Hosted by Oana Leonte, Unmtchd. is your ultimate resource for uncovering the raw, unfiltered insights behind building impact-driven, consumer-obsessed brands. We dive deep with visionary founders, innovative marketers, and impactful leaders to reveal the secrets of creating brands that not only succeed but leave a lasting legacy.
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AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory
48:36
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48:36
Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing. We cover: Using AI for better brand storytelling Integrating AI into creative processes Balancing AI efficiency with authenticity Ethical concerns in AI-generated content Responsibilities of brands and platforms in AI disclosure Future innovations in marketing driven by AI and …
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How To Build a Successful Brand In The Social Media World - Miruna Dragomir, CMO at Planable.io
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39:45
Starting from zero followers? We've got you covered 💪🏻 In this episode, Miruna Dragomir, CMO of Plannable.io,shares her journey from agency life to leading one of the most popular contentcollaboration platforms on the market. We talk about: - how to integrate social media with broader marketingstrategies to transform your brand, particularly in the…
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How to Align Your Values with Your Career for Greater Impact - Nikki Trott
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48:34
Can businesses truly transform to prioritize people, planet, and profit? Join us for a conversation with Nikki Trott, a visionary founder, advisor, brand strategist, investor, speaker, podcaster, and soon-to-be author. Nikki shares her transformative journey from consulting for major fashion brands to building a career aligned with her true values.…
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No BS Strategy: How to Create Unique Value and Outsmart Competitors - Alex Smith
49:09
49:09
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49:09
Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage r…
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The Corporate Pandemic and The Dehumanization of Work - Quinn Stainfield-Bruce
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43:40
Quinn Stainfield-Bruce's journey is nothing short of extraordinary. From founding a youth-focused consultancy at just 18 to facing rehab and discovering a deeper purpose, his story underscores the transformative power of vulnerability and self-acceptance. In this episode, Quinn opens up about the profound dissatisfaction that shadowed his early ach…
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How to Use Organic Social Media as A Driver of Sales and Relevance - Avery Akkineni
38:53
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38:53
Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more. Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. In t…
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Reimagining Learning for the Future of Work - Ana Lorena Fabrega
1:07:39
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1:07:39
Have you ever questioned the structure of the traditional school system? Ever thought there could be a more effective way to foster lifelong learning in our children? And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations? Join us as edupreneur and wri…
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Tackling Anxiety, Trauma, and the Quest for Balance in the Digital Age - Nidhi Tewari
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1:00:02
Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anx…
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From employee no. 1 at Zalando, to Reaching a New Level on Social Media - Mirco Gluch
1:07:12
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1:07:12
Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping…
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Turning Fear Into Visibility - How Personal Branding Can Change Your Life - Amelia Sordell
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47:41
Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large. Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career. Her story is a t…
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A Nonlinear Approach to Design and Innovation - Kevin Bethune
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43:18
Can creativity and innovation coexist with relentlessefficiency? Kevin Bethune is the author of "ReimaginingDesign" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business prob…
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How to Use The Power Of Storytelling in Business - Mark Leruste
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55:18
How do you turn personal experiences into valuable stories worth sharing? Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast. In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerabili…
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How to Craft Authentic Brands in the Social Media Era - Isaac Martin
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48:19
Can you still build authentic brands in the social media era? Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett. In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possi…
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Eye Tracking and Social Metrics Beyond Likes and Shares - Joris De Bruyne
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47:23
Do you measure your social media campaigns beyond the typical shares and likes? Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. In this episode, Joris and Oana discuss topics such as, customer-centric str…
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The Ryanair Social Media Masterclass - Michael Corcoran
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50:33
Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity? Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing. Discover the fo…
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How Creative Play Can Save Your Organization - Giorgio Giussani
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45:42
Can play be serious too? Giorgio Giussani is a LEGO® SERIOUS PLAY® method facilitator and Chief Duck at What The Duck Workshops, aiming to transform the world of leadership one Lego brick at a time. In this conversation Giorgio and Oana discuss emotional authenticity, embracing play in leadership and how a more diverse leadership can have an impact…
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How Purpose - Led Leadership Can Transform Entire Organizations - Angela Cretu
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56:58
Wonder what the CEO life is like? Angela Cretu, former CEO of AVON, shares her journey. From a small town in Romania to global force, Angela's 25-year career journey champions impact and relevance in a shifting business landscape. What drives her? Diversity. Growth. Vision. And two under appreciated tools - curiosity and humility. We unpacked so mu…
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How to Unlock "More" Through the Power of Brand - Laura Miranda and Ariana Rae Diverio
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41:13
"You can't have it all". Raise your hand if you're a working woman, mother, leader and heard this phrase at least a million times in your career. Our guests on this episode of The Unmtchd. Podcast are Laura Miranda and Ariana Rae Diverio, two strong, creative, successful professionals who happen to also be women and mothers. Laura and Ariana have c…
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Why the CMO has the Toughest Job in the C-Suite - Seth Matlins
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44:57
Ready to reconsider your marketing playbook in 2024? Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections.Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring! With a Hollywood stint that revolutionised his career, he shares …
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Redefining Success and the Power of Personal Energy - Simon Alexander Ong
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48:40
In this first episode of 2024, our guest is the amazing Simon Alexander Ong, successful entrepreneur, public speaker and coach, and author of ENERGIZE, a book that completely transformed the way I managed my energy in 2023. Simon and I discussed his transformative journey from finance to coaching and his belief that inner energy drives success. We …
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How to Build a Life Aligned with Purpose and Values - Sonal Bhaskaran
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42:02
Ever feel like you're always on a treadmill, running to prove your worth? In this episode, we have mental performance coach, Sonal Bhaskaran, to help us redefine self worth. In our chat with Sonal, we cover some of the basics: - Navigating burnouts and the power of 'no' - Aligning actions with your purpose - Unleashing your inner strength But we do…
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From Communism to Corporate America - Luca Carp
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50:46
From the harsh realities of a post-communist regime to the glittering boardrooms of corporate America, Luca Carp's journey is a testament to relentless ambition. As Senior VP of Anastasia Beverly Hills, she's battled adversity, seized the American dream, and fashioned it to a beacon of self-determination. In an intensely personal conversation, we d…
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The Best Strategies for Launching your Podcast in 2024 - Ryan R. Sullivan
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47:29
Ready to level up your marketing game in 2024? Then sit back and chill as Oana chats with Ryan from Podcasting Principles about his remarkable journey from working as a mechanic to finding his niche in the podcasting world. Ryan explains how this medium is a powerful catalyst for personal growth and fostering new relationships.Ryan and Oana talk ab…
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Writing is the best skill you can learn in 2024 - Jasmin Alić
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50:01
With an intriguing transition from a rapper to a brand strategist and copywriter, Jasmin’s story is one worth a listen. This chat will give you an exclusive insight into the world of copywriting, the vital role of personal branding, and engaging with a LinkedIn audience effectively. Jasmin preaches the importance of building brand authority, especi…
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Owning Your Career Path to Creativity - Jo Bird
1:04:24
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1:04:24
Get ready to ignite your creative spark! In this episode, we're flipping the script on creativity and innovation. Our guest, Jo Bird, Creative Lead at Lounge Underwear, takes us on a journey from her creatively rich upbringing to the helm of in-house creativity. Jo delves into the impact of comfort zones on creativity, emphasizing the need to break…
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Navigating the Future: Web3, Blockchain and Digital Connectivity - Diego Borgo
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41:58
Ever wonder what it takes to pioneer the next phase of digital interaction? Join us as we sit with Diego Borgo, a trailblazer from Brazil who ventured into the world of Web3 and the metaverse, guiding brands to navigate this transformative space. Diego shares his compelling journey, emphasizing the importance of taking calculated risks and preservi…
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#11: WAM : Collaborative Brand Strategy - How to Successfully Position your Brand for the Win
1:01:53
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1:01:53
In this episode, we have a powerhouse trio in the studio: Wes Henstock, Ash Rathod, and Martin Zarian, founders of acclaimed creative agencies Confid3ntial, DFC, and Factory 39, respectively. What makes this episode exceptional? They've united their expertise from different agencies to create the first-ever brand strategy collective and redefine br…
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#10: Aleks Stojanovic : Decoding Gen Z - Creating Content that Connects
1:01:03
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1:01:03
In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task. Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic. Alex opens up about his career …
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#09: Polina Marinova : Uncovering Your Hidden Genius - The Learning Journey Behind "The Profile"
1:02:55
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1:02:55
Ever wrestled with imposter syndrome or felt lost in your career path? You're not alone - join me for an enlightening conversation with Polina Marinova, journalist, entrepreneur, and the brain behind popular newsletter The Profile. We unravel Polina's journey, from her humble beginnings at CNN and USA Today, through dealing with imposter syndrome a…
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#08: Jim Fielding : Scaling the Corporate Ladder - A Candid Conversation on Success, Disney’s Magic, and Embracing Diversity with Pride
1:00:58
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1:00:58
The best marketing happens when we blend science with emotion. ❤️ From the bustling department store floors of Dayton Hudson to the imaginative world of Disney, Jim is sharing an amazing career journey, evolution and personal growth. Ever wondered how Disney casts its magical spell on its audience? We pull back the curtain and explore the enchantin…
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#07: Oliver Sherenberg - A Creative Journey: From IP Attorney to Web 3 Pioneer
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50:16
What happens when an intellectual property attorney with a unique background finds his way to the cutting edge of web three technology? Join me in this fascinating conversation with my guest, Oliver Scherenberg, a Hamburg-based lawyer whose journey took him from a family of engineers to a passion for intellectual property. In this episode, we discu…
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#06: Dr. Sarabeth Berk - Your Professional Identity Is More Than Your Job Title
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54:24
Dr. Sarabeth Berk's life work was born out of her own professional identity crisis. For years, she felt stuck and pigeonholed in her career path, and she had a hard time realising and verbalising who she was. The absolute “aha” moment came when she was interviewing people working in different industries and they all had the same feedback : they fel…
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#05: Pankaj Kedia - From Intrapreneur to Entrepreneur: A Three Decade Journey Powered by AI
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42:03
Born in India, in Jaipur, Pankaj Kedia developed early on a strong mission towards connecting every man, woman, child and pet through technology. Pankaj held different top management roles at Intel and Qualcomm before deciding to go on a new entrepreneurial venture powered by AI. He spends his time now advising and investing in tech startups that a…
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#04: Elfried Samba - Create Chaos: A Purpose-Driven Approach to Brand Building
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47:46
This episode is all about purpose, brand and authentic community building. One of the most prolific marketers online, Elfried Samba is also the Founder and CEO of Butterfly 3ffect, a creative agency that that aims to make the creative industry more diverse and inclusive. In this honest chat about the ins and outs of marketing, we discuss: Building …
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#03: Lars Behrendt - From concept to market in one week : Innovation as a lifestyle
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46:54
: Buckle up for the most no BS guest we've had on the podcast to date! Lars Behrendt is not only a LinkedIn Top Voice, but he is the person known as Mr. Innovation in Germany. A seasoned innovation consultant and entrepreneur, in this episode Lars shares his insights on innovation, collaboration, and bridging the gap between different dep…
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#02: Cosmo Shield - From BBC Journalist to Solopreneur: A Journey of Writing and Self-Belief
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48:34
Cosmo Shield is someone that was used to share bad news every single day and hated it. So he left his 17 year booming career as journalist at the BBC and turned his passion for writing into a business. With an infectious enthusiasm and a genuine desire to help others, Cosmo shares his journey and some of the lessons he has learned along the way: Th…
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#01: Mariya Spektor - Navigating the Social Media Landscape: Authenticity, Adaptability, and Growth
47:35
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47:35
In this episode of Unmtchd, social media expert Mariya Spektor shares her insights on the evolving landscape of social media and the importance of adaptability, empathy, and grit in her career. Drawing from her own experiences in the industry, Mariya discusses the need for multiple mentors who can offer guidance in specific areas of life and the po…
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