Harnessing Influencer Power: Transforming Nonprofit Marketing for Social Change

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How can nonprofits leverage influencer marketing to create meaningful social change? Join us as Meghan Speer chats with Deanna Tomaselli from "The Motherhood". Deanna Tomaselli will share her expert insights on how influencers are transforming their roles from product promoters to advocates for important social causes. Discover how events of 2020, like the pandemic and social justice movements, have reshaped the influencer landscape, providing unique opportunities for nonprofits to raise awareness and support their missions.
Deanna Tomaselli is a results-driven, award winning communications professional with experience in consumer and B2B PR, marketing and social media in both agency and corporate settings, including Red Havas and rue21.

At The Motherhood, Deanna brings her vast skill set of social media, influencer marketing and traditional PR to flawlessly execute winning campaigns for clients.

Deanna was named one of Pittsburgh Magazine’s 40 Under 40 honorees, as well as Member of the Year by PRSA. She serves on the Slippery Rock University Communication Department Advisory Board and is past president of the Pittsburgh chapter of Ellevate, a global community of women, and was a board member of PRSA Pittsburgh.

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

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1. Influencer Marketing for Nonprofits (00:00:00)

2. Diversifying Social Media Influencer Strategy (00:15:21)

3. Platform Selection and Influencer Strategy (00:18:46)

4. Maximizing Influencer Marketing Impact (00:23:13)