Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding. If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join ...
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The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.
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There's only one way to start. And that's to start. Take your product or business from idea to launch in just 8 hours with this free audio guide. Featuring Chris Ducker, Ash Maurya, Adam Farah and more PLUS free templates and resources to help you every step of the way. Today isn't the day for excuses. Brought to you in partnership with AWeber, XERO and Ignite Accelerator.
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Welcome to The Apolonia Rockwell Show, where ambition meets inspiration! Join host Apolonia, CEO of True Safety Services, as she leads you on a transformative journey toward unlocking your true potential and achieving unparalleled success in both your professional and personal life. In each episode, Apolonia sits down with top CEOs and professional’s stories of triumph, leadership insights, and personal growth strategies. Whether you're an entrepreneur, business leader, or simply someone hun ...
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Ever wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content accessibility and using AI are key to the future of small businesses.…
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229. How can slowing down lead to a more purposeful business? (f. Amber Aziza)
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Do you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and building a business that aligns with her true self. Join us for an inspiring journey towards a more inte…
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The Dynamics of Effective Communication, with Stevie Dawn Carter
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What small yet effective changes could you make to how you communicate? Why is adjusting your energy levels to match those of others important for effective communication? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where your host is joined by Stevie Dawn Carter, an Emotional Intelligence Specialist …
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228. How do you build meaningful community? (f. Emily Corbin)
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Curious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode, she shares her insights on building long-term relationships and empowering community members from b…
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227. What does it take to customize your Squarespace site like a pro? (f. Will Myers)
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Ever felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really reliable and innovative plugins. In today's episode, Will shares his journey, the importance of building…
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Spark Your Leadership Potential with LaVonna Roth
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How can we adopt a mindset that counters our fears of failure? How can we connect with supportive and encouraging communities? How can we contribute to a positive and supportive team culture in a professional setting? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where your host is joined by LaVonna Rot…
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226. How can you be creative as a business owner? (f. Promise Tangeman)
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Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've ad…
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225. How can you keep content creation sustainable? (f. Goldie Chan)
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Looking for strategies to manage content creation alongside life's unpredictable turns? 📋 Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content. Goldie's going to share her personal approach and story to creating content sustainably, ensuring authenti…
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224. What does it take to scale your business in sync with your life's changes? (f. Sean Greeley)
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Curious about navigating business growth during life's pivotal moments? ⛓️💥 Today, we're joined by Sean Greeley, a friend and past client who has mastered this art. Let's dive in and explore strategies to calibrate your business for smooth scaling.โดย Phil Pallen
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The AI Advantage: Phil Pallen's Advice for Entrepreneurs
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What AI tools and technologies should entrepreneurs and small business owners use? How can AI be used to enhance human creative efforts in marketing and advertising? What are some of the benefits and considerations of incorporating AI into our professional endeavors? These questions and more will be answered in today’s episode of the Apolonia Rockw…
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223. How do you make an important announcement?
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Ready for some big news? 📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This podcast has been a platform for collaboration and brainstorming, but increasing media commitments have mad…
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222. What's the recipe for building a lucrative brand out of a food blog? (f. Stacie Vaughan)
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Dreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce behind a blog that feeds both the soul and the bank account. Bloggers are often underrated, but Sta…
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Empowering Women in Sales, w/ Heidi Solomon-Orlick
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How can young entrepreneurs overcome their reliance on technology and strengthen their interpersonal skills? How can people with introverted personalities leverage their strengths in sales? The data shows that women outperform men in sales—how can this insight influence efforts to increase gender diversity in sales? These questions and more will be…
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221. What are the key SEO strategies for Squarespace success? (f. Henry Purchase)
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Wondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility and ensure it's not lost in the digital haystack. Let's unravel the complexities of business building…
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220. What role does governance play in effective decision-making? (f. Shona McGlashan)
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Curious about what makes a board truly effective and how governance drives organizational decisions? 💬 Delve into the expertise of Shona McGlashan, a master in governance, as she shares insights on fostering inclusivity, leveraging diverse boards, and prioritizing mental health in the workplace. Join us as we explore the foundations of exceptional …
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Igniting Leadership: Coaching, Resilience, & Overcoming Trauma, w/ Carol Kauffman
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Even when we’re not feeling confident about ourselves, how can we apply the concept of "Don't Hold Back" to our personal and professional growth? As leaders, how can we create a healthy space between stimulus and response so that we can intentionally choose how to respond to something? These questions and more will be answered in today’s episode of…
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219. Can tech be the key to a better work-life balance? (f. LaShonda Brown)
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Feeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨 Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common. Today she'll share practical strategies for business owne…
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218. How can small businesses leverage B2B marketing tactics for success? (f. Carey Thiels)
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Wondering if B2B marketing strategies are relevant for your small business? ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.…
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Authenticity in Action: Christabelle Joseph's Social Media Insights for Brands
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What content pillars for social media will help create a well-rounded personal or business brand? On social media, how can you showcase your personal and professional lives authentically? How can we consistently create content without feeling overwhelmed? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, wh…
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217. How are artists and content creators adapting to the rise of AI tools? (f. Anna McNaught)
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Curious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the cr…
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216. Can your brand direction change your business? (f. Lupe Monroy)
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Feeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her …
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Elevating Your Entrepreneurial Game: Insights from Mike Schill on Sales & Personal Branding
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44:13
What strategies can entrepreneurs use to perfect their sales skills? How important is community and branding in achieving success in the market? What are some ways we can continuously work on ourselves, internally and externally, to achieve success? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where yo…
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Embracing Emotions in Crisis Communication, with Melissa Agnes, CEO of Crisis Ready Institute
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In crisis management, what are some helpful ways to validate and relate to people's emotions? How can we lead with emotions in the workplace? How can we build resilience in the face of rejection and negativity? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where your host is joined by Melissa Agnes, CEO…
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215. What's the formula for successful brand partnerships (f. Rob Balasabas)
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Struggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind s…
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214. How do you become a successful leader? (f. Alan Friedman)
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Finding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the r…
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213. Why does human content outrank AI in the digital space? (f. Neal Schaffer)
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Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal shed…
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212. How can effective systems turn overwhelm into overjoy? (f. Ashley Haun)
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Tired of the daily hustle of managing your business? 🏃♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.…
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211. What are the top web design trends in 2024? (f. Christy Price)
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Curious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.…
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210. Why is SEO less daunting than you think? (f. Mariah Magazine)
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Ever felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate you…
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209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
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Can AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insigh…
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In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want. Podcast pairing 🍷: I suggest you listen to this alongside episode #132 with Fiona Humberstone, The Brand Stylist - she talks about how to bring your id…
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A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!). Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck. Listen to find out what will really get you on a podcast how to make contacts and network to secure the…
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This is a great time of year to take a look at what's trending for 2024 (even if you then choose to ignore it). In this Post It Note we cover, private online communities AI (it's here to stay) casual LinkedIn quiet social media quitting and Taylor Swift Podcast pairing: the perfect accompaniment to this episode is no #137 with marketing strategist …
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In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers. It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessi…
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Listen to hear the five things I might have or should have but didn't do differently in my business this year. I love getting this stuff off my chest. Because nothing goes right without things going wrong. We make new mistakes every year, it's just part of the fun of running your own thing. This is the first in a week of post it note specials I've …
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S7 Ep139: Ep #139 LinkedIn: the best social platform for winning work and influencing people with Gus Bhandal
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This time, we're diving into the world of LinkedIn with the UK's number one LinkedIn trainer (according to his mum 😉) Gus Bhandal. Is it just a corporate bore-fest, or a valuable platform (maybe the most valuable) for networking, winning work and connecting with interesting like-minded people? Gus is a marketing strategist whose career's taken him …
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208. How to train AI to sound like you?
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Wondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.…
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S7 Ep138: Ep #138 the secrets of seriously good design with Redona Dida
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This episode is packed full of classy design takeaways that'll make your content and visuals - well - easier and better. I'm chatting to designer, copywriter and growth strategist Redona Dida about how she's used the power of knowledge-sharing to grow her Instagram to 100k followers. And no we are not be talking about Reels. Redona generously share…
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207. How do you develop a brand aesthetic? (f. Toren Reaves)
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Curious how to develop a unique aesthetic for your brand on social media? 💻 Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.…
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S7 Ep137: Ep #137 Are online COURSES dead? Exploring AI and the future of digital learning with brand strategist Phil Pallen
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This time, we welcome back friend of #JustBloodyPostIt - brand strategist, world traveller and work-from-anywhere advocate - Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning (yikes 🫣). I am a marketing teacher and seller-of-online-learning so when Phil said recently that "online courses are dead" I had to in…
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206. What are some surprising ways to get content ideas?
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Struggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.โดย Phil Pallen
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S7 Ep136: Ep #136 taking the OUTSIDE online with landscape architect Marian Boswall
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In this episode, we venture outdoors with the renowned landscape architect Marian Boswall. Known for her innovative design practice, Marian is also a lecturer, speaker, author and Instagram enthusiast. Her book, "Sustainable Garden," is a treasure trove of philosophy, insights, and eco-conscious gardening advice. We discuss morning routines (includ…
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205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton)
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Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!โดย Phil Pallen
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S7 Ep135: Ep #135: COURAGE is where it's at with Storia founder Elizabeth Uviebinené
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*Watch out for the odd swear 🙉* Our guest this week is the is the award-winning author, columnist, brand strategist and now founder of a new guided journaling app Storia, Elizabeth Uviebinené. Elizabeth tells us how she started her career in corporate marketing but became a full time author and speaker in 2018 when she co-wrote inspirational best s…
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204. How do you plan a retreat?
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Ever wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s insights in this can’t-miss episode!โดย Phil Pallen
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S7 Ep134: Ep #134: how to love SELLING with Sara Dalrymple
44:28
44:28
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44:28
Dear Listener, this is an important episode. We're talking about redefining our relationship with sales and selling with sales and business mentor Sara Dalrymple. Sara's on a mission to help coaches and creatives (and anyone who'll listen!) to get over their fear and blocks around selling and start moving their business forward. So you can stop mak…
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203. How do you livestream? (f. Anika Aggarwal)
23:11
23:11
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23:11
Curious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something …
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S7 Ep133: Ep. #133: feeling 'enough' with Dr Mandy Lehto @mandylehto
45:49
45:49
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45:49
This time, we're in conversation with exec coach and 'enoughness' expert Dr. Mandy Lehto. She specialises in helping overachievers and perfectionists to confront their not-enough feelings and work towards a happy acceptance that you're as good and capable as anyone else. We discuss Mandy's wiggly career (though investment banking, parenting and bur…
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202. How do you blog with AI? (f. Sue Pallen)
20:47
20:47
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20:47
Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is …
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S7 Ep132: Ep #132: looks matter with The Brand Stylist Fiona Humberstone
47:04
47:04
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47:04
*mind your ears, one minor swear* In this episode, we're asking the question, "How much do looks truly matter when you're branding your business?" with The Brand Stylist, Fiona Humberstone. Fiona's a creative director and brand strategist. She partners with entrepreneurs, to transform their business objectives into captivating visual assets. Making…
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