พอดคาสท์ CRM Switch ชั้นนำ (2024)

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121 Deploying CRM Successfully 33:08

27d ago33:08

33:08

Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the changes and trends in CRM implementations over the past few years. The key points discussed include the shift towards low-code/no-code platforms, the transition from on-premise to cloud-based solutions, the reduced need for developers and increased reliance on business an…

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120 HubSpot vs. Salesforce 42:21

2M ago42:21

42:21

Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the high-level differences between these top CRM vendors. Topics include: Vendor Overviews Scope and Complexity of Business Needs Extending the CRM Database Native vs. Integrated Marketing Functionality The Consultant Ecosystems The HubSpot & Salesforce App Marketplaces Freem…

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Improving Your Scrum Practice - Mastering Professional Scrum - chapter 1 32:48

4M ago32:48

32:48

#156. Neil Benson dives into the essentials of continuously improving Scrum practices in this episode of the Amazing Apps podcast. Drawing on the book "Mastering Professional Scrum" by Stephanie Ockerman and Simon Reindl, Neil outlines critical areas for team success, such as creating valuable products and understanding organizational influences. H…

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119 Sati Hillyer of OneMob 34:30

6M ago34:30

34:30

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to Sati Hillyer, founder and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and a cle…

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Do We Need to Rethink How We Build Power Platform and Dynamics 365 Apps? 8:27

7M ago8:27

8:27

In this episode of Amazing Apps, host Neil Benson explores the importance of rethinking our approach to building business applications. Join us as we delve into the benefits of questioning our assumptions and adapting to new information in the dynamic landscape of app development. Unpacking the concept of "thinking like a scientist" and its impact …

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118 Always Be Video Closing 32:37

9M ago32:37

32:37

Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.โดย Steve Chipman & Sam Biardo

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The Power of Learning Through Experiments in Power Apps Development 13:16

9M ago13:16

13:16

#154. Neil Benson takes us on a journey of learning through experimentation. Starting with the historical origins of smallpox inoculation, Neil discusses the importance of conducting experiments to drive innovation and problem-solving. Sharing personal experiences from his biochemistry studies to his current work in building applications with Power…

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117 Ross Simmonds of Foundation Marketing 41:57

9M ago41:57

41:57

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels. Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, ev…

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116 Quote-to-Crypto 31:01

10M ago31:01

31:01

Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pr…

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Should .NET Developers Stick or Switch to Power Platform? 29:00

11M ago29:00

29:00

#153. Neil Benson is joined by Keith Atherton, a proper pro developer. Keith shares his journey from developing custom apps using .NET, C# and SQL Server to embracing and mastering the development of enterprise business applications using the Power Platform. What do developers lose and gain using Power Platform compared to developing an app from sc…

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115 Your Perfect AI Self 32:54

11M ago32:54

32:54

AI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Stev…

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Unpacking User Stories and Backlog Refinement with Dani Kahil 49:00

1y ago49:00

49:00

#152. Host Neil Benson is joined by the talented Dani Kahil for an insightful discussion on managing backlogs and enhancing user stories in Azure DevOps and Jira. Neil shares his experiences with Jira, highlighting some configuration challenges, while Dani expresses a strong preference for Azure DevOps. They dive into the hierarchy of backlog items…

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114 Is SEO Dead? 29:53

1y ago29:53

29:53

Steve and Sam talk about the state of SEO in the context of CRM and leads.โดย Steve Chipman & Sam Biardo

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Super CRM: a case study 20:02

1y ago20:02

20:02

#151. Amazing Apps host, Neil Benson, dives into a case study from one of his team's own projects: "Member Super", a financial services organisation in Australia. With over a million members, they needed a CRM application that could handle their complex stakeholder relationships and provide exceptional service to their customers. Member Super's exi…

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A Big Bang? Going Live with Dynamics 365 or Power Platform with Andrew Bibby 45:40

1y ago45:40

45:40

#150. What does it take to have a successful go live event for your Dynamics 365 or Power Platform application. Neil Benson sat down with Andrew Bibby, a seasoned expert in Microsoft Dynamics 365 and Power Platform business applications. In this episode, Andrew shares his insights on the crucial process of preparing for and executing a successful g…

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Breaking Free from the Tyranny of the Deliverable with Andrew Welch 25:55

1y ago25:55

25:55

#149. Andrew Welch is the Chief Technology Officer at HSO. Andrew is an expert in IT strategy and has a wealth of experience advising customers on their big strategic technology decisions. He is also an author, Microsoft MVP, and a regular presenter at conferences. Joining us today, Andrew shares valuable insights on the importance of IT leadership…

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Amazing CRM & ERP Apps in Manufacturing with Shawn Tabor 32:35

1y ago32:35

32:35

#148. Get ready for another captivating episode of Amazing Apps! In this episode, Neil Benson engages Shawn Tabor, Director of Consulting Services at Hitachi Solutions, in an insightful conversation about the dynamic realm of Microsoft Business Applications and its role in the manufacturing and service industries. Explore Hitachi's product landscap…

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Power Platform pipelines or Azure DevOps pipelines for ALM? with Benedikt Bergmann 33:59

1y ago33:59

33:59

#147. When should you use Power Platform pipelines and when should you use Azure DevOps pipelines to deploy your Power Platform or Dynamics 365 applications? That's the question that Benedikt Bergmann answers in this episode of Amazing Apps. Benedikt is a Power Platform consultant known for his expertise in Application Lifecycle Management (ALM). N…

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Can you really gain competitive advantage with Dynamics 365? with Martin Hinshelwood 42:12

1+ y ago42:12

42:12

#146. In this episode, we're thrilled to have Martin Hinshelwood from naked Agility join host, Neil Benson. Martin shares his perspectives on improving the success of agile engagements through the role of a consulting product owner, and why you should build your own business applications rather than buy Dynamics 365 if you're looking for competitiv…

1
Chris Huntingford Doesn't Believe in Citizen Developers 38:38

1+ y ago38:38

38:38

#145. We're back with another incredible episode of Amazing Apps, and this time we have an amazing guest on board. Neil Benson is joined by the Low Code Lead & Platform Evangelist at ANS Group, Chris Huntingford. Chris spills the beans on citizen developers, he talks about the concept of ecosystem enablement, the potential of low code platforms, th…

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Joining an existing team as a new scrum master with Matthew Venamore 36:38

1+ y ago36:38

36:38

#144. Neil Benson is joined by Matthew Venamore, a scrum master with extensive experience coaching Dynamics 365 teams. Matthew shares valuable insights into the challenges faced by new scrum masters when joining existing teams and emphasizes the importance of empowering the team. He advises taking a standoffish stance initially, observing the team …

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Who do we need in our Business Apps team? 23:21

1+ y ago23:21

23:21

#143. On this episode of Amazing Apps, we discuss resourcing agile teams using the Scrum framework. Neil Benson talks about who we should have on our teams as product owner, developers and scrum master. Should Microsoft partners offer to provide a consultant for every role on the team? Listen in to find out. Timestamps (02:04) Product owner maximiz…

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Smaller Teams, Bigger Wins: how to split your enterprise apps teams 13:02

1+ y ago13:02

13:02

#142. Neil Benson discusses the challenges of organizing a large Scrum team to maximize efficiency. He suggests rotating developers between teams and organizing teams around specific components or external systems they need to integrate with. Neil also recommends self-organizing teams and coaches teams to create their own code of conduct and establ…

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Architects in a Scrum Teams with Allan de Castro 37:10

1+ y ago37:10

37:10

#141. In this episode of Amazing Apps, podcast host Neil Benson is joined by Allan de Castro, a senior technical consultant for the Power Platform at Avanade France. They discuss their experience applying Scrum to recent projects, including the role of an architect in the Scrum framework. The episode covers key challenges such as the importance of …

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Running experiments to build Dynamics 365 and Power Platform apps 18:38

1+ y ago18:38

18:38

#140. Today, it’s just me, and I’d like to discuss what EMPIRICISM means to teams building complex, enterprise Dynamics 365 and Power Platform applications. In this episode, I’ll break down what empiricism is and its importance in Scrum, provide examples of work that would benefit from an empirical approach, and share insights on how we can use emp…

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Switching from Salesforce to HubSpot with Katie Bevilacqua at ConexEd 10:53

1+ y ago10:53

10:53

Katie Bevilacqua is the Director of Operations at ConexEd, a higher ed edtech startup that migrated from Salesforce to HubSpot. Her and the team are investing in increasingly sophisticated marketing to take their product to market. Laying the right foundation is just the start. Once the finishing migrating from Salesforce to HubSpot, the work began…

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113 CRM AI Use Cases 31:31

1+ y ago31:31

31:31

Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.โดย Sam Biardo & Steve Chipman

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Agile Testing for Dynamics 365 with Emma Beckett 40:27

1+ y ago40:27

40:27

#139. Today’s guest is Emma Beckett, an experienced test professional who runs her own company, Fortitude 17, in London, UK. A professional footballer, Emma pursued a career in software testing, even though her first role in tech was in Desktop Support — hardware, not software! As you’ll hear, Emma is a Certified ISTQB Test Consultant and trained i…

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Deep Dive into Dynamics 365 Marketing with Malin Martnes 54:01

1+ y ago54:01

54:01

#138. Our guest today is Malin Martnes, a Microsoft MVP and MCT who runs her own company MaCoTra AS in Oslo, Norway. As you’ll hear, Malin doesn’t have any technical background on Dynamics 365 and Power Platform but she focuses on using these systems. In this episode, Malin talks about how she came to be a CRM consultant and set up her own consulti…

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How personality can drive sales with Brandon Kim at Crystal 12:59

1+ y ago12:59

12:59

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, m…

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112 Dumbed Down By AI 37:09

1+ y ago37:09

37:09

Sam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test dataโดย Sam Biardo & Steve Chipman

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What's Next for Customery Academy? 15:29

1+ y ago15:29

15:29

#137. Customery Academy is the online business through which Amazing Apps host, Neil Benson, trains and coaches Microsoft customers and partners to build amazing, agile business applications. In this episode, Neil shares a short history of Customery Academy, where it's at today, and its goals for 2023. Halfway through editing the episode, there's a…

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Enterprise sales strategy with Aaron Mellman at Aiden Technologies 15:41

1+ y ago15:41

15:41

Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire. Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more. Aaron also talks in detail about how Aiden's sales team i…

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Professional Scrum and DevOps with Richard Hundhausen 52:15

2y ago52:15

52:15

136. My guest is Richard Hundhausen, a former Microsoft MVP and Regional Director, Scrum.org Professional Scrum Trainer, and co-creator of the Nexus Scaled Professional Scrum Framework. As you’ll hear, Richard doesn’t have a background in Dynamics 365 or Power Platform, but he’s no stranger to developing apps on Microsoft technology. In this episod…

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Implementing inbound marketing with Pete DeOlympio at Cleartelligence 11:20

2y ago11:20

11:20

Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next. He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as …

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I'm Beginning to Hate Scrum 11:24

2y ago11:24

11:24

#135. Remy is starting to hate Scrum. He thinks we should use Kanban. And get rid of Product Owners. It's a shame, then, that Remy doesn't understand Scrum. And doesn't want to understand Scrum. Don't be like Remy. Resources Kanban Guide on Kanban University Professional Scrum with Kanban training from Scrum.org Support the show CONNECT 🌏 Amazing A…

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Community-led growth marketing with Connie Lund at testRigor 13:03

2y ago13:03

13:03

Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team. She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics. Connie outlines how B2B marketers can app…

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Is Power Fx really low code? with Rishona Elijah 31:16

2y ago31:16

31:16

#134. Today’s guest is Rishona Elijah, a Microsoft MVP and Microsoft Certified Trainer, who works as a Power Platform Trainer and Evangelist at Barhead Solutions in Sydney, Australia. She spends most of her time running training sessions and delivering events around Power Platform to business users to show them what they can achieve with this techn…

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Customer research driving sales with Ryan Paul Gibson at Content Lift 13:31

2y ago13:31

13:31

Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck. He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are nav…

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Content marketing that helps sales with Ashley Guttuso at Audience Ops 14:58

2y ago14:58

14:58

Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful. Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these…

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[NEWS] Show update for 2023 3:04

2y ago3:04

3:04

First, thanks so much for your support. We've seen a lot of success since switching to this new short format, interview-style show in August. Thank you helping spread the word. Second, we're going to be adding video in February. We are going to finish a queue of audio-only episodes over the next few weeks. And then in February we will start publish…

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Jobs-based sales automation with Isaac Ware at UserGems 14:57

2y ago14:57

14:57

What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more. Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems. Th…

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111 Generative CRM & Marketing 34:23

2y ago34:23

34:23

Tech layoffs, low-code development, ChatGPT in marketing, social media marketingโดย Sam Biardo & Steve Chipman

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Getting senior fractional marketing help with Natalie B. Swan 13:38

2y ago13:38

13:38

Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!) She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that …

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How to grow your podcast with Justin Jackson at Transistor 13:03

2y ago13:03

13:03

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part two of our interview series, Justin talks about how to grow a podcast audience. His comments about creators, distribution, and arbitrage opportunities exceed well beyond podcasting itself, but if growing your podcast is your goal, then yo…

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Growing a podcast hosting business with Justin Jackson at Transistor 15:11

2y ago15:11

15:11

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part one of our interview series, Justin talks about growing a podcast hosting business. He talks about their business model as a software company, how they serve podcast agencies, and provide podcast websites. He also takes a step back to pro…

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Power Platform Governance Possibilities with Michael Roth 41:32

2y ago41:32

41:32

#133. Today’s guest is Michael Roth, a Power Platform consultant with Avanade who specializes in governance. In this episode, Michael walks us through how he keeps business apps amazing by working on only the fun stuff, i.e., governance and licensing, and understanding how users experience tech, specifically Power Platform. Michael also highlights …

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GPT-3 copywriting for marketing with Richard Lee at SuperCopy 15:25

2y ago15:25

15:25

Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3. He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting e…

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Getting salespeople to care with Mike Schill at The Full Circle Agency 13:40

2y ago13:40

13:40

Mike Schill has worked with sales leaders like Grant Cardone and Brandon Dawson. Mike joins the Pipeline Meeting podcast to talk about getting your salespeople to care about growing your business. What do salespeople care about? The same thing as anyone else. Pursuing their dreams. Mike talks about how to root organizational goals with personal goa…

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Sales enablement as CMO with Cece Lee at Enable Us 15:28

2y ago15:28

15:28

Cece Lee is the CMO at Enable Us, a seller and buyer enablement platform. She joins the Pipeline Meeting podcast to talk about her first six months as CMO, sales enablement, digital sales room software, and more. Cece walks through her journey from customer to CMO for Enable us, including her 30-, 60-, and 90-day plan, transitioning to the VP- or C…

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