How to Prepare for a Conference to Maximize Your Personal Brand Impact

Branding Room Only with Paula T. Edgar

Conferences offer incredible opportunities to network, learn, and strengthen your personal brand—but only if you’re prepared to make the most of them. With the right approach, you can expand your mindset, build valuable connections, and uncover new insights. To help you get there, I’ve put together a step-by-step guide using one of my favorite tools: an acronym!

In this episode of the Branding Room Only podcast, you’ll discover how to maximize your personal brand impact at conferences. We’ll cover crafting an effective elevator pitch, setting clear goals, networking with purpose, and following up to create lasting connections that truly matter.

2:00 - Crafting your elevator pitch: what to include, the value of adding fun facts, and the importance of how you sound as you introduce yourself

8:21 - Organizing your goals for conferences: suggestions, recommendations, and the benefit of flexibility

10:56 - Networking with intent: how to prepare beforehand and the importance of quality over quantity

13:13 - Following up effectively: how to make connections, use streamlining tools, and approach your follow-up messages

16:50 - Engaging before and after the conference: how to use social media and prepare for and continue conversations online

19:07 - Researching the event: how to use the past to maximize your opportunities

20:32 - Elevating your online presence: what you can do before you attend any conference

23:20 - Navigating the conference agenda: tools to plan your schedule and how to add value and leave time for decompression and self-care

26:45 - Creating branded materials: suggestions for easy connection and communicating key information

28:35 - Engaging authentically: how to appear in conversations and what to avoid while conversing with other people

Mentioned In How to Prepare for a Conference to Maximize Your Personal Brand Impact

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This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.pau

Are you ready to make your next career move count? My personal branding strategy sessions are here for mid to senior level professionals who are ready to elevate their brand and open doors to the right opportunity.
Together, we'll craft a brand that truly reflects your unique value and positions you for success.
Book your session today at paulaedgar.com/brandingstrategy.

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1. How to Prepare for a Conference to Maximize Your Personal Brand Impact (00:00:00)

2. Crafting your elevator pitch: what to include, the value of adding fun facts, and the importance of how you sound as you introduce yourself (00:02:45)

3. Organizing your goals for conferences: suggestions, recommendations, and the benefit of flexibility (00:09:06)

4. Networking with intent: how to prepare beforehand and the importance of quality over quantity (00:11:41)

5. Following up effectively: how to make connections, use streamlining tools, and approach your follow-up messages (00:13:58)

6. Engaging before and after the conference: how to use social media and prepare for and continue conversations online (00:17:35)

7. Researching the event: how to use the past to maximize your opportunities (00:19:52)

8. Elevating your online presence: what you can do before you attend any conference (00:21:17)

9. Navigating the conference agenda: tools to plan your schedule and how to add value and leave time for decompression and self-care (00:24:05)

10. Creating branded materials: suggestions for easy connection and communicating key information (00:27:30)

11. Engaging authentically: how to appear in conversations and what to avoid while conversing with other people (00:29:20)