พอดคาสท์ Associationexecutives ชั้นนำ (2024)

1
Arlene Pietranton - Creating an Innovation Culture | Ep #66 25:52

3y ago25:52

25:52

Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members. It begins with a question ... how…

1
Eboni Wall - Innovation: Take a Break & Create | Ep #65 18:54

3y ago18:54

18:54

Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way. Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process…

1
Amanda Kaiser - Meaningful Virtual Networking Events | Ep #64 23:55

3y ago23:55

23:55

Amanda Kaiser is a membership engagement specialist who has personally interviewed over 470 members to better understand why human beings engage in communities online and during conferences. She is also a professional speaker, co-founder of the Incubator Series and author of the popular SmoothThePath.net blog. Earlier this year, Amanda teamed up wi…

1
Celisa Steele & Jeff Cobb - Learning Trends and Strategies | Ep #63 26:39

3y ago26:39

26:39

Celisa Steele and Jeff Cobb are co-founders of Tegoras and co-hosts of the Leading Learning podcast. Each has spent more than 20 years designing, developing, delivering, and marketing adult lifelong learning, continuing education, and professional development. At the forefront of learning technology trends, they have developed deep expertise in hel…

1
Bruce Rosenthal - The Future of Sponsorships | Ep #62 25:50

3y ago25:50

25:50

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. He is convener of the Partnership Professionals Network a national sponsorship and partnership organization. Sponsor…

1
Melynn Sight - Your Compelling Value Proposition | Ep #61 23:38

3y ago23:38

23:38

Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters. She is the author of the book Breakthrough Value which helps associations understand what a value proposition is and the 7 critica…

1
Mark Engle - Recruiting the Right Board | Ep #60 25:25

3y ago25:25

25:25

Mark Engle, DM FASAE CAE is a principle with Association Management Center in their governance consulting practice. Participating in more than 400 board meetings and serving on five Boards of Directors translates to Mark’s in-depth knowledge of board membership and governance. He has worked closely with William Brown at Texas A&M University to publ…

1
Hilary Marsh - What is Your Content Strategy? | Ep #59 25:54

3y ago25:54

25:54

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations get better results from their content by improving their practices. Content is more than just your magazine or newsletter or blog. From Hilary's perspective, content is everything an association does including event …

1
Rick Bawcum - Digital First Mindset for Associations | Ep #58 24:41

3y ago24:41

24:41

Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. We're talking today about the benefits and challenges of embracing a digital first mindset along with some of the most impressive gains we've seen from associations who have engaged in digital transforma…

1
Maddie Grant - Digital First: What You Really Need to Know | Ep #57 21:35

3y ago21:35

21:35

Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist who focuses on helping organizations prosper through culture change. She has specific expertise in digital transformation and generational differences in the workplace. Even though associations have been talking about digital transformation for years, th…

1
Garth Jordan - Traditional Mission & Vision to a Just Cause | Ep #56 25:09

3+ y ago25:09

25:09

Garth Jordan is CEO of the American Animal Hospital Association and we're talking about replacing a traditional mission and vision statement with a simplified version called a just cause. With a mission and vision statement that was close to 70 words and a values statement of another 120 words, no one could memorize either one and it was a challeng…

1
Market Research & Innovation Roundtable | Ep #55 19:12

3+ y ago19:12

19:12

Guests: Joe Skeel, Executive Director of the Indiana State Bar Association, Stephanie Mercado, CEO of the National Association of Healthcare Quality and Jackie Davis of Loyalty Research Center. Market research can help your board envision the future, determine where to focus and prioritize, and guide conversations and planning. It can also help you…

1
Harrison Coerver - Race for Relevance 10 Year Update | Ep #54 21:30

3+ y ago21:30

21:30

Harrison Coerver is president of Harrison Coerver and Associates, a consulting firm specializing in strategy and planning for associations and other tax-exempt membership organizations. He is also co-author of Race for Relevance and Road to Relevance. With the release of the 10th anniversary edition of Race for Relevance, we reflect back on how the…

1
Seth Kahan - Harness the Power of the Pause | Ep #53 21:05

3+ y ago21:05

21:05

Seth Kahan is an executive strategy advisor on change and innovation who works with senior leaders and association executives. He is also the author of four books including business bestseller, Getting Change Right. Taking time for solo thinking is a habit we encourage all leaders to incorporate into their lives because if you're not pouring into y…

1
Karyn Greenstreet - The Pros and Cons of Mastermind Groups | Ep #52 22:48

3+ y ago22:48

22:48

Karyn Greenstreet is a small business consultant, mastermind group expert and founder of The Success Alliance™ — a company devoted to helping individuals and organizations design and grow their own mastermind groups. What is a mastermind group? What are the benefits to your association? What are the benefits to members who join a mastermind? How sh…

1
Cynthia Mills - The Deeper Work of Leadership | Ep #51 24:32

3+ y ago24:32

24:32

Cynthia Mills is the President & CEO of The Leaders’ Haven™, a consultancy serving clients as business strategist, board consultant, business and executive coach, succession planning and change management guide, leadership development catalyst, speaker, and facilitator. In 2018 she was inducted into the Academy of Leaders, a highest individual hono…

1
Arianna Rehak - Offering "Tribrid" Events | Ep #50 22:00

3+ y ago22:00

22:00

Arianna Rehak, CEO of Matchbox Virtual Media, and her team coined the term "tribrid" to describe the three distinct categories of experiences when offering an event both in person and virtually in order to meet the needs of each unique audience. Category 1 — Experiences designed exclusively for the face-to-face community Category 2 — Experiences ex…

1
Aaron Wolowiec - Healthy by Association | Ep #49 19:49

3+ y ago19:49

19:49

Aaron Wolowiec, the founder and CEO of Event Garde, established the Healthy by Association community for people in stress-riddled association and hospitality industries to connect around a shared lifestyle, embrace self-care, and ultimately inspire each other to invest in their health and enjoy the journey along the way. Right after the holidays in…

1
Paul Weintraub & Shelly Trent - The Fridays@4 Society | Ep #48 26:30

3+ y ago26:30

26:30

Paul Weintraub, CAE and Shelly Trent, CAE started the group Fridays@4 Society to help association and nonprofit professionals with job searches offering sessions on interviewing, resume writing, and building a LinkedIn profile. That focus on job search has expanded to offer leadership development training that goes beyond job search tips. They are …

1
Jeanne Dee - Stabilizing Your Pandemic Financial Position | Ep #47 25:13

3+ y ago25:13

25:13

Jeanne Dee, CPA, CGMA is the Audit and Assurance Practice Leader for the not-for-profit group at Anders CPAs + Advisors where she specializes in audits of financial statements for not-for-profit organizations, government entities, employee benefit plans and closely held businesses. We're talking about the financial side of what's happening for asso…

1
Thom Singer - Maximizing the Human Connection | Ep #46 23:37

3+ y ago23:37

23:37

Thom Singer is an executive search consultant with Stanton Chase International, a professional speaker and master of ceremonies who works with associations and companies to help them maximize the human connection side of business. Building your network -- your connections to people -- is crucial because nearly all opportunities in life and work com…

1
Dr. Michael Tatonetti - Intentional Pricing for Associations | Ep #45 28:44

3+ y ago28:44

28:44

Dr. Michael Tatonetti is the founder of Pricing for Associations -- a training and consulting firm on a mission to advance associations in their pricing models for financial stability. We're talking about the biggest mistakes associations make in pricing. Pushed by the pandemic, associations are starting to have real conversations about the value t…

1
Thomas Altman & Dray McFarlane - How AI Can Boost Membership | Ep #44 20:59

4y ago20:59

20:59

Thomas Altman and Dray McFarlane are co-founders of Tasio, an organization using cutting edge AI technology in the association arena to predict who will renew a membership and who will not. Using the same tools that give us targeted ads on Facebook, suggested purchases on Amazon, recommended movies on Netflix and even predictive text on your phone,…

1
Keith Chamberlain - All-Access Membership Model for Growth | Ep #43 24:20

4y ago24:20

24:20

Keith Chamberlain is Director of Membership & Experience at the Healthcare Financial Management Association who co-led a digital business model transformation with a Netflix-inspired, all-access structure. The 3-prong project included a new business model, new technology platform and realigning staff to support the new initiative -- all of which pu…

1
Paul Bellantone - Time Away Serves You and Your Association | Ep #42 18:44

4y ago18:44

18:44

Paul Bellantone, President and CEO of the Promotional Products Association International, is one of the few association professionals I know who has actually taken a sabbatical -- something we often associate with clergy and professors. After 20 years working for PPAI (over 7 years in his current role) Paul presented his board with the idea of a 3 …

1
Dave Will - Feedback Automation Strategy for Associations | Ep #41 24:20

4y ago24:20

24:20

Dave Will is a long time association professional who works with associations as a technology entrepreneur. His first company, Peach New Media, developed a learning management system called Freestone and he's currently working on new technology called Prop Fuel that helps associations capture the voice of the member to improve member engagement wit…

1
Jay Daughtry - Small Enhancements Make a Big Impact | Ep #40 21:23

4y ago21:23

21:23

Jay Daughtry, Chief Communications Officer/Owner of CQbd, is an independent consultant working directly with associations and technology companies that provide products and services to associations. In the summer of 2020 he launched the Association Initiative on Small Improvement. He started the initiative after finding that during the pandemic ass…

1
Jamie Notter - The Culture of Innovation | Ep #39 30:19

4y ago30:19

30:19

Jamie Notter is an author and Culture Designer at Prosper (formerly Human Workplaces) where he helps leaders drive growth and engagement by aligning workplace culture with success. In this episode we're talking about culture and innovation and the role that culture plays in innovation because while a lot of organizations love the ideas behind innov…

1
Morag Barrett - Managing Your Remote Team | Ep #38 26:39

4y ago26:39

26:39

Morag Barrett is the author of Cultivate: The Power of Winning Relationships and The Future-Proof Workplace and a sought after keynote speaker. She is also the founder of Skye Team, an international executive development company that has supported the development of more than 7,000 leaders in 20 countries across 6 continents. Her secret to success …

1
JT Forbes - Is Your Membership a Leaky Bucket? | Ep #37 26:32

4y ago26:32

26:32

JT Forbes is the executive director of the Alumni Association at Indiana University. At the start of his tenure some referred to their membership as a "leaky bucket" -- retention rates were not what they expected them to be compared to the actual alumni population. JT took on the challenge of going out and listening to alumni, trying to understand …

1
Garth Jordan - Business Models & Revenue for Associations | Ep #36 36:48

4y ago36:48

36:48

Garth Jordan is the CEO of the American Animal Hospital Association and in this episode we're talking about business models and revenue for associations, something that is certainly top of mind for today's association professionals. -- What should we be thinking about when it comes to replacing lost revenue right now? -- Why do associations need to…

1
Robbie Kellman Baxter - Learning from For-Profit Memberships | Ep #35 23:51

4y ago23:51

23:51

Robbie Kellman Baxter, author of The Forever Transaction, joins Mary for a discussion about subscription memberships, including identifying your value proposition and testing the refining the offer. They cover aligning organizational goals and membership goals; what associations are uniquely qualified to offer that others aren't and why experimenti…

1
Stephen Shapiro - Better Questions Develop Better Solutions | Ep #34 21:45

4y ago21:45

21:45

Stephen Shapiro has presented his perspectives on innovation to audiences in over 50 countries and is the author of six books including his latest title "Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems". He says the biggest mistake an organization can make when it comes to innovation is believing they need to …

1
Joe Calloway - Reactive Innovation vs. Proactive Innovation | Ep #33 29:19

4+ y ago29:19

29:19

Joe Calloway is a leading performance expert who helps great companies get even better. He is the author of six books including "Be the Best at What Matters Most". In this episode we're talking about how organizations can create value in the midst of chaos and welcome innovation. Joe says 90% of all truly useful innovation is adaptive innovation an…

1
Andy Bailey - Innovation, Iteration and Evolution | Ep #32 13:16

4+ y ago13:16

13:16

Andy Bailey is founder and head coach at Petra Coach, where he and his team of entrepreneurial business coaches deploy their no BS approach to inspire, transform and scale organizations. Andy shares some of the same strategies he has used to transform his own businesses and those of his clients which can help associations as they plan for the futur…

1
Chris West - Case Studies: Virtual Events in the Next Normal | Ep #31 28:40

4+ y ago28:40

28:40

Chris West is CEO of Video Narrative, a company that specializes in helping organizations grow through an effective brand story In this episode he is sharing his vision for what association meetings can look like in the next normal we are all creating together. This year can be a great case study experiment in creating and monetizing virtual meetin…

1
Arianna Rehak & Amanda Kaiser - Successful Virtual Events | Ep #30 37:23

4+ y ago37:23

37:23

In this episode I'm joined by Arianna Rehak, CEO of Matchbox Virtual Media and Amanda Kaiser, Member Engagement Specialist at Kaiser Insights and we're talking about how you can hit it out of the park with your virtual engagements and events during the COVID-19 situation and beyond. Virtual is very different than in-person and creating a space that…

1
Dave Lutz & Sarah Michel - In-Person Meetings Go Virtual [Part 2] | Ep #29 32:13

4+ y ago32:13

32:13

Velvet Chainsaw Consulting helps associations and others improve annual meetings, conferences and education. Now, during the COVID-19 pandemic, they're helping their clients pivot as in-person meetings are being canceled and rescheduled or moved to a virtual format. In part two of my interview with Dave Lutz, Managing Director and Sarah Michel, CSP…

1
Dave Lutz & Sarah Michel - In-Person Meetings Go Virtual [Part 1] | Ep #28 22:15

4+ y ago22:15

22:15

Velvet Chainsaw Consulting helps associations and others improve annual meetings, conferences and education. Now, during the COVID-19 pandemic, they're helping their clients pivot as in-person meetings are being canceled and rescheduled or moved to a virtual format. In this episode I'm joined by Dave Lutz, Managing Director and Sarah Michel, CSP, V…

1
Let's Talk About Grief | Ep #27 4:18

4+ y ago4:18

4:18

No grief is insignificant. Grief is grief. Large losses leave us wondering how we’ll make it. But small losses add up, too. And continual small losses, such as what we’re experiencing as a result of COVID-19,have a cumulative impact. Don’t minimize any grief you feel. I’m not ashamed to admit that I’ve shed tears over the last month. I’ve cried for…

1
A Love Letter to Associations | Ep #26 5:01

4+ y ago5:01

5:01

This episode is a love letter to associations and the work they do on behalf of members on a daily basis. As I work with association professionals who are making tough decisions and pivoting daily, what I see is that members are grateful for leadership and guidance. Once members look to you for advice and support in difficult times, they will look …

1
Resilience Amid Unexpected Crisis | Ep #25 6:24

4+ y ago6:24

6:24

I usually have a guest discussing something noteworthy his or her association is doing. Not this time. I’m recording today in the midst of the Corona Virus. “Community” is a word we often hear in connection to associations. Frankly, that’s what associations are. Communities of commonality—accountants, engineers, researchers, physicians, and chemica…

1
Ed Wojcicki - Embracing Difficult Conversations | Ep #24 9:36

4+ y ago9:36

9:36

Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them, a concept his association has embraced in the face of the “Black Lives Matter” movement. Instead of refusing to talk, the Illinois Association of Chiefs of …

1
Cathy Burns - Revenue Diversification [Part 2] | Ep #23 23:15

4+ y ago23:15

23:15

Cathy Burns, CEO of the Produce Marketing Association joins me for a discussion about the process they are using to help diversify revenue. The PMA relies heavily on two big annual events, and while those continue to grow, what if something happened out of the blue to affect participation and attendance at those events? They wanted to be able to pr…

1
Cathy Burns - What Are Your Association's Core Values? [Part 1] | Ep #22 27:13

4+ y ago27:13

27:13

Cathy Burns, CEO of the Produce Marketing Association caught my attention when I heard that Courage was one of the organization's core values. We don't typically hear values discussed within the association space, and I certainly haven't heard courage being identified as one, so my ears perked up right away. In this episode Cathy shares the genesis…

1
Chad Littlefield - Creating Conversations that Matter | Ep #21 22:34

5y ago22:34

22:34

Questions are how we change the world one conversation at a time. And sometimes, that means putting something in between two people that gives them permission to connect with each other. In this episode, I interview Chad Littlefield, co-founder and chief experience officer at We and Me, Inc. an organization whose mission is to create conversations …

1
Elizabeth Bailey - The Case for Giving: Making Fundraising Less Difficult & More Relevant [Part 2] | Ep #20 18:19

5y ago18:19

18:19

Building a compelling case for giving is crucial to effective results for your organization or foundation. It's not enough to have an earnest desire to make a difference. Elizabeth Bailey, founder and CEO of 2B Communications, talks about the important questions we need to be asking in order to build a true fundraising infrastructure. When we under…

1
Elizabeth Bailey - Why Life Cycle of Membership is Important [Part 1] | Ep #19 21:12

5y ago21:12

21:12

What do you know about your membership today? The days of assuming someone joins your association and stays through retirement are gone. Learn why it's crucial to have a deep understanding of who your members are and where they are in their life in order to develop your best strategy. Elizabeth Bailey, founder and CEO of 2B Communications, helps as…

1
Amanda Kaiser - New Member Engagement [Part 2] | Ep #18 13:47

5y ago13:47

13:47

In part two of my conversation with member engagement specialist Amanda Kaiser, we talk about the two elements that are critical for improving new member recruitment and retention -- Value and Member Experience. You'll learn what a "culture of hospitality" is and why it's important to be intentional about creating this for members. Learn why you ma…

1
Amanda Kaiser - New Member Engagement [Part 1] | Ep #17 15:40

5y ago15:40

15:40

Want to learn how you can boost new member renewal rates by as much as 10% or what associations with high new member retention do that others don't? If so, join me for this episode with member engagement specialist Amanda Kaiser. We discuss why some associations focus on new members for months rather than just the first 30 days and small on-boardin…

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