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Negronis with Nord

Fohr

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An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and ad ...
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Tertulias con Nomar Negroni

Nomar Negroni

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Familia! Welcome! Bienvenidos a tertulias con Nomar Negroni. What is a tertulia? A gathering, a hangout, that's what we do! Un compartir con amigos. We talk to amazing musicians, artists and people involved in the arts in general. Dale! animate, te invitamos to listen to us on your favorite platform. Estamos gozando! Support this podcast: https://podcasters.spotify.com/pod/show/nomarnegroni/support
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The UK public love The Repair Shop on TV, as grandad’s favourite old toy is given a new lease of life. Sadly, in terms of the climate crisis, the re-use of objects has a pretty negligible impact compared to something like the construction industry and we urgently need to look at the consumption and waste involved, whereby perfectly good interiors a…
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Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instag…
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Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on I…
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Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 Ho…
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Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on I…
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The different typologies of building and space in which we live are broad and disparate, as housing models have evolved over the centuries to suit different needs. From cellular abodes to open-plan spaces, from the detached residence to mixed-use developments, we have sought to formulate ways to accommodate the changing needs of individuals, famili…
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Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s …
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Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content …
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Architects don’t just design buildings, they also ‘craft narratives’ to help explain them. Storytelling and the art of telling a good story plays an important role in successfully getting permissions and selling ideas to clients. This frequently involves some weird and wonderful language that pushes the boundaries of believability and comprehension…
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Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of …
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Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com This episode includes: 0:00 Int…
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Do we think that architects are fit-for-purpose in the 21st century? The world is seemingly changing at an incredibly rapid pace, with the needs of clients and society in a state of constant flux. Strangely, it seems that both practice and education remain largely static however, we now know that the manner in which we have been taught to be archit…
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Sir John Soane built Pitzhanger Manor at a time when Ealing was considered a nice location to have a ‘country retreat’. Things have obviously moved on since 1804 and in 2024 the house can be found sitting within the hustle and bustle of the Broadway – featuring shops, restaurants, offices and 200+ years’ worth of speculative residential development…
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We’re living in housing crisis, and apparently a loneliness epidemic with everyone shut away doing their own thing behind closed doors. Surely the answer to this is for human beings to move away from the isolationism of their personal pursuits in property, and head back to what human civilisation has always been about, namely sharing resources and,…
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You’re an architect until you die, it’s a vocation and not a job. At least, that’s what some people would have you believe, with starchitects continuing to design well into their 90’s and succession plans drawn up to keep their practices going after they have left this mortal coil. Meanwhile, newly qualified architects emerging from years of study …
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The Barbican is under siege! This might seem to be a natural and unremarkable occurrence for a medieval fortified outpost. However, the Barbican in question is a mixed-use residential and cultural complex within the City of London. Home to cinemas, concert halls, the LSO and over 4000 residents, it is also an international symbol of 'modern archite…
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One headphone out, keys in hand and checking the street behind you is a familiar experience for a lot of people on their way home, particularly women and those from marginalised groups. And these feelings are not purely anecdotal, as a recent report from the fitness app Strava revealed that UK women are twice as likely to feel unsafe on a run when …
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Mods or Trads? History and Histrionics In ArchitectureAccording to social media, we are in the middle of a culture war for both the past and future of architecture. Lines have been drawn and tribes are assembling on a beach with the tide coming in. On one side we have groups that want to protect our modernist heritage and seem to enjoy high-quality…
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”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and…
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Join us for the last episode of the year! In this episode we discuss our favourite places in Glasgow and Edinburgh for Negronis and, for some reason, we can’t stop flirting…โดย Jasmine Harrabi
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Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn re…
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This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?…
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Welcome to the completely structureless and completely unplanned first episode of the Negroni Club Podcast. We are going to be stroking leaves, staring lovingly into each others eyes and drinking lukewarm Campari.โดย Jasmine Harrabi
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Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.…
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We’ve seen hemp houses and walls made of rammed earth, rammed stone and anything else you can ‘ram’. Timber has designers drooling at the mention of the word and there was even a show about straw last year that had architects queuing round the block. There is a huge appetite for a ‘return to the natural’ with ‘new’ (maybe old!) and exciting buildin…
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In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.โดย Fohr
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How many times have we heard the phrase “race to the bottom” when it comes to architects discussing fees and design quality. With practices closing their doors and citing the undercutting of their fees as a key factor, competition seems to have defeated camaraderie and we have to ask if the profession is eating itself? We want clients (both public …
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In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you out... (and more.)โดย Fohr
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In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.โดย Fohr
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Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and …
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This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.…
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Have you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influe…
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In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; a…
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We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark. He also talks abou…
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Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of redi…
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