พอดคาสท์ Nonprofitmarketing ชั้นนำ (2024)

1
Merritt Neil & Monica Tiffany, M&C 20:03

2y ago20:03

20:03

Merritt and Monica share a brief rundown of what stood out in nonprofit communications and fundraising this year and what will be important for nonprofits as we look ahead.

1
Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders 28:10

2y ago28:10

28:10

M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.

1
Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council 25:36

2y ago25:36

25:36

Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council sits down with M&C Nonprofit Marketing Talk to discuss crafting grant proposals and some of the nuance that goes into good grant writing in this month’s episode.

1
Sami Aaron, Founder, The Resilient Activist 25:31

2y ago25:31

25:31

This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.

1
Ashley Lopez Anguiano, Manager of Signature Events, Children’s Mercy Hospital 35:24

2y ago35:24

35:24

M&C Nonprofit Marketing Talk sits down with Ashley Lopez Anguiano, Manager of Signature Events at Children’s Mercy Hospital to learn how event planning continues to evolve. Join us as we discuss ways to streamline processes when planning your organization’s next event.

1
Jeff Church, Producing Artistic Director, The Coterie 26:02

2y ago26:02

26:02

Join M&C Nonprofit Marketing Talk as we sit down with Jeff Church, Producing Artistic Director for the Coterie Theatre to talk about holistic approaches to including donors, volunteers, board and staff in meaningful DEI initiatives.

1
M&C #StillServing Case Study Update 25:37

2+ y ago25:37

25:37

The VFW kicked off a month of veteran-led community service events with VFW Day of Service on May 7. We sit down and discuss ways to keep your donors engaged, inspire philanthropy and promote your organization’s work in this month’s podcast.

1
Luann Feehan, President & CEO | Nonprofit Connect 31:41

2+ y ago31:41

31:41

M&C Nonprofit Marketing Talk sits down with Luann Feehan, President & CEO of Nonprofit Connect to discuss how the organization helps professionals grow. We also discuss ways nonprofits can attract talent, build culture and why nonprofit careers are becoming more popular.

1
Capital Campaign Basics From a Pro: Karrie Duke, Director of Development for Center for Developmentally Disabled 29:33

2+ y ago29:33

29:33

We chat with Karrie Duke, Director of Development for Center for Developmentally Disabled about capital campaign fundamentals and her best tips after helping to guide CDD through two separate campaigns.

1
Don't Lose 25% of Your Subscribers in 2022 15:10

2+ y ago15:10

15:10

Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from…

1
Tahir Atwater, Director of Donor and Volunteer Engagement, Jackson County CASA 38:34

2+ y ago38:34

38:34

M&C Nonprofit Marketing Talk hosts Tahir Atwater, Director of Donor and Volunteer Engagement at Jackson County CASA, to discuss ways to make your diversity, equity and inclusion initiatives a successful part of your nonprofit culture.

1
Email: 6 Reasons Why & 7 Ways How 16:26

2+ y ago16:26

16:26

Email campaigns continue to be one of the most cost effective methods of getting support for your nonprofit. In fact, on average they show a return on investment of $42, far outstripping social media and direct mail. In this podcast, we talk about what makes email marketing campaigns so successful, how to leverage them for all your content needs an…

1
Someone You Should Know 17:56

2+ y ago17:56

17:56

One of the reasons I’ve always highlighted what I call "Women on a Mission" is to inspire you with the stories of nonprofit leaders who are tackling the big issues fearlessly. Today I want to update you about the work of Debbie DiCarlo, who is not only working to make sure that no-one has to face cancer alone, she's also working hard to make sure t…

1
Scott Mason, Director of Stewardship and Marketing | Rose Brooks 21:39

2+ y ago21:39

21:39

M&C Nonprofit Marketing Talk sits down with Scott Mason, Director of Stewardship and Marketing at Rose Brooks to discuss redesigning newsletters, messaging challenges and measuring success in this month’s podcast.

1
5 Ways to Grow Your Email List 22:36

2+ y ago22:36

22:36

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause. One of the best methods to pave the way for these new supporters is to first ge…

1
Time Is Not Your Enemy 16:03

2+ y ago16:03

16:03

Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate what you spend your time on, the duties you might want to delegate to others, and strategies to use so that you are managing your day (instead of having your …

1
Why Video Is Important to Your Emails 22:55

2+ y ago22:55

22:55

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in you…

1
Jenny Horsley, Executive Director, Reach Out & Read Kansas City 28:24

3y ago28:24

28:24

Jenny Horsley, Executive Director of Reach Out & Read Kansas City sits down with M&C Nonprofit Marketing Talk to share suggestions for saving time on grant writing and how to have meaningful conversations with funders.

1
Reset Your Marketing Mindset for 2022 17:53

3y ago17:53

17:53

How do you stay motivated? What makes you able to be the superhero of your nonprofit? What enables you to combat the negative self-talk and turn “we can’t” into “we must.” In this podcast, Cindy explores ways for nonprofit leaders to reset their mindset and stay inspired in 2022.

1
9 Tips to Get Your Emails Opened 16:29

3y ago16:29

16:29

Every year we hear that email for nonprofits is dead. Old fashioned, not working, can’t do the job. And then every year we get the numbers and - surprise! - email is still one of the best ways to connect with your audiences. That doesn’t mean that email is easy - changes to spam algorithms, operating systems and more can be a challenge. In this pod…

1
A New Year Story to Inspire You 20:14

3y ago20:14

20:14

For the new year, I’d like to tell you a story. It’s got high points and low valleys, a few plot twists, and - fortunately - a happy ending. Hopefully, it will inspire you, because it’s all about why nonprofits like yours are so important to me and the entire team at Cindy May Marketing.

1
What Did We Learn? What Now? 5 Lessons From 2021 & 5 Ideas for 2022 25:45

3y ago25:45

25:45

In this final episode of 2021, Merritt and Monica pinpoint the 5 nonprofit areas of focus that stood out this past year — and look ahead to what nonprofits need to keep top of mind for 2022.

1
Make 2022 Your Data-Driven Year 21:05

3y ago21:05

21:05

Data can be dull. That’s why I counsel my nonprofit clients to steer clear of numbers when discussing their mission; stories of impact are just so much more engaging. But one set of numbers nonprofits should be concerned with is their marketing numbers. From the reach of your Facebook posts to the number of people who clicked on the call to action …

1
3 Tips to Build on Your Giving Tuesday Success 12:48

3y ago12:48

12:48

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

1
Get To Know Your Donors 13:27

3y ago13:27

13:27

Get to know your donors! Reaching out through surveys, tours, coffee get-togethers, phone calls and more will increase the likelihood that they’ll give again, plus they will give you new insights and appreciation about your organization.

1
Terri Barnes, Founder & President, The Nia Project 34:20

3y ago34:20

34:20

Terri Barnes, Founder and President of the Nia Project in Kansas City shares practical, actionable ideas for new nonprofits and organizations struggling to message programs, events and missions.

1
Your 2021 Giving Tuesday Subject Line Recipe 9:20

3y ago9:20

9:20

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

1
Seeking Out New Partnerships for Your Nonprofit 15:42

3y ago15:42

15:42

Here’s a resolution for 2022 that you can start working on now. Identify the fellow nonprofits and corporations that would be good allies for your nonprofit and start building those partnerships. Too many of the problems that nonprofits are trying to solve are too complex to rest on one organization’s shoulders. Partnerships can help broaden your r…

1
Getting Real with IG Reels 29:00

3y ago29:00

29:00

If you are looking to connect with a younger audience, there’s no better place to go than Instagram. More than 60% of Instagram’s 1.3 billion users are between the ages of 18 and 34 and if you are looking to be discovered on the app, there’s no better tool than Instagram reels. But what do you need to do to make these “micro-content” videos? Podcas…

1
What To Do When Marketing Gets Hard 14:04

3y ago14:04

14:04

Want to get recharged and renew your excitement about how you market your mission? This episode is about how to address those times when marketing feels more like a grind. Do you need to change up your message? Or do you need to create some processes that will make marketing easier? Learn how to get your marketing mojo back in this podcast.…

1
Jane Male, Director of Association Management, Western Equipment Dealers Association 22:08

3y ago22:08

22:08

Tune in to the latest M&C Nonprofit Marketing Talk as our own Merritt Neil talks with Jane Male from Western Equipment Dealers Association about nonprofit association marketing trends.

1
12 Tips to Better Nonprofit Emails 18:43

3y ago18:43

18:43

Today it’s all about the tips that make your email communications more successful. Things that will keep you from winding up in the spam folder; ways to make your subject lines more compelling and best practices to make your email campaigns easier to build and more likely to get results.

1
Start Dreaming About What Your Nonprofit Can Do in 2022 15:12

3y ago15:12

15:12

This is a busy time of year for nonprofits, but don’t let a big to-do list from now to the end of the year prevent you from doing a little planning - and a little dreaming. Before ringing in the New Year, give yourself a chance to imagine what 2022 could be for your organization. What new things are on the horizon? What changes do you want to imple…

1
7 Tips to Tell Your Nonprofit's Story 12:53

3y ago12:53

12:53

Nonprofits are eager to share the stories of the people, groups and causes they help and it’s easy to understand why - these are some of the most compelling ways to illustrate their impact. But those aren’t the only stories you should tell. Sharing your organization’s story is also important to building feelings of trust that engender support for y…

1
Why You Must Embrace Marketing 9:36

3y ago9:36

9:36

There’s a lot of strong, negative feelings about marketing for nonprofits out there. It ranges from thinking of it as a “necessary evil” to viewing all marketing as, for lack of a better word, “icky” - sleazy, inauthentic or chock-full of hype. But marketing isn't a dirty word. It’s not a punishment. It’s just a tool and - when you embrace the best…

1
9 Things to Do Now for #GivingTuesday Success 15:25

3y ago15:25

15:25

#GivingTuesday is now the biggest day in philanthropy. Last year it broke records with $2.47 billion donated (in US alone!) and 35 million people taking part. But its sheer size sometimes makes small and medium-size nonprofits wonder if #GivingTuesday is worth the work. How can you be heard if you aren’t a huge organization? This episode explores t…

1
Angie Heer, Chief Development Officer, United WE 31:06

3y ago31:06

31:06

Angie Heer is the Chief Development Officer for United WE, formerly the Women’s Foundation, in Kansas City, MO. In this month’s M&C Nonprofit Marketing Talk podcast, she shares a look at what led to the organization’s rebrand, how they navigated the process and how they engaged with constituents and stakeholders along the way. Great information if …

1
What Your Nonprofit Loses When You Ignore Marketing 13:23

3y ago13:23

13:23

Often, nonprofit leaders play down the importance of marketing to a nonprofit’s success. Relying on the myth that every dime should go strictly to program costs, they ignore the role that an effective marketing and communications strategy have in making sure nonprofit’s get the support they need and reach the clients they want to serve. In this epi…

1
Quick Nonprofit Marketing and Communications Pro-Tip: 4 Tips to Make Your Emails Easy to Read 4:04

3y ago4:04

4:04

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. Cindy shares 4 simple tips that will help.

1
Should You Avoid Marketing on These Days? 16:52

3y ago16:52

16:52

Are you ever tempted to skip posting or emailing on a day that is fraught with significance? Maybe it’s a holiday or the anniversary of a tragic event or something that would drag you into a current controversy. There certainly is a temptation to skip marketing on certain difficult days, but if you’re too cautious, you might rob your nonprofit of a…

1
Quick Nonprofit Marketing and Communications Pro-Tip: Simple Ways To Tell Your Nonprofit's Stories 6:56

3y ago6:56

6:56

No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing those stories and writing them is a long, involved process. It doesn’t have to be.

1
Quick Nonprofit Marketing and Communications Pro-Tip: What Types of Emails To Use When 7:14

3y ago7:14

7:14

Broadcasts. Automations. Targeted messaging. Are you using the right type of email for the message you need to get out? Learn more about the 4 distinct types of emails nonprofits can (and should) be using to build support and engagement.

1
The 3 Ways Your Nonprofit Communicates 15:31

3y ago15:31

15:31

Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essential to your organization. Which is why you need to be transparent and consistent in each and every level. This episode covers each of these levels of commun…

1
Quick Nonprofit Marketing and Communications Pro-Tip: How To Re-engage Email Subscribers 5:00

3y ago5:00

5:00

If you are seeing the open and click-through rates drop for your nonprofit’s emails, it might be time to identify subscribers who haven’t engaged recently and win them over with a re-engagement campaign. Here’s how.

1
Getting a Fundraising Program off the Ground When You’re a Niche Nonprofit 29:45

3y ago29:45

29:45

Jessica Thompson is the Deputy Director of Thrive Allen County. She’s building the organization’s fundraising program from the ground up and has good ideas to share.

1
Quick Nonprofit Marketing and Communications Pro-Tip: How To Make Your Call To Action Buttons More Clickable 3:43

3y ago3:43

3:43

Call to Action buttons only take up a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support your cause. Here’s how to make yours better.

1
Quick Nonprofit Marketing and Communications Pro-Tip: How To Leverage Content 3:22

3y ago3:22

3:22

Just like a little black dress or flattering jeans, the power of great content is that - with some tweaks - it can be repurposed for all occasions and platforms. In this bonus podcast, Cindy discusses the power of leveraging quality content and why it’s not only smart marketing but also an excellent use of your nonprofit’s resources.…

1
5 Ways To Draw People To Your Cause 19:20

3y ago19:20

19:20

Engagement is the marketing version of the Holy Grail for nonprofits. It’s goal: to get people to notice you, interact with you and, ultimately, support you. But with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition out there. How can you stand out from the crowd? In this episode, I cover tips that can make your cont…

1
5 Reasons Why Your Nonprofit Needs Marketing Help 23:31

3+ y ago23:31

23:31

Even if they have no problem hiring certain types of outside experts, many nonprofits resist getting help with their marketing efforts. But having some help with communications can result in nonprofits getting more support so they can thrive. Cindy goes over the most common reason nonprofit leaders say “no” to marketing help and the many reasons th…

1
Mike Pinto, Owner, Zotnip Web Services 20:31

3+ y ago20:31

20:31

In this episode of M&C Nonprofit Marketing Talk, we sit down with Mike Pinto, owner of Zotnip Web Services, to talk about how nonprofits can get the most out of their website. Join us as we dive into everything from simple website platforms to sophisticated data-driven websites and custom apps.

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