พอดคาสท์ Ecommerceseo ชั้นนำ (2024)

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135 - Find Your Buyers Where They Are 10:33

1M ago10:33

10:33

In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases. Gert also hi…

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134 - The SEO Value Chain 6:32

2M ago6:32

6:32

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user beh…

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133 - How to Grow a 7 Figure Business with Mario Peshev 51:27

2M ago51:27

51:27

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. …

1
132 - Hit by a Google Update? 7:22

3M ago7:22

7:22

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bou…

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131 - How to Sell Your Business with Jonathan Baker 31:12

4M ago31:12

31:12

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions eas…

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130 - Ranking High on Google is Simple 11:13

4M ago11:13

11:13

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks abou…

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129 - Why a Focus on One Platform Is Bad Advice 9:55

4M ago9:55

9:55

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess b…

1
128 - The Future of AI with Tim Warren 51:25

4M ago51:25

51:25

In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal …

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126 - Omnipresence and SEO 10:42

5M ago10:42

10:42

In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing…

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127 - How to Sell Your Course with Nicki Krawczyk 35:28

5M ago35:28

35:28

In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales …

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125 - Dashboard with Feliks 40:38

6M ago40:38

40:38

In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboard…

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124 - What Does AI Think About You? 8:35

6M ago8:35

8:35

In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer…

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123 - Online Reputation and AI 9:49

6M ago9:49

9:49

In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such…

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122 - Gratitude with Kevin Monroe 34:15

8M ago34:15

34:15

In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand …

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121 - The SEOLeverage Team Setup 10:48

10M ago10:48

10:48

In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy…

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120 - Practical AI Tools and Actual Use Cases with Joe Fier 48:28

11M ago48:28

48:28

In episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI…

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119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth 37:19

11M ago37:19

37:19

In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit …

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118 - Content Marketing and AI with Katrina McKinnon 32:01

11M ago32:01

32:01

In episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT. They discuss the advantages and limitations of using AI in content creation, the importance of maintaining authenticity, and how to effectively integ…

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117 - How to Work With a Marketing Agency with Stevie Brown 43:56

11M ago43:56

43:56

In episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic expectations, and engagement in the marketing process. The episode also compares in-house marketing versus outsourcing and offers tips for choosing the…

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116 - How to Best Prepare for SGE 9:50

11M ago9:50

9:50

In episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality, easily understandable content, maintaining brand reputation, and actively managing online information. The episode highlights the potential impact o…

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115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds 37:01

1y ago37:01

37:01

In episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, the importance of integrating company culture and values, and effective hiring practices. The conversation emphasizes collaboration, innovation, and s…

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114 - The Top-Down Focus 7:43

1y ago7:43

7:43

In episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user and search engine expectations. He uses the analogy of supermarkets placing products at eye level to explain content optimization strategies. In this …

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113 - Google Your Brand Name 6:34

1y ago6:34

6:34

In episode 113 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses how to handle situations where competitors or negative content overshadow your brand, and the role of an SEO agency in optimizing brand presence. How wo…

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112 - Podcasting for Profit Workflow with Joe Fier 49:42

1y ago49:42

49:42

In episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesting and sponsorships, and engaging audiences through various platforms. They also delve into using AI tools and building a community around audio-only …

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111 - SEO - Where to Start? 8:33

1y ago8:33

8:33

In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks. Like any endeavour, it's …

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110 - Podcast Monetization with Jeff Mendelson 33:36

1y ago33:36

33:36

In episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They explore the challenges of making money with podcasts, the significance of quality content, and using podcasts as networking tools. The conversation also…

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109 - Podcasting Strategy in the Age of AI with Joe Fier 45:14

1y ago45:14

45:14

In episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-production processes, maintaining the human connection while leveraging new technology. They also discuss strategic podcast guesting, the "Dream 100" …

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108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny 26:36

1+ y ago26:36

26:36

In episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using voice to connect emotionally with audiences, techniques to re-engage listeners, and the significance of audio in conveying emotion. They also explore t…

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107 - Brick and Mortar SEO 6:24

1+ y ago6:24

6:24

In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google Business Profiles, and generating online reviews. The discussion also emphasizes creating localized content to enhance visibility and relevance in loca…

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106 - Cross-Channel SEO with Stephan Spencer 42:35

1+ y ago42:35

42:35

In episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They delve into the use of AI in content creation, the ethical considerations, and the importance of maintaining human creativity. The conversation also touche…

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105 - Paid Ads Funnels with Daniel Pope 44:00

1+ y ago44:00

44:00

In episode 105 of the SEOLeverage Podcast, Daniel Pope discusses effective strategies for optimizing paid ads funnels to enhance profitability. He covers the seven profit levers, including fixing pricing, eliminating unnecessary expenses, and leveraging other people's audiences (OPA). The conversation also highlights the importance of automated fol…

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104 - Who Is Stealing Your Traffic? 5:57

1+ y ago5:57

5:57

In episode 104 of the SEOLeverage Podcast, Gert Mellak addresses how competitors can steal your website traffic, particularly through brand name searches. He explains strategies to combat this issue, such as online reputation management, optimizing search results, and pushing negative content down the rankings. The episode emphasizes the importance…

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103 - Stop Wasting Money on Paid Ads 5:06

1+ y ago5:06

5:06

In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement. When peo…

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102 - Website Design and AI with Greg Merrilees 37:52

1+ y ago37:52

37:52

In episode 102 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees explore how AI is transforming website design. They discuss the benefits and limitations of AI tools like ChatGPT, addressing concerns about content quality and copyright issues. Merrilees outlines a three-step client process involving education, qualification, and demonstrat…

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101 - Podcast Monetization with Jeff Mendelson 30:23

1+ y ago30:23

30:23

In episode 101 of the SEOLeverage Podcast, Jeff Mendelson joins Gert Mellak to discuss podcast monetization strategies. They highlight the importance of understanding your podcast's purpose, building meaningful connections with guests, and leveraging short-form content for efficient information delivery. The conversation covers practical tips on co…

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100 - SEOLeverage Celebrates 100 Podcast Episodes 13:01

1+ y ago13:01

13:01

In episode 100 of the SEOLeverage Podcast, Gert Mellak celebrates the podcast's milestone, sharing key insights and memorable moments from previous episodes. He reflects on expert interviews, discussing a wide range of topics, including SEO strategies, digital marketing trends, and business growth. This special episode acknowledges the podcast's jo…

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099 - Search Intent Mismatch 4:23

1+ y ago4:23

4:23

In episode 99 of the SEOLeverage Podcast, Gert Mellak discusses the issue of "search intent mismatch," where website content doesn't meet user expectations based on their search queries. He offers strategies for aligning content with user intent, improving SEO performance. This includes analyzing top-ranking pages and differentiating between inform…

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098 - Automation in Marketing with Thomas Helfrich 32:03

1+ y ago32:03

32:03

In episode 98 of the SEOLeverage Podcast, Gert Mellak and Thomas Helfrich discuss the role of automation in marketing. They explore how AI can enhance tasks like content creation and social media management, emphasizing that technology should complement rather than replace human effort. The episode also covers email marketing strategies and tools f…

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097 - Legal Tips for Online Businesses with Heather Pearce 39:24

1+ y ago39:24

39:24

In episode 97 of the SEOLeverage Podcast, Gert Mellak and Heather Pearce Campbell discuss essential legal tips for online businesses. They cover topics like intellectual property protection, the importance of privacy policies, and legal considerations for online course creators. The episode emphasizes the need for proper legal frameworks to safegua…

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096 - AI Content Detection with Jonathan Gillham 28:46

1+ y ago28:46

28:46

In episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in content creation, and the implications for SEO and digital marketing. They also talk about tools for detecting AI content and Google's role in managin…

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095 - How to Run an Audio Summit with Anke Herrmann 35:04

1+ y ago35:04

35:04

In episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering flexibility and accessibility for participants. The episode covers technical requirements, promotion strategies, and the benefits of audio summits as…

1
094 - What is Content Design? 6:13

1+ y ago6:13

6:13

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligning content with user search intent, effective presentation, and navigation strategies to enhance user experience. Before we can really appreciate Cont…

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093 - Case Study: 80% Traffic Drop - Conversions Rising 6:08

2y ago6:08

6:08

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content and optimizing for quality over quantity can enhance user engagement and lead to better conversion rates. In this episode, we'll be discussing how our…

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092 - Chat GPT and SEO 6:50

2y ago6:50

6:50

In episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy and authenticity. The episode also covers how to effectively incorporate ChatGPT into SEO strategies without relying solely on automated content creatio…

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091 - Ignite your SEO (and pick a date) 6:48

2y ago6:48

6:48

In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO campaigns and the necessity of having clear, actionable steps for success. The episode encourages businesses to commit to their SEO efforts for long-term …

1
090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard 44:07

2y ago44:07

44:07

In episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google’s Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online, the benefits of using schema markup, and strategies for optimizing brand visibility in search results. The conversation also covers the Kalicube proc…

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089 - How to Grow a SAAS With SEO with Kevin Sahin 38:28

2y ago38:28

38:28

In episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, and understanding the unique needs of tech-savvy audiences. The conversation highlights the value of consistency and patience in achieving SEO success. …

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088 - How to write Helpful Content - with Katrina McKinnon 42:38

2y ago42:38

42:38

In episode 88 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon discuss how to create helpful content. They emphasize the importance of storytelling, visual elements, and clear, user-focused information. The episode covers strategies for increasing click-through rates, using testimonials, and effectively summarizing content to engage rea…

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087 - Grow Your Online Course With the Right Keywords 8:52

2y ago8:52

8:52

In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right terms and avoiding keyword stuffing. The episode highlights the importance of understanding search intent and including clear calls to action to impr…

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086 - Digging Deeper on Your Numbers 9:03

2y ago9:03

9:03

In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as why visitors leave without converting and the difference between branded and non-branded traffic. The episode offers insights into refining conversio…

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