Online legal marketing demystified for solos and small firm lawyers.
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The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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An Adviatech Company
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The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. ...
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Learn the steps of how to patent your invention, from initial concept to issued patent. Host and registered patent attorney, Adam L. Diament, J.D., Ph.D., guides you through the complicated process of patenting your invention. This podcast starts from the beginning of what to do when you first have an idea, all the way through the steps that lead to an issued patent. Other intellectual property areas will also be covered, such as trademarks, copyrights, trade secrets, and licensing. Adam Dia ...
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A legal podcast featuring business, tech, and all things to make law firms more profitable. The 10 Minute Law Firm Podcast is informative, entertaining, and if you find it absolutely horrible, it will be mercifully over soon. Your host is Larry Port, CEO of Rocket Matter, who has worked with thousands of firms to improve their efficiency and bottom line.
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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Welcome to Trial Stories, an informative discussion of civil justice with a focus on the human story. I'm your host, Arkady Frekhtman, a New York City trial lawyer passionate about helping serious injury victims and their families. I am the founder of Frekhtman & Associates. We have offices in Brooklyn, Queens, Manhattan, and the Bronx. You can find me on my website https://866attylaw.com.
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TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com
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In law school, we're taught the basic principles of law, i.e., contracts, torts and constitutional law that we need to pass the bar exam. Fun and interesting? Well, maybe (and yes, we need this stuff to pass the bar exam), but our cranky old law school professors never bothered to teach us how to operate a law practice, get clients and make money. But it's too late to get your tuition back from law school, so what can you do? Just throw up your hands and just keep doing what all of the other ...
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Scott Limmer and Oscar Michelen, lawyers who watched their once thriving solo (Scott) and small firm (Oscar) law practices lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking they were able to analyze, reboot, and grow their law practices and offer practical advice on how you can grow your solo or small law practice too. Join them each week to discuss topics such as legal marketing, personal & professional grow ...
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For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the endless number of self-help digital marketing resources for attorneys. In reality, t…
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If you disclose your product or sell it before you have a patent application on file, you may be barred from getting a patent due to the on-sale bar doctrine. But what if you have a secret METHOD, like a secret way to age steaks to make them more delicious, and you never disclosed or sold that that METHOD even though you sold the steaks? Does the o…
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1
SEO Basics: Essential Strategies for Boosting Your Website's Rankings
27:10
27:10
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27:10
In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding…
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1
Best Practices for Law Firm Exits with Kevin McGoff
44:47
44:47
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44:47
In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change. The conversation a…
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Core Elements of Effective Law Firm Websites: Branding and Messaging
12:11
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12:11
In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their …
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1
The 5 Most Common Types of Truck Accidents in the Bronx
16:46
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16:46
Learn about the different types of truck accidents in the Bronx and how to navigate their aftermath. Get essential insights now! ▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIVE A REVIEW: https://bit.ly/review-fa ▶▶ HOW CAN WE HELP YOU?: https://866attylaw.com/ ▶▶ CALL US NOW - FREE EVALUATION (212) 222-1111 or…
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In the aftermath of a truck collision, knowing what to do is crucial. Discover the important steps to take immediately after a truck accident in our helpful guide. ▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIVE A REVIEW: https://bit.ly/review-fa ▶▶ HOW CAN WE HELP YOU?: https://866attylaw.com/ ▶▶ CALL US NOW …
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1
How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter
44:04
44:04
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44:04
In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common p…
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1
Founder's Story: Richard Horvath with TheeDigital
15:21
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15:21
Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up. Discover how Richard's visi…
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1
Core Elements of Effective Law Firm Websites: User Experience
11:41
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11:41
In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions an…
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1
Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors
40:12
40:12
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40:12
Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replica…
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1
What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange
59:22
59:22
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59:22
Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm ac…
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1
Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
39:53
39:53
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39:53
In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the …
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1
GA4 Data Essentials for Law Firms
18:51
18:51
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18:51
Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) confi…
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In this episode I go over Standard Essential Patents (SEPs) are FRAND (Fair, Reasonable, and Non-Discriminatory) terms. If someone comes up with a patent for a technology, and that technology because a standard for an industry, then the company that owns the patent MUST adhere to FRAND principals by licensing it on a "Fair, Reasonable, and Non-Disc…
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1
Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers
42:51
42:51
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42:51
Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injur…
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1
Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt
31:44
31:44
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31:44
Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm — Finding fulfil…
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1
First Steps to Take After a Brooklyn Truck Accident
11:34
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11:34
Learn the crucial steps to take after a Brooklyn truck accident. Our FAQ covers immediate actions, common injuries, evidence preservation, legal assistance, and preventive measures to help you navigate the aftermath of a truck collision. ▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIVE A REVIEW: https://bit.ly/…
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1
How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
37:30
37:30
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37:30
In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered includ…
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1
Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io
46:42
46:42
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46:42
Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and client experience…
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1
Craft a Revenue-Generating Legal Team with Elise Holtzman, CEO of The Lawyer's Edge
49:49
49:49
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49:49
Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership — Und…
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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
47:40
47:40
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47:40
In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on …
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Build a High-Performance Law Firm with Brian Glass, the Partner at BenGlassLaw
54:37
54:37
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54:37
Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm by clearly expla…
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A new treaty was adopted by the World Intellectual Property Organization about using knowledge and resources from indigenous people. This may have an effect on drug patents, where the initial knowledge of the drug comes from indigenous cultures, and the plants they use to treat ailments. Listen to this episode to learn more about the treaty and how…
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1
SEO Myths Busted! Special Guest: Patrick Stox
32:14
32:14
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32:14
In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while …
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Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is u…
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Boosting Profit with Strategic Law Firm Management with Suzette Welling, the CEO of Law Practice Edge
33:15
33:15
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33:15
Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models…
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1
What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
50:37
50:37
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50:37
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language tha…
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1
Should My Law Firm Buy Google Advertising?
18:00
18:00
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18:00
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid…
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Generative AI Can't Do This for Legal Marketing
11:11
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11:11
OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace. However, generative AI is not perfect. In fact, one critical thing it…
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There is a new standard for determining whether a design is obvious (and not patentable). The "old" rigid test called the Rosen-Durling test has been supplanted by a more flexible approach under the recently decided case of LKQ Corporation vs GM Global Technology Operations LLC. In this episode, learn how this new test is applied and why more of yo…
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Crafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice Exchange
1:03:09
1:03:09
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1:03:09
Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scena…
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Doubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker Institute
42:16
42:16
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42:16
Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic respon…
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Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
46:01
46:01
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46:01
In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pur…
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Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP
45:39
45:39
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45:39
Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, pai…
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Preventing Pedestrian Accidents in the Bronx
15:46
15:46
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15:46
Learn how to stay safe as a pedestrian in the Bronx with our comprehensive guide. Discover the most dangerous intersections, common injuries, and crucial safety tips to prevent accidents. Plus, find out how Sammy's Law can help make NYC streets safer for everyone. ▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIV…
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In this episode I go over a doctrine in patent law called the "Printed Matter Doctrine." You generally can't get a patent on something if the only difference is that you provided some written instructions on your product, even if those written instructions are new and non-obvious. Learn what kinds of printed matter is and isn't patent eligible in t…
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How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
38:47
38:47
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38:47
In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless…
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1
5 Steps to Better Work-Life Balance for Attorneys
15:12
15:12
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15:12
Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. Regardless of the industry, it’s a common goal among business owners to find a harmonious…
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Getting More Law Firm Leads with Matt Spiegel, the CEO of Lawmatics
29:25
29:25
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29:25
Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…
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Who Owns Your Strawberries? A Plant Patent Conversation with Dr. Dale Hunt. Bonus Episode 7
53:01
53:01
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53:01
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Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn
28:07
28:07
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28:07
In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion …
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Optimizing Your Law Firm Website for AI Searches
13:34
13:34
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13:34
As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and …
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Boosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLC
33:37
33:37
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33:37
👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and clo…
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