พอดคาสท์ Boulder Colorado University ชั้นนำ (2024)

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#73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder 42:16

25d ago42:16

42:16

My guest today is Maria Kuntz, Director of Creative Communications and Services for University Advancement at University of Colorado, Boulder. In this episode, Maria shares her personal and professional journey, discussing her experiences as a student, single parent, and higher education professional. She provides insights on storytelling in higher…

1
#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez 43:08

11d ago43:08

43:08

My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing. In this episode, Alana shares her insights on community college branding and marketing, discussing common branding blunders and strategies for effective brand perception. Key Takeaways: The importance of aligning b…

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#72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta 52:24

1M ago52:24

52:24

My guest today is Jarrett Smith, Senior Vice President of Strategy at Echo Delta, an education marketing agency solving higher ed's most pressing marketing problems with strategies designed for success. In this episode, Jarrett discusses Echo Delta's recent report on how politics affect students' college decisions and what that means for higher ed …

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#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education 57:26

2M ago57:26

57:26

My guest today is Suzan Brinker, CEO and co-founder of Viv Higher Education, a Boston-based woman-owned full-service marketing agency for colleges and universities. Suzan is also the author of "Pass/Fail: The Urgent Need for Strategic Leadership in Higher Education" (coming in 2024) and host of the Higher Ed Leaders podcast. In this episode, Suzan …

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#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds 52:53

2M ago52:53

52:53

My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space. In this episode, Ashley and Dayana discuss their new bo…

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106. Translating Poetry: Finding the Heart 52:43

3M ago52:43

52:43

Did you know that translating poetry from one language to another is an art unto itself? In our latest episode of Mindful U podcast author, translator, and veteran, Bill Porter, who goes by the pen name Red Pine, takes us through the process of finding the true heart of poem that’s hidden beneath words. Hear his journey of how he began translating …

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#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn 1:15:33

3M ago1:15:33

1:15:33

My guest today is Brianna Blackburn, Manager of Social Media Strategy at Bowling Green State University (BGSU), where she leads the social media team cultivating an audience of more than 350,000 across platforms. In this episode, Brianna discusses BGSU's successful short-form video strategy on platforms like TikTok and Instagram Reels. She shares i…

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#68 - The Top of Funnel Drought in Higher Ed 17:49

4M ago17:49

17:49

John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John addresses the challenge of top-of-funnel content drought in higher education marketing. He discusses the importance of top-of-funnel content in hi…

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#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College 48:48

4M ago48:48

48:48

My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns. Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospe…

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#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard 46:18

5M ago46:18

46:18

My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the…

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Strength Training for Triathletes: Coach Chris Lee 35:39

5M ago35:39

35:39

D3 Coach Mike Ricci Interviews Chris Lee of Kinesis integrated Performance. Chris has a long history of working with Olympic level triathletes, Ironman athletes, Ultra runners, and podium finishers of the Boston Marathon. We discuss how much and how often a triathlete should strength train along with how to train around a race, and the key exercise…

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#65 - Higher ed, this is why you’re not growing on social media 37:45

5M ago37:45

37:45

John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John discusses effective content creation strategies for higher education institutions. He covers several key points: The Podcast Format Change John an…

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The Zone Two Advantage: Unveiling the Triathlete's Secret Weapon 27:59

5M ago27:59

27:59

Coach Mike Ricci interview 6 time National Champion Coach Jim Hallberg about the importance of Zone 2 and how Jim relies on it to see progress with his athletes. Takeaways Zone 2 training is the foundation of all training in endurance sports. Zone 2 training improves aerobic capacity without excessive fatigue or muscle breakdown. Perceived effort, …

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105. The Vow from Hiroshima 48:57

5M ago48:57

48:57

Mitchie Takeuchi is the writer and producer of the "The Vow From Hiroshima" a film about an atomic bomb survivor in Hiroshima who has dedicated her life to nuclear disarmament and activism. Mitchie is also a descendant of survivors of the atomic bomb and the film follows their friendship and mission to abolish nuclear weapons worldwide. On this epi…

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Kevin Hester: Racing in Boulder, at Altitude for the First Time 27:50

5M ago27:50

27:50

Mike Ricci interviews ‍Kevin Hester, a triathlete from Canada. Kevin shares his experience racing at altitude at Boulder 70.3 triathlon in Colorado. He discusses his training background, his goals for future races, and his favorite race distance. Kevin talks about the challenges of racing at altitude and the impact it had on his swim, bike, and run…

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#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media 1:08:12

6M ago1:08:12

1:08:12

My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable design practices. In this episode, we discuss insights from the Simpson Scarborough CMO study and how it relates to budget constraints, staffing, and curating the best marketing communications team with…

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Michael Folan from Infinit Nutrition 31:22

6M ago31:22

31:22

Summary In this conversation, Mike Ricci interviews Michael Folan, the owner of Infinit Nutrition, about the evolution of nutrition in endurance sports. They discuss the importance of personalized nutrition, the benefits of custom mixes, and the role of sweat rate and sodium levels in performance. Michael shares insights from his experience as a 10…

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#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols 50:57

6M ago50:57

50:57

My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kristin discusses how implementing project management tools like Trello helped unite her marketing teams, facilitated cross-pollination between departments, and enabled an efficient "inte…

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National Champions: University of Colorado Women's Triathlon Team 28:47

6M ago28:47

28:47

Summary The conversation features Coach KJ and members of the CU Buffaloes women's triathlon team discussing their experience at the National Championship. They talk about the challenges of the race, the team's performance, and the importance of having fun while competing. The team had a strong showing, with several athletes finishing in the top 10…

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#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding 50:34

6M ago50:34

50:34

My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand. Ethan discusses the five priorities he's established for his team: …

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Triathlete Jennifer Schubert-Akin: 30 Straight Boston Marathons 32:47

6M ago32:47

32:47

Coach Mike Ricci interviews Jennifer about her incredible streak of 30 straight Boston Marathons, her Ultra Marathon career and how an injury got her started in triathlon. From having a severe life changing injury as a child to starting to run in her early 30s, this is a tremendous story. Jennifer goes into detail about her challenges in keeping th…

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#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles 54:50

6M ago54:50

54:50

My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education. In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content str…

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Ali O'Donnell's Story of Becoming a Professional Xterra Triathlete 51:46

6M ago51:46

51:46

In this conversation, professional triathlete Ali O'Donnell discusses her journey from being a road triathlete to transitioning to XTERRA and becoming a professional triathlete. She talks about her first professional race in Athens, Greece, and the qualification process for the XTERRA World Championships. Ali also shares her experience of transitio…

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#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni 44:35

6M ago44:35

44:35

In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors. Lo…

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Triathlon Fueling Performance: Insights from a Sports Nutritionist Craig David 30:52

7M ago30:52

30:52

In this conversation, Coach Mike interviews sports nutritionist Craig David. They discuss the importance of nutrition in athletic performance and recovery. Craig shares his background in nutrition and his experience working with triathletes and endurance athletes. They talk about the timing of nutrient intake after workouts and the role of hydratio…

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#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori 42:05

7M ago42:05

42:05

On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways: Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts Strong student testimonials have an arc - an "old norm…

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Running with Power: Optimizing Triathlon Performance with D3 Coaches Dave Sheanin and Mike Ricci 18:20

7M ago18:20

18:20

Summary Coach Dave and Mike discuss the use of power meters in running and how it can improve triathlon performance. They talk about the reliability of power meters and how they can be used to pace races. They also discuss the evolution of power meter technology and its accuracy. They touch on the importance of cadence and stride length in running …

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#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook 56:13

7M ago56:13

56:13

My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a background working with major B2C brands like McDonald's, Kellogg's, and others before transitioning to B2B marketing. In this episode, we dive deep into email marketing strategies and tactics that higher ed…

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The Road to Ironman Triathlon: Michelle Franks' Story of Endurance and Triumph 24:01

7M ago24:01

24:01

Coach Mike Ricci interviews 2 time Ironman triathlon finisher, Michelle Franks. Michelle discusses learning to swim, overcoming panic attacks and is on the verge of qualifying for the Boston Marathon. Please reach out if you have questions: Info@d3multisport.com Give this episode a share with your friends. Summary ‍Michelle Franks shares her journe…

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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D 40:18

7M ago40:18

40:18

My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts. Shiro shares insights on the communication channels students prefer, the importance of virtual tours, address…

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Champion's Corner: Conversations with Six-Time Triathlon National Champion, Coach Jim Hallberg 36:24

7M ago36:24

36:24

Coach Mike interviews 6 Time Triathlon National Champion Jim Hallberg. Summary Coach Jim Hallberg shares his journey in endurance sports, from starting in cross-country and track to transitioning to triathlon. He discusses the importance of patience and progression in training, as well as the key workouts he uses to prepare for national championshi…

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#56 - Unlocking the Potential of Scholarly Podcasts with Professors.fm, Featuring Robert Li 41:30

7M ago41:30

41:30

My guest today is Robert Li, co-founder and owner of University FM, and podcast network manager of Professors.FM, a podcast network featuring top scholars. In this conversation, Robert shares insights on the current higher ed podcasting landscape and the potential of scholarly podcasts to elevate research and university brands. We discuss launching…

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Triathlon Titans: University of Colorado Team Sets Sights on Conference Championships 22:19

8M ago22:19

22:19

‍In this episode, Coach Mike Ricci interviews members of the CU Triathlon team as they prepare for their conference championship and nationals. Madeline and Devin share their journey into triathlon and their roles within the team. Coach KJ discusses her background in swimming and her transition into coaching. The team emphasizes the importance of f…

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#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System 1:03:46

8M ago1:03:46

1:03:46

My guest today is Sarah Whorton, Senior Strategic Communication Consultant at University of Missouri system. Sarah has a background in screenwriting and leverages storytelling principles in her higher education marketing work. In this episode, Sarah shares her insights on crafting compelling stories for higher education marketing. We discuss a four…

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Riding with Dave Schell: A Cycling Conversation 37:36

8M ago37:36

37:36

In this episode our guest is Dave Schell of Kaizen Endurance. Dave is a long time endurance coach and we discuss all things cycling, include why triathletes should get off road, average power vs normalized power and other important talking points. --- Support this podcast: https://podcasters.spotify.com/pod/show/d3-mikericci/support…

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#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan 52:14

8M ago52:14

52:14

My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Information. Nikki has built social media teams at both IU and Michigan. In this episode, Nikki shares her insights on building effective social media teams in higher education. We discuss sourcing talen…

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For Triathletes: Is Swim Technique More Important than Swim Volume? 20:59

8M ago20:59

20:59

In this episode, D3 Coaches Mike Ricci and Dave Sheanin discuss the best approach to swimming faster. Does a volume based program work better than a technique based program or is it something in between? Listen in as these two experienced coaches give their points of view and ideas on how to balance your swim training to make the most of your time …

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#53 - Making Research Relatable with Kate Young, host of This is Purdue podcast 1:07:48

8M ago1:07:48

1:07:48

My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boilermakers and shares them with a global audience. In this episode, Kate provides an inside look at how This Is Purdue came to be, how it fits into Purdue's overall content strategy, and key lessons le…

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#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies 52:47

8M ago52:47

52:47

My guest today is Jeremy Tiers, Senior Director of Admissions Services for Tudor Collegiate Strategies. He has helped thousands of college and university admission and marketing professionals become better recruiters, communicators, writers, and leaders through training programs and mentoring over the past nine years. In this episode, Jeremy shares…

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#51 - Crafting Irresistible Program Pages: A Blueprint for Higher Ed w/ Copywriter Jo Marshall 1:00:31

9M ago1:00:31

1:00:31

My guest today is copywriting expert Jo Marshall, founder of All Things Words, a specialist copy and content agency focused on higher education clients. Jo has over 20 years of experience helping universities find their voice, shape their messaging, and tell compelling stories. In this episode, Jo and I discuss strategies to optimize university pro…

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#50 - What Higher Ed Gets Wrong About Storytelling and How to Fix It w/ Zach Busekrus & John Azoni 1:03:05

9M ago1:03:05

1:03:05

Today we are sharing with you an episode where host, John Azoni, was a guest on the Enrollify podcast. In this episode hosted by Zach Busekrus we talk about John's journey into storytelling through working with the unhoused population in Detroit, what higher ed gets wrong about storytelling, the Netflix show Love is Blind, and more.…

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#49 - Recruiting Students In Your Sleep With an AI Enrollment Officer w/ Cade Scott from Enroll Boost AI 49:02

9M ago49:02

49:02

0My guest today is Cade Scott, founder of Enroll Boost AI. Cade helps Tech and Trade Schools boost enrollment by building AI-powered chatbots to engage prospective students around the clock. In this episode we discuss how implementing automated yet personalized communication can drastically improve lead response times and enrollment rates. Cade sha…

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#48 - Inclusive Storytelling: The Importance of Content Featuring People with Disabilities w/ Jaime Hunt from The Higher Ed CMO 57:16

9M ago57:16

57:16

My guest today is Jaime Hunt, Vice President and Chief Marketing Officer at Old Dominion University. Jaime is a seasoned higher ed marketer with expertise in areas like brand strategy, recruitment marketing, and digital innovation. In this episode we discuss the importance of telling authentic stories of college students with disabilities. We explo…

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#47 - Creating Personalized Storytelling Content with AI w/ Ardis Kadiu from Element451 49:27

9M ago49:27

49:27

My guest today is Ardis Kadiu, CEO and co-founder of Element451, an AI-powered CRM platform for higher education institutions. Ardis is an entrepreneur and technologist passionate about leveraging AI to transform student engagement and admissions processes. In this episode we have an in-depth discussion on personalization in storytelling using AI. …

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#46 - How to Create Content People WANT to Watch with the “Side Door” Approach w/ John Azoni 32:32

10M ago32:32

32:32

In this solo episode, John talks about the power of using a "side door" approach when creating content that aims to draw audiences into your brand emotionally. Key takeaways: Front door content directly states brand values and goals, while side door content focuses more on storytelling. Side door content takes audiences on a journey that immerses t…

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104. The Essential Relationship of Mindfulness and Activism 1:00:14

10M ago1:00:14

1:00:14

Reggie Hubbard is a yogi, political campaigner and activist, speaker, and meditation instructor. On this episode he speaks to working with grief and how to heal, he tells his story of how he aligned his professional and spiritual life into an integrated path of purpose, and he explains why he believes mindfulness is essential to political activism.…

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Breaking Barriers: Mia Keller's Remarkable Triathlon Transformation 28:47

10M ago28:47

28:47

Mia Keller finished last in her 1st Olympic Distance Triathlon. This didn't deter Mia but motivated her to see what she could accomplish. She has since qualified 2 times for the Ironman World Championship; once in Kona, and once for the for the upcoming race In Nice, France. Mia also battles Ulcerative Colitis (UC), which is also known as Inflammat…

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