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The Obvious Choice

Jonathan Goodman

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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success. Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in complet…
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In this episode, I talk Julian through his plans of scaling his business. We discuss the fundamental questions to ask yourself, productizing your business, going all in on your business, and more. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check…
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In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice." From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable…
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This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy! Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce (Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-ch…
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Today we're diving into something I've wanted to talk about for a long time: adult friendship. This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first. Order my book "The Obvious Ch…
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In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means an…
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Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling…
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In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow along…
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Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched…
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My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to [email protected] Hosts: Jonathan Goodman https://www.instagram.com/…
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With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce HOW - Rate/review this podcast, take a screenshot, and send it to [email protected] Hosts: Jonathan Goodman https://www.instagram…
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Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realit…
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In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-c…
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Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the su…
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Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about st…
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In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the…
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We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Li…
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Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're a…
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In this episode, we discussed strategies for sustainable social media growth and business development. The conversation covers crucial topics including content recycling, community building, and the often-overlooked aspects of social media success beyond just creating content. Key insights include how to effectively reuse content, build genuine eng…
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Hey everyone, today we're diving into what it really means to grow older without growing up. You know, some of my best memories come from getting completely lost - whether it's finding the world's best cup of instant coffee in Nicaragua, riding local buses in Uruguay, or navigating treacherous roads in Indonesia. But this isn't just about travel - …
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I listened to two fascinating coaching conversations today. The first was with Daniel Corbett, who has an interesting dual role as both a minister and a fitness coach. He came seeking advice about why his in-person clients stick around longer than those he finds online. Throughout their discussion, they explored how he could authentically bridge hi…
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In this candid origin story, Jonathan reveals his journey from personal trainer to successful online entrepreneur. Growing up in a traditional professional family in Toronto, Jonathan breaks convention to build the Personal Trainer Development Center (PTDC) from scratch. He shares pivotal moments including a life-changing book gift from a client, h…
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In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.…
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💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139 I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together t…
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Have you ever felt stuck in your coaching business or wondered if success was a fluke? If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward. In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot …
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Are you tired of doing it all? In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough. He shares why focusing on what…
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Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone. In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches expe…
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Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way. In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions. You’ll learn how minimalism helps redu…
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Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you? Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles. In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust. Toda…
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Do you feel guilty about not spending enough time with your family while working on your online coaching business? Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids. In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she nav…
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Are you struggling with the tech side of your online fitness coaching business? Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community. But here’s the kicker: being a successful online …
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Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business. With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coa…
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Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business? We’ve all been there. But here’s the thing: scaling your online coaching business isn’t about hiring more people immediately. It’s about reclaiming your time through smarter time management and delegation. In this week’…
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Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life. Beware of letting your ego and comparing yourself to others change who you are The importance of in-between times and what to do with them…
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We tend to make getting clients a lot more complicated than it needs to be. Complex problems don't necessarily need complex solutions, so why do we prefer complex solutions? Using The Marble Method to attract clients and how to do it Three rules to getting referrals from other businesses -- Jon's next book, The Obvious Choice, published by HarperCo…
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One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good to know how you got there and how to get back on track. "Just this once" is a misguided way of thinking The Life Satisfaction Equation Money isn't going to turn you into anything, but it will amplify who y…
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You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it. If you're going to write a book...write a freaking book How you should approach the branding and positioning of the book The two different types of value and the positioning mistake authors make -- …
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When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected. Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by Ha…
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You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious C…
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Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on…
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You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it …
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The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins,…
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While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now av…
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The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices ma…
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When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put …
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Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals fo…
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Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is…
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Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoach…
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Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backw…
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We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…
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