …
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🇺🇸Go Vote: Why It Matters More Now Than Ever Before with Rosalia Cefalu
55:23
55:23
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55:23
First off: Go vote on November 3, 2020. Make a plan to vote. Help others make a plan to vote. Your voice needs to be heard. We interrupt our regularly scheduled programming to bring you a very special episode of First Person featuring marketer-turned-activist, Rosalia Cefalu. I met Rosalia when we were both working at HubSpot many years ago -- she …
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🦄 The Myth of the Content Marketing Unicorn & Why It's Hurting Your Business with Alina Benny
37:02
37:02
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37:02
On this episode of First Person, I'm talking to Alina Benny, SEO and Content Lead at Nextiva, about the rise of something really troubling: content marketing unicorns. What exactly is a content marketing unicorn? Glad you asked. A content marketing unicorn is an elusive breed of content marketer that seems to be an expert in everything from content…
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Why the Road Not Taken Doesn't Matter & How to Grow a Career in Marketing Without Selling Your Soul with Sara Pion
50:27
50:27
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50:27
On this episode, we're joined by the talented, bold, and very wise Sara Pion. If you don't know Sara, you're not paying attention. But I'll fill you in: She's the powerhouse behind Drift's early conversational marketing playbooks and one of the smartest marketers coming up in the space. Why's Sara such a stand-out? For starters, she's got street cr…
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From Siberia to Startups: Sarah Siwak On Linguistics & Launching a Company in the Middle of a Pandemic
39:55
39:55
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39:55
On this very first episode of First Person, I talk to Sarah Siwak, co-founder of Airhouse, an e-commerce operations platform that helps businesses get goods from factory to front door. We cover a lot of ground on this episode, from Sarah's autodidact tendencies to what she learned about running a business while working in the startup space at compa…
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