Welcome to Betatalks the podcast, in which we talk with friends from the development community. We chat not only about technology, but what drives them, inspires them and makes them unique. Rick (Cloud Solution Architect at Microsoft) and Oscar (CTO at Virtual Vaults), invite developers, makers, Open Source maintainers and other amazing people from the .NET and Azure development community. Looking for more content? Have a look at our Betatalks video's.
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Welcome to Channel Journeys, THE podcast for channel sales and marketing professionals that will enable and inspire you to create your best channel journey ever. Meet and learn from channel experts who share their channel journeys and lessons they’ve learned along the way. We’ll cover a wide range of topics to address challenges including how to make your channel team more effective, how to reach more customers by finding the right partner, and how to make your own channel journey more succe ...
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Nieuwsblad Transport is de krant voor professionals actief in transport en logistiek en is een uitgave van ProMedia Group.
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90. From ASM to ARM: The evolution of Azure and the rise of Infrastructure as Code - with Rick and Oscar
41:06
41:06
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41:06
In this episode, Rick and Oscar discuss Azure's evolution from Azure Service Manager to Azure Resource Manager, focusing on the 2024 retirement of classic services and the challenges of migrating to the new ARM model. They highlight the benefits of using tools like Bicep for managing Azure resources, the importance of modernizing applications over …
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How Partners are Driving Customer Success with Nancy Ridge and Norma Watenpaugh
42:34
42:34
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42:34
After the last episode with Jason Beal where we talked about Barracuda’s Partner Success Program, it got me thinking about the book that was recently released with groundbreaking research on how partner success drives customer success. I interviewed the book’s authors when it first came out back in episode 132. Today I’m relaunching that episode fo…
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89. Azure Compute Unleashed: From Foundations to Future - A Journey with Rick and Oscar
49:55
49:55
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49:55
In this episode, Rick and Oscar explore the evolution of Azure compute services, from its early days to the powerful platform it is today. We discuss key milestones like the shift to Azure Resource Manager, which enabled infrastructure as code, and the introduction of Azure Functions, which streamlined compute tasks by focusing on core functionalit…
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How to Build the Ultimate Partner Success Program with Jason Beal
38:56
38:56
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38:56
If you’re a SaaS vendor, partner success is the most important factor in your company’s growth. And your partners’ success in driving customer success is the biggest lever you have in driving more partner originated business. When partners are doing the services work, they’re gaining real life experience. They have stories of solving business probl…
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88. Hacking the future: Securing AI systems in the enterprise – with Gabrielle Davelaar
42:11
42:11
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42:11
In this episode, we talk with Gabrielle Davelaar, a senior AI specialist in the Global Black Belt organization for EMEA at Microsoft. We delve into the rapid evolution of AI adoption in large enterprises, highlighting the challenges around scalability, sustainability, and security. Gabrielle emphasizes the importance of optimizing AI models and inf…
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Maximizing the Impact of the Channel with Vandan and Mani
44:40
44:40
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44:40
If you’re brand new to the channel world, how can you quickly get up to speed on what partnering is all about? That’s exactly what today’s guests had to figure out. In the podcast episode, I’m speaking with Vandan Jain and Mani Bansal, the authors of a new book titled “Maximizing the Impact of the Channel.” They interviewed 15 partner professionals…
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87. Unlocking the secrets to Azure success - with Rick van den Bosch
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33:07
In this episode, we talk with Rick van den Bosch. Yes, our very own host Rick van den Bosch. He zooms in on his role as Cloud Solution Architect at Microsoft, helping Azure customers succeed through monthly check-ins, issue resolution, and technical guidance. He explains how customer feedback is key in validating and improving Azure services like B…
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Mark Rogers: The Number One Challenge of Partner Leaders
38:12
38:12
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38:12
What is the top challenge you are facing today? Changes in buyer behavior, increased competition going after fewer dollars, longer buying cycles – these changes are driving a huge amount of stress and strain on partner leaders. Today’s episode looks at these challenges and what you can do to address them. Joining me is Mark Rogers, SVP of Global Pa…
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86. Power Platform, Blazor and beyond: Maintaining internal apps - with Sophie van den Akker
50:56
50:56
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50:56
In this episode, we talk with Sophie van den Akker, an IT engineering specialist at van Lanschot Kempen Bank. She shares her experience initially using the Power Platform but hitting limitations that prompted a rebuild in .NET. This sparks a discussion about when low-code or full-code is more suitable. Sophie details her work maintaining various ap…
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Rob Spee: Sailing the Bermuda High in a Covid Low
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29:06
For this 4th of July holiday week, I’m going back in the archives to replay this story of a sailing adventure. This one took place during the summer of 2021 when we were still under the grip of the covid pandemic. I took a break from the covid madness to sail from Bermuda to New York with my sailing hero, Tania Abei, the author of Maiden Voyage, an…
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85. From PHP to Azure: Navigating shifting tech landscapes - with Sander Molenkamp
51:07
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51:07
In this episode, we talk with Sander Molenkamp, a principal cloud architect with over 20 years of experience. We discuss how Microsoft technologies like .NET have shaped his career journey. Sander shares details about his current role managing consultants and hosting community events. We dive into the challenges of predicting event attendance and m…
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What does co-selling mean to you? Is your company co-selling at scale with your partners or are you still at the stage of random acts of co-selling? The changes in buyer behavior that we’ve all been talking about is making co-selling more important than ever. And the advent of automated partner mapping technologies is enabling co-selling at scale. …
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84. Comparing Terraform, Pulumi and Bicep: Infrastructure as code - with Sam Cogan
37:33
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37:33
In this episode, we talk with Sam Cogan, a Solution Architect from Willis Towers Watson. We discuss infrastructure as code and cloud automation. Sam shares his perspective on tools like Terraform, Pulumi, and Bicep - explaining why he prefers Pulumi's ability to use programming languages. We also dive into topics like simplifying container manageme…
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Many software vendors and solution providers are still making the digital transformation to the SaaS business model. This transformation impacts just about every facet of your business – sales, marketing, finance, product development. And it absolutely impacts your channel strategy – in fact your entire go-to-market strategy will likely change. In …
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83. Technology, process and people: Succeeding through digital evolution – with Karel Zikmund
40:21
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40:21
In this episode, we talk with Karel Zikmund, a principal software engineer at Microsoft. We discuss the technical and soft skills needed to succeed at different career stages. Karel provides insights on hiring practices, performance optimization, code reviews, and adapting to change in the fast-paced tech industry. Regarding performance, he advocat…
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Breaking the Discount Cycle: Colin Puckett’s Playbook for Partner Success
42:43
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42:43
Are you aware of the impact customer discounts are having on your partner ecosystem? Are you wondering how to break the never-ending cycle of discounting and find a better way to drive growth? In this episode, Colin Puckett, SVP of Global Channel and Field Operations at Appfire, talks about their groundbreaking approach to sales discounts. Colin sh…
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82. The constant evolution of IoT: How services and strategies are changing - with Pete Gallagher
41:32
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41:32
In this episode, we talk with Pete Gallagher, a full stack manager at Avanade and an Azure and IoT MVP. We discuss the evolution of IoT technology and Microsoft's approach. As IoT has matured, the focus has shifted from standalone hype to integrating these capabilities into broader data platforms. We explore how services like Azure, IoT, Grid, and …
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5 Steps to Unleashing the Power of Ecosystem Marketing with Rick van den Bosch
41:37
41:37
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41:37
Looking to amplify your partner marketing strategies? This episode of Channel Journeys features Rick van den Bosch, founder and CEO of the Channext partner marketing platform and co-host of the Partnerships Unraveled podcast. You’ll learn 5 steps you can take to unleash to power of ecosystem-centric partner marketing. And proving that startup CEOs …
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81. From APIs to natural language: The democratization of AI - with Henk Boelman
35:03
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35:03
In this episode, we talk with Henk Boelman, a senior cloud advocate at Microsoft. We discuss recent advances in artificial intelligence. Henk explains how models like GPT have made AI more accessible through natural language interfaces. We delve into the rapid progression of the field and predict capabilities in multi-modal input and conversation. …
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Building Partnerships that Drive Customer Value with Barrett King
43:43
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43:43
Is your channel business loosing steam? Classic channel programs and partnering strategies were meant to serve one purpose. Drive more revenue. The world has changed. Focusing solely on more revenue for your company doesn’t fly with your partners or your customers. In this episode, I explore the art and science of building partnerships that drive e…
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80. Navigating microservices development: challenges and solutions - with Mark Heath
44:32
44:32
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44:32
In this episode, we talk with Mark Heath. He is a software architect at NICE Systems, a Pluralsight author, and a Microsoft MVP. In this podcast, we discuss some of the key challenges involved with microservices development and newer technologies that aim to address those challenges, such as Aspire and Dapr. We also touch upon concepts like sidecar…
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Your Blueprint for Successful Channel Transformation with Sam Valme
42:39
42:39
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42:39
Wondering how you can transform your company to drive more business through the channel and greater partner engagement across your organization? In this episode, Sam Valme, Sr. Director US Channels at Ave Point, shares how they are ramping up sales through Resellers, Integrators and MSPs. Sam unveils the pivotal moments and strategies behind AvePoi…
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79. Bits to Qubits: Exploring the promise and challenges of quantum computing - with Hanna Engel
31:31
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31:31
In this episode, we talk with Hanna Engel. She is an Azure Cloud Solutions Specialist at Azelis. We dive into how quantum computers operate differently than classical computers using qubits and probabilities. This makes them well-suited for problems in AI, simulation, and optimization. Some companies are already pairing quantum with AI for applicat…
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Rob Spee: 5 Levers for Partner Sourced Business
10:37
10:37
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10:37
One thing I hear almost every day is “how can we get our partners to bring us more business?” The shift to the SaaS model and a partner ecosystem approach is designed to add more partner value throughout the buyer journey. More influence, more customer success, more account expansion. The good news is that when done right, the ecosystem can also br…
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78. Demystifying AI: A real-world look at Copilot's capabilities and limitations in Power Platform - with Yannick Reekmans
44:14
44:14
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44:14
In this episode, we talk with Yannick Reekmans. He is a managing partner and Microsoft cloud solution architect at Qubix. We talk about Microsoft Power Platform and AI. We discuss various topics, including the challenges of using Copilot due to data security and privacy concerns, limitations of security tools in Power Platform, embracing constructi…
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How to Make Partnering a Business Strategy with Jill Rowley
44:30
44:30
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44:30
How does your company view partnering? Is it a functional department siloed from the rest of the organization? Perhaps it’s integrated into your sales strategy. But it stops there. One of the messages I’ve been promoting discussing with ecosystem leaders and analysts is that partnering has to be much, much more. My thinking on this topic was actual…
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77. Securing the Cloud: A conversation on digital transformation and security best practices - with Jessey Johnson
52:22
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52:22
In this episode, we speak with Jessey Johnson, a Cloud Solution Architect and an Advanced Cloud Expert (ACE) at Microsoft, who serves as a bridge between business, IT, and technology. We delve into topics such as digital transformation, the evolving landscape of Azure, and address barriers to inclusion in the tech industry. Jessey shares her journe…
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The 4 Success Metrics of a SaaS Channel with Angus Robertson
38:13
38:13
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38:13
There’s a lot of talk about the demonstrating the ROI of the partner ecosystem as we transition to the SaaS model. The SaaS recuring revenue model is so different than the perpetual world most of us came from. How should we be thinking about the impact and ROI of a SaaS channel? To find some answers, we’re going back to my conversation with Angus R…
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76. Protecting deals in the cloud: building security into every layer - with Oscar van Tol
53:35
53:35
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53:35
In this special episode, Rick interviews Oscar. We talk about Oscar’s work at Virtual Vaults. For the people who don’t know, Oscar is the CTO of Virtual Vaults, a platform for M&A transactions. Mergers & Acquisitions, that is. We discuss the development of their SaaS platform, emphasizing security and compliance. Oscar highlights their focus on con…
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The Future of Digital Distribution with Jen Anaya
32:06
32:06
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32:06
Cloud marketplaces have gotten a ton of buzz, but what’s going on in distribution? How are the classic value add distributors (VADs) responding to the rapid growth of the AWS, Azure, and Google marketplaces? One VAD who’s not resting on their laurels is Ingram Micro. Ingram is rolling out a new digital platform that is a game change for partners an…
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75. Cracking the code: A deep dive into data layer optimization - with Shay Rojansky
49:08
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49:08
In this episode, we talk with Shay Rojansky. He is a Microsoft principal software engineer working on .NET data access and a performance member of the Entity Framework team. And he's a lead developer of Npgsql, the open source .NET data provider for PostgreSQL. We discuss various topics related to data and performance in .NET, such as the evolution…
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How to Amplify Customer Experience with Nancy and Norma
42:35
42:35
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42:35
Your gut probably tells you that partners amplify the customer experience, but you’ve lacked the data to prove it. Now I have the data you’ve been looking for and some tips on how you can drive customer success. In this episode, Nancy Ridge and Norma Watenpaugh share the findings of their groundbreaking research on Partner Experience. They are the …
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74. AI's impact, potential, and pitfalls: Insights from a cloud visionary - with Sakari Nahi
52:38
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52:38
In this episode, we talk with Sakari Nahi. He is responsible for the vision, brand, and quality of his company Zure. He is a Microsoft Regional Director and an Azure MVP. He has over twenty years of experience creating custom software and ten years of experience with Azure. He is the founder of the Finland Azure user group and a co-host at the Finn…
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How to Get Your Reps to Embrace Partners with Jules Johnston
41:37
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41:37
A big challenge almost everyone in the channel has to face is how do you get direct sellers to embrace partners? Whether you’re just starting in building a channel or you’ve got a long-standing partner program, you’re going to have sellers who don’t understand the value partners bring, or don’t know how to engage partners effectively. That’s the qu…
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73. Inside the mind of a hacker: Learning to think like your adversaries - with Gerben van de Wiel
52:18
52:18
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52:18
In this episode, we talk with Gerben van de Wiel. He is a Principal Cloud Security Architect at Betabit, specializing in bolstering security through meticulous pen testing and detailed software assessments at YieldDD. Gerben's proficiency is not just limited to assessments; he is also adept at creating and conducting security-focused training progr…
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Jay McBain: Top 5 Ecosystem Plays for 2024
31:04
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31:04
We have entered the ecosystem economy where partners are critical for growth and resilience. Direct sales are suffering losses. Yet despite all the headwinds, partner confidence is high. Partners are hiring and almost two-thirds of partners are looking at revenue and profit growth. What is going on? Find out in this interview with Jay McBain, chann…
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72. Christmas special: Looking back at all the amazing episodes, guests and tech developments of 2023 - with Rick & Oscar
15:48
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15:48
In this episode, we have a Christmas special. We talk with two very special guests, the hosts themselves. They look back at some of their favorite episodes from the past year, such as interviews with Jimmy Bogart about open source, Sarah Young about security, and Edward Keilholz about Azure Container Apps. They discuss how they enjoyed learning abo…
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Christmas Special: Catamaran Sailing in the Grenadines
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31:50
Only 5 days from Christmas. You know what that means…time for another Christmas Special podcast! This year I’m sharing my latest catamaran sailing adventure in the Grenadine Islands. I’d dreamed of visiting the Grenadines for years. This past October, I finally made it with my sailing buddies. Enjoy my tales of sailing, snorkeling, and fishing whil…
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71. Training AI models, the Microsoft Learn platform and entrepreneurship - with Sherry List
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51:06
In this episode, we talk with Sherry List. She has worked with a variety of web technologies in the past and currently works as Senior Program Manager at Microsoft. Apart from her everyday job, she is chairperson of the board at Hack Your Future. She is also a co-founder of Synthetic AI Data and of the ngVikings and ngSpain conference, as well as s…
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Crystal Ferreira: How to be a Better Vendor to your Partners
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29:20
One of the last things you want to hear from partners is “why do you make it so hard to work with you?” That’s not evidence of a great partner experience. But what can you do about it? This episode’s guest knows all about that challenge. Crystal Ferreira, Global Head of B2B Channel & Alliances at Logitech, was on the receiving end of that scary new…
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70. The future of global Azure: Sharing knowledge and growing the community - with Rik Hepworth
51:25
51:25
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51:25
In this episode, we talk with Rik Hepworth. He is a Chief Consulting Officer at Black Marble. That means his days are spent herding cats as he manages developers and consultants. He is proud to have been awarded Microsoft MVP in Azure since 2014 and he's been a Microsoft Regional Director since 2020. Passionate about community, Rik helps organise t…
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Asher & Chip: Growing Ecosystems Around the Globe
40:40
40:40
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40:40
Wondering what partner leaders are doing around the globe to drive the transition from channels to ecosystems? Asher Mathew, CEO Partnership Leaders and Chip Rodgers, Chief Partner Officer at Workspan, have been on a global tour to find out. Listen and get some tips as they share how partnership leaders are growing ecosystems around the world. KEY …
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69. An introduction into the world of Endpoint Security and Intune - with Rudy Ooms
45:01
45:01
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45:01
In this episode, we talk with Rudy Ooms. He is a Microsoft MVP and he has been working for Deltacom for 22 years as a Cloud Architect. He is also the owner of Call4Cloud. He does a lot of blogging and he might be the Intune engineering team’s worst enemy. We discuss endpoint security and device management with Intune. Rudy shares insights from his …
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Rob Spee: 5 Ways to Manage Channel Change
12:03
12:03
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12:03
Change is difficult. And driving the shift from a channel mindset to a partner ecosystem mindset within your organization is a big task. Rob Spee, SVP Global Channels at Beyond Trust, shares why shifting from a channel to a partner ecosystem strategy can be difficult to manage. Rob offers five things you can do, whatever your role, to drive the cha…
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Mike Day: How to Build an Ecosystem Partner Program
28:24
28:24
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28:24
This is a great time of year to evaluate your partner program and see if it’s serving the needs of your partner community. But what can you do better when you have a broad and diverse product portfolio? And how can you build a program to support the diverse partner ecosystem needed by your customers? Find out in this conversation with Mike Day, VP …
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68. Cloud Evolution: Insights on Azure's Past, Present and Future - with Magnus Mårtensson
55:23
55:23
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55:23
In this episode, we talk with Magnus Mårtensson. He is an entrepreneur, an MVP for Azure since the start of the cloud, and a Microsoft Regional Director. He is a consultant, architect, and product development lead, and he runs his own company Lofty Soft. As an international speaker, his passions include connecting with audiences and organizing conf…
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Tiffani Bova – 5 Paths to Consistent Channel Growth – CJ124
43:01
43:01
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43:01
After hearing author and thought leader, Tiffani Bova, speak at a recent Ingram ONE event, I decided to repost this interview I did with Tiffani soon after the launch of her first book, Growth IQ. Driving consistent channel growth in this era of digital transformation requires new ways of thinking. We discuss 5 paths to channel growth, applying the…
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67. Beyond "If Statements": A Developer's Perspective on AI - with Willem Meints
47:45
47:45
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47:45
In this episode, we talk with Willem Meints. He is a software architect who has been working with AI for 10 years. He is the author of the book "Deep learning with Microsoft Cognitive Toolkit Quick Start Guide". With his background in electronics and software engineering, he brings a unique view on how companies can use machine learning with a keen…
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Frank Vitagliano: How to Use Distribution to Drive Innovation
45:53
45:53
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45:53
I’ve been placing a bet on distribution. How about you? What role are distributors playing in your partner ecosystem strategy? Is it the right bet? Find out in this episode with Frank Vitagliano, CEO of Global Technology Distribution Council. Frank shares the results of their recent report titled The Innovation Enablement Guide, based on research w…
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66. Developing critical thinking skills and choosing different technologies - with Laïla Bougriâ
53:56
53:56
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53:56
In this episode, we talk with Laïla Bougriâ. She is a software engineer and solution architect with over 15 years of experience in the .NET space. She's a Microsoft Azure MVP and a frequent speaker at conferences around the world. Laïla is busy building NServiceBus at Particular Software and solving distributed riddles. When she's not immersed in c…
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