The Nearshoring Edge in San Diego's Pharmaceutical Scene

The Nearshore Cafe

Unlock the secrets to successful overseas tech hiring and nearshoring in the life sciences industry with our insightful guest, Kristi Brown, a seasoned leader in this dynamic field. Join us as we explore the unique synergy between San Diego and Tijuana and dive into Kristi’s personal connection to Mexican culture and her love for Mexican cuisine. This episode highlights the powerful cultural and business alignment between these neighboring cities and offers a look into San Diego’s booming life sciences sector, spotlighting industry leaders like Illumina in areas like cancer detection and diabetes management.

Kristi provides insider knowledge on the structure of pharmaceutical companies and shares innovative approaches that are accelerating timelines, especially in the post-COVID landscape. Discover the advantages of nearshoring for life sciences companies in California, from time zone alignment and cultural affinities to the high English proficiency of engineers in Mexico and Latin America. Kristi discusses how seamless communication and quick cross-border travel make nearshoring an attractive model for California-based firms, offering strategic ways to build balanced teams that combine U.S.-based senior engineers with nearshore support to enhance growth and stability.

Tune in for a thought-provoking discussion on how nearshoring offers a competitive edge in today’s fast-paced tech landscape, from lower attrition rates to fostering loyalty and retaining crucial institutional knowledge within teams. Don’t miss these valuable insights for navigating overseas tech hiring and the evolving future of life sciences.

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บท

1. The Nearshoring Edge in San Diego's Pharmaceutical Scene (00:00:00)

2. Nearshore Cafe Podcast With Christy Brown (00:00:02)

3. Benefits of Nearshoring for Companies (00:12:46)